Skin and the City Podcast by Kasey Boone Skincare™
Episode: Building TWO Businesses, Branding and Skincare Apparel with Brittany
Release Date: September 30, 2024
Host: Kasey Boone
Guest: Brittany, Owner of Queen Bee Skin and Show Some Skin Apparel

Introduction

In this vibrant episode of the Skin and the City Podcast, host Kasey Boone welcomes Brittany, a dynamic solo esthetician and entrepreneur, to discuss her journey of building not one, but two successful businesses. From establishing her skincare practice, Queen Bee Skin, to launching her innovative apparel line, Show Some Skin, Brittany shares invaluable insights on branding, creativity, and the entrepreneurial spirit within the beauty industry.

Guest Background

Brittany begins by introducing herself and her dual ventures. With nearly three years of experience as a solo esthetician, she operates Queen Bee Skin in Canyon Lake, California. Her foray into the apparel industry began somewhat serendipitously after a conversation with her best friend, who was already entrenched in the clothing business.

[04:21] Brittany: "Hi, I'm Brittany. I'm the owner of Queen Bee Skin and Show Some Skin Apparel, which is what we're wearing today."

Brittany's background in digital marketing, particularly in the automotive sector, provided her with a solid foundation in social media and branding, which she adeptly transferred to her current endeavors.

Starting the Businesses

Brittany shares her daring leap into entrepreneurship, starting her esthetician business right after obtaining her license. The onset of the COVID-19 pandemic posed significant challenges, leading her to convert her parents' sunroom into a makeshift treatment space. This bold move not only honed her technical skills but also instilled a deep sense of responsibility and resilience.

[06:41] Brittany: "It was very scary because I didn't know if I was going to be able to pay for a suite, but it was the best leap of faith that I probably could have done."

Transitioning into the apparel industry, Brittany emphasizes the importance of collaboration and intuition. Inspired by her friend's success in clothing design, she seamlessly blended her passion for fashion with her skincare expertise to create Show Some Skin.

[09:53] Brittany: "I love fashion. I love skincare. Like, let's do it both together."

Branding and Creativity

A significant portion of the discussion revolves around the intricacies of branding. Brittany highlights the necessity of understanding your target audience and staying true to your authentic self.

[20:26] Brittany: "At the core, I really had to sit down with a pen and paper and think about what kind of clients or customers I want to bring in. What's their vibe like?"

She details her meticulous approach to branding, from selecting colors that resonate with brand values (e.g., red and black for boldness) to choosing fonts that convey the desired message. Brittany acknowledges the influence of her friend, who specializes in branding, and underscores the importance of detailed attention in creating a cohesive brand identity.

[22:42] Brittany: "I was like, you don’t have to be perfect. It’s okay if it’s not perfect. Put it out there."

Social Media and Marketing

Leveraging her digital marketing background, Brittany discusses the strategic use of social media to build and maintain her brands. She emphasizes the value of utilizing existing followers to promote new ventures, rather than starting from scratch.

[08:31] Brittany: "I took my initial social media page and started changing out everything. I already had that following, and the people in my corner supporting me."

To manage content creation for both her esthetician services and apparel line, Brittany collaborates with a friend who runs a social media marketing company. This partnership allows her to efficiently produce and batch content, ensuring consistent online presence without burnout.

[35:44] Brittany: "She really helps bring that aspect, and we work really great as a team."

Balancing Multiple Roles

Brittany candidly discusses the challenges of managing dual businesses, particularly in the early stages. She shares strategies for maintaining balance, such as flexible scheduling and prioritizing tasks based on immediate needs and personal well-being.

[29:34] Brittany: "It's all about checking in with yourself. Does this feel good in me right now?"

Moreover, she reflects on the emotional rollercoaster of entrepreneurship, acknowledging periods of doubt and the importance of self-compassion.

[33:56] Brittany: "I give myself grace for slower weeks because I'm not doing nothing, but there's always something to do behind the scenes."

Advice for Aspiring Entrepreneurs

Brittany offers heartfelt advice for fellow estheticians looking to diversify their income streams. She encourages taking proactive steps, even in the face of uncertainty, and emphasizes the power of community support.

[16:14] Kasey Boone: "You just have to try it. Do it. Hit send. People want to know something. But there isn't a secret. It's just like, don't overthink it, and just try."

She highlights the importance of stepping out of one's comfort zone and embracing a trial-and-error approach to discover what works best for your unique situation.

[25:29] Brittany: "It's a lot of trial and error, but in a responsible way."

Future Plans and Expansion

Looking ahead, Brittany reveals her plans to expand the Show Some Skin apparel line with new designs slated for launch by the end of October. Her initial drop sold out swiftly, validating her concept and fueling her enthusiasm for future projects.

[40:14] Brittany: "We might be gearing up for something new. I can't stop now. This is just the beginning."

Brittany's relentless drive and passion for her work are evident as she balances client appointments with the continuous development of her apparel business.

Conclusion

Kasey Boone and Brittany wrap up the episode by reiterating the endless possibilities within the esthetician industry. Brittany's story serves as an inspiring testament to the power of creativity, strategic branding, and community support in building successful businesses.

[41:40] Kasey Boone: "There's so much opportunity. Make a product, sell a shirt, be a virtual esthetician, start a podcast. There's a million other things."

Brittany's dual ventures not only exemplify entrepreneurial success but also underscore the importance of authenticity and passion in carving out a niche in the competitive beauty industry.

Where to Find Brittany’s Brands

• Show Some Skin Apparel:

  • Instagram: @showmainskinapparel
  • Website: showmainskinapparel.com

• Queen Bee Skin:

  • Instagram: @queenbeeskin
  • Website: queenbeeskin.com
  • TikTok: queen.me.skin

Final Thoughts

This episode is a goldmine for estheticians and beauty professionals aspiring to expand their horizons beyond traditional practice. Brittany's blend of practical advice, personal anecdotes, and motivational insights provides a roadmap for anyone looking to harness their creativity and build multiple income streams within the beauty industry.

Thank you for tuning into the Skin and the City Podcast. Be sure to subscribe for more inspiring stories and expert advice tailored for estheticians.