The witching hour, or usually hours for most of us, are the time of day where you typically drink and want to drink the most when you’re sober. This could be morning for some people, it could be 4-7pm, 6-8pm, it varies. This time block is when your biology, habits, and old reward wiring collide: cortisol is dropping, your prefrontal cortex has less decision bandwidth, and your brain is scanning for the routine that used to deliver relief. The evening cue your brain fires isn’t proof you need alcohol, it’s proof you drank often enough and long enough that your brain automated it. Today, we’re digging into why 5–9 PM feels like the danger zone, what’s happening under the surface in the brain and nervous system, and how understanding those mechanisms helps you respond differently this time.

What to listen to next:

E249: Stress & Cravings

E265: Rewiring the reward system

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Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion. This is not medical advice.

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