← Social Media Decoded
Social Media Decoded
My Exact Funnel Using Shine Pages + Kit (Step-by-Step)
00:09:17
In this episode, Michelle Thames breaks down her exact funnel using Shine Pages and Kit, showing how she turns content into leads, conversations, and clients. She shares a simple, step-by-step system that any entrepreneur can implement.
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- [00:00]
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It's tax season, and at Lifelock, we know you're tired of numbers, but here's a big one you need to billions. That's the amount of money and refunds the IRS has flagged for possible identity fraud. Now here's another big number. 100 million. That's how many data points LifeLock monitors every second. If your identity is stolen, we'll fix it. Guaranteed. One last big number. Save up to 40% your first year. Visit lifelock.com specialoffer for the threats you can't control.
- [00:29]
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Terms apply At Strayer University, we help students like you go from Will I to why not? For over 130 years, we've been innovating higher education to make it more affordable, accessible and attainable so you can reach your goals. Go from thinking, can I? To Yes, I can. And keep striving. Visit Strayer. Edu to learn more. Strayer University is certified to operate in Virginia by Chev and its many campuses, including at 2121 15th Street north in Arlington, Virginia.
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Hey everyone, welcome back to the podcast. If you're new here, welcome to Social Media Decoded, where we talk about visibility, personal branding, and how entrepreneurs turn their content into real opportunities and income. I'm your host, Michelle Thames, and today I'm doing something I don't do often. I'm breaking down my actual funnel. Not theory, not something I saw online, but what I'm actually using in my business right now every single day to turn visibility into leads, conversations, and clients. And I'm going to walk you through how I use Shine Pages and Kit step by step. Because if you've been posting and wondering, okay, but how do I actually get clients from this? This is the missing piece. Go ahead and get your pens and your notepads ready because gems are about to be dropped. Now, first, let's talk about why most funnels don't work. Most funnels don't work because they're too complicated. It's too many pages, too many steps, too many emails. And people either never finish building it or never actually use it. Or they build something that doesn't match how people actually move. Because here's the truth. People don't go post to buy. There's a gap. And that gap is trust, connection, repetition. So your funnel needs to support that, not rush it. Step one, visibility. The top of the funnel. Everything, and I mean everything, starts with visibility. This is where people find you. For me, that looks like my reels on threads, on LinkedIn, on a podcast, local content. This is where attention happens. But here's what makes this different. I don't post randomly. Every single piece of content leads somewhere. Not aggressively, but intentionally. You will hear me say things like dm, me guide or join the open house or listen to the podcast. There is always a next step because content without direction doesn't convert. Step number two, Shine Pages, the hub. I love Shine Pages. Now let me just give a quick backstory. I've been using Shine Pages for about six months now and it has changed the trajectory of my operations and my business. It is amazing. It is an all in one platform with where I house my website, my CRM, landing pages, funnels, emails, community. It has so much now when people click, they go to one place and that's my website. This is the backbone of my funnel. So instead of sending people to 10 different links, random pages, confusing options, everything for me lives in one ecosystem. So this could be an event page, my open house, a challenge, my community, a resource. And the goal here is very simple. It's clarity. When someone lands on that page, they should know immediately what this is, who it's for and what they'll get. No overthinking, no guessing, because clarity is what converts. Now the third step is email capture and Kit. Now they enter my email, this is where Kit comes in. And yes, let me just say I do use Zapier as well. I got some zaps going on. Okay, Yes, I use different automations and so I'm not going to go deep into Zapier here on this episode, but I do use Zapier to connect Kit and Shine pages. Now once they enter their email, that is where Kit comes in. This is where the relationship actually starts because not everyone is ready right away and that is normal. So instead of relying on social media, I bring people into email and inside Kit I have simple sequences like my welcome on day one, value story and then invitation day one, two, three and four. And what this does is keeps me top of mind, builds trust, creates connection. Because the more people see you, the more they understand you and the more they trust you. Step number four, offers in conversations. Now here's where things actually convert. Because I don't rely on one path, I give people options depending on where they are. They can join my community, attend an event, book a strategy call, and here's something important. Not everything is automated. Some people reply to emails, DM me, ask questions and I lean into that. I am in this world of AI domination, automation, all the things don't get me wrong, I use manychat too. But for me, I want to actually connect with people. So know that when you are emailing me, you are emailing Michelle Thames, not a team member, you are emailing me. When you're DMing me, you are DMing Michelle Thames, not a team member. When you are asking questions, you are DMing me Michelle Thames. I really, truly, honestly believe that the human touch from a lot of businesses are wavering. And I am here to tell you on this podcast today, I will not waver. I will continue to have human touch points in my business because it absolutely matters. Because conversations are where a lot of my clients come from. And so I am being intentional about those connections. So let's get into the room story. Let me show you how this actually plays out. All right? Boom. Someone sees a reel, they DM me. I send them something, they join my email list, they attend an event, and then they join a community or book a call. That's the funnel. Simple but powerful because it matches how people actually move. And now let's get into this unpopular truth, because you already know. Here it is. You do not need a complicated funnel. You just need a clear one. Most people are not struggling because they don't have enough tools. They're struggling because there's no clear path. It's too many options, too much confusion. And when people are confused, they don't take no action. They don't do nothing. Okay? They do nothing. So we got to make it clear for them. We got to have a clear path. A simple funnel. I'm all about simple funnels. Forget these complicated funnels in 2026, you don't need it. You don't need it. If this episode helped you see your funnel differently and if you're realizing you don't have a clear system behind your visibility, I can help you. I offer strategy calls where we map this out for your business step by step. And today I am doing something. I am deciding to do something right now, today, here on this episode. If you're listening to today's podcast, podcast, I will give you the community special $97 for a one hour strategy session with me for the next 48 hours only. You have to DM me though, on Instagram @Michelle L. Thames and DM me the word biz. B I Z B I Z DM you the word biz. And I will send you over the link to book a strategy call at the rate of my community. Now, this is only for the next 48 hours, and this is the rate that my community members would normally get. The investment for that call is normally three. And if you want to be in a space where we're building this in real time, where visibility turns into actual opportunities, I love to invite you into my community. Also, I will link the exact tools I use Shine Pages and Kit down below in the show Notes. These are platforms I use to run my entire funnel. I do have some affiliate links, so if you want to definitely take part in learning more about Shine Pages and learning more about Kit, you can also DM me on Instagram. I will answer your questions. Okay, I I love Shine Pages, I love Kit, and I want to help you build your funnel the best way possible. And if you have questions again, feel free to reach out. And if you enjoyed this episode, make sure you follow the podcast and leave a review. And if you're on Spotify, go ahead and answer the question for today. Thank you so much for being here and I can't wait to talk to you in the next episode.
- [10:17]
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Peace At Strayer University, we help students like you go from Is it possible? To Anything is possible by offering access to up to 10 no cost gen Ed courses so you can reach your goals affordably and fast. Visit Strayer. Edu to learn more. No cost Gen Ed is provided by Strayer University Affiliate sofia. Eligibility rules apply. Connect with us for details. Strayer University is certified to operate in Virginia by Chev and has many campuses, including at 2121 15th Street north in Arlington, Virginia.
- [10:48]
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It's tax season, and at LifeLock, we know you're tired of numbers, but here's a big one you need to hear. Billions. That's the amount of money and refunds the IRS has flagged for possible identity fraud. Now here's another big number. 100 million. That's how many data points LifeLock monitors every second. If your identity is stolen, we'll fix it. Guaranteed. One last big number. Save up to 40% your first year. Visit lifelock.com specialoffer for the threats you can't control. Terms apply. If you like the show, please take a moment to rate, review and subscribe. It really does help the show to grow. Thank you for listening.