We’re joined by Nyles Breecher, Lead Game Designer and Product Manager at PerBlue Entertainment. Nyles has a mathematics PhD and a published board game called Word Heist!

Michelle and Nyles discuss what goes into designing games and optimizing user experience. They cover why good UX is critical not just for games, but for any customer experiences with a business: the website, customer service process, and more.

Nyles shares insights on the process of building and publishing games, and why he actually *loves* creating tutorials. Later, they shed light on the dangers of dark patterns. Game on!

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Connect with Nyles on LinkedIn: linkedin.com/in/nyles-breecher

Check out Nyles’ board game, Word Heist! gamewright.com/product/word-heist

Learn more about PerBlue Entertainment: perblue.com

Connect with Michelle on LinkedIn: ⁠⁠linkedin.com/in/michelledattilio⁠⁠

Learn more about sōsh! Visit our website and reach out at: ⁠getsosh.com ⁠

Come back next week for more Social Soup!

Social Soup Podcast (Episode 38: Why Bad User Experience is Game Over, with Nyles Breecher)