← Social Media Decoded
Social Media Decoded
Visibility & Sales Q&A: How to Get Found and Paid Without Burning Out
00:10:23
In this listener-driven Q&A episode, Michelle Thames answers real questions about how to clarify your niche, attract your audience, and plan a visibility strategy that gets you found and paid — all without the overwhelm.
Loading summary
Transcript9 lines
- [00:00]
Wix Studio Representative
As a professional web creator, you're skilled at juggling it all. You deserve a platform that elevates your work. Wix Studio is built for designers, developers and marketers who demand more with high end design capabilities, streamlined workflows and robust business tools. Build with AI powered site mapping seamless figma to WIX Studio imports no code animations and built in responsiveness. Manage from one workspace, collaborate with teams, streamline workflows and deliver projects without the chaos, scale without the headaches. Reuse designs across projects. Let infrastructure run itself and handle more clients without burning out. From freelancer to agency, wix Studio grows with your ambitions. Build, manage and scale with hyper efficiency on Wix studio.
- [00:49]
WhatsApp Representative
On WhatsApp, no one can see or hear your personal messages. Whether it's a voice call message or sending a password to WhatsApp, it's all just this. So whether you're sharing the streaming password in the family chat or trading those late night voice messages that could basically become a podcast, your personal messages stay between you, your friends and your family. No one else, not even us.
- [01:15]
Michelle Thames
WhatsApp message privately the first one is I'm not blogging anymore so I need to figure out my lane and my people. How do I do that? And the second question that came in is the strategy part for me is what makes me pull my hair out? Okay? How do I plan and have time to do it all and where do I even begin? You are not alone if either of these hit home. So let's dive in to get you clarity, a game plan and real world strategies you can implement today. So go ahead and get your pins and your notepads ready. Hey hey. Welcome to the Social Media Decoded Podcast. The Go to podcast for entrepreneurs and business owners who to grow their brand, increase visibility and make more money without the overwhelm. I'm your host Michelle Thames, marketing strategist, business coach and the person who's here to give you the real no fluff strategies to help you succeed online. Each week I bring you expert insights, actionable tips and real talk about what's actually working in social media and digital marketing. Whether you're just starting or scaling the six figures, you're in the right place. So. So grab your coffee or Matcha if you're like me. And let's dive into today's Episode. Today's episode is a little bit different because I'm answering your real questions from my listeners, from my community, from entrepreneurs just like you who are doing all the things and trying to figure out how to get seen and get paid without running themselves into the ground. This is the visibility and sales Q and A that I do every Sunday. And today I have two questions from community members who sent in on Instagram. So thank you for sending your questions in on Instagram and today we're going to unpack these questions today. The first one is I'm not blogging anymore, so I need to figure out my lane and my people. How do I do that? And the second question that came in is the strategy part for me is what makes me pull my hair out? Okay, how do I plan and have time to do it all and where do I even begin? You are not alone if either of these hit home. So so let's dive in to get you clarity, a game plan and real world strategies you can implement today. So go ahead and get your pins and your notepads ready. And if you didn't submit a question this week, no worries. Make sure you follow me on Instagram. Michelle L. Fanes and send me your question straight to my DMs. If you don't see my question sticker up, that doesn't matter. You can still send me your question anytime and say, michelle, I want you to answer this question on the podcast. So today's the first question is, I am not blogging anymore and how do I find my lane and my people? First off, I love this question. This is for every entrepreneur who's going through a shift. Maybe you used to be a blogger like me. I used to be a blogger, y', all. Or a YouTuber. Or you built your audience on a platform that you've now outgrown and now you're wondering, who am I now? What's my lane? And where the heck are my people? So let me break it down in three steps. The first step is your lane is your lens. Your lane is your perspective, not just your niche. It's the way that you solve problems based on your lived experience, your personal frameworks, and your voice. If you're a wellness coach, that's the category. But if you help busy moms regulate their hormones naturally and feel good from the inside out, that's your lane. If you used to blog, think back. What specific stories resonated most with your audience and what comments did people thank you for? Go through your archives and ask what posts got the most shares or replies? What came naturally to write about? What topics made you feel like? This is what I was born to do. Your new lane might not be blogging, but the core message is probably still the same. Here's an action tip. Write out three transformation stories from your own life. Then reverse engineer what you learned and now teach. That's your lane. Step two is your people are already looking for you. Now let's talk about finding your people. The truth is, you don't find your audience, you attract them. But to attract them, you need to be consistently visible in the places that they're already hanging out. Think Instagram reels, carousels, lives, TikTok, YouTube shorts, podcast interviews, in person, networking, or speaking. What do they need help with right now? And what words are they Googling? Create bite sized content that answers one question or solves one problem at a time. And for those wondering about searchability, yes, your lane needs keywords. You don't need a blog to show up in search. Your Instagram bio, your YouTube titles, and podcast episodes. They're all SEO goldmines. Which is why I am podcasting more if you have not noticed. Okay, searchable, searchable and searchable. I know you're probably like Michelle didn't increase the podcast episode. Sure did. Sure did. I know it's crazy. You don't have to be like me. Okay. You do not have to be like me. Action tip. Create a list of 10 questions your ideal client has. Answer them on reels or in stories this week. Second question it's the strategy part of me that wants to plan it all out, but where do I even begin? This is one for all of my overthinkers. You know what you want to do, but the idea of creating a strategy feels overwhelming. You're stuck in planning paralysis. Here's how we simplify it. The first step is define one clear goal for the next 30 days. Don't try to plan your entire year right now. Just start with the first 30 days. What is one thing I want people to know? Ask what is one thing I want people to know? Me for this next month. What is one offer I want to promote? Once you have your one focus, everything else flows. Step number two is to choose your content themes. This is how I teach it inside my seven day visibility challenge and in my community. Pick three content themes that support your offer. For example, theme one Educate. Teach people what they don't know about your topic. Theme number two is relate. Share your story, your struggles and your wins. And three Number three is convert. Show them why your offer solves their problem. Now just rotate the themes in your content each week and boom, you have a strategy. Step number three is to use a light system. If planning everything out paralyzes you, use a light system like A content calendar with three slots a week. One weekly task for visibility like going live, guest podcasting, etc. A weekly check in. Did I show up? Did I sell? Did I serve? That's it. Hunting should feel supportive, not suffocating. Here's your action tip. Set a 30 minute timer this week and plan just next week's content. Pick your three post topics, write one caption. Done. Okay, done. Now here's what to do if you're still feeling overwhelmed. If all of this sounds amazing, but you're still thinking, Michelle, I need help. I got you. The first thing I want you to do if you're not ready to work with me one on one is to start my free seven day visibility challenge. It's helped so many people clarify their content strategy and get seen. You can click down below in the show notes to join or DM me the word challenge on Instagram if you're ready to go deeper. I got you. Okay, I have 30 day marketing and visibility sprints. Me and you working together 30 days in a private container. Okay, In a private container. You get one one on one call to tell me everything, all your goals, all your dreams for the next few months and we're going to map out a plan. I'm going to help you get clear on your goals and clear on your mission and messaging, even clear on your offers, how much you should be charging, how you're going to promote launch, all the things. I've even helped clients launch their podcast in this private container in 30. So if you're ready to go deeper, go ahead and DM me the word sprint over on Instagram ichellellthaimes and let's talk about my marketing and visibility sprint. You don't need to plan out your entire empire today, but you do need to start one post. One week one message. I promise Visibility brings clarity. Thank you so much for tuning into today's Visibility Q and A session. These questions were so good and if you want to send in your own, just DM me on Instagram ichellellthames or look at my Instagram stories on a consistent basis to see when I drop the question box there. Replay this episode if you need to walk through the steps again, share this with a biz bestie who needs a content plan reset. And don't forget to join my free seven day visibility challenge. The link is in the show notes. I'll be back soon with more visibility magic. You've got this. All right, that's a wrap on today's episode. I hope you got some valuable insights and real strategies you can apply to your business right now. If you enjoyed this episode, I'd love for you to do two quick things. First. First, take a screenshot, share it on Instagram and tag me Michelle Lthame so we can keep the conversation going. Second, if you found value in this podcast, it would mean the world to me if you left a rating and review on Apple Podcasts or Spotify. Your support helps this show reach more entrepreneurs just like you. Oh, and if you want to support the show and fuel my Matcha obsession, you can always buy me a coffee at the link to in the show Notes. Thank you for tuning in. Until next time. Keep showing up, keep growing and I'll talk to y' all in the next one Peace.
- [11:42]
Wix Studio Representative
These days, clients want it all. A slick looking site that can run their business and scale with their success. The good news? That's exactly what WIX Studio is built for. Plan out your client's whole site in seconds with AI powered site mapping and wireframing. Then when everyone's on the same page, jump into the creative starting off in Figma and exporting it in a click or in the WIX Studio editor with precise layouting tools like Grid Stack and Flexbox. Go above and beyond the brief with no code, animations, custom CSS and built in business solutions and make your whole vision responsive in a click. And there's zero need to break a sweat when clients grow fast. A dynamic CMS with global design settings and reusable assets lets you turn one page into hundreds, design smoother and deliver Sooner. Go to wickstudio.com now is your time.
- [12:34]
Dr. Horton Representative
To get into a new Dr. Horton home by taking advantage of its national Red Tag sales event going on right now through July 20th. Stop by any of its participating communities and find select red tag homes at incredible pricing. So whether you're buying your first home or looking for an upgrade, you don't want to miss the red tag sales event going on right now. Discover the Dr. Horton Difference at Dr. Dr. Horton, America's Builder and Equal Housing Opportunity Builder.
- [13:04]
MultiCare Representative
For 140 years, MultiCare has been in.
- [13:07]
WhatsApp Representative
Washington prioritizing long term solutions, partnering with local communities and expanding access to care. Together, we're building a healthier future.
- [13:17]
MultiCare Representative
Learn more@mycare.org when it comes to your wireless, other prepaid providers lock you into plans with hidden penalties that hit when least expected. US Cellular Prepaid offers a three day grace period if you need extra time to pay. With plans starting at $25 a month, staying connected has never been better. No hidden fees or surprises, just the coverage you need at the price you love. Plus, you could get a free device like The Samsung Galaxy A16.5G US cellular prepaid terms apply. Visit uscellular.com for details.
- [13:50]
Oregon Lottery Representative
In the summer, all of Oregon is our playground, thanks to our incredible park system. That's why it's so cool that Oregon Lottery gameplay, like video lottery or cash pop, helps support tons of parks projects statewide, like accessible trails at Silver Falls State park or upgrades to your favorite dog park in Newburgh. It's just one way a little lottery play for many Oregonians can add up to a lot of good the Oregon Lottery. Together, we do good things. Lottery games are based on chance and should be played for entertainment only. Must be 18 or older to play.