Host: Lalo Solorzano
Guest(s): Denise
Published: June 10, 2026
Length: 19:33
Presented by: Global Training Center

Summary

CBP is often viewed as the agency that audits, enforces, and creates stress for importers—but this episode reframes Customs and Border Protection as a practical compliance resource. Lalo Solorzano is joined by Global Training Center instructor and subject matter expert Denise to explore how importers can use CBP tools to reduce risk, improve consistency, and make better business decisions before goods ever reach the border.

The discussion highlights three key CBP resources: binding rulings, the CROSS ruling database, and Informed Compliance Publications. Denise explains how these tools help companies classify products correctly, determine origin, understand marking requirements, and demonstrate reasonable care. For small and mid-sized importers especially, these free public resources can provide much-needed guidance when legal or consulting support may not be readily available.

The episode also connects compliance work to everyday operations, showing how clear customs positions can support brokers, logistics teams, sourcing decisions, product design, and internal procedures.

Main Topic / Discussion

This episode focuses on how importers can use CBP resources as proactive tools rather than viewing CBP only as an enforcement agency. Denise explains that binding rulings provide formal written decisions from CBP on issues such as classification, country of origin, and marking requirements. She also discusses the value of the CROSS ruling database, which allows companies to review how CBP has handled similar products or issues in the past.

The conversation also covers Informed Compliance Publications, which serve as foundational guidance on topics like classification, valuation, recordkeeping, textiles, footwear, and reasonable care. While some publications may appear dated, Denise emphasizes that they remain useful because they explain CBP’s core compliance expectations.

A major theme throughout the episode is reasonable care. By using CBP guidance, documenting decisions, and incorporating rulings into internal systems and SOPs, companies can build a stronger, more defensible compliance program.

Key Takeaways

• CBP provides free, public resources designed to help importers comply with the law.
• Binding rulings can give companies predictability on classification, origin, duty rates, and marking before importing.
• The CROSS database is a valuable research tool, but only a ruling issued for your specific product is binding.
• Informed Compliance Publications are useful starting points for building foundational trade compliance knowledge.
• Using CBP resources supports reasonable care by creating a documented, defensible compliance process.
• Clear customs positions help brokers, logistics teams, and internal departments avoid repeated disputes and delays.
• Trade compliance decisions can influence sourcing, product design, pricing, and contract negotiations.

Resources & Mentions

• Global Training Center
• CBP CROSS Ruling Database
• CBP Informed Compliance Publications
• CBP Binding Rulings

Credits

Host:
Lalo Solorzano – LinkedIn

Guest(s):
Denise – LinkedIn

Producer:
Lalo Solorzano

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