Host: Annik Sobing
Guests: Federico “Kiko” Zuniga, Kim Campbell & Carlos Martinez
Published: November 2025
Length: ~12 minutes
Presented by: Global Training Center

One Region, One Voice: Strengthening North American Trade Collaboration

In this special Simply Trade Roundup episode recorded live at the NCBFAA conference in San Antonio, host Annik Sobing sits down with leaders from the North American Customs Brokers Alliance (NACBA): Federico “Kiko” Zuniga (Chair), Kim Campbell (Treasurer, Canada), and Carlos Martinez (Co-Chair, Mexico).

Together, they discuss the importance of collaboration between customs brokers across the United States, Canada, and Mexico — and how a unified industry voice helps shape more efficient and effective border processes. The conversation highlights NACBA’s role in addressing trade barriers, educating the industry, and working directly with all three governments to improve cross-border trade.

From the ongoing USMCA review to evolving customs regulations and real-world operational challenges, this episode underscores why North America must continue working together to remain a strong and competitive trade region.

What You’ll Learn in This Episode

What NACBA is and how it brings together customs brokers from the U.S., Canada, and Mexico.
Why collaboration across North America is critical for seamless trade flows.
How NACBA identifies trade barriers and works with governments to resolve them.
The current challenges surrounding the USMCA review process.
Key regulatory and operational challenges in Canada (CARM) and Mexico (customs reform).
How education and industry resources help importers better understand cross-border trade.

Key Takeaways

A unified voice across North America is more powerful than individual country advocacy.
Trade in the region goes beyond economics — it also impacts security and long-term stability.
The USMCA review process is a critical moment that will shape the future of regional trade.
Importers often underestimate compliance requirements, especially under USMCA qualification rules.
Strong collaboration between brokers and governments leads to more practical and effective trade solutions.

Resources & Mentions

North American Customs Brokers Alliance (via NCBFAA resources)
NCBFAA — https://www.ncbfaa.org/?utm_source=SimplyTradePodcast
CAAAREM — https://www.caaarem.mx/?utm_source=SimplyTradePodcast
USMCA — https://ustr.gov/trade-agreements/free-trade-agreements/united-states-mexico-canada-agreement?utm_source=SimplyTradePodcast
Global Training Center — https://www.globaltrainingcenter.com/?utm_source=SimplyTradePodcast

Credits

Host: Annik Sobing — https://www.linkedin.com/in/annik-sobing-mba-b226251a2/

Guests:

Federico “Kiko” Zuniga — https://www.linkedin.com/in/kiko-zuniga-2570086/
Kim Campbell — https://www.linkedin.com/in/kim-campbell-ca/
Carlos Martinez — (CAAAREM, Mexico)

Producer: Lalo Solorzano — https://www.linkedin.com/in/lalosolorzano/

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Presented by: Global Training Center — https://www.globaltrainingcenter.com/?utm_source=SimplyTradePodcast

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