
In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online.
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Michelle Thames
I think most people are completely using threads wrong. And that's exactly why they're frustrated. Because they're treating Threads like another platform to post on instead of what it actually a relationship building platform. You are listening to Social Media Decoded, the podcast for entrepreneurs who want visibility that actually leads to opportunities. I'm your host Michelle Thames and let's get into it. So lately I've been seeing a lot of people say things like Threads doesn't work. I'm not growing, I am not getting clients. There's no point. And honestly, most of the time when I look at what they're doing, they're just posting and disappearing. No conversations, no engagement, no relationship building, no personality, no opinions and no community energy. It's just random posts. And that is the problem. Threads is not Instagram. Let me repeat, Threads is not Instagram. Threads is also not LinkedIn. Threads is not Post and Ghost. Threads actually rewards people who know how to have conversations. That's the shift that people are missing. The people winning right now on Threads are not necessarily the people with the prettiest graphics or most polished brands because you don't even need to post graphics or videos or anything like that on threads. It's the people who know how to start Conversations share perspectives, build relationships, and make people feel. Feel something. This is why I keep saying, visibility alone is not enough anymore. You need connection. And honestly, Threads has become one of the fastest ways to build authority online right now. Because people can actually hear your voice. Not your curated version, your real voice, your thoughts, your observations, your hot takes, your stories and your energy. And that is why I love it so much, because people don't just follow you there, they start to know you. And knowing leads to trust, and trust leads to opportunities. That's how I've gotten podcast guests, speaking opportunities, connections, collaborations, coffee chats, clients, and partnership conversations. Not from posting, perfectly from conversations. And I think a lot of entrepreneurs are stuck in the quote unquote content mode. They think, but if I just post more, eventually people will buy. But the entrepreneur is growing right now. They're building ecosystems, they are creating conversations, they are nurturing relationships, they are staying visible consistently. They are becoming recognizable. That's authority. Authority is not just look at me. Authority is when people see your name, they already know what you stand for. And Threads is one of the best places to build that right now. Especially if you are a founder, a speaker, a coach, a creator, a consultant, a community builder, or honestly, anybody building a personal brand. Because people are tired of overly polished content. They want connection, they want honesty, they want perspective, and they want real conversations. And I'll be honest, some of my biggest visibility shifts lately have happened because of one thread, one thought, one conversation, one perspective that resonated. I literally had a thread go viral this past week. That's why I keep telling people, stop trying to go viral. I know I went viral, but it was just on chance. But stop trying to go viral and start trying to become recognizable. That changes everything. So if you want to use threads better, here's what I want you to focus on this week. Stop worrying so much about posting perfectly and instead ask, what conversation can I start today? Not what can I post, but what can I spark? Because conversations create visibility, and visibility creates relationships, and relationships creates opportunity. That's the real strategy. And if you want help building authority, visibility, and actual opportunities using threads. DM me the words threads on Instagram, because trust me, most people are barely scratching the surface of what this platform can really do. Thursday, May 14th at 12pm Central Standard Time, I will be hosting a threads intensive. It's free, okay? All you have to do is pull up and learn about threads. Now the replay will not be available. Okay? So you have to come to this class and learn. But if you do want to purchase the replay. You can absolutely go ahead and DM me the word threads on Instagram so you can get signed up for this class. If you cannot make it and you would like the replay of this class because I guarantee you it's going to be good. Go ahead and DM me the word replay and I will send over that link for you. Thank you so much for tuning into today's episode and if this helped you in any way, please share it with a friend. Please go ahead and tag me on Instagram. Ichelle L thangs make sure to DM me the word threads. Okay, let's get to it. Threads is a really great platform and I have just been enjoying it so much and it's just brought me so much new visibility. So I hope you check it out and if you check it out, let me know. But DM me the word threads. I got something special for you. I got a whole guide, okay with prompts and everything, all the things that you need so that you can get started on threads. Let's talk about it. I cannot wait to talk to you in the next one. Peace.
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Episode: Why Most People Are Using Threads Wrong
Host: Michelle Thames
Date: May 12, 2026
This episode centers on a crucial misconception many entrepreneurs have about the Threads platform. Host Michelle Thames debunks the myth that Threads should be used like other social media platforms. She emphasizes that success on Threads is rooted in fostering real conversation and relationship-building—not simply posting content. Thames breaks down the unique opportunity Threads represents for authentic visibility, authority-building, and genuine community development.
On Platform Misuse:
On Connection:
On Real Authority:
On Strategic Mindset:
Practical Prompt:
| Timestamp | Segment Description | |------------|-----------------------------------------------------------| | 01:32-02:41| Host introduction, outlining problem with Threads usage | | 02:18-02:41| Key clarification: Threads ≠ Instagram/LinkedIn | | 03:00-03:39| The vital need for connection & authority | | 04:20-04:36| What real authority and personal branding mean | | 04:45-05:03| Virality vs. recognizability | | 05:18-05:35| Actionable listener advice |