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Michelle is joined again by sōsh team member Maggie Golden to talk about how brands can build strong relationships with customers. They also discuss breaking up with bad marketing tactics—things businesses should ditch this year to do better for the customer relationship.

Customers are like your Valentine's Day dates. You’ve gotta wine them and dine them to pique their interests. But to win their hearts and form long-term relationships, you’ll have to work to form meaningful connections with them. Happy Valentine’s Day!