Podcast
Smarter Strength w/ Dr. David Skolnik, DPT
Hosted by David Skolnik · EN
Smarter Strength is a show for good coaches who want to be great and great coaches who want to become undeniable.
It’s a show for coaches who choose knowledge over status, value over virility and impact over influence.
While there are countless shows about the theory, science and art of coaching, this show is all about ACTION. Because just like we tell our clients, great intentions are useless without action.
Each week, we will work through the PSA Framework: Problem, Solution, Action.
We will identify a common coaching problem, propose a viable solution and present an action every listener can take right away to become a better coach. The kind of coach who solves complex problems quickly and whose clients get uncommon results.
You won’t become a better coach just by listening to Smarter Strength, but you will if you apply what you learn!
15episodes
Episodes
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Your Clients Deserve Better than "It Depends"
6d ago00:21:15Tap to summarizeYou've said it a thousand times. Your client asks a question — about an exercise, a rep range, a training approach they saw on TikTok — and you say "it depends." Because it does. Every single question a client asks a fitness professional is context-dependent. Some questions have one layer of context. Some have fifteen. "It depends" is not wrong.But when it's followed by silence, or the next exercise cue, or a pivot to something else — your client walks away no better informed than when they asked. And in Episode 4 of the Smarter Strength Podcast, Dr. David Skolnik makes the case that this might be one of the most quietly damaging habits in coaching: not because coaches don't know the answer, but because the complexity of the answer becomes the reason not to give one.Big THANK YOU to our sponsors:- CoachRX - Hands down, the best platform for coaches. From building your intake & assessment processes to individual program design, invoicing and education, CoachRX has you covered. Get your first 30 days FREE - Try CoachRX- Performance Supplements - go to www.performance-supp.com & use the code smarterstrength at checkout to save 15% on your entire order (I'm a big fan of their Krea-Grow - everything you need to support high quality training sessions!)- AbMat - go to www.abmat.com & use the code drdavid at checkout to save 10% of your entire order (get a Zercher Pad - your elbows will thank you!)WHY THIS IS A PROBLEMEvery unanswered "it depends" is a missed opportunity to show your client how deep this goes, how much you know, and why they need you.There's also a harder truth: sometimes "it depends" with no follow-up is gatekeeping — hiding the complexity of an answer behind the complexity of the answer. It's the coaching equivalent of "trust me, it's complicated." Clients deserve better than that.THE SOLUTION: FOUR CATEGORIESDavid's framework: filter every client question through one of four categories. Most questions will naturally fit into one primary lens. Once you've identified it, use that lens to give at least one layer of context.Goal — Does the exercise or approach match what the client is actually training toward right now? Programming — How is the exercise built into the plan? The same movement, programmed differently, delivers entirely different results. Pain — Does past or current pain make this movement appropriate? Or does it change which variation is safe and effective? Lifestyle — Does the client's schedule, stress load, and recovery capacity actually support the approach? YOUR ACTION THIS WEEKEvery time you catch yourself saying "it depends" — in person, on a call, in a message — add one extra layer. Pick one of the four categories (Goal, Programming, Pain, Lifestyle) and explain what it depends on through that lens. Just one. Not all four. One. That's enough to start closing the gap between the answer you have and the understanding your client leaves with.NEXT WEEK — EPISODE 5David's keeping this one close to the chest — a special episode he hadn't fully formed at recording time. Tune in Monday to find out.
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The Value Gap: Why Client's Don't See What You're Worth
2w ago00:20:28Tap to summarizeYou know what exercise can do. You've seen it reverse the trajectory of someone's health, eliminate chronic pain, restore confidence, add years to a life. To you, the value of structured physical activity is a 100 out of 100. To most of your clients? It's a 5. That gap — between your real value and their perceived value — is, according to Dr. David Skolnik, the single biggest problem facing fitness professionals today.And it touches everything. It makes it harder to market yourself. Harder to close a new client. Harder to charge what you're worth. It can even make it difficult to connect with people outside the fitness world who simply don't share your context, your knowledge, or your lived experience of what movement does to a human body.Big THANK YOU to our sponsors:- CoachRX - Hands down, the best platform for coaches. From building your intake & assessment processes to individual program design, invoicing and education, CoachRX has you covered. Get your first 30 days FREE - Try CoachRX- Performance Supplements - go to www.performance-supp.com & use the code smarterstrength at checkout to save 15% on your entire order (I'm a big fan of their Krea-Grow - everything you need to support high quality training sessions!)- AbMat - go to www.abmat.com & use the code drdavid at checkout to save 10% of your entire order (get a Zercher Pad - your elbows will thank you!)WHY THE GAP EXISTSClients aren't indifferent — they're uninformed. Most people come to coaching with one narrow goal: lose a little weight, follow doctor's orders, feel slightly less terrible. They think of a trainer the way they think of a mechanic: fix the one thing that's broken, keep it running, don't make me learn how the engine works.They don't know that consistent resistance training reduces the risk of cognitive decline, dementia, and Alzheimer's. They don't know it lowers all-cause mortality, reduces cancer risk, improves cardiovascular health, protects bone density, reduces fall risk, and is one of the most evidence-backed interventions for depression and anxiety. If they did, filling a schedule and charging premium rates would be a very different conversation.THE SOLUTION: SHARE THE WHYThe fix is not a better sales pitch. It's not a flashier Instagram reel. It's education — woven into every session, every program, every piece of content you create. Clients need to understand the reasoning behind your decisions, not just receive the output of them. When you explain why you increased reps, shortened rest, added a pause, or chose a specific exercise for a specific client, you are actively closing the value gap in real time.David illustrates this with a real example: a client in his mid-60s performing a dumbbell step-up hang clean. The lazy caption is "cool exercise, DM for coaching." The high-value caption — the one David actually posted — explains what makes a balance exercise effective: challenging enough to require real-time correction, not so difficult the client fails. It connects the drill to the client's actual life goal: volunteering at golf events, carrying grandkids, not being the person on the course with a cane. That is the why. That is what closes the gap.This approach works in both directions — with the clients you already have and with the audience you're building. If your clients are asking follow-up questions about your coaching decisions, so are your followers. Every explanation becomes content. Every coach's note becomes a reel. Every session becomes a masterclass your clients don't even realize they're attending.YOUR ACTION THIS WEEKIn-person coaches: share the reason behind one training decision in every session this week. Why did the weight go up? Why did the rest period change? Why this exercise for this client right now? One decision. Every session. Every client.Online coaches: add a coach's note to one workout per week for each client. Explain the reasoning behind one programming choice — the progression logic, the intensity target, the proximity to failure, the energy system you're training. Let them see inside your process.Bonus: document every one of these moments. They are your content.SPONSOR — COACHRXCoachRx is the coaching platform David uses to deliver programs, coach's notes, billing, goal setting, and habit tracking — everything in one place. New to CoachRx or worried about migrating from your current platform? Their dedicated transition team moves all your client data, programs, and templates within 24 hours. Start your free 30-day trial using the link in the show notes.REFERENCED IN THIS EPISODEInstagram Reel — Dumbbell Step-Up Hang Clean with client Vince: what makes a great balance exercise (link below)NEXT WEEK — EPISODE 4The most common answer coaches give their clients — and why "it depends" might be doing more harm than good when it's not followed up with what it actually depends on.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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The Unmotivated Client: How to Reignite Effort and Get Results
3w ago00:23:32Tap to summarizeWhen a client's motivation dips, nothing else survives the fall. Compliance drops. Consistency disappears. Effort fades. And without those three things, results become impossible — which circles right back to episode one's core fear: the client who isn't getting results.But here's what doesn't work: yelling louder. Making the program harder. Wondering why a fully employed adult with a family, a mortgage, and a calendar full of obligations isn't matching the energy you bring to the gym floor every day. We can't force motivation. What we can do is get curious, get empathetic, and get strategic.Big THANK YOU to our sponsors:- CoachRX - Hands down, the best platform for coaches. From building your intake & assessment processes to individual program design, invoicing and education, CoachRX has you covered. Get your first 30 days FREE - Try CoachRX- Performance Supplements - go to www.performance-supp.com & use the code smarterstrength at checkout to save 15% on your entire order (I'm a big fan of their Krea-Grow - everything you need to support high quality training sessions!)- AbMat - go to www.abmat.com & use the code drdavid at checkout to save 10% of your entire order (get a Zercher Pad - your elbows will thank you!)THE SOLUTION: THE THREE C'SDr. David Skolnik introduces a practical three-part framework for coaches dealing with unmotivated clients.Capacity — Before you adjust the program, adjust your lens. What does this client's life actually allow right now? Work stress, family obligations, sleep quality, caregiving responsibilities — all of it affects how much a person can bring to their training. Their capacity this month may look nothing like it did six months ago, and that's not failure. That's life. Your job is to meet them where they are.Clarity — Are you and your client still on the same page about what they're working toward — and does the current plan reflect that? Goals shift. Life changes fast. A well-designed 12-week block can become completely misaligned with a client's reality by week six. Rebuild the communication. Reclarify the target. Make sure the plan still makes sense for the person standing in front of you today.Core Values — Motivation comes and goes. Discipline fluctuates. But core values — the one or two fundamental qualities a person anchors their identity to — do not change. David draws on Brené Brown's Dare to Lead and the OPEX coaching method to make the case: when training is connected to a client's core values (health, accountability, integrity, service, freedom), it stops being optional. It becomes part of who they are.THE QUESTION THAT CHANGES EVERYTHINGEvery coach has been there: a client who says they want results but isn't doing the work. The instinct is to push. To confront. To ask "why aren't you trying harder?" David challenges coaches to reframe entirely — and ask instead: what is making this feel hard? That one shift lowers defensiveness, opens conversation, and gets directly to the root of the capacity, clarity, or values disconnect driving the motivation problem.RESOURCES Core Values List — Use it yourself first, then share it with clients.Dare to Lead by Brené Brown — Referenced for its framework on identifying and living by core values.CoachRx — The coaching platform David uses and recommends. Listeners get a 30-day free trial using the link in the show notes. Manage client programs, billing, goal setting, habit tracking, and communication all in one place.NEXT WEEK — EPISODE 3Clients who don't value coaching as much as they should — and what coaches are supposed to do about it.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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How to Guarantee Better Client Results
4w ago00:24:18Tap to summarizeWhat's the number one fear every coach carries? That their clients aren't getting results. But before we can talk about client behavior, programming, or nutrition — we need to call out the elephant in the room: Sometimes, we are the problem.WELCOME TO THE SMARTER STRENGTH PODCASTDr. David Skolnik, DPT is back behind the mic — and this time, the mission is bigger. After 98 episodes of the Essential Strength Podcast (last recorded in 2022), David is launching a brand new weekly show designed specifically for fitness professionals who are done consuming content and ready to act on it.The fitness industry has more information, more tools, and more opportunity than ever before. AI is reshaping how we work. The demand for skilled coaches has never been higher. And yet — coaches are overwhelmed, undervalued, and stuck in a loop of learning without applying. That ends here.Big THANK YOU to our sponsors:- CoachRX - Hands down, the best platform for coaches. From building your intake & assessment processes to individual program design, invoicing and education, CoachRX has you covered. Get your first 30 days FREE - Try CoachRX- Performance Supplements - go to www.performance-supp.com & use the code smarterstrength at checkout to save 15% on your entire order (I'm a big fan of their Krea-Grow - everything you need to support high quality training sessions!)- AbMat - go to www.abmat.com & use the code drdavid at checkout to save 10% of your entire order (get a Zercher Pad - your elbows will thank you!)THE PSA FORMAT — WHY IT'S DIFFERENTEvery episode of Smarter Strength follows a simple, powerful framework:Problem — A real challenge facing coaches right now.Solution — A practical, no-BS approach to addressing it.Action — One specific thing you can do today to move the needle.That action element is the whole point. There is no shortage of fitness podcasts — but almost none of them tell you what to do next. Smarter Strength fills that gap.IN THIS EPISODEDavid lays out the vision for the show and delivers a challenge directly to coaches: we have more power to change people's lives than we give ourselves credit for — but no one is going to hand us that recognition. We have to earn it, own it, and prove it through the results we get for our clients. When we do that, our clients become our best marketing — walking billboards for what a great coach can do.All of this grinds to a halt if we don't acknowledge the elephant in the room - that more often than not, if client's aren't getting results, WE ARE THE PROBLEM. Us, the coaches. We need to get better at identifying the problems our clients want us to solve, not just whether or not they want more hypertrophy or muscle endurance. What is it that they can't solve on their own? What part of their life do they want exercise to improve? Without this knowledge, we'll never be able to deliver the results they want.YOUR ACTION FOR THIS WEEKAsk at least 5 clients: What is the number one thing in your life right now that you want exercise to improve?Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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Dr. Kyle Gillett - Concerning Health Trends & Full Spectrum Medicine
Jul 20, 202201:03:03Tap to summarizeOur guest this week is Dr. Kyle Gillett.In today’s conversation, Dr. Gillett and I talk about the concerning health trends he sees in men and women between the ages of 25 and 45 as well as the health trends that those over 50 should be aware of. We talk about the continuum of diet, exercise and pharmaceutical interventions in addressing obesity and the many downstream risk factors associated with excessively high body fat percentages. We also go deep on the topic on infertility - why rates are climbing and what we can do about it.You can LEARN MORE about Dr. Gillett's work & his new venture, GilletHealth - HEREOur Partner Today is Stronger In Motion - Whether it's 1:1 Strength Coaching, Nutrition Consultation or our new Enduring Strength Program - we can take take the guess work out of training and nutrition and guide you towards the STRONGEST version of yourself!Connect with Dr. Gillett - @kylegillettmdConnect with David - @dr.davidskolnik.dptConnect with the Show - @essential.strength.podcastAction PlanMy biggest takeaway - the the inspiration for your ACTION PLAN this week is this: while there are trends towards higher rates of certain diseases right now, especially metabolic conditions and declining fertility rates - there is also SO MUCH WE CAN DO ABOUT IT! Lifestyle changes, pharmaceutical support, dietary interventions… there is almost no problem that we cannot solve with the right team around us and the necessary tests to identify our personal risk factors.So, your action plan this week is simply to go check out Marek Health - learn more about what they do and also, if you haven’t seen a doctor in 5 years - make a freakin appointment! If you feel amazing - GREAT - go get some labs done and figure out what your internal environment looks like when you feel awesome - that way in the future you and your medical team will know what to do in the inevitable event that one day you don’t feel so awesome whether because of age, environment, stress or illness. Be an active agent of your own health!That’s it for this week. Until next time, we wish you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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Frank Benedetto - How to Avoid Burnout & Design a Life You Love
Jul 6, 202201:15:06Tap to summarizeOur guest this week is Frank Benedetto.On today’s episode, Frank and I talk about why so many healthcare professionals are finding themselves burned out but scared to leave their jobs, when and how to find your niche as a practitioner and I ask Frank if it is ever too early or too late to start a side hustle. Frank is also gracious enough to offer two free tools to help everyone listening design a life they will love and to help them discover their niche - both resources typically reserved for members of The Honey Badger Project - so be sure to check today’s show notes for links!Check Out Pain Free Performance - our partner on today's show is THE BEST educational resource for trainers, coaches and allied health professionals looking to advance their skills and ensure their clients will train PAIN FREE while improving their performance!!! USE THE CODE "ESSENTIAL" AT CHECKOUT FOR 15% OFF !!Download the Life Design WorksheetDownload the Find My Niche WorksheetConnect with Frank - @frank_benedettoConnect with David - @dr.davidskolnik.dptConnect with the Show - @essential.strength.podcastAction PlanYour action plan for the week is this - Block out the time needed to fill out the Life Design Worksheet, which is linked in the show notes for this episode. I can tell you from personal experience - the first time I did this exercise it was eye opening in a lot of ways. It gave me clarity as to what I really want my life to look like in a way I’d never experienced before, and it highlighted how my current work, income, and time management was not necessarily in alignment with what I said I wanted. And, spoiler alert - it still isn’t. I’m moving in the right direction - albeit slowly - but it’s high time I sat down and completed the Life Design Worksheet again, this time with my wife, and started taking more concrete steps towards living out my ideals. I hope you gain some valuable insight from this exercise… in fact I’m quite sure that you will.That’s it for this week - until next time, we wish you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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Dr. Kristin Phillips - Women's Health, Pelvic Floors & Better Sex for All
Jun 22, 202201:03:36Tap to summarizeOur guest this week is Dr. Kristin Phillips, DPT & a Re-Release of the fifth most popular episode in Essential Strength History!Check out our partner on today's episode - Barbell Rehab - and use the code "stronger25" to save $25 off any online continuing education course!Remember - if you are enjoying this podcast, be sure you’re subscribed, and that you’re sharing these episodes with your friends and family who would appreciate what we’re talking about on a week to week basis!Highlights - In today’s Conversation, Dr. Phillips and I discuss the pros and cons of the term “Women’s Health” in light of the fact that both men and women both have pelvic floor anatomy that can benefits from assessment and treatment. We talk about the link between pelvic health and sexual function as it relates to both men and women and we talk about some of the common misconceptions that people have about the day to day job of a pelvic health therapist.Connect with Dr. Phillips: @kristinphillips_dptConnect with David: @dr.davidskolnik.dptConnect with the Show: @essential.strength.podcastAction Plan - Your action plan this week is two fold:First - your very practical action plan is simply to hop on the good old google machine and find your local women’s health physical therapist. You might not need their services now, but maybe you know someone who recently had a child and doesn’t even know pelvic floor rehab is available, and maybe at some point in the future this will be important for you personally. It’s always good to know where the healthcare specialists are in your area.Second - your more broad action plan is to expand your professional knowledge base. Don’t assume that because you’ve been in an industry for 5 years, 10 years or longer that you have “seen it all” or that you know everything there is to know. This is part fo why I love having guests on who are fellow Physical Therapists specializing in treatment approaches I’m only peripherally familiar with, or has one lecture on in school. The best time to learn is now, and the next best time to learn is every day for the rest of your life.That’s it for this week, be sure to tune in next time for my conversation with Frank Benedetto and a conversation that initially aired on November 3rd, 2021. This one is all about professional BURNOUT, especially as it relates to health and fitness professionals. Until then - we wish you STRENGTH and GOOD HEALTH!Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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Saad Alam - Building a Better System for Supporting Men's Health
Jun 8, 202201:01:22Tap to summarizeOur guest this week is Saad Alam. Saad Alam is the Co-Founder and Chief Executive Officer of Hone Health (formerly known as Peak), an online clinic that treats men’s hormonal imbalances and low testosterone.Saad is a lifelong health advocate dedicated to researching new and innovative ways to improve overall well-being. Saad set out on his journey to build a next-generation men’s health clinic after experiencing testosterone imbalances firsthand, which inspired him to learn more about male hormones and to help other men. Since founding the company, Saad has devoted himself to assisting men realize that age should not dictate how one feels and to have confidence as they evolve. He believes that we can maximize human life span past 100 years and is committed to helping people understand how to cultivate a holistic approach to actually feel younger as they age.Remember - If you’re enjoying this podcast, be sure you’re subscribed, and that you’re sharing these episodes with your friends and family who would appreciate what we’re talking about on a week to week basis! Tag the show on Instagram - @essential.strength.podcast - and tag me, your friendly host - @dr.davidskolnik.dpt.And don’t forget to check out our partners on today’s episode:STRONG CoffeeIf coffee is one of your daily essentials, do yourself a favor - check out STRONG Coffee and save 15% of every purchase with the code ESSENTIAL at checkout.Connect with Saad: @msaadalamCheck out Hone Health: HoneHealth.comConnect with David: @dr.DavidSkolnik.dptConnect with the Show: @essential.strength.podcastAction PlanYour action plan this week is, once again, to get your blood work done and to take the results to a naturopath or hormone optimization specialist. Someone who won’t write off your results as “aging” when you’re 32 years old (or younger). I’m going to keep beating this bloodwork drum until you all understand it’s importance. I’m working on improving some health markers. My wife is working on improving some health markers. I have co-workers and friends who are taking positive action towards a better, healthier, more energized life and in a minute, you’re going to hear Saad’s story - one that inspired an entire company that is working to revolutionize men’s health. So please - get your blood work done and take the results to a professional who cares about optimizing health, not just managing sickness.What's Next?That’s a wrap for this week’s episode but make sure to tune in in two weeks for the first of our HIGHLIGHT SERIES featuring the five most popular episodes in Essential Strength history - starting with an episode featuring Dr. Kristin Phillips, DPT and a conversation about pelvic health, pelvic floor physical therapy and why women’s health isn’t actually just for women.Until then, we wish you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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Danny Matranga - The Myth of Motivation & Other Common Fitness Mistakes to Avoid
May 11, 202201:02:30Tap to summarizeOur guest this week is Danny Matranga.In today’s conversation, Danny and I talk about the key elements he wants every client to understand about training, the difference between the idea of a “best diet” vs. “best dietary practices”, what Danny sees as the biggest scam in the fitness industry and the potentially bleak inevitability that we will all eventually have to prioritize our health.Remember - If you’re enjoying this podcast, be sure you’re subscribed, and that you’re sharing these episodes with your friends and family who would appreciate what we’re talking about on a week to week basis! Tag the show on Instagram - @essential.strength.podcast - and tag me, your friendly host - @dr.davidskolnik.dpt.And don’t forget to check out our partners on today’s episode:STRONG CoffeeIf coffee is one of your daily essentials, do yourself a favor - check out STRONG Coffee and save 15% of every purchase with the code ESSENTIAL at checkout.The Enduring Strength Training Platform!If you are tired of doing the same workouts and getting the same results... if you are ready for a training plan that will get you Strong & Healthy now and for the long run, send me an e-mail: david@strongerinmotion.comConnect with Danny: @danny.matrangaCheck out Danny's Podcast: Dynamic Dialogue Connect with David: @dr.DavidSkolnik.dptConnect with the Show: @essential.strength.podcastAction PlanThis week I want to focus on a single statement Danny made during our conversation. The statement is:“Someone else making progress faster than you is not a personal failure.”I want you to identify 1 or 2 areas of your personal or professional life where you find yourself feeling like a failure because you aren’t where someone else is, and I want you to make time to compare more than just your current situation but instead to consider your path to where you are vs. theirs, your currently trajectory vs. theirs, your goals vs. theirs, your definition of success vs. theirs… you might actually need to have a conversation with this person or these people you think are “beating you.” I can’t guarantee what you’ll discover but I do know that you’ll be taking steps towards comparing apples to apples instead of apples or oranges and that alone will help you see that you are not a failure.What's Next?Be sure to tune in next week for a solo episode where I’ll be taking a deeper dive into the differences between personal training, group coaching and following a training plan - you’ll learn which of these three options is best for you, how to weigh both the financial and fitness sides of the decision and for the coaches and trainers listening, you’ll learn how to create offers that target all three levels of this fitness/business continuum.Until then, we wish you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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Shanté Cofield - Cutting Through the Noise to Make Your Online Business Stand Out
May 4, 202200:56:47Tap to summarizeOur guest this week is Shanté Cofield.Shanté is a Doctor of Physical Therapy (DPT) and the creator of The Movement Maestro, a website and social-media based platform devoted to all things human movement and mobility and a business coach who helps people discover their unique stories so they can stand out in the crowded online business landscape. In today’s conversation, Shanté and I talk about her two keys to good content and why it’s vital for folks to “stop watching other people’s stories and start writing their own.” Shanté defines empathic listening, shares the values that guide her life and business and we discuss when it’s appropriate for coaches to guide our clients and when it’s better to be their sidekick.Remember - If you’re enjoying this podcast, be sure you’re subscribed, and that you’re sharing these episodes with your friends and family who would appreciate what we’re talking about on a week to week basis! Tag the show on Instagram - @essential.strength.podcast - and tag me, your friendly host - @dr.davidskolnik.dpt.And don’t forget to check out our partners on today’s episode:STRONG CoffeeIf coffee is one of your daily essentials, do yourself a favor - check out STRONG Coffee and save 15% of every purchase with the code ESSENTIAL at checkout.Pain Free Performance Specialist CertificationIf you are a health and fitness professional who is ready to step up and take your place on the true FRONT LINE of preventative health, then you need to check out GetPPSC.com and sign up for the LvL 1 Coaching Course. use the code ESSENTIAL to save 15%.Connect with Shanté : @themovementmaestroConnect with David: @dr.DavidSkolnik.dptConnect with the Show: @essential.strength.podcastAction planIf you are a content creator, whether on Instagram, TikTok or any other platform, and your end goal is to convert followers to customers - my challenge to you is to be more like Shanté in one specific way:The Challenge - use your platform and your content to move your people forward before they ever actually decide to work with you. Make your content so valuable that when people do decide to work with you - and if you make it easy for them to do so, they will - make it so valuable that they say “Your content helped me so much in my fitness journey, my business development, my self-care, it helped me so much that I just can’t wait to work with you.”Now, I know what you’re going to say - if I give it all away fro free, why would anyone pay to work with me? Well, I posed that exact question to Shanté in today’s conversation so, you’ll just have to keep listening to find out what she had to say about it!That’s it for this week, but make sure you tune in next week for our conversation with Danny Matranga for a conversation about the five things he wants every client to understand about training, the difference between the idea of a “best diet” vs. “best dietary practices”, what Danny sees as the biggest scam in the fitness industry and potentially bleak inevitability that we will all eventually have to prioritize our health.Until then, we wish you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt
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