PR Like a Pro: How to Make Yourself Famous (Even Without a Huge Following) with Katrina Owens

Summary

Podcast Summary: Social Media Decoded Episode: PR Like a Pro: How to Make Yourself Famous (Even Without a Huge Following) with Katrina Owens
Host: Michelle Thames
Release Date: August 11, 2025

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Introduction: Welcoming Katrina Owens

In this electrifying episode of Social Media Decoded, host Michelle Thames welcomes Katrina Owens, a renowned brand expert recognized by MSN.com and the founder of Knockout Directive. Known as the "PR fairy godmother," Katrina has successfully guided numerous brands to secure features in prestigious publications like Vogue and The New York Times. Michelle highlights Katrina's transformative journey, emphasizing that PR isn't exclusively for major brands—a revelation that sets the stage for the episode’s core message.

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Debunking PR Myths

Timestamp: [02:05]

Katrina begins by addressing a pervasive misconception among entrepreneurs: "The biggest lie is that you need to be ready to start using PR in your business. And if you wait until you're ready, that time is actually never going to come." She stresses the urgency of integrating PR into business strategies immediately, rather than postponing it indefinitely. According to Katrina, PR is a vital tool for building confidence, establishing expertise, and seizing opportunities that await proactive entrepreneurs.

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Katrina’s Journey: From Corporate to PR Expert

Timestamp: [03:08]

Katrina shares her inspiring transition from a decade-long corporate career to entrepreneurship. After leaving a part-time marketing director role due to burnout, she dove headfirst into her own business. Just two months later, an unexpected speaking gig landed in her lap, a pivotal moment that reshaped her perception of PR. This opportunity revealed to her that PR is fundamentally about relationship building—a chance encounter that underscored the importance of embracing her expertise and stepping into the spotlight.

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Blue Ocean Branding: Carving Out Your Unique Space

Timestamp: [05:02]

Drawing inspiration from the acclaimed book Blue Ocean Strategy, Katrina explains the concept of Blue Ocean Branding. She contrasts the "red ocean"—a highly competitive and cutthroat market—with the "blue ocean," representing a serene, opportunity-rich space where a brand can uniquely stand out. Katrina emphasizes that to attract media attention and PR opportunities, entrepreneurs must "become famous for one thing." By honing in on what makes their brand unique and clearly communicating that differentiation, businesses can create their own "blue ocean" and avoid the relentless competition of the red ocean.

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The Synergy of PR and Social Media

Timestamp: [07:32]

Katrina dismantles the myth that PR can replace social media, advocating instead for a harmonious relationship between the two. She advises entrepreneurs to "own their social media content and really show up and tell their own stories first." PR then acts as an amplifier, extending the reach of this content to broader audiences. Katrina shares her personal experience, noting that PR has enabled her Instagram following to grow by 100 to 200 aligned followers monthly—followers who engage meaningfully, attend events, and support her ventures. This strategy underscores the value of quality over virality, fostering a dedicated community rather than fleeting popularity.

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Quality Over Virality: Embracing Sustainable Growth

Timestamp: [09:09]

Michelle and Katrina engage in a candid discussion about the pitfalls of chasing viral fame. They concur that while going viral can boost visibility, it often brings unwanted negativity and requires managing an influx of attention that many entrepreneurs aren't prepared for. Instead, they advocate for building a sustainable, engaged audience that genuinely supports the brand, aligning with the principle of "quality over quantity." This approach fosters long-term brand loyalty and meaningful connections, setting the foundation for enduring success.

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Actionable Steps to PR Success

Timestamp: [10:35]

Katrina provides listeners with a three-step actionable framework to enhance their PR efforts:

1. Podcasting: "There is a podcast out there for every single person to be a guest on. You just need to know where to find them." She recommends leveraging platforms like Facebook groups and Threads to secure podcast appearances, which help in finding one's voice and practicing effective pitching.

2. Speaking Engagements: After gaining confidence through podcasting, Katrina advises entrepreneurs to take on speaking roles—whether through social media videos, webinars, or small in-person events—to further establish their expertise and visibility.

3. Media Features: Building relationships with journalists and exploring opportunities in traditional and online media are crucial. These features amplify the brand's authority and open doors to more significant PR opportunities, creating a synergistic effect that fuels continued growth.

This structured approach ensures that entrepreneurs can systematically build their PR presence, leveraging each step to support the next.

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Leveraging PR Wins for Enhanced Visibility

Timestamp: [13:18]

Katrina highlights a common oversight: the reluctance to share PR accomplishments. She emphasizes the importance of actively promoting any media features across all channels—social media, email marketing, blogs, and media kits. By doing so, entrepreneurs can amplify their visibility, establish authority, and attract more opportunities. "Sharing it on social media, share it in your email marketing, put it on your blog, put it on your media kit," Katrina advises, underscoring that showcasing these wins is pivotal for maximizing their impact and reinforcing the brand’s credibility.

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PR as a Lifelong, Transferable Skill

Timestamp: [16:39]

Delving deeper into the essence of PR, Katrina explains that it is fundamentally about relationship building. She encourages entrepreneurs to cultivate genuine relationships with event coordinators, collaborators, and journalists without relying on middlemen or agencies. This direct approach not only fosters trust but also ensures more authentic and fruitful partnerships. Moreover, mastering the art of pitching—whether to media, sales, or brand collaborations—empowers entrepreneurs to consistently secure opportunities. "PR is relationship building at its core," Katrina asserts, highlighting its enduring value and versatility across various business facets.

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Lightning Round: Personal Insights from Katrina

Timestamp: [19:33]

In a lively lightning round, Katrina shares personal anecdotes and preferences:

• First Press Feature: "MSN.com," achieved through her initial podcast speaking gigs.
• Dream Podcast: "Lady Gang," a show hosted by celebrities that Katrina aspires to join someday.
• PR Pet Peeve: Cold Pitching. Katrina expresses frustration with unsolicited guest pitches that show a lack of understanding or genuine interest, emphasizing the importance of relationship-building before seeking opportunities.

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Closing Thoughts: Everyone Deserves to Feel Famous

Timestamp: [22:27]

Michelle and Katrina conclude the episode with an empowering message: "Every entrepreneur deserves to feel famous." They reiterate that fame doesn't equate to having millions of followers but rather encompasses building authority and visibility in meaningful ways. By implementing the strategies discussed—leveraging PR, maintaining quality social media engagement, and cultivating genuine relationships—entrepreneurs can confidently step into their spotlight and achieve recognized success without the need for massive followings.

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Connecting with Katrina Owens

For listeners eager to dive deeper, Katrina can be reached through:

• Instagram & Threads: @KatrinaOwens
• LinkedIn: Katrina Owens
• Podcast: KO Your Brand

Additionally, Katrina offers challenges and resources to help entrepreneurs enhance their PR and personal branding efforts. Details are available in the show notes.

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Key Takeaways:

• Start Now with PR: Don't wait to feel ready; integrate PR into your business strategy immediately.
• Blue Ocean Branding: Focus on what makes your brand unique to create distinct market space.
• Synergize PR and Social Media: Use PR to amplify your social media efforts, fostering quality growth.
• Actionable Steps: Engage in podcasting, seek speaking opportunities, and pursue media features systematically.
• Leverage and Share Wins: Actively promote your PR achievements to build authority and attract more opportunities.
• Build Transferable PR Skills: Cultivate genuine relationships and master the art of pitching to sustain long-term success.

This episode is a treasure trove of actionable insights and expert advice, making it a must-listen for entrepreneurs, creators, and brands aiming to elevate their visibility and build a profitable, authoritative presence.

Transcript

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[Snack Host]

What do you think makes the perfect snack?

[Snack Enthusiast]

Hmm, it's gotta be when I'm really craving it and it's convenient.

[Snack Host]

Could you be more specific?

[Snack Enthusiast]

When it's cravinient.

[Katrina]

Okay.

[Snack Enthusiast]

Like a freshly baked cookie made with real butter, available right down the street at am, pm. Or a savory breakfast sandwich I can grab in just a second at a.m. pM.

[Snack Host]

I'm seeing a pattern here.

[Snack Enthusiast]

Well, yeah, we're talking about what I.

[Snack Host]

Crave, which is anything from am, pm.

[Snack Enthusiast]

What more could you want? Stop by am PM where the snacks and drinks are perfectly craveable and convenient. That's cravenience.

[Katrina]

Amazing.

[Snack Enthusiast]

AM P M. Too much. Good stuff.

[Michelle]

Hey, y'.

[Katrina]

All.

[Michelle]

Welcome back to the social media Decoded podcast. And today's episode is for every personal brand who's ever said pr. What's that? Only for the big names? No, it's not for the big names. I've got news for you. Today I am going to be talking to Katrina, named a top brand expert by MSN.com founder of Knockout Directive and your new PR fairy godmother. She's helped so many brands get featured in Vogue, the New York Times and more. But guess what? She didn't always believe PR was for her either. And so I am excited to welcome her to the show. Welcome, Katrina.

[Katrina]

Thank you, Michelle. PR fairy godmother. I'm taking that with me because, like, yeah, you know what that is? That is my vibe right now for sure. Yes.

[Michelle]

So let's get into it. And we're starting Spicy. I like to spice it up. You all know this. I get so excited when we have amazing guests on the show. But you said yourself that PR isn't just for big brands. So let's really get into that. What is the biggest lie that entrepreneurs believe about public relations?

[Katrina]

The biggest lie is that you need to be ready to start using PR in your business. And if you wait until you're ready, that time is actually never going to come. Because PR is the tool that you use to build your business, to feel confident in your work, and to really start to see yourself as an expert at what you do. So we cannot Wait, wait. There is never gonna be like this moment where you're like, now's the time. It is something that we've got to start using now to see those results. Because by waiting, we're just delaying ourselves of all the amazing opportunities that are out there waiting for us. Yes.

[Michelle]

I love that. I love that. And let's talk about the real T on pr. Okay, I hope you all are listening. I hope you got your notepads and your pens ready because Katrina is going to drop gems today. Okay, let's talk about. I want you to share more of your story. So let's talk about how you went from corporate to claiming your own spotlight. You had one speaking gig that changed everything for you. Now tell us what happened, how it flipped the switch around your mindset and visibility.

[Katrina]

Yeah, that speaking gig I got two months after working in my business full time. So I had spent a lot of time working corporate, 10 years in corporate. And when I started my business, I took a bit of a, you know, a paced approach. I left a full time job, went to like a part time marketing job, and then started picking up clients that way. And then after I got so burnt out from like working seven days a week trying to do all of the things, I was like, okay, signs from the universe. I'm feeling misaligned. I'm feeling grumpy all the time. Like, I knew I wanted something different for my life, so left the part time marketing director job and just dove head first into being an entrepreneur. And two months after that was when that very first speaking gig literally fell into my lap. And that is when I realized, like, like I didn't see myself as an expert. I definitely didn't think I was famous or some of the words that I use now, but I realized that PR is just relationship building because that opportunity came to me through a relationship and a no strings attached kind of relationship where there wasn't an expectation that this person was going to be giving me these kind of things. It just appeared. And that was the moment where like, oh, I see now I, I am not ready, but I must take advantage of this opportunity and start to step into my expert spotlight and really start to, to own that for myself. So that was two years ago. A lot of changes since then, but honestly, it was really the moment that started it all for me.

[Michelle]

I love a good story in two years. Congratulations. That's so amazing. And I know you talk about something called Blue Ocean branding. Okay, so you talk about creating a Blue Ocean. I love this personal brand. You all know this. This is the chat for you. Okay. So I hope your ears are tuned in. What does that mean? And why is it a game changer when it comes to getting noticed in the media?

[Katrina]

Yeah. So I borrowed that strategy from this very famous business book called Blue Ocean Strategy. Highly recommend every business owner to read it. But the Cole's notes on the concept is, when we're doing business in a red ocean, it's red because we're all sharks and it's bloody. And it's, like, a pretty terrible place to be because we're all, like, trying to chop each other down, chomp down our prices. Like, cut each other down. Like, it's. It's fierce. It's not a fun place. When we're doing business in a blue ocean, it's like being on a mega yacht in the south of France. Like, the sun is shining, the water's crystal clear, and, like, you can be on the mega yacht because there's nobody else around you. So that boat can take up as much space as it needs. And that's because you found, like, crystal clear opportunity for you to own your space or own your ocean. When it comes to being a famous personal brand and using public relations to grow your business, you must become famous for one thing. Like, think about all of all of the celebrities we look up to, right? Like, they all stepped onto the scene for, like, one. Maybe it was a movie. Maybe it's a certain type of role that they play. Maybe it was a particular. I don't know, like, scandal, because that happens too. But it's always one moment. Us as business owners have to understand that, too. Like, we can't be going in all these different directions, trying to do all these things and be everything to everyone. We find our blue ocean by really focusing in on what makes us unique, being highly differentiated and having solid language to communicate that. And that really is the key to attracting public relations opportunities. So when you want to start using PR to grow your business, if you're not seeing opportunities come to you organically, it's because there's some brand work that needs to be done. We need to be a little bit more, like, specific and, like. Yeah. Clear on. On who we are and what we stand for.

[Michelle]

Yes, clear on our messaging. Definitely. I love that. I gotta check that book out, because I don't think that I've read that book, and it sounds like we want to be in the blue ocean. We don't want to be in the red ocean. Okay, so that was a good breakdown, and I hope you all are taking notes again. Gems are always being dropped. Now let's talk about the thing that people are probably here to listen to, PR in social media, and that is equaling the magic combo. Now, a lot of our listeners here live on Instagram and TikTok. Now, can you break it down how PR can actually fuel their social media growth instead of replacing it?

[Katrina]

I love this question because people come to me all the time saying, I don't want to do social media anymore, so I'm going to use PR instead. And unfortunately, that's just not the way that it works. We want to be big businesses, big, well known brand names. We got to be in as many places as we can. And it starts by owning our social media content and really showing up and telling our own stories first. When we have that dialed in, public relations allows us to amplify that and get us in front of more audiences. So if you're not sharing your own story on Instagram or TikTok, how could you expect like a podcaster or like a journalist to then welcome you on their platform to share your story if it doesn't seem like it's of importance to you? So social media and PR really go hand in hand because they work together on growing brand awareness. And I see a lot of complaints these days about the algorithm. People love to say, like, my content isn't getting seen in front of new people. And I'm like, that's, that is the sign and symptom. Public relations is the next step. Because if you're pumping out great quality content, those are the keywords, like great quality content. And you have an engaged audience, you are so primed to now take that to a larger, larger audience. And I mean, PR is what helps my Instagram following grow by a hundred to two hundred followers per month, which it's not going viral. But those are like aligned followers, people that buy from me, people that come to my events, listen to my podcast. So they really do. They are like a match made in heaven. Good social media meets good pr. And it's like, that's how you're going to take your brand to the next level.

[Michelle]

Oh, that is so good. And you said something really specific that I love. We're not here to go viral. 100 to 200 new followers a month is gold, right? We want quality over quantity. I talk about that all the time here on the social media decoded podcast. Those right fit people, not the people who just want to be in your atmosphere just to watch and never do anything, but those people who want to be there, right? So I don't want to go viral. And I know you don't want to go viral.

[Katrina]

No, I'm, like, unprepared for going viral, honestly.

[Michelle]

I am, too, because the comments, I have clients who have really large accounts. And let me just say this. You don't want to go viral. There's a lot of negativity as well with going viral. Yes, it's great, right, for your visibility. But are you able to also handle the negativity that's going to come with it? Because when I tell you my client has went viral for amazing things and we get negative comments, and it hurts me so bad. So if it was me, I know that I wouldn't be able to take that. So, like you said, I'm not ready. I'm not ready to go viral. I don't want to go viral. Y' all can have that. Y' all can have that.

[Katrina]

Oh, my gosh. Totally. Don't need it. Don't want it.

[Michelle]

Don't need it. Don't want it. Okay, so let's talk about getting started with PR today. Let's make this actionable. Okay? On the social media decoded podcast, you all always leave with actionable tips. So what are three things that someone listening to this right now can do to start making themselves press ready and pitch worthy?

[Katrina]

Such a good question. Because there really are three things that I tell people to do when it comes to getting started, using PR in your business, and it really comes down to, like, this trifecta, this form formula that I really encourage all business owners to use. The first one is podcasting. There is a podcast out there for every single person to be a guest on. You just need to know where to find them. There are a ton of Facebook groups where new podcasters, people that are often looking for guests, are posting opportunities. I highly recommend looking for opportunities there. Threads is how you and I connect in Michelle Threads. If people aren't using the platform right now, they need to get on there and start because that's also a gold mine. So start with podcasts because that is really the way you're going to find your voice, understand what you like talking about, and really start to practice your pitch and showing up like that blue ocean version of you. When you are feeling really strong about your podcasting, that's a great sign that you're also ready to start speaking. So that doesn't mean get on a stage in front of 200 people, but a lot of us have the opportunity to, you know, maybe do more talking. To the talking to the camera reels and videos on social media. Or maybe it's hosting a webinar or even a small in person event because that's how you're really going to start to like embrace the next, the next level of pr, which is getting in bigger rooms and getting on bigger stages. And then finally the third part to that. So we've got podcast speaking gigs and finally media features. Traditional media is still a really important piece for us to build up our brand authority and our credibility. So starting to form relationships with your local journalists, seeing what other opportunities are out there in the online media industry, publications really start to figure out where you can start sharing your story, whether that's on TV or in a written publication. And those opportunities are what's going to help you get bigger podcast opportunities and bigger speaking engagement. So they all work together. So those are the three places I tell people to really start and map out what's possible for yourself.

[Michelle]

Katrina, you're giving us a master class. I hope you all were writing those down because that was a good three step process. Okay, Podcast, I will say, love it. I've been podcasting for four years. I don't see myself stopping this podcast anytime soon. It is a great tool you all and I love to go on other people's podcasts to get interview right? So I hope you all are putting that in your back pocket. Okay, I hope you are putting that in your back pocket. Let's talk about leveraging wins. Someone lands a feature or a podcast, okay, from maybe they listen to this and now they landed a feature or podcast, now what? How can they leverage that win for more visibility and brand growth?

[Katrina]

This is actually where most people miss a step. So once we've got an opportunity, and I'll be totally honest, I find myself doing this too. There's a moment when, okay, it's published, it's out there, it's our time to share. And all of a sudden we're like, I feel a bit uncomfortable sharing this on social media because a some of us might feel like maybe we're bragging or maybe we're showing up in a different way than we're used to. And we underestimate that moment because it's so important for us to know I must share this to maximize the potential of this opportunity. And sometimes we think, okay, I'll share it once. No, share it on social media. Share it in your email marketing, put it on your blog, put it on your media kit. If you have a proposal template that you send to clients You've got to set. Start showing your potential clients, your audience, potential collaborators that are following you. You have to show them that you're an authority and that you're doing this work and you are a coveted personal brand in your industry to start to attract more opportunities. And that also enables you to start increasing your prices. You see more leads come in. So that sharing part is like the pivotal moment. Getting the opportunity and like, doing the interview is just, we've done half the job, but, like, the other half is owning it, putting it out there and sharing it with everybody so they can really see what a powerful personal brand we've become.

[Michelle]

That is so good. And I love to share my features everywhere. Okay, so like you said, I know most people may feel like, oh, my goodness, I am bragging. Whatever, whatever. You're not bragging. What you are doing, like Katrina said, is building that authority. So somebody can say, oh, I saw Michelle speaking at this podcast summit. I've literally you all, I spoke at a podcast. Something is going on right now. It's already recorded. Then last month, I spoke at my other friend's event, already prerecorded. I have another interview that I talked to the girl the other day, pre recorded, and I'm recording another training. I'm speaking next month in April at the Power Table Live. So if you're listening to this, you already probably listened to the episode with Taylor again. Do you think that I'm not going to share? I shared all of that. It's helped to build my authority, helped to build my visibility. This is what this podcast is all about. So I'm loving this conversation because you definitely want to share. I know it can feel like, oh, I'm bragging, but you're not. You have accomplished something amazing. And I'm pretty sure if you're on tv, you're going to want to share that. People are going to want to congratulate you and they want. They want to. They genuinely are happy for you. So thank you for saying that because we got to share, y'. All. Once you get to the podcast, you got to share. And if you come on my podcast, I hope that you will share because that is something that I would love for you to do, right, to help you build your visibility. Me bringing guests on the pod, this is not about me. This is about to help other people to increase all of our visibility. So, hey, if you're listening and you want to be a guest on the social media decoded podcast, hit me up, tag me on Instagram. Ichellel Thames and let me know how you're loving today's episode. If you have a takeaway from today from anything that Katrina has said, make sure to tag me and let me know. Let's talk about some more interesting things. PR being a transferable skill. Now, you said that PR is a transferable skill that can last a lifetime. I agree. Can you explain what that means and how you teach your clients the power? I love that.

[Katrina]

Yeah. PR is relationship building at its core. If you take a look at, you know, your entire business, think about all the ways that you must cultivate relationships. So if you can master it, when it comes to public relations, which, you know, to give some examples, would be nurturing a relationship you might have with an event coordinator, or perhaps it's somebody who has a business that's a great, you know, collaboration partner and you could host events together. Like, it's really taking a look at these relationships that we have and treating people like people. And that's why I just don't believe that businesses need to be working with agencies or publicists, because it's actually to your benefit to ax the middleman and really start to cultivate these relationships yourself, because it's going to take you so much further. A great example I have is last summer I was on someone's podcast, and after I did that podcast, she invited me to host a virtual summit with her and a couple other creators. And I did not have the expectation that that was going to happen, but I enjoyed our conversation and we stayed in touch after that. And that's what left the door open for more and more collaborations like that. And now those are women that I still have in my circle, I still talk to, and we're still able to refer business back and forth. And that really is what's going to help your business grow. So it's the relationship building aspect, and then on top of that, it is learning how to pitch pitch, because we might pitch to the media, but we also do sales pitches. If we have like a, an influencer arm to our business, we might pitch brands. So learning how to structure a pitch coming from a place of relationship building is a totally different ball game. And that's how you're going to get yeses in, like, any of those realms right off the bat. Because, you know, there's a certain way to pitch where it feels good and it feels authentic. And then there's a type of pitch which I know we've all received them, whether it's on email or like in our DMs, where we're just like. And absolutely not. And you do not want to be the person where people are like, absolutely not. Like, you want. You're putting the effort into doing the outreach. So you want to make sure that you're going to get the yes. So, yeah, it really is something that can help you, like, through all areas of business. And it's not an. It does. Doesn't get outdated. It's not like learning a certain type of tech and then, like, you know, you have to refresh in a couple months. Like, it really just stays the same, like, throughout the history. So it's transferable. You gotta learn how to use it and it'll just benefit you for the, literally the rest of your life.

[Michelle]

Well, you just gave us a tip on how to use our transferable skill. Right. That was a great breakdown. And I believe that you're absolutely right. Sometimes we don't need that middleman. Right. I think that we do need to learn our brands, too, and be able to pitch if we need to. So you all, I hope you have been taking notes this whole episode. This has been like an amazing episode. And next up, I want to have a quick fun lightning round, I hope. Are you ready?

[Katrina]

I'm ready.

[Michelle]

Okay. Okay. So first press feature that you've ever landed. MSN.com oh, that's a good one.

[Katrina]

It was a good one. I know that one came like, you know, off of some speaking gigs and all of that, but podcast speaking gigs landed that. That very first press feature. So it was a great, great start, honestly.

[Michelle]

Awesome. What about your dream podcast that you want to be featured on?

[Katrina]

There's this podcast called the Lady Gang, hosted by a couple celebrities, and that's the one that I feel like one day I'm going to have some things to share with those hosts. So keep it, keep it. It's out there. And I don't think I've ever said that out loud, but.

[Michelle]

Oh, well, it's out there now. So if you're listening, you know the host of that podcast, let them know.

[Katrina]

He could tell them, please.

[Michelle]

What about your PR pet, pee?

[Katrina]

Ooh, cold pitching. Honestly, take me out for dinner first. Like, get to know me. I had someone, you know, I was sharing the launch of my podcast, and I actually written in some of the content that in the first couple episodes, I will not be having guests. It's going to be just me. And then someone had the audacity to pitch themselves as a guest. And I was like, well, we obviously didn't read the content, so I now know that you're not that interested in what I have to say, and you just see an opportunity. Yeah, cold pitching, like, build the relationship. People take the time. It's going to take you so much further.

[Michelle]

I got to add in here. I get a lot of cold pitches. And let me just say, I am so grateful for everyone who reaches out and wants to be on this podcast like I am. This is not coming from, like, I am being ungrateful, but sometimes you don't read and you don't. It's. It doesn't match the podcast. This is a social media and marketing podcast. And how can you. If you clean shoes like you're a shoe shiner, how does that have to do anything with the podcast? Right. So I think sometimes cold pictures are great. Right? But like you said, build the relationship first. Like, have you even liked my content? And then I love the emails where it's like, I heard you talking to Katrina about pr and I would love to be a guest. I don't think those type of emails work. I think you really do and should build a relationship with the host first, at least, like, their content on Instagram or something, instead of just, like, going cold to be on the podcast. Unless I am looking for guests and I ask you to pitch. Right. So thank you for saying that, and again, I'm so grateful for all of you that reached out. I am going to continue to have guests, but if it don't fit, we cannot do it.

[Katrina]

No, we cannot, honestly. And just, you know, be in it for the long game. That's all I can say. We think it needs to happen so fast, and I think that's why we go right to the cold pitch. But just. Just know that you're going to see greater results if you just take the time, be in it for the long game. We're all growing big businesses, right? That takes time. So why would this be any different?

[Michelle]

Exactly. And finish this sentence. Every entrepreneur deserves to feel famous. I love it.

[Katrina]

That one just rolled off the tongue.

[Michelle]

Yeah, we deserve to be famous, and we don't have to be Kim Kardashian and have 3 million followers. Okay? You are a celebrity. You are famous right now. You can get visible with all the tips today that Katrina has shared. Katrina, this was a master class. Okay? Thank you so much for everything that you shared today. And for anyone who is really ready to become famous, like you said, fame ready. Where can they find more about you?

[Katrina]

You can find me at Knockout Directive on Instagram, on threads, I'm Katrina Owens on LinkedIn, because that's a great place to build your visibility too. I also host a podcast called KO your Brand. So yeah, connect with me. I'm here to give you all the PR personal branding tips that you need to really feel famous for your work.

[Michelle]

Yes, and Katrina has an amazing challenge too. We'll make sure to put all of the information below in the show notes on how you can find, how you can join her challenge. Go check her out on LinkedIn because yes, that is an amazing platform for you to connect with and start to build the relationships that you're looking to build. Katrina, thank you so much for coming on today to the Social Media Decoded podcast. I know that the listeners have gotten, I mean a masterclass really. This is such a great episode. Please re listen to this episode, share it with your friends. Please subscribe. When you subscribe you get that ding and you get to know every single time a episode of Social Media Decoded drops. Also, if you loved anything from today, please leave Social Media Decoded a rating or review on Apple or Spotify and did you know on Spotify you can comment on the actual episode? So comment, let us know what you're thinking. Thank you again so much Katrina. I think this has been a great episode with so many gems. So thank you so so much.

[Katrina]

Thanks so much Michelle and thank you.

[Michelle]

All for tuning in and I will talk to you all in the next one.

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