Podcast Summary: Simple SEO & Marketing with Faith Hanan

Episode 250: Save $1000 AND Get Copywriting Help for a FRACTION of the Cost of a Full Website Copy Package!
Date: November 17, 2025
Host: Faith Hanan – Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer

Main Theme

This episode centers on the unique value of Faith’s group coaching program, which blends actionable SEO, content marketing, and copywriting strategies—at a fraction of the cost of a full copywriting package. Faith emphasizes how personalized feedback, not just self-guided learning, results in better conversions and sustainable business growth. The episode includes a real coaching snippet with student Jan Touchberry, demonstrating the power of targeted, collaborative editing.

Key Discussion Points & Insights

1. Why Group Coaching? (00:00–03:39)

• Faith shares her frustration with traditional masterminds or large group sessions, highlighting their generic advice and the lack of specific, actionable feedback.
• Her Simple SEO Framework & Group Coaching is intentionally designed to fill this gap, providing hands-on support and direct copy feedback at a lower price point.

Quote:
“Sometimes a course and ‘click here, do this’ is not enough to get you the actual results and the actual help that you need. Everybody learns differently... That’s why I’ve built group coaching the way I have.” – Faith Hanan (00:34)

2. The “Mathy Math” of Investing in Coaching (01:30–02:20)

• Faith encourages listeners to do the math: Consider current website leads, and envision what doubling both traffic and conversion rates could mean financially.

Takeaway:
Simple SEO improvements can MOVE THE NEEDLE, making coaching a clear return on investment if it leads to more high-converting leads.

Coaching Call Snippet: Working With Jan Touchberry (04:29–12:09)

3. Student Profile & The Core Struggle (04:29–05:28)

• Jan describes having invested heavily in professional website copy, but she feels “terrified” to change it—even though conversions aren’t where they should be.

Quote:
“I spent quite a bit of money on hiring a copywriter for my website probably nine months ago... And I love it. And I am terrified to mess with the copy so that I’m gonna screw it all up.” – Jan Touchberry (04:50)

4. Faith’s Guidance: Split Testing & Mindset Shift (05:28–06:14)

• Faith reassures Jan (and listeners) that it’s normal to fear “breaking” what you paid for, and suggests split testing changes for a fair, non-permanent experiment.
• Advocates for making low-risk, experimental tweaks and monitoring with analytics.

Quote:
“If you’re just real terrified to mess with it, you can split test for a couple months. Rewrite your own homepage and just, you know, give it a fair try.” – Faith Hanan (05:30)

5. Website Copy Critique – Above the Fold Matters (07:21–10:03)

• Faith points out that Jan's homepage is too wordy "above the fold" (the first visible screen), diluting its impact.
• Emphasizes the importance of clarity and brevity—attention spans are short, and the brand’s message must hit home in under 20 words and less than 20 seconds.

Quote:
“The average American has a reading level between eighth grade and high school, about 150 words a minute... You need to get their attention. Tell them what you do in less than 20 seconds.” – Faith Hanan (07:45)

• Cautions against overusing words like "collaborate," which can feel generic or inauthentic in today’s marketing context.

Quote:
“Collaborate... is one of those words that is grossly overused in the marketing industry... It’s become [like those] Facebook posts: ‘Let’s be friends and encourage each other,’ and then you never actually do anything.” – Faith Hanan (08:21)

6. Focusing on the Audience’s Needs (09:18–11:01)

• Faith guides Jan to clarify her unique solution—positioning her as the “techie girl that will swoop in and save the day.”
• Urges Jan to create a punchy, client-focused headline addressing the pressing pain point of “the back end holding you back,” instead of abstract promises.

Faith’s Headline Example:
“Stop letting the back end of your business hold you back from growth and peace.” (09:49)

• Segments like testimonials or brand philosophy could be moved down the page; the homepage should “lead with their main problem and your clear, client-centric solution.”

Analogy:
“They want different flavors of ice cream, but they’re all there for the ice cream.” – Faith Hanan (11:42)

Group Coaching Framework & Offer Details (12:11–14:08)

7. Why Faith’s Simple SEO Framework Works

• Students receive six group coaching calls, personalized feedback, and implementation tweaks.
• Strategies are field-tested on real businesses and adapted for real-world results.
• High engagement leads to tangible growth in confidence, traffic, and sales.

Quote:
“The students who show up, ask questions, and do the homework... see massive, massive changes... not only in feeling empowered, but also in their sales and conversions.” – Faith Hanan (13:20)

8. Limited-Time Offer and Community Support

• Faith highlights a time-limited deal: Course and coaching for $997 (50% off, regular $1997).
• Part of proceeds support Hope Pregnancy Center, aligning with Faith’s values-driven coaching.

Quote:
“You don’t have to chase the constant hamster wheel of social media. These methods work through all of the Google updates... When you create with service, to serve people first, Google likes that too, y’all.” – Faith Hanan (14:15)

Notable Quotes & Moments (with Timestamps)

• “Sometimes a course and ‘click here, do this’ is not enough to get you actual results...” – Faith Hanan (00:34)
• “I am terrified to mess with the copy so that I’m gonna screw it all up.” – Jan Touchberry (04:50)
• “If you’re just real terrified to mess with it, you can split test for a couple months.” – Faith Hanan (05:30)
• “Tell them what you do in less than 20 seconds.” – Faith Hanan (07:45)
• “Collaborate... is one of those words that is grossly overused...” – Faith Hanan (08:21)
• “They want different flavors of ice cream, but they’re all there for the ice cream.” – Faith Hanan (11:42)
• “You don’t have to chase the constant hamster wheel of social media… When you create with service to serve people and help people first, Google likes that too, y’all.” – Faith Hanan (14:15)

Timestamps for Important Segments

• 00:00 – Intro: The value of group coaching vs. generic mastermind programs
• 01:30 – Faith’s “mathy math” ROI pitch: What’s the value of doubling leads/conversions?
• 04:29 – Jan introduces her business and main struggle with copy changes
• 05:28 – Faith’s advice: Split-testing and copy experimentation
• 07:21 – Live homepage copy critique: Above-the-fold impact and clarity
• 09:49 – Crafting a client-focused headline
• 11:01 – Where “meaty” brand details should go on the site
• 12:11 – Program details: Calls, frameworks, personal feedback
• 13:43 – Special offer, Faith’s mission, and charity support

Final Notes

Faith Hanan delivers practical, actionable advice for entrepreneurs seeking real improvement in website conversions and organic traffic—without the intimidation of “breaking” what they’ve built or relying solely on expensive, hands-off agencies. The real-time coaching example gives a transparent look at how minor tweaks, strategic language, and a client-centered approach can translate into better results and lasting confidence. The episode empowers listeners to invest in themselves with math-backed optimism and a heart for service.