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There's a lot that skincare packaging and marketing can't tell you.

A product can be beautifully branded, use all the right language, and promise clean, natural, effective skincare but it may still be hard to know who created it, what informed the formula, or how connected the founder is to what is inside the bottle.

In this episode, Summer shares what she has learned from working with skin for over 20 years and then stepping into the formulation side of the industry. It is a conversation about the difference between a brand built around an opportunity and one that grows out of real experience, care, and a deeper relationship with the work.

This episode is for anyone who wants to look beyond the surface of skincare and make more informed, choices about the products they use every day.

Listen to the previous episode on white-label skincare:

https://open.spotify.com/episode/5BCXaSlOpKmglrZwzaPlxn?si=edfc6ce7470f4598

Discover Skin Frequency:

https://skinfrequency.co/