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If you’ve ever convinced someone to try a new restaurant, congrats... you’re in sales. Even if you're introverted.

In this episode, I sit down with Ben Lai, a sales coach who helps introverts sell with confidence ethically.

We talk about why traditional sales advice fails quiet achievers, the 3 toxic beliefs keeping ethical founders broke, and how one small mindset shift helped a client double her revenue after 19 years in business.

You’ll learn:

Why sales skills are overrated, and what actually matters more
The $100K mindset shift every founder must make
How to sell powerfully while staying true to your values
The real reason people don’t charge what they’re worth (and how to fix it fast)

This isn’t just feel-good fluff. It’s the conversation that will finally help you win.

If you found this episode useful, share it with a friend & connect with Ben Lai on ⁠LinkedIn⁠ for more sales tips!