Transcript
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Stripe Representative (0:29)
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Michelle Thames (0:54)
Can help at@swepe.com do people even know what I do? Why am I not getting the clients I know I can help? Then Today's episode is for you. We're about to clean up your digital house. Get strategic about what people see when they find you and make sure your brand actually converts attention into action. So get your pens and your notepads ready. Let's get into it. Hey hey. Welcome to the Social Media Decoded Podcast, the Go to podcast for entrepreneurs and business owners who want to grow their brand, increase visibility and make more money without the overwhelm. I'm your host Michelle Thames, marketing strategist, business coach and the person who's here to give you the real no fluff strategies to help you succeed online. Each week I bring you expert insights, actionable tips and real talk about what's actually working in social media and digital marketing. Whether you're just starting, starting or scaling the six figures, you're in the right place. So grab your coffee or Matcha if you're like me and let's Dive into today's episode. Today we're diving into a game changing topic. How to audit your online presence for maximum visibility in 2025. If you ever wondered why isn't anyone engaging with my post? Do people even know what I do? Why am I not getting the clients I know I can help? Then today's episode is for you. We're about to clean up your digital house, get strategic about what people see when they find you, and make sure your brand actually converts attention into action. So get your pins and your notepads ready. Let's get into it. Part 1 why a visibility audit is a must in 2025. Listen, attention is currency, but only if you're set up to receive it. Too many entrepreneurs are putting out content showing up online, and they're doing it with a broken brand foundation. You don't just need to show up, you need to be strategically discoverable and clearly positioned. A visibility audit is how we identify the gaps between how you want to be seen and and how you're actually showing up. Because if someone googles you today or lands on your Instagram, does it scream credibility, clarity, connection? Or is it giving confused, cluttered and inconsistent in 2025, with so much content out there, people decide in seconds whether they stay or scroll. That's why this audit matters. So let's talk about your step by step visibility audit checklist in 2025. So let's break this down by platform. I want you to write these down, pause if you need to, and actually do this audit after this episode. Because it's that important. Instagram First Is your bio clear on who you help and how? Do you do you have a lead magnet or offer link in your bio? Are your top nine posts aligned with with your current messaging? And are you mixing value, content, authority content and engagement content? Remember, Instagram is your digital storefront. Make it clear, make it clean and make it clickable. Let's look at your website and or your link in bio. Is your about section clear and story driven? Is it obvious what your main offer is? Do you have social proof or testimonials shown? Are there broken links or outdated graphics? Here's a pro tip. Always view your site from mobile. 80% of your traffic is probably coming from there. Next Google search and SEO. Google your name and business. What comes up? Are your images outdated or unbranded? Can someone find your YouTube, LinkedIn or podcast easily? If not, it's time to update your digital business. Breadcrumbs. Your email presence Is your email? Is your welcome email active and warm? Do you have a nurture sequence or are people getting ghosted? Are your calls to action actually helping convert subscribers? If your email feels like an afterthought, they'll be ignored like one too. Bonus. Personal Brand energy Are you hiding behind graphics or are you showing up on video? Is your voice consistent across all platforms? Do people understand your mission or just your offers? Visibility is not just about content, it's about the connection you create with your audience's brain and heart. Let me guess, you've been showing up on Instagram trying to be consistent, but your stories Crickets? Here's the thing stories sell when you use them, right?