
Hosted by Maude Leger · EN

In a room of 70 realtors, only 3 raised their hand when asked if they had a real, documented process. And every single time this exercise happens, those 3 are the top performers in the room. David Hulshof has built one of Canada's most focused and high-performing real estate teams by doing the opposite of what most agents do. Instead of casting a wide net, he went narrow. The Investments Group works exclusively in multifamily and mixed-use properties across Ontario, primarily 15 to 60 unit buildings, and in just three and a half years they became top 1% in Canada with Royal LePage and rank among the top 20 to 25 teams nationally. Before real estate, David spent his career in private wealth management, including as a Director of Private Wealth with BMO. That background shaped everything about how he runs his business today, from his deeply structured client intake process to his philosophy that the best sales conversation is the one where you understand the problem so well that the solution becomes obvious. In this episode, David breaks down the systems, mindset, and decisions that built a top-performing team in record time. What you will learn in this episode: Why only 3 out of 70 realtors had a real process, and why those 3 were always the top producers How the Investments Group went top 1% Royal LePage in just 3.5 years by niching exclusively into multifamily The three-part education process David uses with every new investor client Why they send an offer before they ever see the building, and why that is standard in multifamily How David cut his client meetings from 60 minutes to 15 and increased results in the process The courage it takes to say no to clients who are not the right fit, and why it deepens relationships Why 60% of multifamily deals happen off market and how to access that inventory David's best marketing strategy and the one tool he would use exclusively for a full year How he defines success now that he is a father, and the boundaries that made his clients respect him more His single piece of advice for every realtor who does not yet have a process TIMESTAMPS: 0:00 Introduction 1:29 David's background in private wealth and the move to real estate 2:22 Why the Investments Group focuses exclusively on multifamily 3:12 The moment he knew finance was no longer where he belonged 3:55 What makes him successful: numbers, data, and goal-driven thinking 4:36 The three-part client education process from intake to offer 7:36 The insider database and how off-market deals work in multifamily 8:36 The key to their success: dedication through the hard times 9:47 Three and a half years to top 1% in Canada 10:21 How his private wealth background shaped his approach to selling 11:14 Non-negotiables: why they do not work with everyone 13:22 The courage to say no, and why it deepens client relationships 14:05 Why no one on the team does residential, ever 15:12 How they generate leads and market to investors 16:41 Repurposing content and where they are focusing next 17:44 Rapid fire: best marketing strategy, best social media tactic, one tool for one year 18:37 How 60-minute meetings became 15-minute meetings and got better results 20:23 In a room of 70 realtors, only 3 had a process. Those were the top performers. 22:41 His one piece of advice for every realtor 24:17 How 2026 is shaping up to be their biggest year yet 25:05 Where to find David and the Investments Group Connect with Dave Hulshof Instagram: https://www.instagram.com/theinvestmentsgroup/ & https://www.instagram.com/davehulshof.realestate/ Facebook: https://www.facebook.com/theinvestmentsgroup.rlp Linkedin: https://www.linkedin.com/company/theinvestmentsgroup/ Youtube: https://www.youtube.com/@reihotseat Website: https://investmentsgroup.ca/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Youtube: https://www.youtube.com/@Soldrightaway ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com. #realestateprocess #toprealtors #multifamilyrealestate #soldrightawaypodcast #realestatebusiness #getmoresystem

What if 40% of your business came from other realtors? Not from cold leads, not from paid ads, not from farming. From a deliberately built agent referral network that sends clients your way on repeat. That is exactly what Calgary-based top producer Alex Hripko has built, and in this episode she breaks down exactly how she did it. Alex grew up surrounded by real estate. Her father has been selling for over 40 years and is a Royal LePage Chairman's Club member. Her mother has been in property management for nearly 30 years. But when Alex made the leap into sales in 2019, right before COVID shut everything down, she had to earn it from scratch just like everyone else. In this episode, Alex shares the pillars, mindset shifts, and systems behind her success, including the agent relationship strategy that most realtors have never even considered. What you will learn in this episode: ✔️ How Alex built an agent referral system that now drives 40% of her business ✔️ The A agent and B agent CRM tagging method she uses to stay top of mind ✔️ Why she gives her listing presentation away to other realtors (and how it comes back to her) ✔️ How coaching helped her eliminate shiny object syndrome and focus on what actually generates income ✔️ The mindset shift that came from reading The 5 Types of Wealth and how it changed the way she allocates her time ✔️ Why consistency is her word of the year and what that means in practice ✔️ What she would do differently if she had to start over with just one focus ✔️ The difference between being busy and being productive, and how becoming a parent clarified everything ABOUT THE GET MORE SYSTEM: The GET MORE System by Sold Right Away is a done-for-you marketing solution built exclusively for Canadian realtors. It is not a course. It is not a tool. It is your own full marketing department, including a strategist, SEO expert, designer, content team, and campaign executor, all working on your brand every single month. So you can stop being a part-time marketer and get back to being a full-time closer. Learn more at soldrightaway.com. Connect with Alex Hripko: Instagram: https://www.instagram.com/alexhripko/ & https://www.instagram.com/hripkoteam/ Facebook: https://www.facebook.com/HripkoTeam Linkedin: https://www.linkedin.com/in/alex-hripko-3a103991/ Youtube: https://www.youtube.com/@HripkoRealEstateTeam Website: https://teamhripko.ca/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Youtube: https://www.youtube.com/@soldrightaway Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

He walked away from a 120-sale year. Moved to a new market with zero contacts. Rebuilt from scratch. And became a top producer again. Then he did it again. In this episode of the Sold Right Away Podcast, host Maude Leger sits down with Curtis Burbee, a 21-year real estate veteran from British Columbia who has rebuilt his business from the ground up multiple times and come back stronger every single time. Curtis shares the raw truth about what it takes to scale, the moment his body broke down from doing it all solo, and how he built a team and systems that let him work 35 hours a week while still closing 120+ sales a year. In this episode, you will learn: How Curtis went from buying his first house at 20 to running his own brokerage Why he left a thriving market to start over and hit six figures in six months The breaking point of doing 120 sales solo and what he did about it How task management became the single biggest pivot in his business The team structure that cut his hours from 80 to 35 per week Why social media and short form video dominate in small markets The mentor advice that changed his mindset forever How high-level coaching solved problems he had been working on for 10 years Connect with Curtis Burbee Instagram: https://www.instagram.com/teamburbsbowden/ Facebook: https://www.facebook.com/curtisburbee Youtube: https://www.youtube.com/@TEAMBURBS Website: https://www.teamburbs.com/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway ABOUT THE GET MORE SYSTEM: Tired of being your own marketing department? The GET MORE System replaces your entire marketing function with a done-for-you growth team: strategist, SEO expert, designer, content producer, and campaign executor. All focused on getting you more leads, more listings, and more commissions every month. Stop grinding. Start building. 👉 soldrightaway.com

Are you quitting too soon without even realizing it? Most Realtors are not failing because of the market. They are failing because they stop too early. In this episode of the Sold Right Away Podcast, Maude Léger sits down with Candice Bakx-Friesen to break down what actually drives long-term success in real estate. From building a business in a rural market to becoming a top 1% Realtor in Canada, Candice shares the truth most agents avoid: There is no shortcut. There is no magic bullet. Only consistency. You’ll learn: • Why most Realtors quit too early • The real reason your business feels inconsistent • How to build trust that leads to referrals • Why in-person relationships still win • The daily habits that separate top agents TIMESTAMPS 00:00 Why your business does not just happen to you 02:10 How Candice got started in rural Manitoba real estate 06:31 Building a top 1% business while coaching and giving back 07:37 The real secret: consistency and doing the basics 11:08 Why in-person trust still wins over online-only marketing 11:57 Real estate is emotional, not just transactional 13:40 Non-negotiables: respect and client fit 15:00 Delegate sooner than you think 17:54 Consistency online and authentic personal branding 19:28 Why processes and checklists matter 20:57 What people notice most about her 21:57 Canva, templates, batching, and efficient content creation 23:42 Facebook groups, small-town targeting, and proactive prospecting 26:17 Why social media alone does not sell houses 29:02 Treat people well and things work out 31:57 Give people the benefit of the doubt 34:04 Quarterly planning and staying proactive 35:54 “My business doesn’t happen to me” mindset 36:36 Where to connect with Candice Connect with Candice Bakx Friesen Instagram: https://www.instagram.com/candicebakxfriesenrealtor/ Facebook: https://www.facebook.com/candicebakxfriesenteam Linkedin: https://www.linkedin.com/in/candice-bakx-friesen/ Youtube: https://www.youtube.com/@CandiceBakx Website: https://candicebakxfriesensells.com/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

Think your market is too saturated? Too many agents… not enough opportunities… harder than ever to win listings? This episode will challenge everything you believe. In this conversation, Maude Léger sits down with Jeff Bauer, broker owner and Realtor in a town of just 8,000 people—with over 20 agents competing for business. Most agents would call that saturated. Jeff calls it opportunity. In this episode, you’ll learn: ✔️ How to stand out in a saturated real estate market ✔️ Why competition is NOT your real problem ✔️ The power of community-based marketing that actually converts ✔️ How to win listings through trust, not pressure ✔️ The simple strategies that keep Jeff consistently growing Because the truth is: 👉 There is more than enough business 👉 But only for the agents who position themselves correctly If you feel like you're doing everything but not getting results… this episode will show you exactly what’s missing. ⏱️ TIMESTAMPS 00:00 – Saturated market mindset shift 01:09 – Meet Jeff Bauer (small town, big competition) 02:19 – Starting real estate part-time 03:40 – Going full-time (turning point) 05:19 – Building visibility through relationships 06:40 – 20+ agents in a town of 8,000 08:13 – Losing listings (and why it matters) 09:58 – Why relationships drive long-term business 10:29 – Community marketing that actually works 14:21 – Trivia nights = unexpected lead generation 1 6:08 – CRM mistake most agents make 18:29 – Marketing vs community (what actually wins) 20:14 – The struggle with “bragging” marketing 25:30 – What performs best on social media 26:16 – If he had to keep ONE strategy 27:51 – What Realtors should STOP doing 28:35 – How to actually win listings 30:30 – Don’t fake it (authenticity wins) 31:14 – There’s more than enough business Connect with Jeff Bauer Instagram: https://www.instagram.com/homefieldgroup/ Facebook: https://www.facebook.com/homefieldgroup Linkedin: https://www.linkedin.com/in/jeffbauerrealtor/ Youtube: https://www.youtube.com/@homefieldgroup1863 Website: https://homefieldgroup.ca/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

What does it really take to stay at the top of real estate for 30 years? In this episode of the Sold Right Away podcast, Maude sits down with Danny Evans, a high-performing top producer with decades of experience, to talk about what still works, what needs to evolve, and how Realtors can build a business that lasts. Danny shares how he sold 350 homes in his first year, how he used simple but smart strategies to become known fast, and why the agents who succeed long-term are the ones who keep innovating, keep learning, and keep showing up. Inside this episode: How Danny turned a story into market dominance Why “work easy” beats “work hard” The real purpose of open houses, door knocking, and mail-outs Why your name matters more than ever How to create momentum in a slower market Why the real cost of success might just be a cup of coffee How to build a career that keeps paying you back for decades This episode is packed with practical wisdom for Realtors who want more listings, stronger visibility, and a business built on trust, consistency, and real relationships. Timestamps: 00:00 Why the cost of success is a cup of coffee 01:36 How Danny got into real estate from teaching 03:18 The photo strategy that won him listings fast 05:14 Selling 350 homes in his first year 09:58 How creating a story made him unforgettable 16:30 Why he works easy, not hard 18:35 Teaching, mentoring, and giving back 26:32 How he keeps innovating after 30 years 36:38 What struggling Realtors should do right now 43:29 The real cost of success and why relationships matter 48:44 How to stay strong in 2026 🎧 Watch the full episode here: https://youtu.be/SSuVxnj4RbM Subscribe for more real estate growth strategies: youtube.com/@soldrightaway Book your free 15-minute discovery call: https://calendly.com/soldrightaway/15-minute-discovery-call Watch more podcast episodes: https://www.youtube.com/playlist?list=PLFN8kBd19FoCA4dO6r-x1mL2hyd5Y0Anx GET MORE System – Real Estate Growth & Marketing Tips: https://www.youtube.com/playlist?list=PLFN8kBd19FoCXEv7VOxJ27dD78vcToKp4 Connect with Danny Evans Instagram: https://www.instagram.com/dannyevans.ca/ Facebook: https://www.facebook.com/dannyevansrealtor Linkedin: https://www.linkedin.com/in/danny-evans-240071a6/ info@dannyevans.ca 604-649-1067 Website: https://dannyevans.ca/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

Most realtors try to do everything alone. That is exactly why they stay stuck. In EP 288, Maude sits down with David Wen (Royal LePage) to break down how top agents actually scale in 2026: by hiring smarter people, building real systems, using AI like a real business, and creating deep relationships that generate repeat clients and referrals. David shares how he grew from solo agent to leading a team, why he focuses on discovering underutilized talent, how he uses tools like ChatGPT and AI workflows to save time and increase execution, and why “doing more” is not the answer. He also explains his team’s PD Days (professional development led by the agents), his approach to prospecting without burning out, and how business cross-pollination creates leverage most agents never tap into. If you want to scale without doing everything yourself, this one is a must. Timestamps 00:00 Intro: Stop doing everything alone 02:40 David’s growth story and building infrastructure (not just sales) 05:20 Ikigai: the alignment framework for real fulfilment 07:15 Prospecting without cold calling (relationships and hobbies) 09:20 The real scaling shift: hire smarter than you 12:00 Discovering underutilized talent (handyman story, real leverage) 15:20 AI adoption: why it is not optional (workflow + time savings) 19:00 Cross-pollination: restaurant, networking, real estate leverage 22:20 PD Day: how he develops agents into leaders 31:30 Advice for agents in a down market (prospecting, avoid shiny lead traps) 36:55 2026 focus: sustainable growth, no burnout 44:00 Outro + book a strategy call Connect with David Wen Instagram: https://www.instagram.com/wen.davidd/ & https://www.instagram.com/uprealty.ca/ Facebook: https://www.facebook.com/uprealty.ca Linkedin: https://www.linkedin.com/in/david-wen/ Website: https://uprealty.ca/ Connect with Maude Léger & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

Most Realtors think waiting feels safe. It’s not. In this solo episode of the Sold Right Away Podcast, Maude Leger breaks down the truth most agents avoid: 👉 The cost of not investing in professional marketing is far higher than the cost of investing in it. If you have ever said: “I’ve been meaning to hire a marketing company…” “I’ll level up my branding later…” “I’m not ready yet…” This episode is for you. Maude walks through real numbers, real scenarios, and real consequences of inconsistent, DIY, or admin-led marketing. Lost listings. Missed opportunities. Slipping visibility. Stalled growth. You are not standing still. You are either building momentum or falling behind. In this episode, you will learn: ✔️ Why delaying marketing costs you tens of thousands over time ✔️ How one listing can pay for months of professional marketing ✔️ Why relying on admins or doing it yourself is quietly hurting your business ✔️ What a real marketing system actually replaces ✔️ Why fear of investing is often fear of stepping into your next level This is not about spending money. It is about positioning yourself to earn more, consistently. 🎧 Watch more Sold Right Away Podcast episodes: https://www.youtube.com/playlist?list=PLFN8kBd19FoCA4dO6r-x1mL2hyd5Y0Anx 🚀 GET MORE System – Real Estate Growth & Marketing Tips: https://www.youtube.com/playlist?list=PLFN8kBd19FoCXEv7VOxJ27dD78vcToKp4 📅 Book your FREE 15-minute discovery call with Maude: https://calendly.com/soldrightaway/15-minute-discovery-call 🔗 Learn more about Sold Right Away: https://www.soldrightaway.com/podcast/ ⏱️ IMPORTANT YOUTUBE TIMESTAMPS 00:00 – Why waiting feels safe but costs more 01:45 – The hidden cost of inconsistent marketing 04:30 – Real numbers Realtors ignore 07:15 – Why admin-led marketing fails 10:05 – The real cost of hiring in-house vs systems 13:10 – What the GET MORE Marketing Machine replaces 16:40 – The guarantee and why waiting is the real risk 19:30 – One decision that changes the next five years Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway #RealtorMarketing #SoldRightAway #RealEstateBusiness #MarketingForRealtors #RealtorGrowth #GETMORESystem #AuthorityMarketing #RealEstatePodcast

If you want 2026 to be different, your marketing has to be different. Not bigger. Not more complicated. Not more time-consuming. Just smarter, more strategic, and less in your hands. In this solo episode, Maude Léger delivers the truth most Realtors avoid: You cannot grow your business and run your marketing at the same time. Not consistently. Not at the level you want. And not without burning out. If you are posting, trying, doing all the things, but nothing is growing, this episode is for you. Maude breaks down: Why DIY marketing is keeping Realtors stuck The real cost of relying on admins for marketing Why perception wins listings before skill ever does The difference between admin-level marketing and top-producer marketing Why marketing is essential, but not your highest income activity What a real, done-for-you marketing system actually looks like Why the agents who start now dominate by spring The real money is made in conversations, not in Canva. This episode introduces the GET MORE Marketing Machine, a fully done-for-you system built to replace the chaos of DIY marketing with predictable leads, brand authority, and consistency, without adding more work to your plate. If you are ready to: Win more listings Attract higher-quality clients Build authority in your market Get your time back Stop guessing and start scaling This is your episode. Timestamps – EP285 00:00 – Why 2026 requires a different marketing approach 00:30 – The biggest mistake Realtors make with marketing 01:04 – Why you can’t grow and market your business alone 01:31 – “Burnout with a logo” (doing everything yourself) 02:01 – Do less marketing. Do better marketing. 02:31 – Why clients choose perception over skill 03:09 – The real money is made in conversations, not Canva 03:48 – Why admins are not marketing experts (hard truth) 05:29 – The hidden cost of admin-run marketing 06:35 – Admin marketing vs professional marketing results 06:35 – What Realtors actually need: a real marketing system 07:08 – Why the GET MORE Marketing Machine was built 07:41 – What’s included in a done-for-you marketing engine 08:56 – Why cookie-cutter marketing doesn’t work 09:25 – Marketing compounds (why starting now matters) 10:01 – Business vs hobby mindset in 2026 10:31 – How to know if GET MORE is right for you 11:00 – Final message + next steps to grow in 2026 📅 Book your FREE 15-minute discovery call with Maude: https://calendly.com/soldrightaway/15-minute-discovery-call 🌐 Learn more about the GET MORE Marketing Machine: https://www.soldrightaway.com 🎧 More Sold Right Away Podcast episodes: https://www.soldrightaway.com/podcast/ Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway

Realtors: You’re Leaving Money (and Trust) on the Table If You Ignore Renovation Strategy. Most agents only talk renos after a deal closes. But the best ones are using renovation, additions, and ADUs as a strategic advantage before their clients decide whether to move. In Episode 284 of the Sold Right Away Podcast, I sat down with Jonathan Jagt, owner of Frontier Building Group, to unpack how realtors can: Help clients compare moving vs. renovating in a clear, honest way Use additions, garage conversions, and ADUs to unlock hidden equity Support multi-generational families who need more space but can’t simply “trade up” Bring in the right builder partner to protect their reputation and client relationships Turn one well-served client into multiple referrals over time Jonathan shares real case studies: ▶️ Families who saved six figures by renovating instead of moving ▶️ Garage conversions that gave adult children independence and created future rental income ▶️ ADUs that improved affordability for the next buyer and increased resale value If you want to: Stand out from every other “just listed / just sold” agent Be the one who brings solutions, not just MLS links Build long-term loyalty and referrals …this episode is a must-listen. What’s one listing or client in your world right now that would benefit from a renovation or ADU conversation instead of “wait and see”? ⏱️ Episode 284 – Main Topic Timestamps “Unlock Hidden Equity: Renovation Strategy Every Realtor Should Know!” 00:00 — How ADUs generate $2–3K/mo & cover a mortgage 00:46 — Meet Jonathan Jagt (Frontier Building Group) 01:20 — How renovations unlock hidden equity 03:50 — What Frontier does differently (full-service design-build) 05:39 — Frontier’s core values & how they guide every project 09:34 — Renovate vs. Move: How realtors can guide homeowners 11:07 — How homeowners can access equity for renovations 12:49 — What realtors should look for when viewing a reno-potential property 14:59 — ADUs explained: Value, options & use cases 17:02 — Multi-generational living & why ADUs are exploding in Ontario 19:13 — Garage conversions: Attached vs. detached 21:10 — Rental income & why ADUs cash-flow immediately 22:58 — Full home renovation success story (850 sq ft addition) 25:50 — When renovating is cheaper than moving 27:59 — ADU success story #1: Parents moving into detached garage conversion 31:24 — ADU success story #2: Solving overcrowding & creating cash-flow 36:15 — How ADUs increase resale value & mortgage qualification 37:40 — Jonathan’s #1 piece of advice for realtors 39:54 — What’s next for Frontier (new builds & Tarion certification) 40:20 — Where to connect with Jonathan Connect with Maude & Sold Right Away: Website: https://www.soldrightaway.com/ LinkedIn: https://www.linkedin.com/in/soldrightaway Instagram: https://www.instagram.com/soldrightaway/ Facebook: https://www.facebook.com/soldrightaway Links & Resources: https://linktr.ee/soldrightaway Connect with Jonathan Jagt Instagram: www.instagram.com/frontierbuildinggroup Facebook: https://facebook.com/frontierbuildinggroup Linkedin: https://www.linkedin.com/in/jonathan-jagt-a50a1064/ Youtube: https://www.youtube.com/@frontierbuildinggroup Website: https://www.frontierbuildinggroup.com/