Podcast Title: Social Media Decoded
Host: Michelle Thames
Episode: From Stuck to Seen: How Robin Claimed Her Expertise & Built Her Authority Online
Release Date: July 30, 2025
Introduction
In this enlightening episode of Social Media Decoded, host Michelle Thames welcomes Robin, the founder of Necessary Nutrition, to discuss her transformative journey from feeling invisible in the crowded online space to establishing her authority and expertise. The conversation delves deep into the strategies Robin employed, the support she received from Michelle’s Elevated Empower community, and the tangible results she achieved through consistent and strategic efforts.
Guest Introduction: Robin and Necessary Nutrition
Robin introduces herself as an entrepreneur and nutritionist, highlighting her mission to help women over 40 reclaim their health through targeted nutrition and simple strategies.
Robin [03:21]: "I help women over 40 use food, targeted nutrition, supplementation, and simple strategies to reclaim their health, balance their hormones, and feel real good at this big age."
She shares her personal transformation journey from being overweight and pre-diabetic to becoming a passionate advocate for the power of food and nutrition.
Robin [03:21]: "Once upon a time I was overweight, pre-diabetic, I did not know how to cook. I ate only out of a can. And I had my own transformation and just realized how powerful food and nutrition can be."
Initial Challenges in Marketing and Visibility
Before joining Michelle’s community, Robin struggled with clarity and strategy in her marketing efforts. She felt overwhelmed by the myriad of options and unsure about where and how to post content effectively.
Robin [04:19]: "There’s just too much going on and too many options. I was challenged by figuring out where to post, how much to post, which avenues to post. It was just confusion and I felt like I lacked a strategy."
Michelle empathizes, acknowledging the common struggle entrepreneurs face amidst the online noise.
Michelle Thames [05:23]: "There's a lot of noise online. What do I post? How do I post it? It could be scary."
Joining the Elevated Empower Community
Michelle discusses the creation of her Elevated Empower community, a space designed for women entrepreneurs to connect, network, and share experiences. It was within this supportive environment that Michelle met Robin.
Michelle Thames [06:00]: "The Elevated Empower community is my community for women entrepreneurs, for us to connect, for us to network... this is why I created the Elevated Empower community."
Robin highlights the value of curated content and expert insights provided within the community, which significantly contributed to her growth.
Robin [07:06]: "When you bring in the guests to come in and drop knowledge, the curated content in that way is absolutely wonderful."
Implementing Strategies: Seven Day Visibility Challenge
A pivotal moment in Robin’s journey was completing Michelle's Seven Day Visibility Challenge, a free 7-day email course focused on enhancing online visibility through actionable steps.
Michelle Thames [08:35]: "The seven Day Visibility Challenge is my free 7 day email course... each one builds upon another."
Inspired by this challenge, Robin created her own Seven Day Nutrition Reset, adapting Michelle’s framework to fit her niche.
Robin [09:17]: "I created the seven day nutrition reset... It inspired me to be very giving. Even if a person comes and they don't buy anything else, they did get tremendous value."
Results and Impact of Implementing Strategies
Robin shares the tangible results she achieved by implementing the strategies learned:
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Increased Leads: Her new lead magnet resonated more with her audience, resulting in a steady influx of quality leads.
Robin [12:08]: "Since creating the seven day nutrition reset, leads are coming in more than ever."
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Peace of Mind: A structured posting schedule alleviated her anxiety about what and when to post.
Robin [12:08]: "It gives me peace of mind because I’m not wondering when to post, where to post, how much to post."
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Brand Partnerships: Consistent visibility led to new brand deals and speaking engagements.
Robin [13:54]: "I’ve gotten a new brand partnership... and plenty of speaking engagements."
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Time Freedom: Strategic content planning and batching allowed her to save time and maintain consistency without feeling overwhelmed.
Robin [15:43]: "Batching, batching, batching... it’s just easier. I’m thoroughly happy."
Utilizing Tools like ChatGPT
Robin emphasizes the role of ChatGPT in streamlining her content creation process, enabling her to generate ideas, write emails, and maintain a consistent content calendar effortlessly.
Robin [16:10]: "Chat has made things so much easier to write content. It could come up with ideas, chat or write an email for me in seconds."
This tool empowered her to stay ahead with content planning, ensuring she always had fresh material to engage her audience.
Community Features and Benefits
The Elevated Empower community offers various features that cater to different entrepreneurial needs:
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Networking Calls: Monthly calls where members network, share experiences, and form collaborations.
Michelle Thames [07:06]: "These Tuesday calls... women entrepreneurs come together and network and share their experiences."
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Guest Experts: Regular guest speakers provide specialized knowledge and insights.
Robin [07:06]: "The experts that come have really been helpful to me."
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One-on-One Sessions: Personalized coaching to address individual challenges and strategies.
Michelle Thames [19:25]: "We talk to each member. It's not like you won't ever get to talk to me."
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Feedback and Support: Members can post their work for feedback, enhancing their projects with community input.
Robin [20:35]: "I was able to do that as I was creating some of my freebies and speaker sheets and programming... I was able to get feedback."
Robin's Current Projects and Future Plans
Robin provides an update on her professional endeavors:
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Speaking Engagements: She continues to speak to women's and entrepreneur groups, sharing her expertise in nutrition and business growth.
Robin [20:42]: "I'm out there speaking to women's groups and entrepreneur groups with that."
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Product Development: Necessary Nutrition is expanding its product line to include probiotics and digestive enzymes, with plans to launch in 2026.
Robin [20:42]: "Our probiotics and digestive enzymes are coming because that's what we do."
Conclusion and Call to Action
Michelle wraps up the episode by reinforcing the benefits of joining the Elevated Empower community and highlights Robin as a testament to what consistent, strategic efforts can achieve.
Robin [22:14]: "Just do it. It's worth it. If you follow what Michelle is sharing, it'll pay for itself, that's for sure."
Michelle encourages listeners to take actionable steps, whether by joining the community, utilizing the Seven Day Visibility Challenge, or reaching out for personalized support.
Michelle Thames [23:01]: "If you listen and you want this kind of transformation, DM me the word ready on Instagram at Michelle L Thames to learn more about working with me."
Key Takeaways:
- Clarity and Strategy are Crucial: Without a clear plan, even the best intentions can lead to overwhelm and inefficiency.
- Community Support Accelerates Growth: Engaging with like-minded individuals and experts provides invaluable insights and opportunities.
- Consistency Over Quantity: Regular, strategic posting is more effective than sporadic, high-frequency content.
- Leverage Tools for Efficiency: Utilizing tools like ChatGPT can significantly streamline content creation and planning.
- Provide Value First: Offering valuable free resources builds trust and attracts a loyal audience, ultimately leading to conversions and partnerships.
Robin's story is a powerful reminder that with the right support, strategies, and tools, entrepreneurs can overcome visibility challenges and build a thriving, authoritative online presence.