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Social Media Decoded
Why Most Visibility Tips Fail for Entrepreneurs (And 3 Strategies That Actually Get You Paid in 2025)
00:07:29
In this episode, Michelle Thames reveals why most visibility advice keeps women entrepreneurs stuck—and shares three proven strategies to actually get visible and paid in 2025. If you’re ready to ditch outdated tips and start attracting real clients, this episode is your step-by-step guide.
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- [00:00]
Stripe Representative
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- [00:58]
Michelle Thames
I tried all the advice, posting daily, going live, doing all the trends, but I stayed invisible. And here's what nobody tells you. Most of the mainstream tips out there are built for people who have teams who maybe aren't juggling all the hats and honestly aren't even selling anything or selling to women. To my women out there listening. And I realized I needed to do visibility differently if I wanted real results. And here's the truth bomb why Tips fail Hey hey. Welcome to the Social Media Decoded Podcast, the Go to podcast for entrepreneurs and business owners who want to grow their brand, increase visibility and make more money without the overwhelm. I'm your host, Michelle Thames, marketing strategist, business coach and the person who's here to give you the real no fluff strategies to help you succeed online. Each week I bring you expert insights, actionable tips and real talk about what's actually working in social media and digital marketing. Whether you're just starting or scaling the six figures, you're in the right place. So grab your coffee or matcha if you're like me and let's dive into today's episode. Welcome to the very first episode of the Booked Invisible series. I'm Michelle Thames, your go to for all things visibility, digital marketing and getting paid for your expertise. Today we're kicking things off with some real talk. Why do most visibility tips keep us, especially women, y' all, spinning their wheels, staying stuck and never actually seeing results. So today we're getting honest. If you've tried, post every day or just show up and the clients will come, this is for you. Let's be honest. I've been where you are. When I got fired from my job, I had to make my side hustle work. I I tried all the advice, posting daily, going live, doing all the trends, but I stayed invisible. And here's what nobody tells you. Most of the mainstream tips out there are built for people who have teams who maybe aren't juggling all the hats and honestly aren't even selling anything or selling to women to my women out there listening. And I realized I needed to do visibility differently because if I wanted real results. And here's the truth bomb why tips fail. Most visibility tips fail because they're generic. It's just posts. But what, where to who they ignore real barriers, time, confidence, and let's be real, it's in the market and they don't teach you how to move people from lurker to client. So I want to share three strategies that actually work and get you paid right now in 2025. The first is to build your brand ecosystem, not just your feed. You need a system. Instagram, podcast, email, maybe even threads. Each part should move people closer to you, not just another like. So here's an example. My Instagram stories send people to my group chat or my podcast. My podcast always invites you to my events or my digital products. And then you're going to want to show real receipts, not just tips. When I say social proof is everything, I mean that. So if you see my sticky note wall that I recently did on my Instagram, every single name is a woman who said yes to an event, an offer or a breakthrough. So don't just say you get results. Show people show and share a client's stories. Celebrate wins, big or small. Make it easy to work with you. Your audience should never have to guess. What do I do next? You always hear me say DM me a word to get my signature framework. Want to come to my next open house, DM me house or click the link in my bio. Want to come to my November event? DM me event and I'll send you the details. Make it frictionless and natural and people will step up. Now I'm super excited because right now my November event is selling out. It is so crazy. So I'm super excited for Elevated Empower Live happening in in Chicago November 1, 2025. And we've already got seven tickets claimed. And every time a woman takes action, her name goes on my wall and it's a celebration in my community. And this month I'm also opening the door. Semi visibility queens group chat. And this is a place for Real talk, real support, and daily accountability. If you want to be a part of this, it's on Instagram. Go ahead and DM me queen if you want. Let me guess. You've been showing up on Instagram trying to be consistent, but your stories? Crickets. Here's the thing. Stories sell when you use them, right? So I created a free mini guide called the $200 a day story Strategy to help you start turning views into conversations and conversations into cash. Inside, I give you the exact framework that I've used to sell out offers using just Instagram stories and voice notes. No ads, no pressure. Grab it for free at the link in the show notes or DM me the word story S T o r y on Instagram. Your content is powerful. Let's make it also profitable. If this hits home, take your first bold step. If you want to be a part of a supportive squad, go ahead and DM me queen on Instagram and I'll add you to the group chat. Going to be a great time. Lots of accountability. If you're looking for tips and tools and resources, we are starting something amazing. So come on over and join us. This is day one of the Booked Invisible series. If you're serious about making this your breakthrough summer binge. Every episode in the series, the playlist is in the show notes. You'll see the playlist over on Spotify and Apple as well. Go ahead and tag me Ichelle themes if you're tuning in and tell me your number one visibility challenge now. I will see you for day two. So we're going to be spilling all about how to start a podcast that actually brings you clients, not just downloads. Let's get visible, get paid, and get you on my wall. All right, that's a wrap on today's episode. I hope you got some valuable insights and real strategies you can apply to your business right now. If you enjoyed this episode, I love for you to do two quick things. First, first, take a screenshot, share it on Instagram and tag me Michelle L Thanes so we can keep the conversation going. Second, if you found value in this podcast, it would mean the world to me. If you left a rating and review on Apple Podcasts or Spotify. Your support helps this show reach more entrepreneurs just like you. Oh, and if you want to support the show and fuel my Matcha obsession, you can always buy me a coffee at the link below in the show notes. Thank you for tuning in. Until next time, keep showing up, keep growing, and I'll talk to y' all in the next one Peace.
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Wix Representative
Running a business can be exhausting. Building your website shouldn't be. With wix, you can express your ideas, give direction, then leave the heavy lifting to AI, from site creation to branded content and images. Have fun with the details, customize what you want the way you want, and manage your whole business from a centralized dashboard with expert AI tools. Build, scale and enjoy the incredible results. You can do it all yourself on wix. Greg's Car shopping and since he lives in Florida, your marketing's probably pushing something a little sporty. Too bad you don't know he's planning a move to Alaska. Turns out, Mark marketing without a clear picture of your customer is like driving a convertible in the Arctic. A bad idea. Learn how TransUnion's 360 degree view of customer identity is bringing clarity to marketing chaos through deeper insights, smarter reach and Precise measurement@transunion.com clarity For 140 years, MultiCare.
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MultiCare Representative
Has been in Washington prioritizing long term solutions, partnering with local communities and expanding access to care. Together, we're building a healthier future. Learn more@mycare.org on WhatsApp no one can see or hear your personal messages. Whether it's a voice call message or sending a password to WhatsApp, it's all just this. So whether you're sharing the streaming password in the family chat, we're trading those late night voice messages that could basically become a podcast. Your personal messages stay between you, your friends and your family. No one else, not even us. WhatsApp message privately McCrispy strips are now at McDonald's. I hope you're ready for the most dippable chicken in McDonald's history. Dip it in all the sauces. Dip it in that hot sauce in your bag. Dip it in your McFlurry. Your dip is your business. McCrispy strips at McDonald's.