Ep 250 // Save $1000 AND Get Copywriting Help for a FRACTION of the Cost of a Full Website Copy Package!

Summary

Podcast Summary: Simple SEO & Marketing with Faith Hanan

Episode 250: Save $1000 AND Get Copywriting Help for a FRACTION of the Cost of a Full Website Copy Package!
Date: November 17, 2025
Host: Faith Hanan – Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer

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Main Theme

This episode centers on the unique value of Faith’s group coaching program, which blends actionable SEO, content marketing, and copywriting strategies—at a fraction of the cost of a full copywriting package. Faith emphasizes how personalized feedback, not just self-guided learning, results in better conversions and sustainable business growth. The episode includes a real coaching snippet with student Jan Touchberry, demonstrating the power of targeted, collaborative editing.

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Key Discussion Points & Insights

1. Why Group Coaching? (00:00–03:39)

• Faith shares her frustration with traditional masterminds or large group sessions, highlighting their generic advice and the lack of specific, actionable feedback.
• Her Simple SEO Framework & Group Coaching is intentionally designed to fill this gap, providing hands-on support and direct copy feedback at a lower price point.

Quote:
“Sometimes a course and ‘click here, do this’ is not enough to get you the actual results and the actual help that you need. Everybody learns differently... That’s why I’ve built group coaching the way I have.” – Faith Hanan (00:34)

2. The “Mathy Math” of Investing in Coaching (01:30–02:20)

• Faith encourages listeners to do the math: Consider current website leads, and envision what doubling both traffic and conversion rates could mean financially.

Takeaway:
Simple SEO improvements can MOVE THE NEEDLE, making coaching a clear return on investment if it leads to more high-converting leads.

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Coaching Call Snippet: Working With Jan Touchberry (04:29–12:09)

3. Student Profile & The Core Struggle (04:29–05:28)

• Jan describes having invested heavily in professional website copy, but she feels “terrified” to change it—even though conversions aren’t where they should be.

Quote:
“I spent quite a bit of money on hiring a copywriter for my website probably nine months ago... And I love it. And I am terrified to mess with the copy so that I’m gonna screw it all up.” – Jan Touchberry (04:50)

4. Faith’s Guidance: Split Testing & Mindset Shift (05:28–06:14)

• Faith reassures Jan (and listeners) that it’s normal to fear “breaking” what you paid for, and suggests split testing changes for a fair, non-permanent experiment.
• Advocates for making low-risk, experimental tweaks and monitoring with analytics.

Quote:
“If you’re just real terrified to mess with it, you can split test for a couple months. Rewrite your own homepage and just, you know, give it a fair try.” – Faith Hanan (05:30)

5. Website Copy Critique – Above the Fold Matters (07:21–10:03)

• Faith points out that Jan's homepage is too wordy "above the fold" (the first visible screen), diluting its impact.
• Emphasizes the importance of clarity and brevity—attention spans are short, and the brand’s message must hit home in under 20 words and less than 20 seconds.

Quote:
“The average American has a reading level between eighth grade and high school, about 150 words a minute... You need to get their attention. Tell them what you do in less than 20 seconds.” – Faith Hanan (07:45)

• Cautions against overusing words like "collaborate," which can feel generic or inauthentic in today’s marketing context.

Quote:
“Collaborate... is one of those words that is grossly overused in the marketing industry... It’s become [like those] Facebook posts: ‘Let’s be friends and encourage each other,’ and then you never actually do anything.” – Faith Hanan (08:21)

6. Focusing on the Audience’s Needs (09:18–11:01)

• Faith guides Jan to clarify her unique solution—positioning her as the “techie girl that will swoop in and save the day.”
• Urges Jan to create a punchy, client-focused headline addressing the pressing pain point of “the back end holding you back,” instead of abstract promises.

Faith’s Headline Example:
“Stop letting the back end of your business hold you back from growth and peace.” (09:49)

• Segments like testimonials or brand philosophy could be moved down the page; the homepage should “lead with their main problem and your clear, client-centric solution.”

Analogy:
“They want different flavors of ice cream, but they’re all there for the ice cream.” – Faith Hanan (11:42)

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Group Coaching Framework & Offer Details (12:11–14:08)

7. Why Faith’s Simple SEO Framework Works

• Students receive six group coaching calls, personalized feedback, and implementation tweaks.
• Strategies are field-tested on real businesses and adapted for real-world results.
• High engagement leads to tangible growth in confidence, traffic, and sales.

Quote:
“The students who show up, ask questions, and do the homework... see massive, massive changes... not only in feeling empowered, but also in their sales and conversions.” – Faith Hanan (13:20)

8. Limited-Time Offer and Community Support

• Faith highlights a time-limited deal: Course and coaching for $997 (50% off, regular $1997).
• Part of proceeds support Hope Pregnancy Center, aligning with Faith’s values-driven coaching.

Quote:
“You don’t have to chase the constant hamster wheel of social media. These methods work through all of the Google updates... When you create with service, to serve people first, Google likes that too, y’all.” – Faith Hanan (14:15)

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Notable Quotes & Moments (with Timestamps)

• “Sometimes a course and ‘click here, do this’ is not enough to get you actual results...” – Faith Hanan (00:34)
• “I am terrified to mess with the copy so that I’m gonna screw it all up.” – Jan Touchberry (04:50)
• “If you’re just real terrified to mess with it, you can split test for a couple months.” – Faith Hanan (05:30)
• “Tell them what you do in less than 20 seconds.” – Faith Hanan (07:45)
• “Collaborate... is one of those words that is grossly overused...” – Faith Hanan (08:21)
• “They want different flavors of ice cream, but they’re all there for the ice cream.” – Faith Hanan (11:42)
• “You don’t have to chase the constant hamster wheel of social media… When you create with service to serve people and help people first, Google likes that too, y’all.” – Faith Hanan (14:15)

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Timestamps for Important Segments

• 00:00 – Intro: The value of group coaching vs. generic mastermind programs
• 01:30 – Faith’s “mathy math” ROI pitch: What’s the value of doubling leads/conversions?
• 04:29 – Jan introduces her business and main struggle with copy changes
• 05:28 – Faith’s advice: Split-testing and copy experimentation
• 07:21 – Live homepage copy critique: Above-the-fold impact and clarity
• 09:49 – Crafting a client-focused headline
• 11:01 – Where “meaty” brand details should go on the site
• 12:11 – Program details: Calls, frameworks, personal feedback
• 13:43 – Special offer, Faith’s mission, and charity support

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Final Notes

Faith Hanan delivers practical, actionable advice for entrepreneurs seeking real improvement in website conversions and organic traffic—without the intimidation of “breaking” what they’ve built or relying solely on expensive, hands-off agencies. The real-time coaching example gives a transparent look at how minor tweaks, strategic language, and a client-centered approach can translate into better results and lasting confidence. The episode empowers listeners to invest in themselves with math-backed optimism and a heart for service.

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Transcript

[A]

So if you've ever been in any kind of a mastermind or group coaching program or on like a zoom call with tens of thousands of people or even hundreds of people, and you left feeling just, you know, kind of dissatisfied, sad that, like, you didn't get this specific help that you were wanting, you didn't get your question answered. I've been there. Been there. And that is why I have specifically built the group coaching program inside of my signature program, simple SEO framework and group coaching. That's why I've built the group coaching program the way that I have built it. Because I realize one first off that sometimes a course and click here, do this is not enough to get you the actual results and the actual help that you need, right? Everybody learns differently, right? The way that I explain something in the course, you might be like, oh, I just need a little further explanation. So there's so many reasons for the group coaching aspect of this, but I just wanted to give y' all a little taste of what a group coaching call actually looks like, because as y' all know, I have a very unique approach to SEO that includes copywriting and SEO. So what I can help you do in the group coaching is work through through your website copy so that when people get to your website using simple SEO tactics and techniques, then we can help them convert better because we can work through your messaging. So in this short podcast episode, what I'm going to do is I'm going to give you like a little snippet of a group coaching call with one of my students, Jan Touchberry, who has a really cool business. The more I get to know her, the more fun she is. But I got to help her work through her copy inside of one of the calls, because you actually do get one on one feedback from me inside of this group coaching. So kick back, listen, and think. Is this something that would benefit my business? If I could get Faith's eyeballs on my copy for a fraction of the cost of having her overhaul my copy for me, how much would that benefit my business? And just for funsies, I want you to listen to this and I want you to do a little bit of math and just think, okay, I want you to take the average number of leads that you get your website a month and do a little bit of mathy math and see, okay, if I could double the amount of leads that I get to my website, which is not hard to do using SEO, if I could double the amount of leads I get to my website and double my conversion rate, how much More money would I make and how quickly could I pay myself back? Air quotes for investing in this course. Okay, so listen in to this short conversation with Jan. You'll hear a couple other voices on there, mostly Jan. And just think, okay, how could this help my business? All right, y' all listen in. I'm excited to share this with you. Hey there, fellow entrepreneur. Welcome to simple SEO and marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of search engine optimization? And you want to take advantage of it to get more traffic, more eyeballs on your business. But when it comes down to it, does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic and more leads knocking on your door? What if I could tell you that there was a simple, proven system for using SEO, blogging and copywriting to get leads from your website? And not just any leads. Hi.

[B]

Converting lead.

[A]

Hey. I'm Faith Hannon, wife, mama, copywriter, SEO strategist, and barrel racer. And for the last eight years, I've been figuring out what works and what doesn't work in the world of online marketing to get organic traffic. And now I'm here to share all the things I'm learning in the trenches of SEO, copywriting and content marketing. How does 300%, 500% or even 12,000% more traffic in a year sound? What could your business do with that kind of traffic increase? How many more people could you help? So listen in and prepare to take notes. I'm about to drop simple, actionable SEO, marketing, and copywriting tips, all with a heavy dose of Jesus loving encouragement. Let's get you more traffic and more leads so you can help more people with your God given gifts.

[B]

Well, Jan, why don't you come at.

[A]

Me with your question?

[B]

Because I feel like you probably have some.

[C]

I don't know what would make you think that. I always have questions. That's okay. So I. I am part of the way. I'm looking in ThriveCart right now. I'm part of the way through module two. Not near as far as I'd like to be, but. And I will. I'm just gonna be straight up honest with you. I spent quite a bit of money on hiring a copywriter for my website probably nine months ago.

[B]

Okay.

[C]

And I love it. And I am terrified to mess with the copy so that I'm gonna screw it all up.

[B]

Okay. Like, is it converting?

[C]

Not like it should be, Probably.

[B]

Okay, so here's what you can do. If you're, like, just real terrified to mess with it, Mess with it and mess it up. You can split test for a couple months. You know what I mean? Like, rewrite your own homepage and then just like, are you on show it? You're on show it, right? Yeah. Huh. Then you just. Do you know how to make the show it page? Like that one not active and make the page. So you can just test it for a month or two, you know, like, give it a fair try. Like if you had a giant promotion in one season. And then, you know, I mean, it needs to be fair. Fairsies.

[C]

Yeah. Yeah, It's a good idea.

[B]

Yeah. I would.

[C]

I would love for you to take a look at it and give me your input and see, like, on a scale of 1 to 10, how much you think I'm actually gonna have to redo it.

[B]

Give me your website again. Because you're Jan in my head and your website isn't the same.

[C]

No, it's the same. It's Jan.com. yeah.

[B]

Okay. Jan, I've never met you. What is your website? What is your business?

[C]

Hi, Julie, I'm a Patty. I'm jantetfray.com is my website and I help. I help entrepreneurs get systems and processes set up. I teach back end stuff. I do websites and branding and all that kind of stuff that most people don't like to do. I say I'm the techie girl that will swoop in and save the day. And I do. I just for your brain, I do have Google Analytics pulled up and I can tell you, like, bounce rates and stuff off of the page. Different pages.

[B]

Okay, perfect. So I'm just gonna look at the copy.

[C]

Yeah.

[B]

Or your homepage right now.

[C]

Great.

[B]

Right off the bat, I would ixnay the above the fold because let me. Let me show. We'll do screen shares. Ease. So right off the bat, I would ixnay this whole section pretty much.

[C]

Okay.

[B]

Maybe like, pull bits and pieces from it. But overall, like, too many words up there. The average. The average American has a reading level between eighth grade and high school, about 150 words a minute. I have to reload my math, which means you need their attention. You need to get their attention. Tell them what you do in less than 20 seconds. So that means you need to get her done in like 20 words or less. And so I like the collaborative marketing service as resources and retreats for working Christian women. But I want to, like, I would want to get to the heart a little more. Like, what do you do? What Main problem do you solve? And let's make it super succinct and super them focused because the. Let's collaborate to create organic growth for your business. Like, that sounds cool, but. But it. Collaborate, I feel like, is one of those words that is grossly overused in the marketing industry. Those Facebook posts that are like, I want to get new Instagram followers, so I'm going to disguise it as let's be friends and encourage each other. And then like, you never actually do anything, follow each other's accounts. And I feel like that's kind of what that word has become.

[C]

It's really sad because my business is the brand collaborative, so. Yeah, well, that's why you'll see collaborate everywhere, because that is the business name.

[B]

Yeah.

[A]

But to.

[B]

To lead with that is a little bit like.

[C]

Yeah, yeah, yeah, yeah.

[A]

Especially because these women already have a business.

[B]

Right. They're already getting pitches from all kinds of spam, everything. Right. And so that may have, like a tinge but negative connotation to them without the context of how you help them, you know, because when you explain to me how you help them get their systems set up so that their business can run on autopilot. Boom. Please and thank you.

[C]

Yeah.

[A]

All right, let's.

[B]

How about so something more like stop letting the back end of your business hold you back from growth and peace. Something that, like, hits home and like, kind of turns the knife a little. Midge.

[C]

Yeah.

[B]

And that's it. Like, I would have that, like one like, boom statement there and then me. Xna. Xnae. Or move it down. Right. It doesn't necessarily have to all go away, but, like, I'd move her way down because this is all I want to get to the main meat of what you do and how you help them. Your steps. One, two, three. Right. Like, no lower than here.

[A]

And all of this.

[B]

I love, like, I love this about your brand, but this isn't enough to make me pay you.

[C]

Yeah. So does some of that belong on the services page? And then some of the stuff. Stuff on the services page probably belongs on the front page. I feel like the services page is where you've got all the meat. You know.

[B]

I like. You know, I think the services page is more like. I like the division there. I think the overall umbrella of this problem you solve needs to be much more clear and customer centric on the homepage. Okay. And a lot of times it's really. It's. It's tricky to write a homepage because people want to make it about the brand and not about the client.

[C]

Mm.

[B]

And yes, people are coming to you for, like, little, like, different flavors.

[C]

Yeah.

[B]

But they're all coming to you for ice cream.

[C]

I like it.

[B]

You know, like, they want different flavors of ice cream, but they're all there for the ice cream.

[C]

Yeah.

[B]

And so if you can take that and craft your homepage copy in such a way that it's like, boom, we sell the best ice cream in the whole wide world. But not make it about you. Actually make it. Learn more. Like, satisfy your ice cream cravings, you know?

[C]

Yeah.

[B]

Unlimited ice cream, 0 calories, more ice cream.

[C]

All the time. All the time. Okay.

[A]

All right, y'. All. So that's all I'm going to share of that group coaching call. And obviously the group coaching call went on for longer than 10 minutes. The group coaching call aspect of the simple SEO framework and group coaching is y' all get six group coaching calls that are an hour long. Sometimes I go over just being honest, but what that does is that allows you to take the frameworks that I have and the templates that I've put together that work in organic marketing for real life. Clients in the trenches working right now, you get the frameworks that I use, and then I help you in implement them in the feedback that you get in emails in the feedback and the questions that you get to ask in group coaching. Because I didn't want to just give you this, like, massive, here's how you do it.

[B]

Click this.

[A]

Do this stuff without the hand holding and. And the. The one on one help aspect of a group coaching setting so that you could actually see the success that I really and truly believe you can see. And so with that group coaching, you're gonna get. You're gonna get out of it what you put into it. But the students who show up, they ask questions, they do, you know, the homework that I give them, they see massive, massive changes, not only in, you know, feeling empowered to do the thing they do, but then they also see changes and growth in their sales because they're getting in front of more of the right people, and then their copy is converting better once they're in front of those people. So go to faith Hannah.com framework to find out more. Right now through November 18th at 11:59pm Pacific Time, this simple SEO framework and group coaching is the lowest price that it's ever been. It is 50% off of the regular price. Instead of 1997, it is 9.97. A thousand dollars off, y'.

[B]

All.

[A]

A thousand dollars off. Because I want to get this method in your hands so badly so that you can get more sales this holiday season, so that you can spend more time with your family, less hustling on social media, and so you can have sustainable leads for years and years and years to come using these methods. I have blogs that are still ranking from eight and nine years ago. I have client blogs that are still ranking from two years ago. Right? We create it once, right? And then we let it do its dang job. You don't have to chase the constant hamster wheel of social media. These methods work through all of the Google updates. We haven't seen any dips. We haven't seen any oh crap. My website's not ranking moments because when you create with service to serve people and help people first, Google likes that too, y'. All. Especially when you know how to blend it with SEO. Okay, so hop on in to faith hannah.com/framework. Get your spot so that you can start getting the help that you need to grow your business to sell more and make more impact with your income. And 10% of all the sales from this go to a local charity in my hometown called Hope Pregnancy center that helps single moms and at risk moms and babies, help support the mama while they're pregnant and help support and take care of the baby after the baby is here. So it's a great cause. I want to put my money where my mouth is and put 10% of the profits from this sale towards that cause. The women who walk into Hope Pregnancy center, they are met with love, not judgment. I know the women who work there and they are so kind and so loving. So jump into faith hannah.com framework join the simple SEO framework and group coaching. Okay, let me help you get more leads from your website and get sustainable sales for years to come. If you have any questions, shoot them on over to infoaith Hannah.com happy to help answer any questions. And honestly, if you think this is not the right fit for you, shoot us over an email and we'll talk to you. And if it's not the right fit, I don't want you to buy it. I'd rather you don't get in on this deal than to waste your money and I'll shoot you straight if I don't think it's the right fit for you. So faith hannon.com framework simple SEO framework and Group coaching. Go get your spot. Shoot any Questions over infoaith hannon.com we would love to see you in our next group coaching call. Bye. Thank you so much for listening. In today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website. If it did, can I ask you a quick favor? Would you please share share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs scale their businesses so that they can help more people with their gifts and make an even bigger impact for the Kingdom of God. And guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show notes and all the other things, courses, coaching and copywriting can be found at my website, faith hannon.com until next time. God bless and I'll talk to you soon.