British writer and librarian India-Rose Bower’s folk horror debut novel, We Call Them Witches explores the concept of ‘eldritch’ creatures in a surreal post-apocalyptic world. In this episode, India-Rose discusses her surprising inspirations for the novel, what ‘eldritch’ actually means and a unique writing tip we should all try!

00:00 Welcome
06:45 Writing tip: Don’t use AI for a pitch!
08:05 WIN!: The Infinite Sadness of Small Appliances by Glenn Dixon
9:57 Word of the week: ‘Mélange’
10:17 Writer in residence: India-Rose Bower
11:04 What is her book, We Call Them Witches about?
12:22 Origins of the story
15:02 Designing the eldritch ‘witches’
17:02 Creating the first draft
18:42 Entering a competition and securing an agent
21:07 Selling yourself and the book
22:21 Publicity and author life
23:35 Writing around work and health issues
25:29 Next book and research habits}
28:41 India-Rose’s unique writing tip
30:58 Final thoughts

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