Podcast Summary: Social Media Decoded
Episode Title: From Passion to Purpose: Helping Educators Heal & Growing a Personal Brand with Martita
Host: Michelle Thames
Guest: Martita Robbins
Release Date: April 9, 2025
Introduction
In this compelling episode of Social Media Decoded, host Michelle Thames engages in a heartfelt conversation with Martita Robbins, an educator turned coach, who shares her transformative journey from combating burnout to building a thriving personal brand. Martita delves into her experiences, the challenges she faced, and the strategies she employs to help others heal and grow.
Martita's Journey: From Education to Entrepreneurship
Passion for Teaching and Writing
Martita Robbins began her career as an educator, combining her love for teaching with her passion for writing. She served as a high school English teacher and librarian for 15 years, inspiring young minds and fostering a love for literature.
“I decided to combine two passions, right? Writing, love of writing, love of literature, and reading with a love of teaching.”
— Martita Robbins [00:57]
Experiencing Burnout
Around her second year in teaching, Martita started experiencing burnout—a term she didn’t initially recognize. The mounting stress led to a significant health crisis, including a week-long stay in a behavioral unit and subsequent long-term disability.
“I was already starting to experience burnout symptoms. But at that time, I didn't recognize that that's what it was.”
— Martita Robbins [00:57]
Recovery and Rediscovery
During her recovery, Martita explored the mind-body connection and discovered Emotional Freedom Technique (EFT) tapping through a fellow coach. This modality became a cornerstone of her healing process, inspiring her to help others facing similar struggles.
“I began to explore it. I began to do different tapping meditations and working on myself, working with my therapist, getting to the root causes.”
— Martita Robbins [08:45]
Building a Personal Brand: Ask Martita Robbins LLC
Establishing Her Business
Post-recovery, Martita founded her own business, Ask Martita Robbins LLC, focusing on assisting busy professionals, women, moms, and homeschooling parents in reducing chronic stress and burnout by 50% in 30 days using EFT tapping.
“In my business, I work with busy professionals, busy people, women, moms, homeschooling parents who are feeling the intensity of chronic burnout, chronic stress, daily anxiety.”
— Martita Robbins [02:41]
Challenges in Digital Marketing
Martita discusses her struggles with maintaining consistent and authentic social media presence. She aims to resonate with potential clients, attract new leads, and secure speaking engagements and brand deals through her online activities.
“I need to share consistently on social media and be authentic. I want to do this in a way where it resonates with potential clients, attracts new leads, and also helps me land paid speaking engagement and brand deals.”
— Martita Robbins [12:50]
Strategies for Consistent and Authentic Content
Content Creation Techniques
Martita employs various content creation methods, including scripted and extemporaneous videos, brand messaging integration, and batch content creation. She also utilizes search engine optimization (SEO) for social media and blog posts to enhance visibility.
“I have a content calendar, but sometimes it feels like a struggle to follow it. One thing that helped with that though, was making a calendar and then batch creating content.”
— Martita Robbins [14:03]
Engagement and Platform Focus
She emphasizes the importance of engaging with her audience through stories, comments, and interactions on different social media platforms. Martita acknowledges the need to prioritize platforms that generate the most leads, ensuring efficient use of her efforts.
“I've shown up and I've shared about me and just the behind the scenes of what my life is like, and then remembering to engage with my audience in the stories, in the comments, and even interacting with their posts.”
— Martita Robbins [14:03]
Utilizing Tools Like ChatGPT
Michelle suggests leveraging tools like ChatGPT to plan content strategically, ensuring that posts align with upcoming events or webinars to drive lead generation effectively.
“You can say, today I have this meeting, I have this podcast episode with Martita. What type of content should I get to post on that day?”
— Michelle Thames [15:43]
The Impact of Elevate and Empower Community
Support and Collaboration
Martita credits the Elevate and Empower community for transforming her approach to communication, connection, and collaboration. She highlights the value of networking with like-minded women who share similar struggles and aspirations.
“By connecting with other women and elevating in power, I've given support, I've received support, feedback, even had opportunities to connect with like minded women who are growing their businesses.”
— Martita Robbins [10:54]
Mindset Shifts and Expert Advice
She underscores the importance of taking advice from those who have achieved what she aspires to, ensuring that the guidance she receives is actionable and relevant to her growth.
“Only take advice from people you would trade places with. [...] in Elevated Empower, we have amazing monthly events. We get to network. There's guest speakers that Michelle has.”
— Martita Robbins [20:18]
Moving Forward: Martita’s Upcoming Initiatives
Upcoming Webinar
Martita is preparing for a de-stress webinar scheduled for March. She plans to focus her content on promoting this event, aiming to attract participants and provide them with actionable strategies to manage stress and anxiety.
“The webinar that I have coming up in March is a de stress webinar, and I'm still working on the title, but if you're following me on socials, ... you'll be able to subscribe to my newsletter, Tapping with Tita.”
— Martita Robbins [22:21]
Expanding Reach through Multiple Platforms
She encourages listeners, especially educators, to connect with her across various social media platforms and engage with her content to benefit from her expertise in reducing stress and anxiety.
“Subscribe to my YouTube if you're looking for meditations to help you to reduce chronic stress, daily anxiety, and burnout by 50% in 30 days.”
— Martita Robbins [22:21]
Key Takeaways
- Transformative Power of Personal Experience: Martita’s journey from burnout to building a personal brand illustrates the profound impact of personal struggles in shaping entrepreneurial ventures.
- Importance of Community: Being part of the Elevate and Empower community has been instrumental in Martita’s growth, offering support, collaboration, and valuable insights from experts.
- Strategic Content Creation: Consistency and authenticity in content, coupled with strategic planning and platform prioritization, are essential for effective digital marketing and lead generation.
- Leveraging Tools and Resources: Utilizing tools like ChatGPT and focusing on SEO can enhance content strategy, making it easier to align posts with business objectives and upcoming events.
- Empowering Others: Martita’s mission to help others reduce stress and burnout resonates through her coaching and content, emphasizing the importance of giving back and supporting the community.
Notable Quotes
- Martita Robbins [00:57]: “I decided to combine two passions, right? Writing, love of writing, love of literature, and reading with a love of teaching.”
- Martita Robbins [12:50]: “I need to share consistently on social media and be authentic. I want to do this in a way where it resonates with potential clients, attracts new leads, and also helps me land paid speaking engagement and brand deals.”
- Martita Robbins [20:18]: “Only take advice from people you would trade places with. [...] in Elevated Empower, we have amazing monthly events. We get to network. There's guest speakers that Michelle has.”
- Michelle Thames [15:43]: “You can say, today I have this meeting, I have this podcast episode with Martita. What type of content should I get to post on that day?”
- Martita Robbins [22:21]: “Subscribe to my YouTube if you're looking for meditations to help you to reduce chronic stress, daily anxiety, and burnout by 50% in 30 days.”
Conclusion
This episode of Social Media Decoded offers valuable insights into overcoming personal challenges to build a successful personal brand. Martita Robbins’ story serves as an inspiration for educators and entrepreneurs alike, demonstrating that with resilience, strategic planning, and community support, it is possible to transform passion into purposeful action. Listeners are encouraged to engage with Martita’s content and join the Elevate and Empower community to continue their journey toward growth and empowerment.
Connect with Martita Robbins:
- Website & Blog: askmartitarobbins.com
- YouTube: Ask Martita Robbins
- Newsletter: Tapping with Tita
- Social Media: Follow @MartitaRobbins on all major platforms
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