Transcript
A (0:00)
Suffering from dry, tired, irritated eyes. Don't let dry eyes win. Use Sustain Pro. It hydrates, restores and protects dry eyes for up to 12 hours. Sustain Pro Triple Action Dry Eye Relief.
B (0:12)
When you think about businesses that are selling through the roof like aloe or Skins, sure you think about a great product, a cool brand and brilliant marketing. But an often overlooked secret is actually the businesses behind the business. Making, selling and for shoppers, buying, selling.
C (0:29)
Simple.
B (0:29)
For millions of businesses, that business is Shopify. Nobody does selling better than Shopify. With shop pay that boosts conversions up to 50%, meaning way less carts are going abandoned and way more sales happening. So if you're into growing your business, your commerce platform better be ready to sell whatever your customers are scrolling or strolling on the web, in your store, in their feed and everywhere in between. Businesses that sell more sell on Shopify. Upgrade your business and get the same checkout Skins uses. Sign up for your $1 per month trial at shopify.com Westwood1 all lowercase go to shopify.com Westwood1 to upgrade your selling today.
C (1:08)
Shopify.com Westwood1 welcome back to Social Media Decoded the show for entrepreneurs and multi passionate creators who want to actually build influence, income and visibility that doesn't feel like hustle culture. I'm your host Michelle Thames and today I'm pulling back the curtain just a little bit because one thing people ask me all the time is Michelle, how do you get people to DM you ready to buy without selling all day? And let me be clear, I'm not doing anything complicated. I'm not doing anything manipulative. But I am doing something extremely intentional, something most people skip, something most people don't even know is happening. So today I'm going to explain why it works, not the mechanics, and how you can start thinking differently about the way you warm your audience. So get your pens and your notepads ready. Let's get into it. The real reason that you're not getting DMs. Most people think warming leads means posting more, talking more, educated more, convincing more. But that's not warming, that's exhausting. Who has time for that? Not you or me, right? Real warming is energetic and strategic, not tactical. People DM me because by the time they reach out, they feel like I understand their problem. I have a proven lens they can't google. I think differently than the average marketer. I'm already in their head and I'm already part of their routine. You can't fake that. That comes from repetition of identity, not repetition of Content. And that is what most people miss, what warming actually is. Because here's the part nobody says Warming leads is not about teaching. It's about TR your audience to trust your perspective. I'm not warming people with tutorials. I'm warming them with tone, consistency, storytelling, point of view, calm, confidence, high level frameworks without, of course, spilling the blueprint. And people don't come to me because I give away everything. They come to me because I make the path feel simple and the execution feel supported. They don't know my frameworks, they don't know my systems, they don't know the tech or the steps. And I don't say them on purpose. I give you the what and the why, not the here's exactly how to do it. Because the how depends on your brand, your audience, your messaging, and your stage of business. That part, that's VIP territory. What people don't realize about my content is people think. Michelle posts a lot. That's why she gets clients. No, the posting is surface level. The warming happens in the podcast, in the emails, in the point of view the brand patterns, the consistency of message, and the way I connect the dots that no one else connects. People hire me not because I teach marketing, but because I see their business differently than they do. And you can't mimic that. You can't copy it, you can't reverse engineer it from Instagram. And I want you to remember this. People buy from people who can articulate their thoughts better than they can. And that's what warming really is. It's not content, it's clarity. When you warm your audience, you warm your audience correctly. You don't chase your audience comes pre sold, your DMs converts in minutes. Your content feels lighter. You stop explaining your worth. People respect your time. Your offers feel aligned and not forced. And sponsorships come easier. Clients also feel safer investing at higher levels. This is why my VIP days convert really well. People don't just come to browse, they come to build. And if you're listening to this thinking, Michelle, I want that. I want people coming to me pre sold. I want my content to warn people without burning me out. I want clarity. I want, I want strategy. I want messaging that actually moves people. That's exactly what we do inside of VIP day. No fluff, not a generic template. A real custom strategy for your brand, your offer, your funnel, and your visibility. If you want the details, just DM me the word VIP on Instagram. No pressure. Let's just have a conversation and if this episode hit, share it with a friend or leave a review. It means so much. All right y' all stay visible, stay confident and stay in your purpose until the next time. I hope that you enjoyed this episode and I will talk to you in the next one. Peace.