Social Media Decoded Podcast: Detailed Summary of "Q&A: Selling, Events, and Next-Level Authority — How I Sold Out Retreats Using Instagram & Stories"

Podcast Information

• Title: Social Media Decoded
• Host: Michelle Thames
• Episode: Q&A: Selling, Events, and Next-Level Authority — How I Sold Out Retreats Using Instagram & Stories
• Release Date: July 13, 2025

Introduction In this engaging Q&A episode, Michelle Thames delves into the intricacies of selling live events, specifically retreats and workshops, leveraging her authority on Instagram and Instagram Stories. Tailored for entrepreneurs, creators, and brands, Michelle shares actionable strategies, personal experiences, and upcoming event details to help listeners replicate her success.

1. Selling Out Retreats Without Ads

Timestamp: [00:35]

Michelle addresses a common query: how to achieve sold-out retreats without relying on paid advertisements. She reveals that a significant portion (80%) of her retreat sales stemmed directly from organic Instagram efforts, particularly through reels and stories.

Key Strategies:

• Early Promotion: Begin marketing efforts six months in advance to build anticipation.
• Content Variety: Utilize countdown stickers, FAQs, behind-the-scenes footage, and client testimonials to showcase the event's value.
• Emphasizing Transformation: Highlight the transformational aspects and community benefits rather than just information.

Notable Quote: "People don't just buy information, they buy transformation and community." — Michelle Thames [00:45]

Bonus Tip: Save all event-related stories in a highlight labeled "Retreat" to allow latecomers to access and engage with the content at their own pace.

2. Pricing and Positioning a Retreat as Premium

Timestamp: [02:10]

When pricing a retreat to reflect its premium nature, Michelle emphasizes the importance of demonstrating equal premium value.

Key Strategies:

• Define Clear Transformations: Clearly articulate what attendees will achieve, such as clarity, new strategies, and lifelong connections.
• Limited and Intimate Settings: Cap attendance between six to eight people to ensure personalized attention.
• Exclusive Bonuses: Offer additional resources like workbooks, follow-up coaching, and access to communication channels (e.g., Voxer or Slack).
• Create Urgency: Position the event as a unique opportunity that won't be available again, fostering a sense of urgency.

Notable Quote: "If you want people to pay premium rates for an event, you need to show premium value." — Michelle Thames [02:20]

3. Instagram Stories Strategy for Selling Events

Timestamp: [04:00]

Michelle underscores the effectiveness of Instagram Stories in the sales process when used intentionally.

Key Strategies:

• Interactive Content: Use polls like "Would you come to a retreat in this place?" to engage the audience months before the event.
• Behind-the-Scenes Insights: Share planning processes, venue visits, travel preparations, and content ideas to build excitement.
• Showcase Testimonials: Feature past event attendees' testimonials to build trust and credibility.
• Consistency and Visibility: Regularly post stories to maintain visibility and keep the audience engaged.

Notable Quote: "People buy from people that they trust, and stories are the fastest way to build that trust." — Michelle Thames [04:30]

Bonus Tip: Organize all event-related stories in a dedicated "Retreat" highlight, allowing potential attendees to binge-watch and absorb the event's essence.

4. Using Authority Content to Sell High-Ticket Offers

Timestamp: [05:50]

Michelle explains how establishing authority through content can bridge the gap between where the audience is and where they aspire to be, thereby positioning the event as the solution.

Key Strategies:

• Myth-Busting Carousels: Create posts that debunk common misconceptions, such as "Three Lies About Building a Profitable Business."
• Educational Reels: Produce short videos explaining mistakes of the ideal client, paired with Michelle's expert perspectives.
• In-Depth Content: Host live sessions or podcast episodes that delve deeply into topics related to the event, showcasing expertise.

Notable Quote: "Authority posts bridge where your audience is now with where they want to go and positions you as the guide." — Michelle Thames [06:15]

Outcome: Consistent demonstration of expertise fosters trust, making the audience more likely to invest in high-ticket offers and attend events for guaranteed results.

5. Upcoming Event: Elevate and Empower Live

Timestamp: [08:30]

Michelle shares exciting details about her next in-person event, Elevate and Empower Live, aimed at helping entrepreneurs build authority, master visibility, and develop clear action plans.

Event Highlights:

• Target Audience: Women entrepreneurs, side hustlers, and individuals in leadership roles seeking to generate more income from their skills.
• Program Features: Powerful workshops, networking opportunities, collaboration sessions, strategy planning, and a luxurious event experience.
• Exclusive VIP Experience: On October 1st, a VIP night featuring dinners with speakers and sponsors, leading up to the main event on November 1st from 9 AM to 4 PM.
• Location and Logistics: Comprehensive support for attendees traveling from various locations, including information on accommodations and transportation.

Call to Action: Listeners are encouraged to DM Michelle on Instagram with the word "event" to receive detailed information and secure their tickets for both VIP and general admission.

Notable Quote: "Events can change everything. They change my life, my business, and the businesses of everyone who's joined me in person." — Michelle Thames [07:20]

6. Additional Opportunities and Engagement

Timestamp: [09:45]

Beyond the upcoming event, Michelle promotes a free webinar titled "How to Get Seen and Booked on Instagram, Even with a Small Audience" scheduled for July 19. Additionally, she offers a free 7-day visibility challenge through Instagram DMs for those seeking to enhance their online presence.

Encouragement: Michelle motivates listeners to take actionable steps towards their next business level by engaging with her free resources and upcoming events.

Conclusion Michelle Thames concludes the episode by reinforcing the value of actionable insights and real-world strategies shared throughout the discussion. She encourages listeners to engage further by sharing the podcast, leaving reviews, and supporting the show to help reach more entrepreneurs seeking growth and visibility.

Final Notable Quote: "Remember, your next level might just be one event away. Let's make it happen." — Michelle Thames [10:25]

Key Takeaways:

• Organic Instagram Strategies: Utilize reels and stories effectively to drive event sales without ads.
• Premium Positioning: Clearly define and communicate the transformational value of retreats to justify premium pricing.
• Engaging Content: Leverage interactive and authentic content on Instagram Stories to build trust and anticipation.
• Authority Building: Consistently produce authoritative content to establish credibility and attract high-ticket investments.
• Upcoming Opportunities: Participate in targeted events and free resources to accelerate business growth and visibility.

This comprehensive summary encapsulates Michelle Thames' expert strategies for selling out retreats using Instagram and Stories, providing valuable insights for entrepreneurs aiming to enhance their online presence and event success.