← Skin and the City 
Loading summary
Transcript201 lines
- [00:01]
A
Somehow it's Monday again and I'm back at it with another new podcast. I'm excited because I'm have a really fun interview with Britney. If you don't know Brittany, she is a solo esthetician. You can find her on Instagram at Queen Bee Skin. I love her vibe and I actually met her at the Las Vegas trade show back in June and she was wearing this really cute shirt that said I love skin. And it opened up this whole conversation to now she's on my podcast, but she is a solo esthetician and she's just started a skincare apparel line. It's called Show Some Skin. And we're talking, you know, apparel in the beauty industry. We're talking branding and we're talking about how, you know, taking action is really the best call of action when it comes to starting and running your own business, following your intuition. And we even talk about how like, putting pen to paper is really beneficial when it comes to, again, just like being a creative person, just being a person in general and getting your thoughts down on paper. If you guys have been following me for a while, then, you know, like, I've been on my own journaling journey and it's really just like opened up my mind and my eyes and my feelings and all that good stuff. But anyhow, I hope you enjoy this episode again. Just want to continue to give you guys perspective on just like the industry in general. Like, yes, being an esthetician is so amazing. Like in the treatment room, treating clients, there's something special about that. Especially like our hands on their faces, right? We, it's special, it's healing, it's magic. I really believe that. But with that being said, there are so many other opportunities in this industry to make a second income or passive income or if you don't want to work full time in the treatment room, I'm just telling you there's options. You just got to get creative. And that's what Brittany's going to share with us today about her own journey of not only owning one business, but two. And before we get into today's episode, I want to shout out our sponsor, Spawn Equipment. You guys know I'm obsessed, obsessed with their steamers and even more obsessed with their electric beds. Right now I'm using the Bale electric bed. It goes up and down, it tilts both ways, and then you can put up the footrest and the headrest separately. It also has built in lighting underneath where you can like set the mood. Like sometimes I want a red mood, sometimes I'm blue. Sometimes I'm green. Kind of depends on the client. I mean, I just. It'll. I love the vibe. I talk about this a lot, but, like, I wish I'd bought an electric bed sooner in my career. It has helped my body. It has helped my clients bodies. Everybody's just more comfortable. So check out spa and equipment dot com. And don't forget to use my code, Casey K A S E Y for an additional discount. Okay, let's get into today's episode. Oh, and one more thing. If you like to watch video, I'm now uploading the raw, UNEDITED video on YouTube of the podcast. So it's raw, it's unedited. You can watch it anytime and enjoy. Just search Casey Boone Skincare. Don't search Skin in the City. Search Casey Boone Skincare on YouTube. Check it out. We're matching. We're matching. Wait, that's so good. I, like, kind of like, maybe had a feeling that you might wear this, but then I was like, I'm gonna wear mine.
- [03:43]
B
Oh, my gosh. That's so, so funny. And then I'm over here like, I'm ready.
- [03:47]
A
Stop. I love it. Shut up. Oh, my God. But I'm excited to have you on today with our matching shirts. If you guys are watching. It really is. I'm excited to guys, to have you on today because. Well, for a lot of reasons, I'm excited. I want to talk to you about branding. I want to talk to you about your new apparel line. But before we get into that, can you introduce yourself to everybody?
- [04:22]
B
Yeah. So, hi, I'm Brittany. I'm the owner of Queen Bee Skin and Show Some Skin apparel, which is what we're wearing today. I have been an esthetician, a solo esthetician for two and a half years, maybe a little bit more. Maybe almost three years. And, yeah, I've just. I've. I've started, I don't know, reaching out to the SD community through apparel and just really wanting to bring everybody together, and it's honestly been so great.
- [04:53]
A
Well, you're doing a great job, so congratulations. Yeah, it's so fun. It is so fun. How long have you actually been an esthetician?
- [05:02]
B
So I went solo right after I got licensed. Okay, so like, two and a half, three years.
- [05:09]
A
Okay, so you, like, straight out the gate starting your own business?
- [05:12]
B
Yeah.
- [05:13]
A
And then you're an esthetician in Arizona, right?
- [05:16]
B
No, I'm in Cali.
- [05:17]
A
Why did I think you're Arizona?
- [05:19]
B
I don't know.
- [05:19]
A
Okay, nevermind. I feel like I knew that, but then I don't know what I. Okay, you're in California.
- [05:25]
B
Yeah.
- [05:26]
A
Why did I think Arizona?
- [05:27]
B
Well, you know what? Honestly, it kind of feels like it's in a different state out here. So I'm in this little city called Canyon Lake, which is near like Menifee, Temecula.
- [05:38]
A
Right.
- [05:38]
B
So it's very desert. Like, so maybe that's why you thought.
- [05:41]
A
Maybe that's what it is. Even though, like, I know I've talked to you. I just need to drink more of my matcha right now. Okay, so you went solo straight out of school. And like, how. How was that for you? Like, do you feel like you got busy right away?
- [05:57]
B
So I actually, while I was in school, I. I started. It was kind of like in the midst of COVID and so I actually like, kind of gutted out my parents sunroom and made it into like a little esthetician spot, you know, for me. And I started seeing clients and first it was just like, you know, friends and family. And then it kind of started to expand and once I was getting so busy because I. I literally was like, mom, dad, like, take the dogs, hide. Don't let anybody see you. Once it was like they were hiding all day and they're like, we can't do this anymore. Go find somewhere else. That's exactly what I did.
- [06:41]
A
So I love that.
- [06:42]
B
It was very scary because I was like, I don't know if I'm going to be able to like, pay for a suite. You know, I'm just getting started. But it was the best leap of faith that I probably could have done.
- [06:53]
A
So that's amazing. Congrats again. And then before you were an esthetician, what were you doing?
- [06:59]
B
So I was all over the place.
- [07:02]
A
Okay.
- [07:02]
B
All over the place. So before that I was working in digital marketing.
- [07:07]
A
Okay.
- [07:08]
B
And it was for like car dealerships. So it probably sounds a little bit more fun than it really was. I did start in the social media department, which was cool. I feel like I learned a lot.
- [07:20]
A
It seems like you did.
- [07:22]
B
Yeah, I totally did. I think like I've been able to take a little bit from each place I've been and bring it into this, you know, career now.
- [07:31]
A
So I love that. I mean, I feel like that's what like, life is, right? You, like sometimes when you're like, you know, you're working at the car dealership, you're like, what? Why am I doing this? What is my purpose in life? I don't know if you thought those things you know, but I've been in those, like, jobs where I'm like, why am I doing this? And then I look back and go, oh, it makes sense. Like, it taught me all these, like, things. I have all these tools from these other experiences.
- [07:54]
B
Totally. I used to have to, like, go into meetings with the general managers and, you know, the sales and, you know, the people selling the cars, and it was so intimidating. But it really got me out of my comfort zone to go in there, be confident about what I'm doing. And so, like, I feel like that was just a huge stretch for me, but it. It really helped me, like, ground myself now, so.
- [08:19]
A
Right. And then, so once you got out of school and you start seeing your own clients and you go solo, were you already super active on social media or was that something that you. Yeah.
- [08:31]
B
Okay. So basically what I did here was everyone was kind of like, start a new social media page. And I was like, I don't know, like, something in me was like, I don't want to start from scratch. And I know everybody following me already are people that love me and will support me in anything. So I actually took my initial social media page, my Instagram page.
- [08:53]
A
Yeah.
- [08:54]
B
And just started changing out everything.
- [08:57]
A
Okay.
- [08:58]
B
And so I already had that following.
- [09:00]
A
Yeah.
- [09:00]
B
And my. The people in my corner supporting me. So then. And then I just made a separate page for my personal. Because I don't really care how many people follow me.
- [09:09]
A
Right, right.
- [09:10]
B
Oh. So that's what I started doing, and I just slowly started turning it into, you know, esthetician reels and things like that.
- [09:17]
A
I think that's so smart. I think so many times we think like, oh, we have to, like, start fresh, but it's like you already had, like, built in fans and community or people, like, who ride for you. Why don't you utilize that? I just. I think that's so smart. So, yeah, it sounds like you've. You've done a lot of the right things to get yourself here. So what made you decide to start the apparel? Obviously, like, you've been in this industry long enough that you know that, like, a lot of people are doing apparel. Like, what made you decide? Why do you think that, you know, you stand out?
- [09:53]
B
So, honestly, I. It's. It's kind of funny how it all came about. So my best friend, she designed. She has a clothing brand. And so we were sitting there together and, you know, she was like, you should think about doing this. And so I was like, oh, my gosh, like, that's actually a great idea. I love fashion. I love skincare. Like, let's do it both together.
- [10:14]
A
And.
- [10:15]
B
Yeah, what happens? And, like, I love being creative and working that side of my brain. And so it's like we sat together endless nights creating, designing. And you know what? What I liked, what I didn't like. We just. We worked together, and we created it, and it was really just for fun. I didn't really know. Like, I didn't know what was gonna come of it. And it's like, oh, shoot, this is, like, popping off. Like, this is. This is something, you know?
- [10:43]
A
Yeah.
- [10:43]
B
And I love it because it's like, again, like, I love the SD community, and I love that it's just bringing us all together. And, like, when you see people wearing your stuff, it's just. It hits differently. It's really fun, for sure.
- [10:57]
A
Hits different. And I think, like, you being in the industry, you're, you know what we want, or you at least know what some of us want.
- [11:06]
B
Yeah.
- [11:06]
A
I mean, that's the whole reason, like, we even started talking and you're on this podcast today, is cause you literally came up to my booth in Vegas at the show, and you were wearing this shirt, and I was like, oh, my God, your shirt's so cute. And you're like, it's actually mine. And you gave me a card, and I reached out, like, it just. It's wild to think, like, I just tell people, like, that just goes to show you, like, put yourself out there, because you never know who's gonna, like, say something.
- [11:34]
B
Oh, my gosh. Exactly. And you know what? Let me tell you something. So that was, like, the day that I was wearing that shirt and I met you. Like, I. We hadn't even launched anything yet.
- [11:46]
A
I know.
- [11:46]
B
It was just. These were the sample pieces. I was trying out to see what people would respond. Last minute, got little cards made that said, coming soon.
- [11:56]
A
Smart.
- [11:57]
B
And let me tell you something. Like, that was hard for me to do that, to be like, was it, Casey? Like, yeah, this is mine. Here's my card. But it's like, you got to, like, step out of your comfort zone, because, I mean, look like it's actually, like, taking off, like, turning into something. But I was. I was so scared. I was nervous.
- [12:16]
A
You were. You were nervous that day to, like, go around. Did you feel like a lot of people responded to you wearing the shirt? Like, you got attention?
- [12:25]
B
Yes. Yeah. People were like, oh, my gosh. Love your shirt. You know, and, like, just talking to people about it, like, it really kind of was just like, all right. Like, I'm headed in the right direction, I think, with something. And it just. It felt really good again. Like, just the community being so supportive. Like, yeah, I didn't even know, like, kind of cheering me on. Once they found out, like, it was one of my pieces, it just, like, it kind of.
- [12:49]
A
It.
- [12:49]
B
It felt really, really good.
- [12:51]
A
Well, I think, because it seems like you've been very thoughtful about each piece that you've made. It wasn't like you just post, like. Like, put something, like, on a T shirt, like, selling it. Do you know what I mean? Like, I can tell, and I think other people can tell as well that it's been, like, very, like, curated. Very thoughtful. Like, you really put, like, a lot of time and energy, and I think that the energy behind it is with, like, now you're getting that energy back from us.
- [13:22]
B
Yeah. Well, that means so much. I'm so glad that that came through. And that means that the nights I didn't sleep were not for nothing. So that's so good.
- [13:33]
A
Right? But. Okay, so can you, like. Can you share with us just, like, maybe a little bit of, like, behind the scenes? Because I'm sure there's a lot of people listening that are like, I want to, like, make a product or I want to make a shirt or whatever it is, like, you know, and they're like. They're like, how do I even start? Where. Where do I go? What do I do? Like, can you give us some, like, just simple tips?
- [13:55]
B
Yeah. So, I mean, I think maybe I can. I don't know really how helpful it's.
- [14:01]
A
Going to be, because I'm sure it will be. Just share, like, your first, like, couple things like that you did to like, get to this point.
- [14:09]
B
Yeah. Okay. So to be completely honest with you, just, like, starting my. My career as an esthetician, I kind of go. I went into things feeling pretty blind, and I think I was responsible. Responsible about the way I went about things, but I was blind to how things even worked and what I needed to do. It was just insane with the apparel. Like, you kind of just jump in and figure it out as you go. Otherwise, I could have sat around thinking and trying to plan for so long and maybe never even starting it. So it was something that I was just like, I'm gonna jump into this, and I'm gonna be open to learning everything along the way.
- [14:50]
A
Okay.
- [14:51]
B
So I first, I got the sample pieces made without even the prints. I had them just ship so I could see the quality. I could see how it fits after that, you know, we were like, okay, here's the designs. I have a manufacturer out in Utah that does all of the prints and everything for me and ships everything. So it's really cool because we did set it up to be a pre order for the first time around, at least. I don't know what the future looks like yet, but pre order was really important because then no one's really missing out or, you know, losing money. So it takes a little while to get to the client. But first time around, it was the smartest choice for the first launch. So then we put together PR packages, got them into some people's hands, like yours, and we were like, all right, let's, you know, let's start promoting this.
- [15:54]
A
Right.
- [15:54]
B
It all started with that.
- [15:56]
A
So it sounds like, you know, you didn't overthink it. Like, you took action. Like, you just were, like, willing to figure it out. You had, like, a game plan, like, as far as, like, doing the pre order, so you're not like, investing, like, hundreds or thousands of dollars into T shirts that might just be, like, sitting there, Right?
- [16:14]
B
Exactly.
- [16:14]
A
And then I think the most important part is, like, you're using the community that you have already, like, established a relationship with, and you kind of got over your fear of, like, reaching out to people, and you just. You just did it.
- [16:27]
B
Totally. And, like, that was another thing that was really scary is reaching out. And I reached out to a ton of people too, and some people didn't respond. And, yeah, that's like, you kind of have to just be okay with that. And.
- [16:39]
A
Yeah.
- [16:39]
B
Not let yourself read into it too much. But, I mean, when I was reaching out to people, I'm like, oh, my gosh, like, what if they hate it? What if what I'm doing is, like, horrible? But I'm so glad that I made myself do it still.
- [16:53]
A
Right. Do you, like, how do you feel like you made yourself do it where you just like, I'm just. Like, I'm just doing, like, I'm just doing it. I'm just. I'm just hitting send. Right? Like, yeah, people want, like, a. Like a secret, but I don't think there is one. It's just, like, just try not to throw up and just do it.
- [17:09]
B
Exactly. It's like, you. You've just got to do it afraid and get more comfortable with stepping out of your comfor zone. Like, you're gonna do things that are scary. But I don't know, sometimes I even joke around that I step into, like, an alter ego, and I'm like, that person would Just be like, I don't care. Send. You know, and so I, like, let me just tap into that energy and go.
- [17:29]
A
Right. Cause it's like, at the end of the day, like, really, what do you have to lose?
- [17:33]
B
Exactly. Yes.
- [17:35]
A
Yeah. I feel like you have everything to gain, and look, you're. You're gaining it, and it's building traction, and people are reaching out to you and they're supporting you.
- [17:45]
B
Yeah.
- [17:45]
A
And that. I'm sure that feels amazing. Do you feel like you've gained confidence from doing this?
- [17:51]
B
Oh, for sure, for sure. I feel like it's. It's like, confidence because of the support and the encouragement that has come from it, you know, it's like, oh, my gosh. Like, I don't know. Like, you always kind of wonder, like, oh, is this person, like, are these people gonna be nice? Or, like, are they gonna be welcoming? Or, like, you don't know, but it's has your back, and it just. It's such a beautiful thing. So that has really helped, like, elevate and help me. Like, all right, like, this is what it's all about. I'm gonna keep stepping out of my comfort zone, like, and just finding out what happens. So.
- [18:32]
A
Right. And it sounds like you already did it once when you went solo. Right. So I feel like then doing it a second time, of course it still feels scary, but since you've already done it, you're like, well, let me try again. Right. I feel like every time you do it, it gets, like, maybe a little bit easier, or at least you have, like, some kind of, like, blueprint to, like, look back on. Right. Like, you started in your parents sun room, and then you moved to a room, and that was going well, and you're like, well, let's do this apparel thing on the side and see what happens. But at least you had a blueprint that, like, you put yourself out there and you did something that you were a little afraid of doing, but you really wanted it at the same time.
- [19:10]
B
A hundred percent. Yeah.
- [19:12]
A
I love that. I mean, it's. That's so. I just. I hope that it's encouraging for other people listening, because I think so many times people want, like, some kind of magic trick or, like, to press, like, fast forward and go through all the difficult things, you know, and they just see us looking cute in our shirts, which we do. But. But there's, like. There's so many, like, scary, like, moments. But on the other side, there's so much opportunity. But with that being said, I want to talk to you about your branding, because I feel like it was really well done. Can you. Can you share? Can you share? Because I love branding, and I think it's so fun, and I think sometimes we are guilty of, like, overcomplicating it, but it doesn't have to be that complicated. Can you share, like, how you came up with, like, your branding or, like, your. Your technique, like. Or how do you pick your vibes?
- [20:11]
B
Yeah. So that's a really great question. I think I. I had to, because I. I can be a little bit eclectic where I like a lot of different things, and that doesn't mean it all goes together, but it is somehow still me.
- [20:27]
A
Yeah.
- [20:28]
B
At the core of it. But I really had to sit down with, like, a pen and paper and think, like, okay, like, what kind of clients or customers do I want to bring in? What's the age range? What's their vibe like? And actually see them walking through the door, like, how do they carry themselves? Like, all those things, like, just really sitting down and using your imagination to nail it down. And it even comes down to, like, the fonts that you use. You know, all of that is every little detail says something. So I think it's like, I'm a very detailed person. I like, you know, you got to pay attention to those little things. And my other best friend, she's really huge in branding, so, you know, that was someone I really got to sit with and bounce ideas off of as well, and just learning from people. But I think it was really huge to just stay true to myself, because, you know, I think that that's what makes you stand out and makes you unique, is I could have stuck with, you know, this one way that I think it's supposed to be, because this is what I see more. But I was like, no, like, if I'm a little weird and a little out there, like, that might be okay too, and that's gonna be authentic to me. So, you know, I had to be. Again, it was scary, but I had to just go with that.
- [22:04]
A
Yeah. But I think, again, like, the more that you go with, like, yourself and, like, what you. Like, that's gonna come off, like, the most genuine, and you're gonna be able to feel and be the most creative. And again, like, it shows in your social media, it shows in your apparel, and that's why it's doing well.
- [22:24]
B
Yeah. Thank you.
- [22:25]
A
That means a lot, I think, too.
- [22:27]
B
Like, not being too. And I still struggle with this. With this. But, like, you know, you don't have to be perfect, and I Think some of the things that I see do really well didn't come from, like, a place of perfection. People like it a little less. People like it?
- [22:43]
A
Yes.
- [22:43]
B
With them.
- [22:44]
A
Yes. Like, we're done with, like, the curated, like, social media. We need, like, a little bit of realness, right?
- [22:50]
B
Yeah.
- [22:50]
A
And not just with social media, just with, like, everything in our businesses.
- [22:53]
B
Yeah. Everything in life, too.
- [22:56]
A
Honestly. Honestly. Well, that's exciting. And did. Did you. Do you feel like you, like, sat down again? I love that you mentioned pen and paper. I've been in a very big pen and paper thing myself. I feel like I've been journaling, like, almost for like, a year, and I've translated that to a lot of things, like, in my own business, and people, like, don't give it enough credit. But. So when you were, like, writing everything down, can you share, like, maybe, like, a couple of the vibes that you were going for or, like, did you write down even, like, specific colors or, like, the type of esthetician that you were looking for? Share as much as, like, you feel comfortable with?
- [23:33]
B
Yeah, no, I think I wrote down, like. I think it was kind of like I would write down a word that spoke to me. And remember, I wrote down, like, power. I wrote down, like, bold. I wrote down, you know, things like that. And then I'm like, what colors are associated to that? Red. Right away, like, when I think bold, I'm like, red. Also black. Like, it all black. Like, it's just like, sometimes I don't know why, but, like, sometimes words, when I say them, I see color with it, like, associated. So it was kind of like you're just at this drawing board with, again, your pen and paper, and you're just kind of letting those thoughts flow, not judging it and just letting it go. And you kind of like, after you look at it as a whole, it's. It's there. And, you know, I was like, I was thinking, like, okay, if. Like, what celebrities do, I see, you know, wearing this or coming in for a service like that helps you tap into the vibe that you're looking forward to. So I think that's kind of like what I. What I started with. And. And honestly, sometimes, like, I do really believe that, like, writing with a pen and paper and even like, in. In therapy, I've learned that that makes you just totally slow down.
- [24:50]
A
Yeah.
- [24:51]
B
Instead of typing or, you know, that just is what works for me. It slows me down and it helps me, like, visually see. But sometimes, like, things will come to me when I'm driving And I'll be like, hey, Siri, make a note. And then I try to gather everything.
- [25:07]
A
100% turned on my Siri. Okay. I heard that in my headphones, too. I was like, wait, what's happening? She's listening.
- [25:16]
B
She is.
- [25:18]
A
That's so funny. That's amazing. Okay, so pen and paper taking action. Even if you're a little bit afraid, like, putting yourself out there.
- [25:29]
B
Yeah. I would definitely say, like, I wish I. I was a little bit more. I think I'm. I'm good with structure, but to a certain point. So I wish that I had everything like, xyz. This is what you do. This is what I did. But it really was just like a. I'm gonna throw myself out there, throw myself into this and correct as I go. Learn from my mistakes, feel what works, what doesn't. Like, how are people responding to this? Okay, like, keep going with that, then. So it's very, like, trial and error, but in a responsible way.
- [26:09]
A
In my opinion, that is the best way to find, like, the most success. Like, not everything's going to be, like, a hit, but you don't know until you put yourself out there and then listen to the feedback. Like, oh, my God, I love this. Or if it's like, crickets, then, like, maybe you need to switch it up and keep going.
- [26:30]
B
Yeah. Yeah. Well, you've done. And it's funny to, like, hear you say these things, too, because, like, looking at you, I'm like, oh, my gosh, she's got it all together. Like, look at. Like. Like, I need to be more like that.
- [26:43]
A
You're doing the same thing that I did. Like, I think, again, like, people have this idea that you do, like, ABC and then you get D or whatever. You know, you get the whole Alphabet. But it's. It's of, like, you have to be a little weird. You have to be a little bit crazy. You have to be willing to put yourself out there, especially, like, in a creative field. And I think estheticians, we're in a creative field. And then apparel on top of it, it's even more creative, right? We're just, like, using all the creative juices, and there's not just, like, one way to do it that's, like, cut and dry. Like, there's so many different ways. And if you want to do something, like, try it, right? Like, you could have talked yourself out of doing all of this and just been, I don't know, in a room somewhere doing facials, which you. Which, like, let's. Let's go to that. Okay, so you're obviously. You're running the apparel business, and then you're still seeing. You're still working solo and seeing clients.
- [27:40]
B
Yes.
- [27:41]
A
So can you take us through, like, a day or, like, what is your. Or, like, what is, like, your week, like, look like? Because I've just been wanting to bring more and more people on here so that the esthetician community can understand that there's more than one way for us to, like, make money and we don't have to, like, be stuck working, like, Tuesday through Saturday or Monday through Friday. Do you know what I mean? Like, we got into this industry because we want, like, freedom and flexibility. So what is. So what does your schedule look like?
- [28:13]
B
Yeah, and it's funny. Cause I like following you, too. I see that you're, like, making more time for, like, yoga and coloring and all that. And, like, that is so beautiful. And that is really the beauty of why we, you know, go solo and. And want to run our own businesses and stuff. So that's really cool. I think. I think for me, like, it's also. It's always trying to find balance. Like, I think that's something that I. I am personally struggling with, is finding that balance, especially because I am still so early on in my career that there. I'm still in the building stages, and there's still, like, there will always be, but there's still so much for me to learn. So I, you know, But I have fun with it, and I'm super passionate about doing it. So sometimes it's like that balance. Like, sometimes if I'm working a lot, it actually feels really good. And that's usually what my week is. So I start Tuesday to Saturday, and I'm there every day doing appointments. Okay, say so. Sundays and Mondays are, like, my weekends.
- [29:19]
A
Okay.
- [29:20]
B
Mondays typically, though. Like, I mean, honestly, every day, I do feel like I'm working.
- [29:25]
A
Yeah.
- [29:26]
B
It's just a matter of, like, asking myself, does this feel good in me right now? Does it?
- [29:34]
A
Right.
- [29:35]
B
Well, do I feel good doing this? Do I have the capacity and the work if I'm working outside of, like, my scheduled work.
- [29:42]
A
Right.
- [29:43]
B
You know, and then even in my scheduled work days, Tuesday to Saturday, let's say I do feel like going out to eat with, you know, my best friend for lunch or something, you know, and I take a little bit of time off, then maybe I'm working a little bit later that day, you know?
- [29:57]
A
Right.
- [29:57]
B
It's all about, like, the balance. So. But typically, like, I'll wake up. I, you know, am on My phone, like, gearing up my social media, contacting some clients if they've reached out with any questions, go into work, I'm setting up. I take my first client at nine.
- [30:17]
A
Okay.
- [30:17]
B
And then typically I'm done around like 5:30. Sometimes I'll take like after hour appointments if some. Someone needs it. Then I go home, start my laundry from the day, and then it's client communication and I work up until like, I don't know. It's always different, to be honest. Especially with the. With the apparel now. Yeah, there's a little bit more that I'm having to do and take on. But I always ask myself, like, it's constantly just being like, okay, does this feel good right now? Like, when do I need to stop? And when I feel like I've reached my capacity, it's very important for me to listen to that. Sometimes I'm good at listening to my body, sometimes I'm not.
- [30:58]
A
So that's so relatable. But I think that you even have the awareness and that you're asking yourself, like, how do I feel today? And like, it's okay to go to lunch with my best friend and like, maybe I'll work a little bit later tonight because of that, or maybe I won't. Like, I think just like, continuously, like, checking in with. With yourself is like one of the most healthy things that like, you can do, even if you are working a lot right now. Because I don't know about you, but like, right. Everyone talks about like, balance. And I don't even know if I like, fully believe in balance. Like, there's like weeks where I'm like a workaholic, and then there's weeks where I'm like, sitting back chilling, doing yoga, going to the beach. Do you know what I mean? And like, it's okay to be like, balls to the wall sometimes and then like, take a step back. You know, it doesn't always have to be. It doesn't actually always have to be consistent. We're not supposed to be consistent.
- [31:48]
B
That's a really good point. And I don't know about you, but, like, also the way I was raised, I. I battle this a lot. And I was just talking to my mom about it too. But like, while I was, you know, growing up, it was like we were always on the go. I was involved in so much with school. And so when I do take a break, sometimes I feel bad. A break. And, you know, I told my mom, I was like, this is your fault. Like you all the time. So I, like, I'M still constantly trying to. But I think it is so important to, like, just check in with your body, you know?
- [32:22]
A
It is. It is. Yeah. It's like. It's that, like, internal, subconscious guilt trip that, like, we give ourselves. Right. Like, I'm not. And I think even, especially, like, as women, like, we're, like, we're not doing enough. We have to do more. We have to, like, take over the world and clean the dishes and do the laundry and, like, do everything. But. Yeah, no, I feel that, like, on a deep level. But that's why, like, I, like, I can't sit still. I'm just, like. That's the type of person that I am, like, physically and mentally cannot sit still. But that's where, like, you know, you're mentioning, like, me coloring and going to yoga. That's where like, those things come in for me. And, like, it might sound, like, childish or silly, but it's really been, like, it's changed my life and helped shift my perspective of, like, how I live my life and how I run my business.
- [33:10]
B
Yeah. That's so beautiful.
- [33:12]
A
Thank you.
- [33:13]
B
Really inspiring.
- [33:14]
A
Thank you. I appreciate it. We'll say same to you. You're doing all the things. Thank you. Yeah. Yeah. Okay, so basically, you were saying that you're seeing clients full time. Like, how many clients are you seeing a day?
- [33:26]
B
Yeah, it's always different. It's always different, but sometimes it's like, 4, 5, 6. It can be like, you know, but. Yeah, and it's always up and down, too. And I find that that's kind of the scary part about owning your business and kind of just something that comes along with it, too. So, you know, it's. It has, like, you know, good weeks, slower weeks, but I think the slower weeks, there's always something to be doing behind the scenes.
- [33:56]
A
Totally never.
- [33:57]
B
Like, I'm not doing nothing, you know, but that's something that I've had to give myself grace for as well, because I used to beat myself up, like, early. Early on. Like, oh, my gosh, it's something I'm doing wrong. Or, you know, I'm not doing this enough. Or maybe they don't even like me. Or, you know, things like that.
- [34:16]
A
Right. You go down that rabbit hole of, like, darkness, and it's like, no, wait, like, everyone was just on vacation. Or like.
- [34:22]
B
Yeah.
- [34:23]
A
Do you know what I mean? Like, they're busy, and then the next week, you're, like, slammed and can't even get everyone in.
- [34:27]
B
Exactly.
- [34:28]
A
Yeah. Yeah, yeah. This. This industry ebbs and flows. Clients Ebb and flow, then your emotions ebb and flow. But if you can keep your. Learn to keep yourself steady and not, like, do the panic thing. And like you're saying, I think there's so many things that you could do behind the scene. Which leads me to your next. To my next question, which is like, how are you finding time to create content for two social medias? So your apparel and then, you know, your main brand.
- [34:56]
B
Yeah, so I actually have one of my friends, she has a social media marketing company where she helps me to create content. So we come in and we have a day where we're filming and batching content, and then, you know, we kind of both work together as a team. So I'm creating some stuff, she's creating other stuff. You know, she's kind of the brains behind a lot of the social media thing because, you know, like I said, I did digital marketing for a while, so I knew a lot of the things on how to, like, gain that traction, but everything is always changing. And she's the brains behind, like, staying up to date with all of that.
- [35:44]
A
Okay.
- [35:45]
B
She really helps bring that aspect and we work really great as a team. If I'm like, hey, you know, I really want to try this out, or she's like, but this is trending, so let's do this. Yeah, it's super helpful. But she does my. My esthetician business page.
- [36:02]
A
Okay.
- [36:02]
B
So then I'm doing the show some skin apparel page myself right now, so.
- [36:07]
A
Okay. Amazing.
- [36:08]
B
Yeah, so it's really, like, I got really burnt out doing social media in the beginning when I didn't have anybody helping me with that. I. I also think it was because back then I was trying to be so perfect with everything. And so now I've given myself kind of that grace to be like, it's okay if it's not perfect. Like, yeah, put it out there. Like, it's okay. So it's actually made it more fun for me to do. And I find myself just casually, like, picking up my phone and being like, I feel like creating this right now.
- [36:41]
A
I love that Again, like, working with your intuition instead of like. And it's like, what is perfect anyhow? Like, we've all created. Right. Maybe you created something in your mind. It's like, well, I have to do it. Like all these other people are doing it when it's actually complete opposite. You should be doing it when you want to and how you feel like you want to. Yeah, right. Because we could all, like, keep ourselves frozen if we did wanted to do everything. Perfect.
- [37:06]
B
So true.
- [37:07]
A
And also, again, what does that even mean?
- [37:09]
B
What is that? Yeah.
- [37:10]
A
What is that? Social. Yeah, Right, That's. But I love that you're sharing that. You're really tapping into, like, your community and, like, your friends. Like, it sounds like you're really, like, working together and, like, you've utilized your friends to help you in your business. And I think lots of times, especially as estheticians. Right. We're working in a closed, dark room by ourselves all day. Sometimes we think we have to do everything by ourselves, and we don't.
- [37:41]
B
Yeah.
- [37:42]
A
But it's just like finding either the right people or friends that can, like, love you and support you and help you.
- [37:50]
B
I'm so huge on that, too, because I wasn't always surrounded by the best people. And I feel like that is so huge whenever you're trying to build anything in life. And that is something I've really, really been so grateful for is the circle of people I have. Right. Because it's like, when you're down and you can't believe in yourself and you're having a moment, like, though you've got to have the right people around you, you do. So. And it's also really amazing that I've found, you know, my friends that have such beautiful talents, too. And so, you know, my friend is the one who's taking the photos for me, and then I'm giving her facials. And then I have my friend who does social media. Like. Like, we're all very much, like, supporting each other, and it's so beautiful to have to have that.
- [38:48]
A
Yeah, I think that's really amazing. Now, obviously, not everyone has friends that can just, like, do that, but I think being open to it, you know, and seeking people that can help you and support you just as you can support them and help them is, like, is everything.
- [39:04]
B
Yeah, totally.
- [39:06]
A
Right.
- [39:06]
B
And my friends who are, like, outside of, you know, the. The industry that we're in, or. Or maybe they're not even, like, creatives, you know, like, they're still, like, so solid and. And they're. They challenge me. They're like, hey, like, you know, they'll call me out on things, or they'll be like, you know, so it's like, it's who you're surrounded with that makes.
- [39:28]
A
Yeah, it really does. It really does. Okay, so with your apparel, is there, like, what's going on with it? Like, I know you have. What do you have? Two shirts? Tell us the entire line. Okay, tell us about the entire line.
- [39:43]
B
We have the gray esthetician. Tee. And we have this one, of course, we have the black hoodie that says Skin Club Dare to bear on it. And then we have a trucker hat that says Skin Legend. And then the Healthy Skin Club dad hat. That. So, yeah, that. That launch and that drop did so well. So we're technically, like, sold out of everything.
- [40:11]
A
That was gonna be my next question. Like, can people still purchase it or are you sold out?
- [40:14]
B
Yeah, so we. We went ahead and stopped that.
- [40:17]
A
Okay.
- [40:18]
B
And we might be gearing up for something new.
- [40:21]
A
That was gonna be my next question. I was like, is something new coming?
- [40:25]
B
Yes.
- [40:26]
A
Okay.
- [40:27]
B
I can't stop. Stop now. This is just.
- [40:29]
A
No, yeah. It's just the beginning.
- [40:32]
B
Yeah. Yeah. So stay tuned to that. We're looking at maybe end of October, so.
- [40:38]
A
Okay. So soon. That's exciting.
- [40:39]
B
Yeah, we will see. That's. That's what it is.
- [40:42]
A
Right. I. I feel that on a deep level, I was gonna try and launch something in October, and I'm like, I think I have to wait till spring. Yeah, that happens sometimes.
- [40:51]
B
It's a lot of work that goes into these.
- [40:53]
A
It's a lot of work. It's a lot of logistics. It's a lot of, like, time and not, like, fun, cute things. Even though we look fun and cute.
- [41:02]
B
Yes. You have something really big coming up this weekend too, right?
- [41:07]
A
Yeah, yeah. I've got. I've got a skincare summit this weekend, and then I have one the next weekend, and now I'm already planning stuff for next year, and I've got some new products coming out. I got all sorts of stuff.
- [41:20]
B
That's so incredible. I love that about you. And that's another thing, too, that I think, like, as estheticians, because our schedules ebb and flow so much. Appointments that, like, you know, utilizing all the resources and.
- [41:34]
A
Yeah.
- [41:34]
B
Out of the box of, like. All right. How can I, you know, outside of facials, make some money.
- [41:41]
A
Money.
- [41:42]
B
Still be passionate about whatever that is, you know? So.
- [41:45]
A
Yeah. And there is so much opportunity. Right. It's like, make a product, sell a shirt, be a virtual esthetician, start a podcast. I don't know. There's a million other things, and so that's why I brought you on today. So thank you so much for coming on and, like, being so, like, open and sharing everything and being very vulnerable about your new business.
- [42:06]
B
Yay. Thank you so much.
- [42:08]
A
Casey. Yeah. Can you share where everyone can find your apparel? Like the website Instagram, and also, like, your own Instagram as well?
- [42:15]
B
Yeah. So it's at show some skin apparel for Instagram and then show some skinapparel.com to shop and then also queen the letter B skin for my esthetician page and Queen be skin dot com.
- [42:32]
A
Amazing. Oh, and do you have, do you do. Are you doing TikTok?
- [42:36]
B
I do.
- [42:37]
A
Out of curiosity.
- [42:38]
B
I need to get better. I, I post on there, but not as often as I would like. But that's also queen.me. skin.
- [42:44]
A
Okay, just curious. I just started like asking people because it's like, I feel like either, like a lot of us, it's either we're like mostly Instagram or mostly Tick tock. Do you know what I mean? Like, people sway one way or another.
- [42:54]
B
Yeah, definitely. It's hard to do. It's hard to do it all.
- [42:58]
A
It's. It is.
- [42:59]
B
Yeah.
- [42:59]
A
It's hard.
- [43:01]
B
Yeah.
- [43:02]
A
All right, Brittany, thank you so much. I really appreciate it. And everyone go check out her stuff.
- [43:08]
B
Thank you.
- [43:09]
A
Yeah.