Podcast Summary: Social Media Decoded

Episode: The 10-Minute Daily Visibility Routine Every CEO Needs (No, It’s Not Posting More)

Host: Michelle Thames
Date: November 21, 2025

Episode Overview

This episode tackles the misconception that “being more visible” as a CEO, entrepreneur, or creator simply means posting more content. Host Michelle Thames debunks this myth and instead introduces her proven 10-minute daily visibility routine—a concise, intentional, non-exhaustive system designed to raise your profile, attract clients, and boost brand authority. Michelle stresses the need for CEOs to move from performative content creation to actionable relationship-building and positioning strategies that deliver results.

Key Discussion Points & Insights

1. Visibility Isn’t a Content Problem—It’s an Identity and Intention Problem

• [01:30–02:32]
  • Most believe more content equals more visibility, but Michelle argues visibility is not about output quantity.
  • Visibility is “what people remember about you… the conversations happening when you’re not in the room.”
  • “Your lack of visibility is not a content problem. It's an identity problem. It's an energy problem. It's an intention problem.” — Michelle Thames [01:51]

2. The Consequences of Ineffective Visibility Efforts

• [02:33–02:55]
  • Michelle shares her own experience with burnout from trying to be "everywhere" and "do all the things," only to realize it wasn't sustainable or effective.
  • The transformation came with her shift to a focused daily visibility routine.

3. The 10-Minute Daily Visibility Routine

• [02:56–04:28]
  • This routine revolutionized Michelle’s brand, resulting in growth, inbound opportunities, and client attraction.
  • Step 1: New Visibility Touchpoint
    • Small interactions that remind your audience who you are (e.g., a quick story, behind-the-scenes peek, mini-reflection).
    • “This makes people feel connected.” — Michelle Thames [03:15]
  • Step 2: Nurture One Person
    • Authentic, intentional connection with one person daily (not mindless scrolling, but genuine engagement).
    • “[Relationship-building] is the part people skip and it's the most powerful.” — Michelle Thames [03:49]
  • Step 3: Share One Expertise Moment
    • Share/reuse a piece of expertise or insight (could be as simple as a client anecdote or lesson learned).
    • “Reminding people: I know what I'm talking about.” — Michelle Thames [04:03]
  • Step 4: Move One Business Needle
    • Take a business-forward action—email a lead, pitch a brand, repurpose high-performing content, etc.
    • “Visibility without business momentum is just noise. We want visibility that converts.” — Michelle Thames [04:25]

4. Why It Works

• [04:29–05:31]
  • The routine shifts you from “scattered creator to visible CEO.”
  • Focused, intentional positioning builds authority and trust.
  • Visibility is about being known for something unique—not being omnipresent.
  • “You're doing intentional acts of positioning.” — Michelle Thames [04:37]
  • Benefits: Warmer audience, more referrals, better retention, more inbound opportunities.

5. Real-Life Results

• [05:32–06:08]
  • Michelle notes the direct payoff: “People will DM you differently. People will introduce you differently. People will remember you differently. This is why your podcast grows. This is why your events sell out. This is why your offers convert…” — Michelle Thames [05:44]

6. How to Work Further with Michelle

• [06:09–07:24]
  • VIP Day: Intensive four-hour session for building a custom visibility strategy and related assets.
    • “I deliver everything to you by the next morning so that you're not figuring it out alone.” — Michelle Thames [06:34]
  • Clarity Call: 60-minute one-on-one session for brand/message/content/growth clarity.
  • Listeners encouraged to reach out via Instagram DM to Michelle (@michelleLthames) or check show notes.

Notable Quotes & Memorable Moments

• “Your lack of visibility is not a content problem. It's an identity problem. It's an energy problem. It's an intention problem.”
  — Michelle Thames [01:51]

• “Visibility is a daily touch, not a daily performance.”
  — Michelle Thames [02:09]

• “I used to burn myself out over creating, being everywhere, doing all the things… But it wasn't until I created a 10 minute session CEO visibility routine that everything changed.”
  — Michelle Thames [02:33]

• “Visibility without business momentum is just noise. We want visibility that converts!”
  — Michelle Thames [04:25]

• “You're doing intentional acts of positioning. And visibility isn't about being everywhere, it's about being known for something.”
  — Michelle Thames [04:37]

• “This is why your podcast grows. This is why your events sell out. This is why your offers convert. This is why your brand becomes a magnet.”
  — Michelle Thames [05:44]

Segment Timestamps

• [01:30] — Episode main theme introduction; defining true visibility
• [02:09] — “Daily touch, not daily performance”
• [02:56] — Michelle introduces her 10-minute routine
• [03:15] — Step 1: New visibility touchpoint
• [03:49] — Step 2: Nurture one person
• [04:03] — Step 3: Share one expertise moment
• [04:25] — Step 4: Move one business needle
• [04:37] — Why the routine works
• [05:44] — Real-life results and transformation
• [06:09] — Ways to work further with Michelle

In Summary

Michelle Thames redefines daily CEO visibility as a focused, four-step, 10-minute routine that moves you away from content burnout and into a phase of sustainable, high-impact positioning. The routine prioritizes consistent personal touchpoints, real connection, demonstration of expertise, and business-oriented action—resulting in real, compound effects on brand and business growth. Michelle’s tone is motivational, actionable, and refreshingly direct, making this episode a must-listen for entrepreneurs overwhelmed by the myth that “more posting” is the answer.