← Skin Anarchy
Skin Anarchy
How Jenny McCarthy Turned a Personal Health Journey Into Formless Beauty
00:38:48
Makeup Monday
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- [00:01]
Adam Grant
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- [00:35]
Trey Farrow
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- [00:49]
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- [01:47]
Trey Farrow
Hey guys. Welcome back to Skin Anarchy. I am so thrilled to be hosting our guest today. She is such an icon. She started her career in the 90s as a legendary Playboy cover star and then she went on to host MTV Singled out and also joined the panel of the View. She's built such a remarkable career. She's an accomplished author, an actress, an advocate, and also an entrepreneur with her own beauty brand. So without further ado, please welcome Jenny McCarthy. Welcome Jenny. I'm so honored to host you. It's such a pleasure to have you on the show.
- [02:20]
Jenny McCarthy
I am too. Thank you so much. I love being here.
- [02:22]
Trey Farrow
No, I love that you're here. I can't wait to talk all about your brand. I'm a huge fan by the way, but I want to really start with what got you interested. The beauty industry. I know you have this amazing Career. But like becoming a founder and going into entrepreneurship, what was the spark that made you want to go this direction?
- [02:38]
Jenny McCarthy
You know, there. There wasn't necessarily a goal in mind at all. And throughout my career saying, you know, someday I'm going to start my beauty brand, it literally came out of a desperate need for health. My health. Especially as we get older, especially as we go through perimenopause and menopause, we notice a lot more of our underlying conditions either get worse or we decide to throw on a few. They're like a la carte. As we get older, I'm like, oh, I'll take a little bit more of this autoimmune, this problem, new rashes. So things started happening to me that I realized, okay, I've got to make a choice here. And that choice is I can follow a path of prevention or I can be chasing a path looking for cures. So I took health in my own hands and cleaned up my own life. I stopped drinking. I don't eat sugar. I eat organic. I eat as clean as possible. All because I've got multiple issues such as maybe people can relate. I have an MTH of our gene mutation. What that means is basically I have a hard time kind of detoxing. Exposures, chemicals, toxins, they tend to lay around my system. And I see that in my blood work. They just don't want to go anywhere unless I really put forth the effort and be mindful about what I'm putting in me. Along with things like celiac disease, I have candida, I have leaky gut, I've got some autoimmune arthritic conditions. So there was a lot. And it was a lot for, you know, someone in their 40s. So. So I decided to go researching for super uber clean brands. And I was kind of shocked when I first started this company. It's a little bit more trend right now where people are taking notice to clean. But a while ago it was still kind of, you know, you might be able to find them only on environmental working group ewg. And now people kind of use that term a little bit too loosely for my comfort. There's no regulations in terms of the word clean.
- [04:29]
Trey Farrow
Who's.
- [04:30]
Jenny McCarthy
Yeah, who's monitoring that? And that's the problem I had. I was like, wait a minute, these people. I go to Sephora and there's a clean section, but when you actually do the research underneath those ingredients, you go, wait a minute, that isn't clean. How. How can a phthalate be considered clean or formaldehyde? Or things like that. So I, out of my own desperate need, I said, I'm gonna start my own company. And I'm not one of those people who have millions of dollars at all to start my own company. I didn't even go to a bunch of investors. I had myself and a buddy of mine that I said, let's start with three lip glosses, super clean, and I just want to see if people care about it as much as me. And so we started formless with just three glosses, and now, was it five years? It's gone by. We've expanded the line to now have skincare mascara, which I would love to, because we have enough time to get into those products. What I love about them, but I don't want to be too verbose, so you'll have to tell me.
- [05:26]
Trey Farrow
No, no, I love it. First of all, I love that you actually went on this journey for yourself, because that's meaningful. And, you know, being a physician myself, I've seen a lot of people have this. We all go through these frustrations, right, where it's like, the medical system is not set up to give us preventative options. It's just not. Allopathic medicine is all about, oh, something's broken. Okay, cool, we'll start fixing it now. You know, it's like that. And so if we keep going down that road, we're never going to come to this realization that, you know what, Health is dynamic. It's always changing. And if I don't do something personally and take that into my own hands, in some ways, we're never going to reach the solutions. I'm a huge advocate for that as well. I don't love that you have to deal with, you know, so many things going on with your health, but I love that you had that in you to say, I need to figure this out, because many people don't do that, or when they do, it's too late, unfortunately. So that's huge.
- [06:19]
Jenny McCarthy
And, you know, the thing is, I'm in this business where I pound myself with makeup, and I'm a lover of it. I love it. I just don't want to die for it.
- [06:27]
Trey Farrow
Yeah.
- [06:28]
Jenny McCarthy
So I'm like, I know enough about it, about being in this industry for 30 years, and I just decided to partner up with my own makeup artist. So she has that keen eye for performance, because this is what happened when I would look into organic or clean things might be clean, but they didn't perform well. So I was like, well, let me see if I can combine those two Worlds, because we all like our granola and clean stuff. But then you're like random mascara. You know, it flakes. So I asked my partner, Crime, my makeup artist, to be my director of products and help me develop. Together, I feel like we're a little bit of a superhero group because she won't pass anything until it performs well, and I won't pass anything until it meets environmental working group guidelines. And to me, ewg, and I'm sure you're familiar with them.
- [07:13]
Trey Farrow
Yeah, I interviewed Ken Cook.
- [07:15]
Jenny McCarthy
Oh, I love it, you guys. Just for people that might not know, you know, like, the FDA isn't really into regulating makeup. Like, they did something back in 1918, and then they made an amendment, I think, about seven years ago. Don't quote me on that. But it's in the last decade where the amendment was, where they just call companies to make sure we're basically not making makeup in our basement. That's as far as the fda. We get a call, where's your manufacturer located? And we're, of course, in the United States, so I can be hands on, and I'm very hands on. So ewg, though, to me, is what I leaned into to know what's clean and what's not. They have the team, and I'm sure you know this, they have such a remarkable team for decades that go in and do the work. So when I met with them, I said, I have an idea to create an entire beauty brand around your restrictions. And they were so excited, and they said, good luck. Because not many people come in here because it's almost impossible for brands to do this. That's why a lot of brands don't have that certification. So they handed me, I'm not Even kidding you, 900 pages of restricted ingredients that you cannot use. And me and my chemist were like, what did we get ourselves into?
- [08:31]
Trey Farrow
It's like everything's. Can't use anything.
- [08:33]
Jenny McCarthy
You know, it's like trying to bake a cake without any of the ingredients, and then you still want it to perform well. So that's where, you know, it takes our company a long time to put out products, because batch after batch after batch, trying to perfect it, make sure it's good, because, like I said, it could be clean, but it's got to be just as good or better than the other brands.
- [08:54]
Trey Farrow
Yeah, no, absolutely. I think that's so awesome, though, that you did this, because honestly, tell you, first of all, I love every product and formulas. I've tried them. I love the formulas. Like, they're so Nice. And it doesn't feel like the brand is lacking. You know what I mean? That's where I think you really did such a great job job is that you guys obviously did this approach of it has to be clean. But you're setting an example, you know, in the industry where it's like, you can do this. We don't have to think that it's. It's gonna be crap. You know what I mean? The products are gonna. They can be great. They just have to be well thought out. So I think that's huge. But more importantly, I think showing people that there are these options is so powerful because I feel like. Especially like, women. I mean, I can't tell you how many times I've had either a patient or somebody I know, right? Be like, well, I can't go without my mascara. That's like the one thing I need, you know, in my routine. I have this. They won't part with it because they're like, I. I know it's bad for me, you know, I know it might not have the best ingredients, but I have to use this, and that's my routine. And so I think that's where it's so powerful, because it's like, well, you can still have that.
- [09:56]
Jenny McCarthy
And I remember, doctor, I remember when I first started, and I was like, okay, where do we start? After our glosses, I had people in big makeup say to me, you know, good luck trying to make a mascara. They said, it's almost impossible to make a good mascara without some toxins in there. So when we went to work, I was more determined than ever, especially when people tell me no or I can't do something. It's probably why I'm still around after 30 something years in this business. So it's being. It's being not believed or, you know, So I went to work with my chemist, and I was like, talk about the nasty ingredients that are in mascara. And he said, well, besides the phthalates, the formaldehydes, aluminum powders, they used sometimes to blacken it, but there's also almost all hormone disruptors in mascara. And I said, you're kidding me. The endocrine disruptors? Why? And he said, because waterproof. Anything Waterproof, of course. And you probably know this has those hormone endocrine disruptors, and they're so. I don't, you know, need my hormones disrupted anymore.
- [10:49]
Trey Farrow
Yeah, we don't. None of us.
- [10:51]
Jenny McCarthy
And they already are. Especially, you know, in perimenopause menopause. The estrogen dominance is a real Thing as you know, that could be linked to breast cancer, so on and so forth. So we made ours water resistant. And the remarkable thing in that is it works just as good. It works just as good. And. And that's what. When I go online, I go on live twice a week for about four hours a night. Because when I say I'm hands on, I'm hands on. So I am educating people every week on my TikTok on Formless Beauty's TikTok about ingredients. And everyone always says to me about the mascara, well, I don't want it to flake. I'm like, ours doesn't flake. Well, I need waterproof, because I just do. And then I break it down. Well, why? Why? Well, I'm afraid of, you know, having the flake sent at the end of the day. And I'm like, ours doesn't. Ours is water resistant. If you just bend out of that, we all got sucked into that water resistant because we're afraid if we sweat, if we cry.
- [11:46]
Trey Farrow
Anything. Anything. Yeah. Tearing up. Yeah.
- [11:50]
Jenny McCarthy
We think it's gonna. We think it's gonna run now. Water resistant, remarkably, at least ours. I haven't tested other people's works. Remarkable. And it's our number one bestseller. It's our MVP of our company. We sold out in the first month. It took us four months to restock because we did it. Like, we cracked the code. And that's another one where I hope companies go, oh, crap, look at. She actually did it. She's able. Now I just need to educate people. Like, you don't need to have the water resistant. Just break out of that brainwashing and give it a try. Because I was like that, too. I was crying to my chemist going, you don't understand. I'm a menopausal actress.
- [12:27]
Trey Farrow
I need waterproof. Yeah. And I mean, no, but, you know, it's so relatable. And I think a lot of us are like that. And that's what I meant. I feel like people don't believe it till they see it. You know? Know, we have to tangibly hold something for us to say, wait a minute. This is possible. Here we go. And I think that's where, like, I love you had brought this up earlier about the whole clean movement and what clean beauty actually means. And I think this is such an important discussion because I've tried to, like, talk about this a little bit on the show where it's like, you know, clean doesn't tell you anything. You know what I mean? Like, that word doesn't tell you anything. So you're saying things like, this is water resistant, you know, and, like, really explaining what the product is supposed to do. I feel like that's going to be what gets people more on board with clean beauty than the word clean. That's just my opinion. If we keep telling people, like, okay, this is just clean, I don't think people are going to resonate as much as they would if we showed them, hey, listen, this is a healthier option for you, you know, rather than. Yeah, like your drugstore mascara.
- [13:25]
Jenny McCarthy
And don't buy into the word clean. Like, do a little bit of research. And this is another thing I'd like to uncover, and this is a great podcast to talk about it. When I was doing my own research in, like, other brands, how do they determine what's clean? Because I'm using the environmental working group. To me, they are the top dog in this business. So what other brands are doing is that they make their own certification in house. So basically, I'm going to make up a brand and call it Sarah's Makeup. Okay, so Sarah's website, you can scroll to the bottom because it says, like, oh, we're s verified. We're clean beauty. We're s verified now. That sounds like, oh, they got a verification from somewhere. That means it's really clean. Then you'd go into the weeds, and the S verified is Sarah.
- [14:12]
Trey Farrow
Like, that's wild. It's.
- [14:15]
Jenny McCarthy
It's. It's. I couldn't believe it. I'm like, wait a minute. They're making their own verification and bragging about it. No one's looking over them. There's no one verifying it. There's no one saying it's clean except for them.
- [14:26]
Trey Farrow
The FDA doesn't give a. Like, the FDA is like, what. You have all these verifications. No worries. Like, we're. We still have mocha, though. We're here somewhat. It's crazy to me. I hear you. I've seen it myself. And I don't know if you remember, Sephora had that whole debacle with the clean seal or whatever it was, and like. And everybody was like, oh, my God, all the products aren't clean. And I'm sitting here just like, what did you guys think was happening? I mean, look at the ingredients. You know what I mean? Like, read these ingredients and you can see that they're not clean. And everybody's got a freaking check mark these days. Like, oh, yeah, I'm good. You know, like, says who? So I agree with you. I completely agree.
- [15:06]
Jenny McCarthy
And Then you know the other thing that gets me also, and this is a hard thing because we love our fragrance. We love the way, you know, our cleansers, our moisturizers smell and we want it to smell good and la la la. Well, just the homework on fragrance alone, I was like dead. I was like, yeah, my God. Because, and I'm sure you've covered this before, fragrance is considered an ip. It's an intellectual property. So companies and get to hide all of their toxic ingredients inside of the word fragrance so they don't need to disclose it on the back of the bottles. If you pick up a bottle and you go, oh, it's got this and it's got this, it's got aloe and it's got fragrance. Well inside of that word fragrance could be the hormone disruptors, could be the parabens, could be it's hidden inside there. They are protected and that's what stinks. So I, of course we're fragrance free because we're a company that's gluten free, fragrance free, vegan, all of it free except for the price.
- [16:06]
Trey Farrow
No, I mean, I love that though and I love that you brought up fragrance because this has been a huge pet peeve of mine. I know a lot of people that tune in. Like, I know a lot of you are very educated about this as well, where it's like, you know, it's very hard these days to actually find truly fragrance free products. And it's exactly what you said, Jenny. It's because everything's hidden. There's no transparency. And as much as we are like kind of sticklers about parabens, phthalates, the nasty, nasty ingredients, we don't really, really question fragrance for some reason. Like, I still see skincare brands that are very science forward. They'll come out and I'm like, well, why does this have fragrance though? You know, like you cut all the dyes out and you cut out all these great, you know, the ingredients that shouldn't be in there, but then you still got the sting. Like fragrance is absolutely unnecessary in cosmetics. Like, there's no reason for that.
- [16:51]
Jenny McCarthy
It's true. And guess what? Essential oil. We use essential oil and they smell even better and they have a purpose. A lot of them are anti inflammatory. So it's like, why wouldn't you? And I guess also the reason is it's more expensive. Like if I went the route of cheap ingredients that I didn't care about, I would actually be way more profitable than I am right now. Like my intention was, you know about health. It wasn't about profit, it was about clean in the hopes of being profitable.
- [17:21]
Trey Farrow
I love this because I want you to really speak on this because I have a very different viewpoint about celebrity brands because I don't think celebrity brands are bad. Okay? I don't. And I know a lot of people out there are, like, if it's a celebrity brand, obviously they've skimped on something or it's a cash cow or, you know, they have all these negative opinions about this. And I just disagree with that. You know, I don't think all celebrity brands are the same. And I would love for you to speak on this because you have such a passion for what you're doing and you've come at this with such an informed mindset. And I would love for you to speak about this kind of misunderstanding around the whole topic of like a celebrity founded brand.
- [17:56]
Jenny McCarthy
Could I understand why people are hesitant with celebrity brands? Absolutely. I mean, even me being a celebrity has some doubts sometimes. But the ones that I trust are the ones that have the origin story behind it. You can really tell the celebrity brands from the ones that, you know, just slap their name on it. They might get a, you know, a package in the mail where they go, yes, no, yes, no, yes, no. You can kind of tell that. And that's where I feel like discernment is important. Even with celebrities, like, check out the meaning of why they created a brand, what was the purpose behind it? And for me, I think if people just do a little bit of digging, you can check the history of my son. I've been a health advocate for him, and now into myself, into my perimenopause years, that I'm just madly dedicated to it. And the whole reason I started for it was like, you know what? I'm going to make this for me. And if there's people that care about it as much as me, they can join in and be part of our formless beauty family. That was my intention. It wasn't like, boy, I'm gonna try to make millions of dollars. It was a selfish need for health and for hoping that other people care as well. And the thing that I love even more is the community of trust that I've built with our chemotherapy patients that are lupus patients, our autoimmune patients. Like, you don't mess with that group. You know what I mean? You give all the care and the respect, and it helps me drive me even further to create more products for them because they're like, jenny, you know, I need Such clean. And I'm like, so do I. So my passion is honestly to help. That is it. That is to help and bring honesty, transparency, and hopefully be a trailblazer for a lot of these, maybe other celebrities that want to come up and create their own brand. Like, hey, if Jenny McCarthy can do it, maybe I can be another alternative. There's room for everybody. Because people would say to me, why are you in this? This is a crowded market. I'm like, first of all, there's room for everybody in this world. Everybody is allowed to have an effort to at least try, including celebrities, including, you know, people we've never heard of yet. But I'm hoping that I can be a little bit of an inspiration of, like, wow, if she did it. And also an inspiration of being in it, not just around it. I am in the lab, I have meetings, I work. And I'm not exaggerating. Probably 50 hours a week on formless beauty. Five, zero.
- [20:24]
Trey Farrow
Wow.
- [20:24]
Jenny McCarthy
I'm the CEO. Not just in my, you know, LinkedIn, I am in it. I am a founder, I'm a CEO. I travel, I'm doing interviews, I educate. Eight to 10 hours a week online. So you can tell I'm really passionate about it.
- [20:41]
Trey Farrow
Yeah, like, you're in it. You're, like, knee deep. And I love that, though. And I really think you are a trailblazer, especially right now, the way the beauty industry is. I can tell you, as a consumer, when I look out into this world, I personally, as a woman of color as well, I see very few real options. People say it's crowded, and people say there's so many brands. There are a lot of brands. But if you really look, and I know a lot of people listening, you guys can relate, you know, like, when we really look for truly good brands, you're not going to find that many. You know what I mean? Like, there's a lot of fluff and there's a lot of. I call it like, background noise. And I say this a lot in the podcast. I feel like there's a lot of packaging out there. More than. Than anything. It's a bunch of packaging. You know, everyone's got things coming in from Asia every day. You know, when it comes to components and stuff. And that's what they just bottle all these, the same formula over and over again. But when you look for something that is grounded in, like, functionality and, like, solving a true problem, right, or like a white space in your own life, it doesn't have to be, like, even broad. But like you mentioned for example, like autoimmune or like, you know, compromised people, immunocompromised people. Like, that is a real white space, you know, that's still an area where it's not being catered to. And I can't imagine going through something like chemo and then looking out and being like, I need my essential items in my life. And there's like five options, you know what I mean? And then everyone's screaming from the rooftops, hey, we're in a crowded industry. Like, no, we're not.
- [22:03]
Jenny McCarthy
You know, it's really. I'm glad, I'm so glad you said that because it is true. Because, you know, think about my chemo patients that write me and they're like, I want to be able to wash my face and put moisturizer on, knowing I'm not absorbing toxins. Because that's the. A crazy. The juxtaposition of just a cleanser alone in terms of you're supposed to clean your face but you're adding toxins to it makes my brain go crazy.
- [22:24]
Trey Farrow
It's wild. Yeah.
- [22:25]
Jenny McCarthy
It just makes my finger. I'm like, how can you be cleaning your face with toxins? It's nuts. So that's why I made sure there's our skin care. I'm not sure if you tried all our.
- [22:34]
Trey Farrow
I did. I love it. I love your skincare line, by the way. And I want to dive into that, actually. I just, you know, I. Before we get there, though, one thing I do I have to ask you this because. Because this is something that's on my mind a lot. We all want to fit in to the world of beauty, you know, in somewhere. I mean, you've been in the limelight for so long, so I'm just curious, like, how was your view of beauty shaped, you know, and when you look at the world now, especially like TikTok people, right? Like, there's teens on TikTok, there's so much makeup going on where everyone's got this full beat all the time, you know, like, what's your opinion about all of that?
- [23:06]
Jenny McCarthy
I am so glad you brought that up because literally it was on my mental list to discuss us because of the amount of young, young girls that I see walking around Sephora, that. And now Sephora has all of these giant, you know, point of purchase stands that are catered to towards these. The eight year olds.
- [23:26]
Trey Farrow
Yeah.
- [23:27]
Jenny McCarthy
And I'm absolutely shocked. And sometimes I've approached some parents that are in the store because their daughters are all like, picking out stuff and I Said, listen, just do me a favor. I don't even mention my brand. Of course. I just go, just make sure you're checking out the ingredients. Because even though the packaging is pink and colorful and they're trying to, you know, lure your daughter in, it's very important. Since all of our daughters out there are starting so young, they're starting so young because they're influenced on social media. We didn't have that back in the day. I had Noxzema. That's what we had back then.
- [24:00]
Trey Farrow
Right, right. I remember Noxzema.
- [24:02]
Jenny McCarthy
Yeah, Noxzema, pretty much. And now there's just so many choices and to be bump. Bombarding your face with that amount of chemicals as these girls, even before puberty, that's pre puberty. That I see them pounding their face with all of these chemicals makes me crazy. Now, this is a sign of the times because of what we're seeing on social media. And it's another reason why I try to educate so much each week to say, listen, you guys, if you have daughters, please consider looking into the ones without hormone disruptors, without all these chemicals. And because it's going to be really hard to sway your daughter when they turn 13 or 14 or 15, they're going to be like, we're not wearing your makeup choices, mom. You know, at 8 and 9 and 10, you can kind of educate them. Like my son, I educated very early on and he approaches people in restaurants. I'm like, don't do that. He's like, you originally shouldn't have that bread, that gluten. I'm like, evan, you can't do that. But if you can make an impact when they're young and educate them on choices, then they can pick out what they want, want based off of that, based off of knowledge, information. Because it's only going to get worse. It's only going to get worse as they get older and they don't listen to you anymore. But if you at least educate them on the toxins, you'll be ahead of everybody in your family.
- [25:25]
Trey Farrow
Yeah, no, that's solid. I love that you said that. And I, I couldn't agree more because, yeah, that whole thing going on with the tweens, you know, like the 8 year olds, the 11 year olds, and buying like, I don't even know what they're buying. I mean, it's very.
- [25:40]
Jenny McCarthy
It's scary. I see.
- [25:41]
Trey Farrow
So scary. Yeah.
- [25:43]
Jenny McCarthy
The thing is, I'm like, oh, my God, does a nine year old need an exfoliant? They don't no, never. Does a nine year old need toners? No, they don't. They need a clean little cleanser and if you want to get them a little moisturizer. Do they need those under eye gel pads? No, they don't. It's just wild to me of what I see, the forecast and what they're doing in the beauty industry to grab your daughters or your sons. You know, whoever wants to wear makeup at a young age is scary. So be so mindful parents if you are out there listening.
- [26:14]
Trey Farrow
Also, Jenny, I feel like it's this systematic thing going on where not only is it bad for you, obviously, like all the chemicals, but I always think about like the psychology of the kids too, because I remember being 8 or you know, 11 years old and I wasn't even thinking about makeup. Like I was thinking about like, I saw it, my mother had makeup and we play around. I think every little girl is like this, like, you play around, you have fun. But like going into a store buying a whole. You know what I mean? Like a bathroom full of makeup, what is that?
- [26:43]
Jenny McCarthy
Yeah, you know, doesn't help. Is the, the apps that you, you put makeup on and you can see what you look like. You know, the face app. App or Snapchat alone, you can see what you look like with a glammed face. So what does that do? It makes you want to go out and be that 10 year old girl that goes and buys makeup.
- [27:00]
Trey Farrow
Makeup. Exactly, exactly. And it's just the most disgusting, like, and we're literally preying on these children. I don't know why. Certain things just need to be flat out banned, you know, I really believe in that. It's crazy because. And I'm not a huge tick tock person, you know, so when I go on there, it's like research for the podcast or something. But when I do and I'm scrolling, I'm like shocked because they don't just have lip gloss, they've got foundation, they've got fake lashes, they've got every, like the whole thing, you know, it's all laid out and they're following their favorite influencer who might be like 30 years old old. And it's like, where are your parents that they're not watching this? Let's put some parental controls on the phone or something. You know, like, let's do something here, right?
- [27:39]
Jenny McCarthy
Truth be told, we need a teen influencer that's as brave as Pamela Anderson is without wearing makeup.
- [27:46]
Trey Farrow
Oh my God, Yes.
- [27:49]
Jenny McCarthy
I admire her so much because people ask me because Pam, like, good I grew up together, you know what I mean? And we were at many appearances together, having our, you know, know, big old fake lashes, big old cleavage out there, you know, and being the pinups for many, many, many decades. And watching her have the confidence to be the trailblazer of this is me and I love me. And I don't care what you think is beautiful.
- [28:16]
Trey Farrow
It is. No, it is. I love that. And I think that it's going to. I hope it starts resonating, though, because I. I think there's hope, you know, there's still hope. I think people can get behind this idea of really. I. I believe if you take care of skin first and foremost, and this is not for the young kids, obviously, but for anybody. If you take care of your skin, you kind of pass that down to your kids. Just be healthy, you know, and when you're healthy and you're glowing and you feel beautiful, like makeup is just an add on. And I'm really hoping that that trickles down, you know, at some point, because right now it's a scary world. But I want to talk about your skincare line. I'm super excited that you have a skincare lineup. It's beautiful. I've tried it all. I love it. I. Tell us all about it.
- [28:55]
Jenny McCarthy
Well, it was just kind of. I started everything kind of at the same time time. But sometimes things take longer in skincare. I really wanted to perfect so the cleanser. Well, actually, I started with my exfoliator. I don't know if you tried our luminous exfoliant yet, but it smells like the world's greatest spa. It's got aloe, it's got rose geranium, essential oils. If you've ever sprayed rose water on your face, you know what that smells like? We volcanic scrub in there. A volcanic sand, I should say, instead of micro beads. A lot of people use plastics in there. We also use cocoa nut oil, olive oil, avocado oil. So your skin is super hydrated afterwards. Because I am super dry. And my director of products, Angie, is super oily. So we're like, how can we create a scrub? Because I don't want to feel like sandpaper, old lady after a scrub. I want to be exfoliated, buffed, but moisturized. And she wanted to leave smooth and not oily. And. And we blew this out of the park. I think it's got five stars by every single person that has tried it. It's so good because you use it once and you can feel the difference. Like, I beg people, try it once. And then feel your cheek afterwards. Mind you, this is also for men and women, so I encourage men as well. I tell everyone to, like, buy it for your husband. Steal it for yourself.
- [30:13]
Trey Farrow
Yes, yes, you should.
- [30:16]
Jenny McCarthy
But it's such a clean, beautiful exfoliant, especially in these, like, perimenopause menopause years where you dry out. This will leave you moisturized. And again, like I said, so clean. Such good ingredients. All environmental working group guidelines. And then our cleanser. Ah, I love it. Super.
- [30:34]
Trey Farrow
I have tried your cleanser. It's amazing. It's such a good cleanser.
- [30:37]
Jenny McCarthy
Yeah, we've got weara, We've got anti inflammatory collagen production, brightened skin production. Wild geranium is in there. That is our essential oil in place of any fragrance. And we've got salt in there, which is rich in minerals. Everything's plant based, rich in vitamin A and C and potassium. So again, for our sensitive people out there, because there's a lot of people with sensitivities like rosacea, eczema, just rashes alone, celiac disease. Like, I have. Everything's gluten free. And then our moisturizer. You know, me and my makeup artist were discussing, how do we go about making the world's greatest moisturizer? I go, well, let's start with the world's greatest moisturizer. There is a moisturizer that I'm not going to name the brand that's in every single makeup artist kit around the globe. There's this one that every makeup artist has because it just melts in your skin. It's perfect to put on before makeup. It works on all skin types, but when you look at the ingredients, they are nasty. So I sat with my chemist. I go, we like the way this makes us feel. We like how it's lightweight, but it's deep and it works. Everything in there is toxic.
- [31:47]
Trey Farrow
Toxic.
- [31:47]
Jenny McCarthy
But can you get us there? So after many, many, many, many, many test trials, we knocked it out of the park. We've gave it to some makeup artists who know that other brand and they're like, oh, my God, you guys really did it. It's moisturizing. It doesn't leave you greasy, but it also is very hydrating for people that are really, really dry. I don't know if you had a chance to try that.
- [32:07]
Trey Farrow
Yeah, I love it. I was just going to say something. I love it because it's really lightweight for me. Like, it's still very nourishing, but I hate, like, I love thick moisturizers at night, but when it's like a day moisturizer. I want it to be, like, versatile. And this is beautiful. A very nice day to night. You can layer it if you want at night, but in the day, it's not going to leave you greasy or overwhelmed. It really nourishes. I love it so much. I've been using it, actually.
- [32:29]
Jenny McCarthy
Yeah, that's really, really true. And you notice everything we have is in glass bottles because it's as clean as possible. We are going to be moving our lip glosses over into glass too, if you can believe it. So everything will be glass because that's how paranoid I am of toxins in our moisturizer. It's called a silk moistur. And I feel like you can tell that's what it feels like. Your face.
- [32:48]
Trey Farrow
Yeah. It leaves it super soft, like. Yeah. I was going to ask you because the line almost feels like a skin prep line for makeup, because the whole canvas is super soft, super smooth, the texture is improved. It's such a nice way to start your beauty routine, like, even if you're not wearing makeup. Yeah, it's one.
- [33:06]
Jenny McCarthy
What's in that is like aloe vera. We've got shea butter, we've got green Tea, vitamin E, B5. Good, good stuff for your face. Then lastly is our hyaluronic acid. I love a good hyaluronic acid. And when I was doing the research on hyaluronic acid, I said to my chemist, I'm about to throw up, because I had no idea hyaluronic acid is created from fermented bacteria. I was like, that's just so gross to me. So he said, well, no, dummy, we're going to do a botanical. Let me make you a botanical. So it's natural, natural, plant based, beautiful hyaluronic acid. And you can tell it's high end when you use it. It's a powerhouse formula. And it's just your skin. Let me back up. Why do you need hyaluronic acid? Well, it helps lock in moisture. So if anyone feels like they're dry all the time or just want that to lock in, like, it almost makes it plump. So I use that. It goes cleanser, then I use the scrub. Then I'll keep my face wet. Wet. And then I'll use the hyaluronic acid and then I'll put moisturizer on right after because it is asking for liquid. So you want to use it on a damp face. And it does. It locks in that moisture and it helps with collagen, it helps with skin Firmness. And that wrapped up our I still want to do. People are requesting for a brightener because our age group has a lot of.
- [34:26]
Trey Farrow
Skin hyperpigmentation and softness.
- [34:29]
Jenny McCarthy
That's next on our list. And that's really cool. Yeah. So we also listen to our customers. We create based on what you guys actually ask for. So, please, if anyone wants a specific item, I urge them to just request it, because we take all those seriously and we take critique seriously.
- [34:46]
Trey Farrow
I wanted to say this, too, because I love the hyaluronic serum, by the way, because one, I've tried, like, a million. And here's what I've noticed about hyaluronic serums. Either they perform really, really well, like yours, or they will leave a film on your face. And I hate that. Like, I don't know what people. And this is a question I have for all the cosmetic chemists out there is like, what goes on when people. The wrong type of hyaluronic serum. You know what I mean? I don't know if you've had that experience. Like, there's some serums, and it's supposed to be a hyaluronic serum they're selling, but then it leaves this weird, like.
- [35:18]
Jenny McCarthy
Yes.
- [35:18]
Trey Farrow
I don't know how to describe it. Like, it's a film on your face in the past.
- [35:22]
Jenny McCarthy
Wash my face after I put it on, right?
- [35:25]
Trey Farrow
Yeah.
- [35:25]
Jenny McCarthy
Put my makeup on. Otherwise I see a film underneath my foundation.
- [35:29]
Trey Farrow
Yeah, exactly. And I'm like, this is a hyaluronic serum. It should not be doing that. But yours is awesome. I love it. It sinks right in. And again, again, it's such good skin prep. Like, no matter what you're doing, whether you're just putting on SPF after the whole routine or if you're gonna do your makeup, like, it just plays so nice with whatever's coming next. And so I really appreciate that you've put so much energy and love into these formulas, because I think that's where you're really kind of breaking this. This misunderstanding, you know, that people have, that they're like, oh, celebrities don't care about their brands, and they don't care what we're. No, they do. Like, you just have to find the right ones, you know, and you have to really look at the founder. Like you said, like, what they're doing and why they're doing it, and it shines through. So, I mean, I think you've created such a beautiful line, by the way. Like, truly hats off. Yeah.
- [36:16]
Jenny McCarthy
Thank you. I mean, and it's my baby. It's like, I'm so proud of it. I work so hard on it and will continue to work so hard on it because I just. I always describe this as. When we were little, we used to draw a picture for our mom and show it to her, and we wanted. Yeah, it's so amazing. It's like, I work so hard, and so when people compliment the brand, it feels like my mom going, that's a beautiful picture. Because you want to hear, especially from your customers and people who use it, the feedback. And I'm so grateful. It's why I'm still able to keep going. It's because of the support from the community that are buying it, supporting it, and asking for more.
- [36:52]
Trey Farrow
No, I love that. And I love that you've done it in such a genuine way. I can't tell you how much that means that to consumers like myself. I literally started this podcast, Jenny, because I was so sick of this, like, not finding anything for myself. Like, that's why I started the show, because I wanted to talk to the people who created the brands, you know, and being able to listen to a founder story, like, you can see it, having spoken to you just now, I can see your passion. I can see why you're creating this and why it matters so much. Especially everything you said, talking about, you know, people who go through chemo or anyone who has any kind of autoimmune problem going on, on anything that flares up your skin. Like, that hits so close to home for me because I see people every day. Like, I myself have Hashimoto's. I remember my whole life transformed after I got it because everything changes as soon as you get anything that's systemic. Like, your whole body changes. And then I started reacting to things like benzoyl peroxide. You know what I mean? Like, that's the kind of stuff that happened with me. And so I can't imagine when you're going through something so harsh like chemo or any treatment.
- [37:50]
Jenny McCarthy
That's right. That's right. I have Hashimoto's as well, by the way.
- [37:53]
Trey Farrow
Oh, you do? Yeah. It's tough. Like, everybody's getting it now because. Because of the foods that we eat and stuff. But no, I mean, it just changes your life because you become so different. Like, your skin reacts differently to everything. So I don't know. I think there needs to be a lot more energy put into this. People need real products. Like, we don't need fluff. And I just. For all the brand founders out there, because I know a lot of you Listen in. If you're creating something, please do it from this place of research. Like, really dig in. You know, because, like, yeah, there's.
- [38:21]
Jenny McCarthy
There's plenty of room for all of us to be clean. Like, there really, really is. And yes, your, you know, your margin won't be as beautiful. I will say that. But. But I feel like when I die someday I'm going to close my eyes knowing I left behind a product for generation that is good, that is doing good in the world, and that's what matters to me.
- [38:42]
Trey Farrow
I love that. I love that so much. Well, I'm a huge fan. Anyone listening out there, if you guys are looking for a really, really solid line that you can come back to day after day, and it's a routine and you can stick to it, this is a great place for you to be. And you should check out the whole brand, but especially for skin care. I love it. And I wanted to say, actually, Jenny, I didn't get to mention that, that I love that you kept it simple because there's so many people right now creating 17 step routines. It's driving me crazy. Like, I can't do it. I can't do it. So I love that you kept it simple but effective. But for everyone listening, you know, you guys got to check it out. It's really good.
- [39:17]
Jenny McCarthy
Thank you. I really appreciate that.
- [39:19]
Trey Farrow
Yeah, no, thank you so much. Any. And before we go, I just want to get your advice. I'd love for you to share some words of wisdom for anybody out there who's maybe, you know, wanting to go into entrepreneurship or like, start their own thing or just, you know, anything that you can say that would help them on this journey.
- [39:33]
Jenny McCarthy
Oh, wow. You know what? It's a hard journey, but it is so rewarding. It's kind of like having kids, have kids you might not understand, but it's such a beautiful, exploratory, wonderful journey to go on. But you must have a true purpose behind it. You have to have an honest reason, because that is what it's going to get you through all of those hard times. Times. That's what's going to get you through those moments where you feel like you're going to break. You have to make sure your truth, your origin story, your passion, your vision stays front and foremost because there's going to be so many things that come in the way that can knock you down. And your truth and your origin story and your purpose is the reason why you're going to break through.
- [40:17]
Trey Farrow
I love that. I love that so much. Well, thank you so much. This has been such an honor to host you and to learn from you and I'm just such a fan and I'm always cheering you on. Please keep doing what you're doing because we need you to do it.
- [40:28]
Jenny McCarthy
We need you too. So thank you for spreading the word out there. I appreciate what you do.
- [40:32]
Trey Farrow
Thank you so much.
- [40:33]
Jenny McCarthy
All right, talk to you soon.
- [40:38]
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- [42:18]
Trey Farrow
Hey guys. So I hope you love that episode. Please make sure to hit subscribe if you're tuning in to us on any podcast platform. We are available on so many different platforms, so wherever it is that you're tuning in, just go hit subscribe. You'll be immediately notified when we publish new episodes. This way you're able to tune in to amazing insights from experts, brand founders, industry leaders, authors, all the wonderful people that we host. And that's very important for me because I love to hear from you guys and really understand what you love and what you want to hear more of. Also, make sure to give us a follow on all of our social media outlets. We're available on Instagram, TikTok X, you name it, we're there. We also have a blog on Medium, so if you're a reader and you love Medium blogs, check us out on Medium. We publish some really great articles on there that do deeper dives than just what's available on the podcast. And it's really a great place for all, all of you science geeks out there that want to learn a little bit more. We go above and beyond with our research and making sure we're bringing you information that you usually probably won't hear about in other outlets. So check us out, leave us a comment, leave us a review, and we'll be back next time with another episode. Thank you.