Content That Converts: What to Post to Get Visible AND Paid

Summary

Podcast Summary: Social Media Decoded – Episode: "Content That Converts: What to Post to Get Visible AND Paid"

Introduction

In the episode titled "Content That Converts: What to Post to Get Visible AND Paid," hosted by marketing expert Michelle Thames, listeners are guided through effective strategies to enhance their online presence and monetize their content. Released on May 26, 2025, this episode delves into the nuances of creating content that not only attracts attention but also converts viewers into paying clients.

Identifying the Problem

Michelle opens the discussion by addressing a common frustration among entrepreneurs and creators:

"Entrepreneurs and creators post daily and still are not booking clients. It's not that you're not working hard. It's not that you're not talented. It's just that no one taught you how to post strategically for conversion."
— Michelle Thames [02:45]

She highlights that the issue isn't merely about the quantity of posts but the lack of strategic content creation aimed at conversion.

The Content Trifecta

Michelle introduces a pivotal concept known as the "Content Trifecta," comprising three essential types of content that drive visibility and conversions:

1. Visibility Content

   • Purpose: Attract attention without being overly promotional.
   • Examples: Bold industry statements, personal stories, reels sharing unique perspectives.

   "Visibility content doesn't necessarily sell directly, but it gets eyeballs on your content and you can't convert people if no one sees you, right?"
   — Michelle Thames [04:15]

2. Value Content

   • Purpose: Showcase expertise and provide actionable insights without giving everything away.
   • Examples: Case studies, myth debunking, tool and strategy breakdowns.

   "We're giving high-level insight, not giving away the whole kitchen sink."
   — Michelle Thames [05:02]

3. Conversion Content

   • Purpose: Directly encourage sales and client acquisition.
   • Examples: Offers, testimonials, clear calls-to-action.

   "Closed mouths don't get clients. This content is where you make the ask, share your offer, drop the link, tell them how to work with you."
   — Michelle Thames [06:30]

Implementing the Strategy

Michelle emphasizes the importance of strategic posting over random or daily posting. She shares her personal transformation and that of her clients by focusing on the Content Trifecta:

"When I shifted from posting randomly to posting with strategy, my brand quite frankly exploded."
— Michelle Thames [07:10]

She underscores that success isn't about follower count or aesthetics but about clear messaging and consistent direction.

Success Stories

To illustrate the effectiveness of her strategies, Michelle shares a client success story:

"One of my clients went from barely mentioning her offer to consistently doing two conversion posts per week. And now she's booked through next quarter."
— Michelle Thames [07:50]

This example serves to motivate listeners by showing tangible results achievable through strategic content creation.

Action Steps for Listeners

Michelle provides actionable steps for listeners to implement the Content Trifecta:

1. Audit Your Content:

   "Audit your last six posts. Ask yourself, are they visibility, value, or conversion content?"
   — Michelle Thames [08:20]

2. Utilize Available Resources:
   She promotes her $17 audio course, "Visible and Booked," and a free 7-day visibility challenge designed to help listeners build a sustainable visibility system without burnout or algorithm stress.

3. Engage with Your Audience:
   Michelle encourages treating content as a sales team rather than a personal diary, leading to increased inquiries and client engagements.

Conclusion

Wrapping up the episode, Michelle reiterates the significance of strategic content creation in achieving business growth:

"If you're ready to understand what content actually converts and gets your business seen and paid, then buckle up. Let's go there."
— Michelle Thames [03:00]

She invites listeners to take immediate action by auditing their content and leveraging her courses and challenges to enhance their online presence.

Final Takeaways

• Strategic Content Over Quantity: Focus on creating content that serves specific purposes—visibility, value, and conversion.
• Consistency and Clarity: Maintain a clear and consistent message to guide your audience towards becoming clients.
• Utilize Resources: Take advantage of available courses and challenges to build and sustain an effective visibility system.

By the end of this episode, listeners are equipped with the knowledge and tools to transform their social media strategy from random posting to a focused, conversion-driven approach.

---

Additional Notes:

• Promotional Offers: Throughout the episode, Michelle promotes her resources, including the "Visible and Booked" audio course and the free 7-day visibility challenge, encouraging listeners to take proactive steps in enhancing their content strategy.
• Audience Engagement: Michelle personally connects with her audience by inviting them to share their experiences on Instagram and leave reviews, fostering a community of like-minded entrepreneurs.

Notable Quotes:

• "We have to stop doing that and start creating with clarity, confidence, and most importantly, cash in mind."
  — Michelle Thames [01:02]

• "Closed mouths don't get clients."
  — Michelle Thames [06:30]

• "If you want to take this deeper, go ahead and grab my free 7-day visibility challenge..."
  — Michelle Thames [08:50]

This comprehensive approach ensures that even those who haven't listened to the episode can grasp the key insights and strategies presented by Michelle Thames in "Content That Converts: What to Post to Get Visible AND Paid."

Transcript

[A]

Do you know how long the average professional spends making slide decks every week? Five hours. That's almost an entire workday resizing text boxes and moving around bullet points. Well, Gamma is here to rescue you from presentation purgatory. Just drop in your notes and Gamma magically turns them into polished presentations, websites, social posts, you name it. No design or coding skills required. Start for free at Gamma App and get a month of Gamma Pro for free with promo code.

[B]

Podcast Greg's car shopping. And since he lives in Florida, your marketing's probably pushing something a little sporty. Too bad you don't know he's planning a move to Alaska. Turns out marketing without a clear picture of your customer is like driving a convertible in the Arctic. A bad idea. Learn how TransUnion's 360 degree view of customer identity is bringing clarity to marketing chaos through deeper insights, smarter reach, and precise [e-mail] clarity.

[C]

We have to stop doing that and start creating with clarity, confidence, and most importantly, cash in mind. Because I am not here for the post and pray method. Absolutely not. We are not hoping and wishing over here. We are strategically marketing. Okay? So get your pens and your notepads ready. Gems will be dropped in this episode. Hey. Hey. Welcome to the Social Media Decoded Podcast. The Go to podcast for entrepreneurs and business owners who want to grow their brand, increase visibility, and make more money without the overwhelm. I'm your host, Michelle Thames, marketing strategist, business coach, and the person who's here to give you the real no fluff strategies to help you succeed online. Each week I bring you expert insights, actionable tips, and real talk about what's actually working in social media and digital marketing. Whether you're just starting or scaling the six figures, you're in the right place. So grab your coffee or matcha if you're like me, and let's dive into today's episode. Hey, friend. All right, you already know what time it is. It's time to cut through the fluff, cancel the hustle for the sake of hustle culture and get into the real strategies that actually move the needle in your business. And that's why you're here listening to the Social Media Decoded podcast. But let me ask you, have you ever stared at your phone like, ugh, what should I even post today then? My friend, this episode is your official permission slip to stop creating content just to check a box. We have to stop doing that and start creating with clarity, confidence, and most importantly, cash in mind. Because I am not here for the post. And pray method. Absolutely not. We are not hoping and wishing over here. We are strategically marketing. Okay, so get your pens and your notepads ready. Gems will be dropped in this episode. And if you are ready to understand what content actually converts and gets your business seen and paid, then buckle up. Let's go there. Let's absolutely go there. Let's talk about the real problem now. I've been in this industry for over 16 years. Yep, I am an OG. Original OG. I've worked with beauty brands, I've blogged, I've built from scratch. I've been fired and had to rebuild. And I've seen this same pattern again and again. Entrepreneurs and creators post daily and still are not booking clients. It's not that you're not working hard. It's not that you're not talented. It's just that no one taught you how to post strategically for conversion. Let me guess, you're showing up online, but clients? Crickets. If you're tired of posting just to post and ready to actually start getting paid for your expertise, I made something just for you, friend. It's called Visible and booked a $17 audio course that shows you how to build a visibility system that you can stick to. No burnout, no daily posting, no algorithm stress. And if you're more of a dip your toes in first kind of person, make sure that you join my free 7 day visibility challenge that's delivered straight to your inbox. Audio only. The first email delivers the first day of the visibility challenge right to you. And building a personal brand that actually gets seen. Grab it all at the link in my bio on my Instagram or just tap the link in the show notes to get yours. And that's where everything changed for me, friend, and for my clients. When I started focusing on these three key content types that I now teach inside my amazing program, Visible and Booked. The three content types that changed my life and quite frankly, my bank account. These three types of content are what I call your content trifecta. They are simple, powerful, and when done consistently, baby, you will start seeing new followers, new conversions, and yes, new clients. Now, the first type is the visibility content. This is your hey, look at me content. But no, no, no. Not in a desperate way, in a magnetic way. This could be a bold statement about your industry. A reel that shares your story or point of view. A call in post that makes people say, oh my God, she is talking about me. Visibility content doesn't necessarily sell directly, but it gets eyeballs on your content and you can't convert People, if no one sees you, right? The second type is value content. This is your let me show you that I know my stuff content. But let me be clear. We are not teaching for free out here. Let's throw it out the window. We're giving high level insight, not giving away the whole kitchen sink. So this could look like many case studies. A quick how to breakdown breaking down a myth in your industry. Tools, tips or strategies with your take on them. Key thing here is to make it useful. And scroll stopping. The third type is conversion content. Now this is where most of us freeze. Me too. You're like Michelle, I don't want to sound salesy. I know, I know, friend, I know. But people can't buy what they don't know exists. Closed mouths don't get clients. This content is where you make the ask, share your offer, drop the link, tell them how to work with you. Use testimonials and proof. One of my clients went from barely mentioning her offer to consistently doing two conversion posts per week. And now she's booked through next quarter. It can happen. It can happen, friend. Now let's talk about what happens when you actually get strategic. I want you to picture this. You wake up, you open your Instagram, you've got DMs saying, Hey, I saw your real. Do you offer one on one coaching? I love, I love those DMs. Your post really hit me yesterday. I'm interested in your program. How do I sign up? Can you send me the link to your course, please? This is not a pipe dream. This is what happens when you start treating your content like a sales team, not a diary. When I shifted from posting randomly to posting with strategy, my brand quite frankly exploded. Not because I have more followers, not because I have perfect aesthetics, which I absolutely don't. And you all know I don't really care about that. But because my message is clear and I lead people somewhere all the time. So friend, here's what I want you to do this week. Audit your last six posts. Ask yourself, are they visibility value or or conversion content. And if they don't fit into one of those three buckets, we need to talk. If you want to take this deeper, go ahead and grab my free 7 day visibility challenge friend down in the show notes or going over to my Instagram, the link is in my bio. Or Upgrade to my $17 audio course and get your content together. Starting today, friend, I'll see you in your DMs, your comments and your client calendar. All right, that's a wrap on today's episode. I hope you got some value, valuable insights and real strategies you can apply to your business right now. If you enjoyed this episode, I love for you to do two quick things. First, take a screenshot, share it on Instagram, and tag me Michelle L. Thanes so we can keep the conversation going. Second, if you found value in this podcast, it would mean the world to me if you left a rating and review on Apple Podcasts or Spotify. Your support helps this show reach more entrepreneurs just like you. Oh, and if you want to support the show and fuel my Matcha obsession, you can always buy me a coffee at the link in the show Notes. Thank you for tuning in. Until next time. Keep showing up, keep growing and I'll talk to y' all in the next one. Peace.

[A]

Do you know how long the average professional spends making slide decks every week? Five hours. That's almost an entire workday resizing text boxes and moving around bullet points. Well, Gamma is here to rescue you from presentation purgatory. Just drop in your notes and Gamma magically turns them into polished presentations, websites, social posts, you name it. No design or coding skills required. Start for free at Gamma App and get a month of Gamma Pro for free with promo code.

[B]

Podcast Greg's car shopping and since he lives in Florida, your marketing's probably pushing something a little sporty. Too bad you don't know he's planning a move to Alaska. Turns out marketing without a clear picture of your customer is like driving a convertible in the Arctic. A bad idea. Learn how TransUnion's 360 degree view of customer identity is bringing clarity to marketing chaos through deeper insights, smarter reach and precise measurement. @transunion.com clarity when it comes to your.

[A]

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