Katie Sobelman: Organic Esthetician + Electric Facials

Summary

Skin and the City Podcast by Kasey Boone Skincare™

Episode: Katie Sobelman: Organic Esthetician + Electric Facials
Release Date: November 11, 2024
Host: Kasey Boone
Guest: Katie Sobelman, The Organic Esthetician

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Introduction

In this episode of Skin and the City, host Kasey Boone welcomes Katie Sobelman, renowned as The Organic Esthetician on Instagram and YouTube. Kasey shares her excitement about connecting with Katie, who is celebrated for her expertise in organic skincare and innovative electric facials.

Kasey Boone [00:01]: "Welcome to Skin in the City. I'm your host, Casey Boone, and I'm so excited to share this episode with you."

Guest Background and Journey

Katie Sobelman has been a licensed esthetician since 2010, having trained at the Cinta Aveda Institute in San Francisco. Her early career at an Aveda salon in Napa under the guidance of the North American educator for Hausha skincare laid the foundation for her holistic approach to skincare.

Katie Sobelman [04:01]: "I started with Aveda... And that, at the time, just, like, kind of spoke to me."

Katie emphasizes the importance of touch in her practice, a lesson ingrained during her tenure at Aveda, where she learned the significance of essential oils and therapeutic rituals.

Katie Sobelman [05:12]: "It's really amazing."

Embracing Electric Facials

A significant portion of the discussion revolves around Katie's specialization in electric facials. She clarifies her nomenclature to avoid stepping on Melanie Simon's term "electric esthetician," while proudly carving her niche in integrating various electrical modalities into her treatments.

Katie Sobelman [07:24]: "I do a lot of massage but then I incorporate these electrical modalities."

Katie uses clean, organic products, predominantly featuring Lucerne, and is excited about introducing Marie Veronique to her offerings. Her focus lies in anti-aging and skin health, leveraging advanced devices to enhance cellular wellness.

Innovative Modalities and Techniques

Katie details the array of modalities she employs, including microcurrent, light therapy, PEMF (Pulsed Electromagnetic Fields), and the Biocharger—a device that blends PEMF with other subtle energies.

Katie Sobelman [08:51]: "The biocharger blends PEMF with three other subtle energies."

She describes her signature facial treatment, which includes a double cleanse, facial massage to promote relaxation and blood circulation, exfoliation, extraction, and extensive use of microcurrent and light therapy. This holistic approach not only targets superficial skin concerns but also addresses cellular health from within.

Katie Sobelman [42:08]: "I go right into facial massage... promoting lymphatic drainage."

Navigating Challenges: Injury and Career Pivot

Katie recounts a pivotal moment in her career when she sustained a repetitive motion injury while working at the Ritz Carlton in LA. This incident led to a three-year hiatus from hands-on treatments, prompting her to pivot towards content creation on YouTube to continue aiding others in skincare education.

Katie Sobelman [15:32]: "I had a complete meltdown... I could not use my hands for three years."

During this period, Katie developed her YouTube channel, focusing on explaining skincare modalities and home devices, which eventually led to her role as an educator for skincare companies.

Building a Sustainable Business Model

Post-recovery, Katie returned to hands-on practice by establishing a home studio in Napa and gradually expanding her presence in LA. She emphasizes the importance of sustainable scheduling to prevent burnout, advocating for longer intervals between clients to ensure quality treatments and personal well-being.

Katie Sobelman [14:10]: "I give myself like 30 to 60 minutes now between clients."

Katie discusses the complexities of securing brand partnerships, highlighting the need for authenticity and the challenges of navigating deals that may not align with her organic and clean skincare philosophy.

Katie Sobelman [19:54]: "Most of my clients are using light therapy because light therapy, I think, is the easiest as simplest thing to do."

Client Education and Lifestyle Integration

A recurring theme is the integration of client education with lifestyle changes. Katie stresses that effective skincare extends beyond facials and requires consistent home care and lifestyle adjustments such as proper hydration and exercise.

Katie Sobelman [35:50]: "To have nice skin, you have to have healthy cells... So if all you're worried about are lines on your forehead and you're not drinking your body weight in water every day..."

She shares strategies for motivating clients to adopt healthier habits, ensuring that her treatments yield sustained results.

Personal Insights and Future Aspirations

Towards the end of the episode, Katie and Kasey delve into personal wellness practices and aspirations. Katie expresses her desire to expand her wellness offerings, including sauna blankets and cold plunges, envisioning a comprehensive wellness space in the future.

Katie Sobelman [21:29]: "Eventually I just want to open my own space that has all of that."

Kasey discusses her own wellness journey, emphasizing the therapeutic power of touch and the fulfillment derived from helping others.

Kasey Boone [48:37]: "We all have our own journey... there's something about estheticians. It's like, why are we drawn to help and like, touch these other people?"

Closing Remarks and Future Plans

As the episode wraps up, both Kasey and Katie reflect on the importance of authenticity in the beauty industry. They express excitement for future discussions, particularly around controversial topics like the use of parabens in skincare.

Kasey Boone [59:16]: "We're gonna have to do a whole other podcast just on, like, debunking things because people..."

Katie shares her contact information, encouraging listeners to connect with her on Instagram and YouTube, while playfully mentioning her aversion to TikTok.

Katie Sobelman [54:00]: "I am the organic esthetician. There are underscores between the words on Instagram..."

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Notable Quotes with Timestamps

• Katie Sobelman [07:24]: "I do a lot of massage but then I incorporate these electrical modalities."
• Katie Sobelman [42:08]: "I go right into facial massage... promoting lymphatic drainage."
• Katie Sobelman [35:50]: "To have nice skin, you have to have healthy cells... So if all you're worried about are lines on your forehead and you're not drinking your body weight in water every day..."
• Katie Sobelman [15:32]: "I had a complete meltdown... I could not use my hands for three years."
• Kasey Boone [48:37]: "We all have our own journey... there's something about estheticians. It's like, why are we drawn to help and like, touch these other people."

Conclusion

This episode offers an in-depth look into Katie Sobelman's holistic and innovative approach to esthetics, blending organic skincare with cutting-edge electrical modalities. Through her journey overcoming injury and pivoting to education, Katie exemplifies resilience and dedication to advancing skin health. Listeners gain valuable insights into sustainable esthetician practices, the importance of touch, and the integration of wellness into skincare routines. The conversation also touches on the broader challenges within the beauty industry, setting the stage for future discussions on maintaining authenticity and advocating for healthier skincare standards.

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Follow Katie Sobelman:

• Instagram: @theorganicesthetician
• YouTube: The Organic Esthetician

Stay Connected:

• Website: kaseyboone.com
• Instagram: @kaseyboone

Don't miss future episodes of Skin and the City for more expert insights and inspiring conversations in the world of esthetics.

Transcript

[Casey Boone]

If fashion is your thing, ebay is it. Ebay is where I find all my favorites, from handbags to iconic streetwear, all authenticated for real this time. A little supreme, some Gucci. I even have that vintage Prada on my watch list. That's why ebay's my go to for all my go tos. Yeah, ebay, the place for new pre loved vintage and rare fashion. EBay, things people love. Welcome to Skin in the City. I'm your host, Casey Boone, and I'm so excited to share this episode with you. I had the pleasure of meeting Katie. You might also know her as the organic esthetician on Instagram and YouTube. I'd been seeing her and I've been following her forever, like years, you guys and I. Her Instagram kept popping up and this like, biocharger. And finally I DM'd her. I'm like, what is this? Like, I need to try it. She's local to la or she. She visits la, which she's going to talk about in this episode. And I was like, I have to like, try this out. So I. She was sweet enough to invite me in and I was like, well, let's record a podcast too. Like, anytime I can have a conversation with another esthetician, I'm like, great. And I got a facial, which I share in this episode as well, that I hadn't, like, really let anybody, like, touch my face or touch me in a while. So it was a really big deal. We had, like, such a lovely day. She shares so much great knowledgeable information and make sure you're following her and you check her out again on Instagram and YouTube. The organic esthetician, she's known for her electric facials. And they are just that, they're electric. The facial is amazing. I hope you guys enjoy today's episode. This episode is brought to you by Spawn Equipment. If you're looking to upgrade your equipment for the holiday season or maybe for 2025, check out Spawn Equipment. They have my favorite comfortable esthetician chair, the Bail electric bed. And I've been testing out the Quad 4 in 1, which has a steamer, high frequency mag lamp, and galvanic all in one. I think it's under like $300, guys. It's a really good deal. Make sure you go to spa and equipment.com and you use my code, Casey K A S E Y for an additional discount. Okay, let's get into today's episode. Katie, welcome to Skin in the City.

[Katie]

Hi. Thank you for having me.

[Casey Boone]

I'm excited. I'm excited to be here. Thank you for having me and hosting me.

[Katie]

My pleasure.

[Casey Boone]

It's awes.

[Katie]

Always fun to have other estheticians in the studio. And this is, like, extra special, so thanks.

[Casey Boone]

Thank you. It's so funny. I feel like I don't even know. Like, I followed you for a really long time.

[Katie]

Likewise.

[Casey Boone]

And, like, you're. The biocharge, which I'm. That's what it's called, right?

[Katie]

Yeah, the biocharge.

[Casey Boone]

Okay. That's what. That's what I'm going to. We're going to do that later.

[Katie]

Yeah.

[Casey Boone]

But just, like, kept coming up and I'm like, I have to try this. I have to try this. Like, no one else is posting about it or using it. I feel like in at least who. I'm like, yeah, watching.

[Katie]

I think there were, like, a couple other estheticians in the country that were using it.

[Casey Boone]

Okay.

[Katie]

And then I got it, and then I kind of went hard on. Because I made. I make content, and I like explaining things on the Internet.

[Casey Boone]

Okay.

[Katie]

So I explained the biocharger on the Internet, and I think that that's brought some, like, brand awareness within the aesthetic community.

[Casey Boone]

Yes.

[Katie]

And so I think there's one other esthetician who's maybe, like, in the process of getting one.

[Casey Boone]

Okay.

[Katie]

Like, West Hollywood, Beverly Hills.

[Casey Boone]

Okay.

[Katie]

Yeah. But, yeah, I like, I think it's just a really cool amenity for clients. 100 and, like, a nice way to address, like, the holistic big picture.

[Casey Boone]

Yes.

[Katie]

My focus is cellular health, and so, like, what better way to do that than.

[Casey Boone]

It's amazing.

[Katie]

Yeah.

[Casey Boone]

Okay, so before we get. I have, like, so many questions for you, but before we get into all of that, you said you've been licensed since 2010.

[Katie]

Yeah, 2010.

[Casey Boone]

Okay. And you got. You said you got your license in Northern California.

[Katie]

Yeah, I went to the Cinta Aveda Institute in San Francisco.

[Casey Boone]

Nice.

[Katie]

And I started with Aveda.

[Casey Boone]

Okay.

[Katie]

And that, at the time, just, like, kind of spoke to me. It was the cleanest, nicest facility because some of the schools were, like, a little scary.

[Casey Boone]

Still are.

[Katie]

And. And then you, like, learn their. You know, it was like a lot of, like, essential oil and then, like, their rituals, which I think is just a nice introduction to aesthetics.

[Casey Boone]

Yes. And I feel like a lot of schools don't teach that.

[Katie]

No.

[Casey Boone]

So you were already, like, ahead of the curve.

[Katie]

Yeah. And then I lucked out. The first job that I got was at an Aveda salon in Napa, but it was like a husband and wife team that owned it.

[Casey Boone]

That's amazing.

[Katie]

And the wife just happened to be, at the time, like, the North American educator for Hauska.

[Casey Boone]

Wow.

[Katie]

So I Learned all the Dr. Hauschka stuff and, like, really? I think that's, like, where that whole holistic practice came in. And then also touch, because she's, like, all about touch. Yeah.

[Casey Boone]

Yeah.

[Katie]

It's really amazing.

[Casey Boone]

Well, I mean, we're literally touching people all day long. We should be talking about that more. And it's so powerful.

[Katie]

Totally. And it's like what makes and breaks an esthetician.

[Casey Boone]

Literally.

[Katie]

Yeah.

[Casey Boone]

But somehow it's, like, not talked about enough because we're so hyper focused on, I don't know, a million other things.

[Katie]

Yeah. And I feel like I. So I was watching some of your other. Or, like, listening to some of your other podcasts. Prepare.

[Casey Boone]

Okay.

[Katie]

I like to prepare for these things. And there's. I feel bad. I forget her name, but there's an esthetician who is, like, really focusing on education and, like, starting a school.

[Casey Boone]

She. She. Yeah, she's doing, like, online school.

[Katie]

So I just think that there's so much wrong with state board and, like, how education is presented. Agreed. And the limitations and also just the lack of education. It's wild. Yeah. So touch is really important.

[Casey Boone]

So important.

[Katie]

Yeah.

[Casey Boone]

Like, would you say. Well, it sounds like you were focusing on that from the very beginning of your career. And it sounds like it's like. Like you paid your dues and it's, like, paying off now.

[Katie]

I. You know, I mean, with anything, it's like what you put in is what you get out. Put a lot of work in.

[Casey Boone]

Yeah.

[Katie]

And, like, a lot of continued education. And I think that's what is so neat about our industry is that there is no, like, one size fits all.

[Casey Boone]

Yes.

[Katie]

Treatment.

[Casey Boone]

Yes.

[Katie]

Or. Or skincare Studio. And, like, you find what you're into. Like, if you're into derm med, sports spot, like, you go that way. If you're into, like, super holistic, you know, modality, just hands. That's a whole nother way.

[Casey Boone]

Right.

[Katie]

Or you. You know, I got really into electricity.

[Casey Boone]

Right. So you call yourself the electric. Is it electric esthetician? Electric facialist. I just saw it on your Instagram.

[Katie]

Well, so I. I say that I do electric facial.

[Casey Boone]

Electric facial.

[Katie]

I'm trying to, like, not step. Melanie Simon kind of coined the term electric esthetician. And so I'm not. Not trying to step on her. We appreciate that.

[Casey Boone]

We appreciate that.

[Katie]

She's like, you know, the idol, like, yeah, I'm a big fan yeah.

[Casey Boone]

But there's room for everybody. There really is.

[Katie]

Yeah. And so I. I have kind of carved out this niche where I do a lot of, like, massage.

[Casey Boone]

Right. But then I. Yeah, I'm excited about it.

[Katie]

But then I incorporate these electrical modalities.

[Casey Boone]

Obsessed. I. I like that because it's. It's really interesting that, like, you call yourself an organ or like, your name is organic esthetician, like on Instagram. Right. But then you're doing like all this electric stuff. So I think some people think, like, well, how can two be in the same?

[Katie]

Yeah, so. So that's a great question. So I. The products that I use are clean.

[Casey Boone]

Right.

[Katie]

They're organic when possible. Some of them are, like, cosmeceutical grade ingredients. So. But, like, I mostly use Lucerne.

[Casey Boone]

Okay.

[Katie]

I'm really excited. I'm about to bring in Marie Vernique.

[Casey Boone]

Okay.

[Katie]

Which I think is another really cool, like, clean, result driven brand. So, like, that's kind of my niche. Like, there are some really beautiful organic skincare lines out there that are all, like, handmade, cold pressed, like, all of that. But for me, my focus is anti aging and skin. Skin health. And so I need the actives, of course. And so then pairing that with modality, I feel like the combination creates these treatments that helps you either go a different route in terms of, like, injectables, because that's. That's not my jam.

[Casey Boone]

Totally.

[Katie]

Or if you're someone that, like, does get Botox occasionally, it gives longevity to those where you don't have to use them as often.

[Casey Boone]

I love that. Okay, so can you, like, walk me through or just share, like, a few of the modalities that you're using on a regular basis in the treatment room?

[Katie]

Yeah. So I incorporate microcurrent. Okay. I've, like, gone through different iterations in different machines. I started with the new face at the Ritz Carlton and I've worked my way up to. I now have. It's called the Electromyopulse.

[Casey Boone]

Okay. Yes.

[Katie]

I've used it before. And so microcurrent ultrasound.

[Casey Boone]

Yes.

[Katie]

I use the skin modern ultra fusion. Nice wand. I'll use that on you today because I think. Have you used that before? No, I think you'll like it. And it's like a really cool, easy addition to a treatment.

[Casey Boone]

Love.

[Katie]

And then light therapy. I have a light stem panel here and I have a soul Basium full body panel in the natural body.

[Casey Boone]

So. Good.

[Katie]

So I do, like, I always, you know, I ask.

[Casey Boone]

Yeah.

[Katie]

But people are not modest and they Just are like, yes, full body. And it's like, boobies out. I don't care light on me. And I'm, like, doing facial massage while they are getting a full.

[Casey Boone]

I mean, that's, like, ideal.

[Katie]

Yeah. If budget allowed, I would have one here too, but totally, you know, in the future or salvation. Yeah. Hi.

[Casey Boone]

Call us.

[Katie]

And then I use pemf, so pulsed electromagnetic fields as my, like, cellular component love. So, like, microcurrent and light therapy give you that cellular health. In my microcurrent machine, I can work on the face and put electrodes on the body at the same time.

[Casey Boone]

Great.

[Katie]

So you can do these, like, really interesting kind of full body treatments that way. But in the treatment room, I use a thing called the Halo, which is just pemf.

[Casey Boone]

Okay.

[Katie]

You'll experience that later. And then. Then I have the biocharger. So the biocharger blends PEMF with three other subtle energies.

[Casey Boone]

Oh, my God. Amazing. That's so cool. Okay, so I'm like. I want to know, like, how you got to this place, but you mentioned that you worked at the Ritz Carlton.

[Katie]

Yeah.

[Casey Boone]

And so you worked in. Did you work in multiple, like, big spas like that before. Before you started your own business or, like, tell me a little. Like, a little bit, like, just like. Yeah, I like to hear, like, the whole story.

[Katie]

Sure. Okay. So a couple Aveda salons.

[Casey Boone]

Okay.

[Katie]

And then I worked at, like, an organic skincare store.

[Casey Boone]

Okay.

[Katie]

Here in LA for a while. For a long time.

[Casey Boone]

Yeah.

[Katie]

And then did treatments there a little bit. But then kind of at the same time was at the Ritz Carlton.

[Casey Boone]

Okay.

[Katie]

So it was at the LA Live property downtown. And I was there for, like, six years until I injured myself. Oh, wow. And on the job. Yeah. Repetitive motion.

[Casey Boone]

Yeah, yeah, yeah. You hear about that often. Especially, I feel like, in, like, hotel. Yeah, Right.

[Katie]

High volume. Am I getting in trouble? No, you're not getting your name and saying, no, it's fine. I mean, okay, well, so they're really.

[Casey Boone]

Gonna come after you.

[Katie]

I don't know. But room setup is, like, a real big issue. And sometimes rooms are tight. Sometimes you're, like, maneuvering around a steamer or, like, whatever, and. And you're trying to hit Forbes five star. And you're, like, getting in really weird positions to do hand and arm massages or you're leaning under your table to grab a towel.

[Casey Boone]

Okay.

[Katie]

Which is the one thing. If anyone puts their towel cabbie underneath their table, I highly recommend moving it up to, like, hip height someplace in your room.

[Casey Boone]

Yeah. Everything should kind of be hip height.

[Katie]

And don't be lazy. So, like, I'm in the same. Like, I have to remind myself all the time not to, like, roll my chair over and lean.

[Casey Boone]

Yep.

[Katie]

Stand up, walk to where you need to go.

[Casey Boone]

Yes.

[Katie]

Squat if you need to. Don't bend over. Grab what you need to go. Sit back down, re situate yourself.

[Casey Boone]

Thank you. I like, tell people this all the time. Like, I'm like, firmly. I'm going to do it right now. Like, plant your feet like on the ground. Like, use your core. Like, all your energy should be coming from your core.

[Katie]

That was a big thing for me. It was like a mixture of like, body mechanics. I was stabilizing for my shoulders and not from my core. So I'm like working out here in front of me with no core strength and then like doing weird stuff in the room. So, like, it was not their fault. Like, it was not the way.

[Casey Boone]

But you also weren't trained either. Right.

[Katie]

It was not a focus.

[Casey Boone]

Right. It's not. Yeah, yeah.

[Katie]

And if you want to have longevity in this career, not only do you have to be really mindful about your body mechanics, you also have to put just as much effort into self care. So that's like core strengthening, doing pilates, getting body work, stretching every single day.

[Casey Boone]

Please.

[Katie]

Which is. Please. I know. But like staying, staying hydrated and stretching. I know every day is surprisingly the hardest thing to do on a regular.

[Casey Boone]

Basis, and especially when you're in the treatment room for like hours at a time. But I think that's why, like, you need to block out more time than you think, because you have to take care of yourself if you want to have a long career.

[Katie]

Totally. And it's like stressful to like, I. In resort spa, you have five minutes. Five. Five minutes. Ten minutes to walk your guests out.

[Casey Boone]

Right.

[Katie]

Suggest product to them, switch over your room, and then calmly pick up your next guest.

[Casey Boone]

Yeah. It's almost impossible.

[Katie]

Yeah. I give myself like 30 to 60 minutes now between clients. And like, I even see myself like, well, I could squeeze you in 15, you know, and it's like you just. No, don't do that.

[Casey Boone]

Don't do it.

[Katie]

Yeah, yeah.

[Casey Boone]

I'm like, if you have control of your own schedule, give yourself more time. Yeah.

[Katie]

And it like, just creates a relaxing flow. Like, you have time to talk to them about product and their routine. You have time to set over the room and like ground yourself before you see your next class.

[Casey Boone]

So important.

[Katie]

Yeah.

[Casey Boone]

So important. And. Yeah. So you're not like frantic when you're like, picking up that next client.

[Katie]

Yeah. And like, that. People feel that energy.

[Casey Boone]

Of course. Of course they do. Okay, so you injure yourself. We won't name the name again, but you injure yourself. It's not their fault.

[Katie]

But no. And they were wonderful.

[Casey Boone]

Great.

[Katie]

Like, I am so thankful that it happened while I was there because I got the support, I got pt, I got physicians, I had surgery. Like, I did all this stuff. Yeah.

[Casey Boone]

Okay. And then did you go back, or is that when you started your own.

[Katie]

No. So, okay. So I had a complete meltdown, as one does, because I could not use my hands for three years is what it ended up being.

[Casey Boone]

Years.

[Katie]

Yeah.

[Casey Boone]

And like, this is your job. This is a career. You love it.

[Katie]

And it's like, who I am at my core. So it's like, if I'm not an aesthet esthetician, then who am I?

[Casey Boone]

Okay, so you have an identity crisis.

[Katie]

Yeah. And my partner at the time was, like, real big on social media, and he was building his own business, and it was like Gary Vee all day, every day.

[Casey Boone]

Okay.

[Katie]

So I had, like, that kind of energy in the house, which.

[Casey Boone]

But he had some good points.

[Katie]

Yeah, totally.

[Casey Boone]

Yeah.

[Katie]

And so I started a YouTube channel because I thought this is a way that I could continue to help people without touching them.

[Casey Boone]

Okay.

[Katie]

And so that's the origin story of the YouTube channel. And because I was into devices and now I'm at home with some time to, like, I don't research things. I kind of created this niche of, like, explaining modality so that you can figure out which at home device, because there are so many, is the right one for you, addresses your specific skin concerns.

[Casey Boone]

Okay.

[Katie]

So that, you know, took some time. Of course, like, that was not an overnight thing, but that picked up. And I leveraged that into a role as an educator for a skincare company.

[Casey Boone]

Okay.

[Katie]

And spent a couple years traveling the country training spas.

[Casey Boone]

That's cool.

[Katie]

And then at that point, I was like, my hands feel okay. Okay, I think we can do this.

[Casey Boone]

Yeah.

[Katie]

And so then I started seeing clients just, like, in a home studio in la. In la.

[Casey Boone]

Okay.

[Katie]

Like, when I wasn't traveling.

[Casey Boone]

Right. And then for funsies.

[Katie]

Right.

[Casey Boone]

Like, you like touching faces.

[Katie]

Well, also, I think it just. I don't get a lot of fulfillment just doing content 100%. And being in the treatment room, like, allows you to know, like, do things really work or, like, it just gives you that, like, credibility.

[Casey Boone]

It doesn't. I feel like it keeps you in the game. Like, it just Keeps you in that, like, headspace, because it's such a different headspace than obviously, like, what we're doing right now, which is, like, recording and filming.

[Katie]

Yeah, totally. And for me, like, I work in a vacuum, right? Because it's just me, you know, in my house, in front of it.

[Casey Boone]

No, literally, Same.

[Katie]

Yeah.

[Casey Boone]

That's why it's like, I like to talk to other people because I'm like, what are you doing? I'm just over at my house recording myself.

[Katie]

Totally.

[Casey Boone]

I'm like, help.

[Katie]

I feel you. Yeah, yeah. And then, you know, with. With the brand, I like, you're just seeing all these estheticians doing fun things, and you're like, okay, how would I use that? And what if I layered it this way? And it just. I feel like it just made me a better educator.

[Casey Boone]

I love that. Well, yeah, because I'm like, you're putting these things into practice, and then you're able to, like, explain them. So would you say your YouTube. What year did you start your YouTube channel? Do you remember? Or, like, how long have you had it?

[Katie]

I think, like, 2016.

[Casey Boone]

Yeah, I was gonna say, like, a long time. Yeah. And it's. It's. It's obviously grown. Right. So was you. Is most of your community, like, clients, like, you know, like consumers, or is it estheticians or, like, a little bit of both.

[Katie]

I think I get a lot of esthetic competition.

[Casey Boone]

I feel like you do, too.

[Katie]

And I am trying to diversify a little bit.

[Casey Boone]

Okay.

[Katie]

But I think that the majority is consumers.

[Casey Boone]

Okay.

[Katie]

What happens is to make it viable. Right. Like, you're getting brand partnerships.

[Casey Boone]

Right.

[Katie]

And the brands that have money tend to be dirty.

[Casey Boone]

Thank you. Yes.

[Katie]

So that's not. For me. That could be for you. Like, that's. I'm not.

[Casey Boone]

For most of us, like, let's be honest. Like, I mean, I'm not.

[Katie]

No judgment.

[Casey Boone]

No, there's not. There's not.

[Katie]

But then. So then with devices, there's, like, some cool devices, and then there's some other devices, and they're like, well, there's. My interaction with those companies is more challenging.

[Casey Boone]

I. I feel that on a deep level, I'm excited to actually talk about this, because I feel like a lot of people don't know this side of the business or the industry, and it's. Sometimes it's hard to talk about.

[Katie]

And also, it's like, you know, like, you want to be transparent without, like, upsetting anyone.

[Casey Boone]

Exactly. And I feel like the role that you and I have with working with some of these brands is actually to advocate not only for ourselves, but, like for the industry. Because people want to. Right. It's either dirty or they want to underpay you. Not always, but sometimes.

[Katie]

Most of the time, I mean, hey, they're running a business too.

[Casey Boone]

I get that. Right.

[Katie]

And it's a certain personality that has to be like, you know what? I'm worth more. Yeah. Which is not inherently who I am.

[Casey Boone]

Same. Or it's like, I really want this deal, but do I, like, cut, you know?

[Katie]

Yeah. And then I like kill myself, you know, to make content on time, like do all the deliverables. And. And then I was like, was that worth it? I don't know.

[Casey Boone]

Probably. Yeah. You know.

[Katie]

Yeah. So what I have been trying to do is make more videos either for estheticians or just content that, like, I'm interested in. Yeah.

[Casey Boone]

Fun, like for you.

[Katie]

Yeah. And like, I have diversified a little bit where, like, wellness is something that is just like, at my core, what. What gets me going.

[Casey Boone]

Right.

[Katie]

And so I've been trying to have more partnerships with brands that, like, do sauna blankets or, like, would love a home sauna. Clear, light sauna. Like in the future, I want a barrel and a cold plunge.

[Casey Boone]

And yes, we have a cold plunge, like a kind of ghetto one. But my husband, like, puts huge ice blocks in it every day. So, you know, I mean, gotta make it work.

[Katie]

Yeah.

[Casey Boone]

Eventually I want like the $10,000 one, but.

[Katie]

Well, eventually I just want to open my own space that has all of that.

[Casey Boone]

Sign me up.

[Katie]

Yeah.

[Casey Boone]

Yeah.

[Katie]

Tbd. But so, you know, like, it's. It's a journey.

[Casey Boone]

It is. Can you share if you feel comfortable, like, how you started maybe like getting some of these brand deals. Do you feel like they were reaching out to you or you were reaching out to them when your YouTube started to take off?

[Katie]

So I did like, free content at.

[Casey Boone]

First, of course, as we all do.

[Katie]

And I started with the new face. And I think those, like, those videos really helped grow my channel. And I'm so thankful. And it was the first microcurrent device that I ever used.

[Casey Boone]

Okay.

[Katie]

And loved it.

[Casey Boone]

Yeah.

[Katie]

Like, that's what we had at the Ritz Carlton. Like, that's what we use.

[Casey Boone]

Like, it was already comfortable with it. You were confident.

[Katie]

You totally.

[Casey Boone]

Yeah. You knew it inside and out.

[Katie]

So actually my very first paid. Yeah. Was necessaire.

[Casey Boone]

Okay.

[Katie]

And I remember they, like, whoever their brand person, like, dropped product off at my house.

[Casey Boone]

That's exciting.

[Katie]

Yeah. And I was like, oh, my. Oh my gosh, they're paying Me to do this.

[Casey Boone]

Yeah.

[Katie]

And so, you know, one person pays you and that's your rate.

[Casey Boone]

Right.

[Katie]

And then you do that for a while and you're like, you know what? I think I'm worth more. And then you raise your rate a little bit. Your rate is whatever someone will pay, essentially.

[Casey Boone]

There's not just one number.

[Katie]

No. And it's based off of analytics, it's based off of subscribers, it's based off of, you know, all of these different markers. And so, you know, as the same as like pricing your treatments in the studio.

[Casey Boone]

Right.

[Katie]

It's, it grows slowly over time and it's like based off of a host of different factors.

[Casey Boone]

Totally. I think it's like location, experience with this.

[Katie]

It's like the content that you're creating and client base. Like, like demand.

[Casey Boone]

Yes.

[Katie]

The more in demand you are, the more you can charge.

[Casey Boone]

It's true. Yeah, yeah, yeah. And it's not, I wouldn't say it's just like the amount of like clicks or follow follows or views, but that it's part of the factor. So I think I always tell people like, just because someone has a hundred thousand or a million, you know, followers doesn't mean that someone with like less isn't making. Actually making more.

[Katie]

No, definitely. So it, I think it's called a micro influencer.

[Casey Boone]

I know, gross.

[Katie]

Sorry. Anyway, but just because someone has a big following doesn't mean that they are inspiring people to make those purchases.

[Casey Boone]

That's a perfect way to put it. Inspiring.

[Katie]

And so for me, I don't want people to have to buy 15 different things. Like, let's streamline this. Let's really figure out what it is you're trying to achieve without me talking to you one on one. So let's break down what this device is going to do.

[Casey Boone]

Yeah, well, because I think it sounds you went into it, you actually are passionate about it. You actually love it. When you started making the YouTube videos, was your goal to monetize or what?

[Katie]

It was just, it was just education.

[Casey Boone]

You're just like itching because you couldn't be in the treatment room.

[Katie]

Yeah, well, it was like, how can I help people? I have some knowledge. I like invested some time and money into this. Let me share that with you.

[Casey Boone]

But that's, that's the, that's like the most valuable thing is that you wanted, you did it because you wanted to share and help, not because of like a certain dollar sign or like a certain amount of attention. And I think that's what more and more. Like I would just Want to keep talking about this because I think it's so important, because I see all this, like, this younger generation of estheticians, whether they're, like, actually younger or maybe they're older than us. Do you know what I mean? Because people are starting at all ages. They just put so much pressure that they have to produce content and they have to have views and, like, followers. And it's like, you don't. You don't.

[Katie]

You don't have to ever make content to be a successful esthetician. No, no, I think, you know, it. It helps people find you in terms of, like, getting new clients in the door, but so does word of mouth. Like, there are a lot of different ways to do this.

[Casey Boone]

Yes.

[Katie]

I love education.

[Casey Boone]

Okay.

[Katie]

So whether that's sharing that with clients or sharing that with other estheticians, and it's just part, like, it's who you are, and it feels like it's like, what makes me happy.

[Casey Boone]

Yeah, you're probably doing it like, when you were like a kid or like a teenager, like, were you, like the friend that, like, people were going to? Or maybe you're like, telling them, hey, you need this? I don't know. I was kind of like that.

[Katie]

So I, I definitely, as I got older and like, found out what I was into because, like, I don't know if I really knew what I was into then.

[Casey Boone]

Fair enough.

[Katie]

I'm definitely the person that's like, let me tell you about this thing that I just did.

[Casey Boone]

Exactly. Yeah. Yeah.

[Katie]

Oh. Oh, that's going on. Oh, I got something for you.

[Casey Boone]

So funny. I was gonna ask you something else, and now I forget. Okay, so you're. You're doing YouTube, and then at what point you go back into the treatment room, did you have to, like, build a clientele from start. Were you getting clients from online? How did that. What did that look like?

[Katie]

Yeah, how did that. It was a while ago. I had, like a couple friends.

[Casey Boone]

Great.

[Katie]

And they told some people. And then because I had the Internet and, like, was making content, some people found me that way. And I got tied into, like, a mom group here on the east side, and those are some of my favorite long term clients who have followed me everywhere. Like, I have a handful of them and they're just the best.

[Casey Boone]

And. And honestly, like, if you can find like a niche group like that, you. You were solid in your career and you just take especially, like, moms. Right. Or like, mine. Mine was like, lawyers. Like, I had like a million, like, lawyer groups, and they were all like, friends.

[Katie]

I Love that. Yeah. It's just like a couple women that like you.

[Casey Boone]

Yeah.

[Katie]

That tell their friends and then they tell their friends.

[Casey Boone]

Yeah. And that's really all it takes.

[Katie]

And I much prefer that kind of word of mouth client building over the Internet. However, I do find it really fun when someone follows me from YouTube and then comes and sees me in real life.

[Casey Boone]

Yeah. What a compliment. Right? And that's fun. Yeah, that's amazing. Okay, so now you're working in two different places. You're part time in LA and then home base. And home base in Napa. When did you actually leave la?

[Katie]

So we did a pandemic move. I was kind of ready just to be out of the city. I wanted something a little quieter, cleaner, slower, with more parking.

[Casey Boone]

Yeah.

[Katie]

And we went to Monterey for a second during lockdown.

[Casey Boone]

Okay.

[Katie]

And then I grew up in Napa. My parents were there. Are there still. And I loved the idea of having, like, being close to them and having some really, like, lovely time with them before it gets sad and hard and not fun.

[Casey Boone]

Enjoy your parents now.

[Katie]

Yeah.

[Casey Boone]

While they're still, like, young and healthy.

[Katie]

Yeah. Yeah. So that's what we did. And we ended up moving there. So I. I've been there, like, three years is okay. And how did that work out? I had a home studio until I rented a space building clients in Napa. And then I. As soon as it felt safe to touch people again, I started coming back to la. But it was like once a quarter. And then every other month I started.

[Casey Boone]

Like, please come back more often.

[Katie]

Yeah. And then it was like, okay, well, you know, that was like, over the course of a couple years, like, year one, once a quarter. And I would rent friends treatment rooms. Like, I would coordinate, like, hey, I'm going out of town for a wedding. Cool. I'm coming down and I'm gonna use your room for the weekend. And I just jam everyone in. And then I rented a studio, like a treatment room in a salon in Highland park for a little bit. And that was going really well. And it was every other month. But just the demand not being there all the time, like, it was hard for them to.

[Casey Boone]

Yeah.

[Katie]

So then it was like, okay, if I'm gonna. Let's see how this goes. If I'm gonna get a space, this is how I ended up.

[Casey Boone]

I mean, this is perfect, though. And you just kind of recently moved in here. Right.

[Katie]

Or it's gonna be a year.

[Casey Boone]

Oh, it's gonna be a year. But I feel like I've been, like, watching you, like, decorate and like, put it all together, which. It looks so beautiful.

[Katie]

Thank you.

[Casey Boone]

Yeah, Like, I love the vibe.

[Katie]

Yeah. So it's. Everything is.

[Casey Boone]

So how is this? Yes, it is. Yes, it is. This did not happen overnight, obviously. So where you're at now, you're in home base in Napa. You're here like, you said, like a week out of the month.

[Katie]

Yeah, I'm usually here like 10 days at the end of every month.

[Casey Boone]

Okay, can you walk me through like a day, a week, or even like a month? Like, what is. What is like your schedule look like? Like, how many clients are you seeing? How often are you creating content just to give people, like, a perspective?

[Katie]

Sure. So I do two days at the beginning of like, so Napa. My schedule is really mellow.

[Casey Boone]

Love that.

[Katie]

And because I have a history of injuries, I'm really mindful about how many clients I see in it day. And my treatments are really long. Like, I do a two hour facial, so I don't need to see a lot of clients. And Napa's mellow. My overhead's low. I see two clients a day.

[Casey Boone]

Honestly, like, that's gorgeous.

[Katie]

Which is like essentially six hours of being there with everything all in.

[Casey Boone]

Right.

[Katie]

And that's still a day. Yeah, that's still a day.

[Casey Boone]

Obviously, you're pricing accordingly. Sure, yeah.

[Katie]

And then two days of like working on the business, emails, online orders, content creation. And then just this year did I realize that I would be a nicer, happier person if I took one day and didn't do a thing.

[Casey Boone]

Oh, yeah.

[Katie]

So Sunday are for me.

[Casey Boone]

Okay, good.

[Katie]

And sometimes my boyfriend, but usually just for me.

[Casey Boone]

Oh, I love that.

[Katie]

And like, I just.

[Casey Boone]

You need.

[Katie]

I want to hang out with my dog. I need to be alone. Like, I want to do stuff to my face.

[Casey Boone]

Yep.

[Katie]

I want to stretch. I want to go to yoga. I want like a sound bath or breath. Like, I feel that I want all.

[Casey Boone]

The things, except I want that like, every day.

[Katie]

I know. Me too. I do. I. Especially when I'm here, like, being in la, I just have more access to it.

[Casey Boone]

We have everything, everything here, literally.

[Katie]

Which is why I love coming down.

[Casey Boone]

That's perfect.

[Katie]

My work week in LA is not like that.

[Casey Boone]

Right. But you're like, you're hustling here for the week and then you go back to your slow life in Napa.

[Katie]

Yeah.

[Casey Boone]

But you're still able. Like, you're still making money, you're still in the game, but it's a slower pace, which I love. Like that. Honestly, that's like my like, end Goal is, like, have a place in San Diego and just, like, chill and then come to LA and work. Just, like, makes a lot of sense.

[Katie]

Maybe I'll see you there, because that's where my boyfriend wants to.

[Casey Boone]

Oh, really?

[Katie]

Yeah.

[Casey Boone]

Okay.

[Katie]

They. They seem to have some nice wellness down there, too.

[Casey Boone]

They do. And just. I don't know, but, I mean, Napa is amazing as well, but not a.

[Katie]

Lot of wellness in Napa.

[Casey Boone]

Yeah, a lot of.

[Katie]

A lot of wine and a lot of Italian food, which is great, but if you want Korean, it's not there.

[Casey Boone]

It's not happening. Okay, so tell me about a little bit about the facial that I'm getting today. I'm so excited, by the way, because I have not had anyone else touch my face in over a year. I'm kind of. I know I'm kind of. I've been in this, like, era where I haven't really wanted anyone to, like, touch me. I feel like I've been just, like, going through, I don't know, an evolution, but I'm starting kind of, like, ready to, like, let.

[Katie]

And I'm so. If you're listening to this, you can't see me. I'm about to cry.

[Casey Boone]

I don't know why. Like, you just, like, came up for me, and I was like, I just want to go talk to you. I want to, like. I just got a good. I'm serious. And this is, like, validating that.

[Katie]

I feel so flattered.

[Casey Boone]

That's nobody.

[Katie]

I mean, hopefully you like it.

[Casey Boone]

I already know it's gonna be great. Because even just talking with you. You know what I mean? Like, I've talked to so many people all walks of life, and I. You know, I really try not to, like, judge. But also when you talk to someone who just, like, you're kind of on the same wavelength, they're like, okay. They just. They get it. Like, they get it. So I'm excited for today.

[Katie]

Pressure's on. No, no pressure. I'm excited, too. I'm so excited that, like, I get to help you relax because that. I think, you know, my focus in treatment is anti ag. You know, Anti aging.

[Casey Boone]

I know.

[Katie]

I hate that word.

[Casey Boone]

New word. Or like, someone said, like, it was like, not. It was not like, anti aging. It was more like a positive, vibrant.

[Katie]

Aging sometimes, which I took from a girlfriend of mine, Jesse Heights.

[Casey Boone]

It was something about, like. I can't remember what it was, but it was like, removing the aging altogether.

[Katie]

And it was just like, pro aging. I've heard.

[Casey Boone]

Okay. I. I mean, I don't know, I'll think of something.

[Katie]

Sure. But then you use this word, and everyone's like, what is that?

[Casey Boone]

Right. And throwing their money at you.

[Katie]

Yeah. So I. I say anti aging so that everyone knows what we're talking about.

[Casey Boone]

Okay.

[Katie]

I am not trying to say that you need to look 25 forever.

[Casey Boone]

I mean, we're all tr. I'm 29, guys.

[Katie]

I would take 35 in a heart.

[Casey Boone]

You look great. I don't know how old you're, but I feel like we're around the same age. And you look amazing.

[Katie]

I'm gonna be 39 in two months.

[Casey Boone]

Okay, you're a couple. Yeah, I'm 36. I'll be 37.

[Katie]

A little older than you.

[Casey Boone]

Just a tiny bit. And this last skin looks amazing, guys. In real life. Yeah.

[Katie]

Thanks.

[Casey Boone]

Yeah.

[Katie]

But what am I saying? Anti aging. Okay.

[Casey Boone]

I keep distracting you.

[Katie]

So the focus is skin health.

[Casey Boone]

Yeah.

[Katie]

And to have nice skin, you have to have healthy cells.

[Casey Boone]

Right.

[Katie]

And that's not internally internal. Whole body, the whole thing. So if all you're worried about are lines on your forehead and you're not drinking your body weight and water every day and walking.

[Casey Boone]

Yeah.

[Katie]

30 minutes, then we have a problem.

[Casey Boone]

Right.

[Katie]

Because it just. The whole system needs to be functioning optimally.

[Casey Boone]

Has to. So many people don't understand that.

[Katie]

Totally. And I think that the way our culture is and the way the beauty industry has become, it's quick fix. It's throw a band aid on it. I mean, that's entire Western medicine.

[Casey Boone]

Right.

[Katie]

As opposed to being like, okay, why is there tension there? Cool. You're really stressed out. Or like, that connective tissue is contracted or has these adhesions in it. Like, let's do some fascia release. Let's get some hydration going. And when your fascia is healthy, it's increasing the flow of electrical current throughout your body, which means an increase in cellular health.

[Casey Boone]

Right.

[Katie]

And, you know, all of these things. It's a cascading effect.

[Casey Boone]

Right.

[Katie]

So.

[Casey Boone]

Or just even. I mean, I'm sure you educate your clients on this. Do you ever have a hard time to get them to, like, understand that, like, they have to do the work at home as well as the facials? Or do you not focus on that? Like, where do you stand with that? Because I know. You know, it's like, I stopped seeing so many clients. I mean, for a numerous amount of reasons. I see very few, but it's like, sometimes I would just have the same conversation with these people. They'd have the same concerns, but they weren't changing anything about their lifestyle. And I just got to a point where I'm like, I can't. I can't force them to change.

[Katie]

Yeah.

[Casey Boone]

And. But I also can't keep having the same conversation because I'm gonna go crazy.

[Katie]

I. So I'm sorry.

[Casey Boone]

Yeah.

[Katie]

That's frustrating.

[Casey Boone]

Yeah.

[Katie]

I find that, like, my people find me.

[Casey Boone]

Yes.

[Katie]

And most of my clients, you know, they're invested in this. Right. It's like, it's. It's not the most expensive facial, but it is not the least expensive facial.

[Casey Boone]

But you're attracting the type of persons who's already understanding most of these concepts.

[Katie]

And, like, they're. My clients are, like, into health and wellness on some level. Like, they're.

[Casey Boone]

We're.

[Katie]

We're kind of on the same page here.

[Casey Boone]

Great.

[Katie]

So they're at least using light therapy at home.

[Casey Boone]

Okay.

[Katie]

Or like, maybe they have a microcurrent device. Or some of them have like 15,000 things and a biocharger at home. So, like, it's. We love that. Yeah. Yeah, totally.

[Casey Boone]

So you really feel like you were able to attract the ideal clientele?

[Katie]

I think so. But I also think that, like, I am fairly transparent, and if someone is like, I want to see change in my skin.

[Casey Boone]

Yeah.

[Katie]

Then I would make that clear that seeing me once a month is not the only thing that needs to happen. Yeah. It's gonna help.

[Casey Boone]

Yeah.

[Katie]

But you have to have home care. And ideally, I think if you're not going to. How do I want to say this? There are so many interesting modalities out there.

[Casey Boone]

Yes.

[Katie]

For home use that create really effective change in the skin. And so we just have a lot of things at our disposal now.

[Casey Boone]

Yes.

[Katie]

And I. I like gadgets. I use a bunch of them in my treatment room, so it makes sense that I would suggest them for home use. And so most of my clients, at least, are using light therapy because light therapy, I think, is the easiest as simplest thing to do.

[Casey Boone]

Easiest. Like, I meditate under it every day.

[Katie]

Yeah.

[Casey Boone]

And it doesn't have to be. It doesn't have to be for very, like, it doesn't have to be for super long. Right.

[Katie]

No, I mean, I'm lazy. Lazy girl.

[Casey Boone]

Light therapy.

[Katie]

I hit the alarm when it goes off. I grab my Omnilux neck and deck and face. I listen to these. It's like spa music, but it's frequencies for stimulating new neural pathways, like brain regeneration.

[Casey Boone]

I do the same thing this morning. So.

[Katie]

Yeah.

[Casey Boone]

Yeah.

[Katie]

I listen to that for 12 minutes while my 10 minute mask is going on and then I'm ready to start my day.

[Casey Boone]

Yeah.

[Katie]

And it's like a nice way to wake up.

[Casey Boone]

So nice. And then you just did two nice things for yourself.

[Katie]

Yeah, well, three because you're like.

[Casey Boone]

Right.

[Katie]

Meditating or something while you're doing it.

[Casey Boone]

Right?

[Katie]

Yeah, yeah.

[Casey Boone]

Love that.

[Katie]

Yeah. Everyone should be doing that 12 minutes in the morning.

[Casey Boone]

Love.

[Katie]

You can do that.

[Casey Boone]

Everyone while you're laying in bed. Like you're still.

[Katie]

I have not left the comfort of my bed. I'm still asleep essentially.

[Casey Boone]

Kind of. Yeah, right.

[Katie]

I hit snooze today.

[Casey Boone]

I was doing like. There was one where I was like doing like affirmations. I'm like, I don't want to be doing affirmations that early in the morning where I have to talk yet. But I like the frequency.

[Katie]

Oh, I went and got. I like treated myself to a coffee instead of making coffee. And the words come like I could not. He just kind of looked at me and I'm just like, yeah, too early.

[Casey Boone]

Yeah, just like write a note and show them.

[Katie]

I know you know what I want. I'm here.

[Casey Boone]

Okay. Amazing. I feel like you shared so much amazing information. I appreciate you being so like open and transparent about everything. Wait, so walk me, walk us through what you're going to do to me today.

[Katie]

Sure.

[Casey Boone]

Like. Yeah, because is this. This is like a facial that people are booking regularly with you. This is probably like the most popular.

[Katie]

The most popular one. This and like maybe my just 90 minute microcurrent.

[Casey Boone]

Okay.

[Katie]

So really, I mean my signature is kind of specific but for the majority of my facials it's just by time. And I customize for everyone like whether that's, you know, a full hour of microcurrent or 45 minutes and then some ultrasound at the, you know, however.

[Casey Boone]

Okay.

[Katie]

Okay. So I do a double cleanse.

[Casey Boone]

Great.

[Katie]

And then I go right into facial massage. I like going massage heavy in the beginning of my facial to introduce touch to create a deep sense of relaxation which just kind of sets them up for like a really nice treatment the rest of the way.

[Casey Boone]

So it's like warming up the skin and the muscles too for all of the.

[Katie]

Yeah, so it, it's great pre microcurrent because you are. Yeah. Warming the fascia. Releasing the fascia, getting a lot of blood circulation going, promoting lymphatic drainage. It makes all the modality more effective. I also find that it makes extractions easier if you are going to incorporate that just because it really softens any comedones or anything in there and so normally I do, like, the sculptural facelifting with the intraoral. You know how you, like, learn a new technique and you, like, start using it, but then sometimes it just takes you a long time to, like, really be like, wow, this. So that's how I was with connective tissue work.

[Casey Boone]

Okay.

[Katie]

I took the class years ago now, and I've had it up on the menu for a while, but I don't know, suddenly I did a couple and was like, damn, like, it clicked. Well, also, like, these results are wild, and I haven't even used electrical modality on you.

[Casey Boone]

Okay.

[Katie]

And, you know, and it's always like, you know, person to person, skin to skin. But so sometimes I'll, like. It takes a little while, but I might incorporate a little bit of that, which is a unique treatment because it's on dry skin, there's no oil, right. So it's, like, tension to stretch. You, like, stretch the fascia, and it snaps back into place, and in doing so, it makes it, like, really juicy and hydrated, and, like, it's all kinks out.

[Casey Boone]

Amazing.

[Katie]

Okay, so then after. Oh, and I'll run PEMF while that happens.

[Casey Boone]

Okay, great.

[Katie]

So cellular treatment while you're getting the massage, and then I do a little exfoliation extraction, and then I go into microcurrent.

[Casey Boone]

Okay.

[Katie]

And so microcurrent is at least 30 minutes. Sometimes like 45 to 60, depending. Usually it's like 30 to 45 minutes. I do light therapy over the top. You're getting light therapy benefits. I know that it needs to be like.

[Casey Boone]

So you're still getting benefits.

[Katie]

Yeah, yeah, but I like layering it also. It. It's like, very relaxing. Yes. I will put your clips on you too.

[Casey Boone]

Okay.

[Katie]

So you get this transcranial stimulation. So the machine that I use, focus. Like, the waveform focuses on connective tissue, but you get peripheral neural stimulation stimulation. So you can, like, stimulate rem. You can help with anxiety. You can help with insomnia. And then I like to, like, do a little, like, 60 hertz at the end just to, like, wake up the brain. Otherwise, people are get. Get a little mushy.

[Casey Boone]

I'm not gonna be able to walk out of here.

[Katie]

And then oxygen infusion.

[Casey Boone]

Love.

[Katie]

But I mean, depending on the time you have, I probably want to do some. Some ultrasound too, just so you can experience ultra.

[Casey Boone]

Whatever you think.

[Katie]

Cool.

[Casey Boone]

I need it all.

[Katie]

No, you don't, though. Like, you have beautiful skin.

[Casey Boone]

Thank you. I mean, I'm working on it.

[Katie]

I mean, we all like it's. Our job to have nice skin.

[Casey Boone]

But we kind of have to. I mean, I guess you don't have to. Right? There's like. But you kind of.

[Katie]

I mean, work on it. I don't know. You are your own billboard.

[Casey Boone]

Exactly.

[Katie]

So, yeah.

[Casey Boone]

I mean, do you know how many clients I've gotten? Because, like, your skin is so great. I'm like, here's my card.

[Katie]

Yeah.

[Casey Boone]

Yeah.

[Katie]

You too could look like this.

[Casey Boone]

You can look like me as well. Thank you so much.

[Katie]

My pleasure. Thank you for having me. Like, this is so fun. So see, I.

[Casey Boone]

You were. You were a little nervous at first.

[Katie]

I was nervous about the microphone because I suddenly just was talking like this.

[Casey Boone]

Right? You're like, am I a singer now?

[Katie]

Or like.

[Casey Boone]

Or you wanted to be like a host on a radio show.

[Katie]

Yeah. Or maybe I'm doing like a romantasy voice side. Dang situation. Acotar. I'm coming for you. No, I. I don't think there's anything I love more than just talking to another esthetician and geeking out about skim.

[Casey Boone]

Same. I'm like, we could talk all day.

[Katie]

Wait, wait. So can I. Before we go, please, like a long. Tell me what you're into. Like, what's your.

[Casey Boone]

I mean, I'm into a lot of the same things that you we've talked about. Right.

[Katie]

Like, I saw you just got a new light panel.

[Casey Boone]

I just got a new light panel. I'm still like, playing around with it.

[Katie]

Yeah.

[Casey Boone]

But I love it because like, you were saying, like, okay, when I'm doing other treatments now, I'm kind of like, putting it on like, full body. It's like. And I'm kind of getting like, blasted with it too.

[Katie]

Yeah. And there's actually some studies on red light for retinal health and addressing, like, oxidative damage.

[Casey Boone]

Okay.

[Katie]

So, I mean, I have crazy, like, laser tech goggles, but I never wear them.

[Casey Boone]

Same. I. I've. I've had people yell at me on the Internet, like, they're not wearing goggles. I'm like, everyone I've talked to, like, when I've purchased these panels, say that it's safe.

[Katie]

Oh, yeah. Oh, no. The only reason, it's for. It's like, for client comfort. And also I'm like, hey, guys, I'm sorry. I'm working by your eye. You can either get cellular energy and increase collagen or we can not do this. Yeah, sorry.

[Casey Boone]

Your choice. Everyone says they don't want the goggles, though. Like, once in a while, give goggles as an option you don't even give it. I don't either anymore.

[Katie]

But like, if I was, I'm like.

[Casey Boone]

You'Re in so much stuff.

[Katie]

Yeah, yeah, yeah.

[Casey Boone]

But, yeah, what am I into? I mean, I massage. It's funny, I just actually posted a tick tock the other day because I was in the shower thinking as I do, and I was like, I have touched so many people's faces. I've massaged so many people that I feel like it healed me. Like, I had all these, like, interpersonal relationships and I'm like taking care of all these different people. And then it like woke me up that, like, I needed to be doing that to myself more. And then took me on this whole entire, like, health and wellness journey and like, kind of like coming home to myself. And it's just like, so beautiful that, like, this job, this career has, like done that for me and I'm. I'm so grateful. So, like, I'm. I love that so much. Thank you.

[Katie]

We all need that.

[Casey Boone]

Yeah, yeah. And I think, I think that's why, I mean, we all have our own journey. Right. But there's something about estheticians. It's like, why are we drawn to help and like, touch these other people? But I think it's also to, like, help and like, heal yourself as well.

[Katie]

Yeah. Or like the fulfillment.

[Casey Boone]

Yes.

[Katie]

Of helping and healing someone.

[Casey Boone]

Yes.

[Katie]

Like, I think about, like, what does success mean to me? And it's that.

[Casey Boone]

Yes.

[Katie]

Yeah, yeah.

[Casey Boone]

And just like. Yeah, massage. Who would like, you know, obviously it's like a very popular topic on the Internet, but like, I just believe in it so deeply and I just think it's, you know, going back to. We're talking about touch. It just. It's so powerful on so many different levels. And that's. At the end of the day, like, that's what I really, like, love, like, totally.

[Katie]

And it can be wildly transformative.

[Casey Boone]

Transformative. That's what I'm saying. Like, transformative not only, like, physically, but like, emotionally. Mentally as well.

[Katie]

Yeah, yeah, yeah. Definitely. Is there like a specific massage technique? Like, how do you take classes? Have you.

[Casey Boone]

I'm.

[Katie]

Or is it like your own personal blend?

[Casey Boone]

It's kind of like my own personal blend. Like just from so many years of touching.

[Katie]

Yeah.

[Casey Boone]

I've taken. I've taken the lymph classes. Like, I've taken the classes. I also. But I'm very, like, self taught. That's just kind of like the person that I am. I do enjoy taking classes now as I've gotten older, but I struggled with that, actually, a lot. Like, I didn't enjoy. I've just never enjoyed school, like, period.

[Katie]

Oh, interesting.

[Casey Boone]

Yeah. So. Which is what kind of led me on the path of being an esthetician. But now, like, I love learning. Like, I learn more now, I feel like, than I did when I was young.

[Katie]

Me too.

[Casey Boone]

Right. I just care more. I don't know. Maybe it's just, like, being a little bit older, too, but I used to get a lot of buckle massage, and I actually learned through receiving it. I feel like I've learned a lot.

[Katie]

Through receiving, so I think that's such a good thing to mention.

[Casey Boone]

Yeah.

[Katie]

Like, I love going and getting treatments from other people because I'm like, oh, my God, what was that thing that you did on my chest at the beginning? Or like. Or you find, like, oh, what? Like, that was different than sculptural lifting. What was that?

[Casey Boone]

Right.

[Katie]

And then you find things. Yeah. And then I like, search the Internet, too, and I'm just like, that looks amazing.

[Casey Boone]

Yeah.

[Katie]

How do. Oh, like that. Okay, cool. I'm adding that in.

[Casey Boone]

And there's not. And I feel like there's nothing. There's nothing wrong with that. You. That's how you learn elite. That. That's how I learn. Right. I think a lot of people have, like, a hard time. Like, I have to go to a class, and I have to have this certificate hanging on my wall, and all those things are so great and necessary.

[Katie]

And that's, like, a certain person, personality type. And, like, I learned it this way, and I'm only gonna do it this way. I like taking all the things and, like, putting them in my tool belt and then, like, mixing them up.

[Casey Boone]

Right. I'm like, I. Everything I do in the treatment now with my clients, which is mostly friends and family, it's all intuitive. So it's like, sometimes I'm. I don't know. I do, like, a lot of energy work, too. Like, I'm not, like, Reiki certified, but there's energy transfer for. And so that's kind of like. That's the passion right now. Like, that's what I love.

[Katie]

You should really talk to Michaela.

[Casey Boone]

I should, yeah.

[Katie]

Because it's, like, very aligned. And she does a lot of that stuff too.

[Casey Boone]

Right. She does, like, the human design, which I've had my human design read once, but I would love to have it.

[Katie]

She does, like, a.

[Casey Boone]

Like, is it, like, astrology with a human design or.

[Katie]

She does. And then she gets into gene keys, which is some wild.

[Casey Boone]

What that.

[Katie]

It's like, so human design. Do you know about neutrinos?

[Casey Boone]

No. Okay. That's a whole other rabbit hole.

[Katie]

But so essentially, it's like the same things that make up your personality, make up your gene expressions.

[Casey Boone]

I mean. Yeah, yeah, yeah.

[Katie]

Which it makes sense if you think about it, but also seems like, well, whoa.

[Casey Boone]

I know. Then we could go real deep.

[Katie]

Yeah. But I have found that it is the most, like, I don't know, affirming. Like, oh, oh, how did you know that thing that I've never told anyone kind of thing, and it's very helpful with business and, like, your career and.

[Casey Boone]

Just wait. What are you?

[Katie]

I'm. I'm an emotional projector.

[Casey Boone]

Emotional projector. Okay. I'm a manifesting generator which, like, resonates dates for me, so.

[Katie]

Cool. Yeah, yeah. I'm. Wait for the invitation.

[Casey Boone]

I'm like, gut check. Like, move really fast, like, yes or like, I'll know yes or no right away.

[Katie]

Yeah, I. I'm supposed to.

[Casey Boone]

You're more like, feel.

[Katie]

Yeah, my. One of my solar plexus.

[Casey Boone]

Okay. I think mine's too, but mine's like. Like, instant. Like, I'll know yes or no right away.

[Katie]

Yeah, no, my big one is like, I'm not gonna ask you to come see me. Like, you need to.

[Casey Boone]

Right.

[Katie]

I'm just gonna be over here doing my thing. Right. Being weird in the corner with my biocharger.

[Casey Boone]

And then I'm the one calling you up like, hey, can I come be weird with you?

[Katie]

Yeah, whenever you want.

[Casey Boone]

This is making sense for human design. Amazing. Okay, can you share with everyone where to find you? Like, on Instagram, YouTube, anywhere else you want them to find you?

[Katie]

Oh, yeah, sure. So I am the organic esthetician. There are underscores between the words on Instagram, but you put that in. You'll find me.

[Casey Boone]

You'll find her.

[Katie]

I'll tag her. I'm on Instagram and YouTube and I not Tick Tock.

[Casey Boone]

Okay.

[Katie]

I have to do tick tock.

[Casey Boone]

You don't have to.

[Katie]

Another platform feels like a lot. And also, it feels like a Clockwork Orange when I'm on there. Do you know when they, like, pull his little eyeballs open and make him watch the videos to brainwash him? That's what I feel like Tick Tock is.

[Casey Boone]

Oh, it can be.

[Katie]

But there's also, like, a lot of helpful information.

[Casey Boone]

I get, like, all my best, like, recipes on there. Like, food recipes.

[Katie]

Okay.

[Casey Boone]

I get. Yeah. So it just depends on, like. Yeah, you have to curate your own.

[Katie]

I know it takes time. I'm that is. My goal for 2025 is to do more well, like, short form. So whether it's like, YouTube shorts, IG reels, I'll put it on Tick tock.

[Casey Boone]

It's. Yeah.

[Katie]

It's the same thing, right?

[Casey Boone]

Yeah. I mean, yes and no. So pro tip, whenever I make. Because I was kind of like Instagram reels, like, I felt safe in that I still do for, like, many years. Like, yeah, yeah, yeah. I feel safe there. So I. I started saving them before I post them, and then I repost them on YouTube. I reap YouTube shorts, Pinterest and TikTok. And that was really helpful.

[Katie]

All right, I'm going to talk to you about tags on TikTok after this.

[Casey Boone]

Okay.

[Katie]

Questions?

[Casey Boone]

I'm still. I'm still figuring out about Yali know.

[Katie]

I feel like Tik Tok is more casual.

[Casey Boone]

It is. So I've recently decided, literally, just like, in this past week, like, I'm like, I'm going unhinged. Like, I'm not going to be like, Casey Boone curated about doing that. I'm going unhinged. Like, no.

[Katie]

For saying things.

[Casey Boone]

No.

[Katie]

On the Internet.

[Casey Boone]

Well, screw them. I'm kind of like, some people do.

[Katie]

That and, like, that's their thing.

[Casey Boone]

But I'm not there to talk. I'm not there to be negative. I'm just there to, like, bring awareness. Yes. And just, like, share an open, honest, like, whatever I'm feeling or thinking. And not even just like, in the treatment room, just kind of like a broader look at, like, Casey as, like, a person. Because I almost feel like I have these, like, dual, like, personalities. Like, there's, like, work Casey and then there's, like, personal Casey, and I'm like, no, I wanted to be one.

[Katie]

I know that feeling.

[Casey Boone]

And I think a lot of people are starting to feel like that. And I'm like, I don't. I don't need to be different. I don't want to be different. I'm. I'm actually just one person. And so I need to show up the same way regardless of the situation. Right. Because sometimes with, like, the beauty industry, it's, like, very formal and, like, there's like this, like, like, invisible wall. And I'm like, I'm. I'm done with that. Like, I just.

[Katie]

Yeah, I like that.

[Casey Boone]

Yeah.

[Katie]

That's. I feel like that's inspiring for me because I feel. I don't know. I feel like I don't know how to. I feel very conservative.

[Casey Boone]

Yeah.

[Katie]

Like, with.

[Casey Boone]

Yes.

[Katie]

How I present things or in my Business life with clients. One on one, I'm me.

[Casey Boone]

Like, totally.

[Katie]

Who I am is right. But like, you're front facing, front facing. On the Internet, it's a little more formal. Yeah.

[Casey Boone]

And I think we're, we've told ourselves, like, we work in the beauty, we beauty industry. We have to be a certain type of, like, formal.

[Katie]

Yeah.

[Casey Boone]

And I'm just, I can't do it.

[Katie]

You know who I think does a good job?

[Casey Boone]

Who?

[Katie]

Candace.

[Casey Boone]

Okay. I don't follow her stuff like that often.

[Katie]

I, I, So she is the la esthetician and her hashtag is glowy af.

[Casey Boone]

Okay.

[Katie]

And I, I see her being what seems authentically her.

[Casey Boone]

Okay.

[Katie]

And sometimes I'm like, damn, you just. What did you just say?

[Casey Boone]

Right. Oh, right.

[Katie]

But also like, yeah, yeah. Should I do that?

[Casey Boone]

You should, you should.

[Katie]

Yeah.

[Casey Boone]

Because people need to hear it.

[Katie]

Yeah.

[Casey Boone]

You know, like, you have valuable information.

[Katie]

I feel like if the filter comes off, I get a little soapbox brandy. And I don't want to be that. But I also don't understand why there are parabens in anything.

[Casey Boone]

Oh, don't even get me started on that. Yeah, I get it. I get it.

[Katie]

If you are a professional skincare brand with parabens because in your formula, it's money.

[Casey Boone]

It's money.

[Katie]

Try harder.

[Casey Boone]

I know.

[Katie]

And don't tell me that it's derived from strawberries, because we know when it's not.

[Casey Boone]

We're gonna have to do a whole other podcast just on, like, debunking things because people, like, I think I just posted it on Tick Tock the other day. I'm like, there are people claiming to be like, a doctor and, like, selling you this skin care.

[Katie]

That's literally, that's why I don't like dermatologists.

[Casey Boone]

It's like, literally cerave in a pretty bottle because they private labeled it.

[Katie]

And how, how are you a skin care professional who spent so much time and money becoming a physician.

[Casey Boone]

Right.

[Katie]

And are suggesting products.

[Casey Boone]

I know.

[Katie]

That disrupt the body's endocrine system that are known topical irritants that actually give you skin cancer. Why?

[Casey Boone]

And on that, we're gonna have to have a part two.

[Katie]

Okay.

[Casey Boone]

Yeah. Right. No, no, don't. I. No, literally, I'm gonna have to come back and we're gonna talk about this more.

[Katie]

The microphone's really fun.

[Casey Boone]

It is. See, she's ready to go now. Okay. We're definitely. I'm coming back for part two. I'll. I'm gonna be back next month. I'm already gonna get another. Okay. Bye, guys.

[Katie]

Bye.