Ever feel like you're doing all the "right" things—personal growth, coaching, human design readings—but something still feels off? This episode unpacks how well-meaning identity work can subtly hold you back instead of move you forward.

Penny shares personal experiences navigating business growth, spiritual tools like human design, and advice from high-level coaches—only to realize that her subconscious was playing tricks on her identity. From misapplying "do less to do more," to unconsciously letting a sales coach's strategy override her natural strengths, Penny exposes how easy it is to adopt identity limitations without realizing it.

🎙️ In this episode, you'll learn:

How subconscious beliefs disguised as smart strategy can keep you stuck
Why your human design or numerology reading should inform you—not define you
What happens when your subconscious misuses personal growth advice to avoid fear and doubt
The surprising ways financial advice can become part of your identity (especially during retirement)
How Penny uses the Identity Matrix™ Method to align clients with their true desires
Why ethical hypnotists must be deeply intentional with suggestions to protect the mind

✨ Penny reminds us that the subconscious is a trickster—and if left unchecked, it will use even "good advice" as an excuse to stay small. This conversation is your wake-up call to check who's really running the show in your mind.

🔗 Resources & Links Mentioned: