Podcast Summary: Social Media Decoded - Episode 3: "Visibility Goals to Set for April (That’ll Actually Move Your Business Forward)"

Host: Michelle Thames
Co-Host: April
Release Date: April 7, 2025

Introduction

In Episode 3 of Social Media Decoded, host Michelle Thames teams up with co-host April to delve into actionable strategies for enhancing business visibility on social media. Aimed at entrepreneurs, creators, and brands, this episode focuses on setting three crucial visibility goals for April that promise to propel businesses forward. Skipping the advertisements and introductory segments, the duo dives straight into valuable content designed to help listeners build trust, attract clients, and ultimately increase profitability.

Goal 1: Show Up as a Thought Leader Once a Week

April emphasizes the importance of establishing oneself as a thought leader to build trust and credibility.

• Key Points:

  • Consistency Over Perfection: It's not about being flawless but about being consistently present and confident in your messaging.
  • Content Types: Utilize reels, carousel posts, long-form posts, and live sessions to share bold opinions, industry insights, and educational content.
  • Efficiency Tip: "Save time by batch creating your talking points. Block one hour this week to plan four pieces of thought leader content. You will thank yourself later, my friend." (00:46).

• Notable Quote:

  • April states, "Thought leadership content builds trust, and trust is what sells." (02:00).

Action Steps:

1. Record one reel each week featuring a bold opinion or industry insight.
2. Write a carousel or long-form post with three key takeaways on a trending topic.
3. Host a live session to discuss current events in your niche.

Goal 2: Pitch Yourself for One Visibility Opportunity

April highlights the significance of leveraging connections and opportunities beyond your existing content to reach new audiences.

• Key Points:

  • Visibility Through Connections: Engaging in podcasts, Instagram Lives, Facebook groups, and events can introduce your brand to broader audiences.
  • Simplified Pitching: "Pitch yourself to be a guest on one podcast in your niche. Ask a biz bestie if they be down to do a joint Instagram Live or apply to speak at a virtual summit or local panel." (03:30).
  • Pitch Essentials: Your pitch should clearly state who you are, what you talk about, and how you can add value.

• Notable Quote:

  • April explains, "Visibility doesn't come from your content. It comes from your connection." (03:56).

Action Steps:

1. Identify and reach out to a relevant podcast in your industry for guest opportunities.
2. Collaborate with a business peer for a joint live session on Instagram or another platform.
3. Apply to speak at upcoming virtual summits or local business panels.

Goal 3: Make One Weekly Offer that Clearly Positions You as the Expert

April advises on the necessity of consistently presenting clear offers to convert visibility into income.

• Key Points:

  • Clarity in Communication: Ensure that your audience understands what you do, how you help, and the steps to engage with your services.
  • Storytelling: Connect your offers to real-life transformations to make them relatable and compelling.
  • Repetition Strategy: "Repetition is your best friend... someone in your audience is just now hearing it for the first time." (04:50).

• Notable Quote:

  • April underscores, "You don’t need to post 24/7. You need to clearly communicate what you do, how you help, and how someone can take the next step." (04:50).

Action Steps:

1. Create a weekly post or story that outlines who you help, how you help them, and the process to work with you.
2. Use storytelling to illustrate the transformation your services provide.
3. Include a clear call-to-action such as "DM me," "Apply now," or "Grab your seat."

Bonus Challenge: Track Your Progress

To ensure the effectiveness of these goals, April introduces a bonus challenge focused on accountability.

• Key Points:
  • Weekly Check-Ins: Set aside time every Friday to evaluate whether you've met your visibility goals.
  • Momentum Building: "Visibility isn't magnetic. It's momentum. Small moves done consistently. Change the game." (06:10).

Action Steps:

1. Schedule a weekly review session to assess your progress on thought leadership content, pitching for opportunities, and making offers.
2. Adjust strategies as needed based on your weekly performance and insights.

Conclusion

Wrapping up the episode, April reiterates the three visibility goals:

1. Show up as a thought leader every week.
2. Pitch yourself for at least one new opportunity.
3. Make one clear, confident offer each week.

Following these steps, listeners can expect to "feel more confident, attract better leads, and see real results." (06:50).

Michelle Thames invites listeners to deepen their understanding by signing up for April’s free webinar on Magnetic Personal Branding, which aims to teach listeners how to convert visibility into income. Additionally, she encourages audience engagement through social media interactions and podcast reviews to help the show reach more entrepreneurs.

Key Takeaways

• Consistency is Key: Regularly sharing thought leadership content establishes trust and positions you as an expert.
• Leverage Connections: Actively seek out opportunities to collaborate and pitch yourself to expand your reach.
• Clear Communication: Presenting clear and consistent offers can transform visibility into tangible income.
• Track Progress: Regularly assess your visibility efforts to maintain momentum and achieve sustained growth.

Notable Quotes with Timestamps

• "Thought leadership content builds trust, and trust is what sells." — April (02:00)
• "Visibility doesn't come from your content. It comes from your connection." — April (03:56)
• "Repetition is your best friend... someone in your audience is just now hearing it for the first time." — April (04:50)
• "Visibility isn't magnetic. It's momentum. Small moves done consistently. Change the game." — April (06:10)
• "If you follow through on just these three visibility goals, I promise you, you feel more confident, attract better leads, and see real results." — April (06:50)

Final Thoughts

Episode 3 of Social Media Decoded offers a structured approach to boosting business visibility through three actionable goals. By focusing on thought leadership, leveraging connections, and making clear offers, entrepreneurs can significantly enhance their online presence and drive business growth. Michelle Thames and April provide practical tips and motivational insights, making this episode a valuable resource for anyone looking to elevate their social media strategy.

For more insights and detailed strategies, be sure to listen to the full episode and subscribe to Social Media Decoded on your preferred podcast platform.