Podcast
Soul & Science: Fast Forward Your Marketing Mind
Hosted by Mekanism and Jason Harris · EN
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.
48episodes
Episodes
Newest firstAll episodes
Crashing Cannes #14: Chuck McBride, Founder & CCO at Cutwater, & Bill Oberlander, Founder & Creative Chair at Oberland
2d ago00:21:21Tap to summarizeWhy is now the moment for independent agencies? In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris talk to Chuck McBride (Founder & CCO at Cutwater) and Bill Oberlander (Co-Founder & Creative Chair at Oberland) about why they started Indie at Large, why more creatives are launching independent agencies, and how building community among indies can help them compete on a global stage. Brought to you by Mekanism.
Transcribe →Crashing Cannes #13: Carlo Cavallone, VP & Head of Global Creative at Our LEGO Agency, & Nils-Petter Lövgren, Co-Founder & CCO at Chaos x Magic
4d ago00:10:38Tap to summarizeHow can a client-agency relationship become a true creative partnership? Live from Cannes Lions in collaboration with Indie at Large, Jason and Lindsay Harris sit down with Carlo Cavallone (VP & Head of Global Creative at LEGO Agency) and Nils-Petter Lövgren (Co-Founder & CCO at Chaos x Magic) about what makes client-agency partnerships successful, why fresh perspectives matter, and how independent agencies earn trust. Brought to you by Mekanism.
Transcribe →Crashing Cannes #12: Matt Miller, President & CEO at AICP, & Kevin Swanepoel, Co-Founder & CEO at The One Club for Creativity
4d ago00:16:46Tap to summarizeWhy is everyone going indie right now? In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris are joined by Matt Miller (President & CEO at AICP) and Kevin Swanepoel (Co-Founder & CEO at The One Club for Creativity) to discuss why independent agencies punch above their weight, how AI is reshaping creative work, and why agencies that embrace change will be the ones that thrive. Brought to you by Mekanism.
Transcribe →Crashing Cannes #11: Kai Deveraux Lawson, Co-Founder & CEO at Valerie, and Dr. Charlene Thomas, SVP of Marketing at Def Jam
5d ago00:23:51Tap to summarizeMost brands that think they’re driving culture are really just borrowing from it. In this Crashing Cannes minisode in collaboration with Indie at Large, Jason and Lindsay Harris talk to Kai Devereaux Lawson (co-founder & CEO at Valerie) and Dr. Charlene Thomas (SVP of Marketing at Def Jam Recordings) about the role of culture in modern marketing, how indies are able to move faster and better understand nuance, and what marketers can learn from the music industry about building cultural relevance. Brought to you by Mekanism.
Transcribe →Crashing Cannes #10: Tom Morrissy, Chief Growth Officer at Noble People, and Matt Weiss, Founder at SoulPurpose Advisory
5d ago00:14:56Tap to summarizeWhat gives independent agencies their edge? In collaboration with Indie at Large at Cannes Lion, Jason and Lindsay Harris sit down with Tom Morrissy (Chief Growth Officer at Noble People) and Matt Weiss (founder at SoulPurpose Advisory) to discuss what independent agencies can do that holding company-owned agencies can’t, why saying "no" is a growth strategy, and why solving problems is more important than selling services. Brought to you by Mekanism.
Transcribe →Crashing Cannes #9: Asha Shivaji, CEO & Co-Founder at SeeMe Index
1w ago00:12:56Tap to summarizeWho isn't your brand reaching? In this minisode from Cannes Lions, Jason and Lindsay Harris are joined by SeeMe Index CEO and co-founder Asha Shivaji to discuss how her company uses AI to help brands identify overlooked audiences, how inclusion and representation can help brands grow, and why she took a leap of faith and started her own company. Brought to you by Mekanism.
Transcribe →Crashing Cannes #8: Vicki Shapiro, Head of Media at Match Group
1w ago00:11:48Tap to summarizeThe smallest consumer insight can lead to a breakthrough campaign. Live from Cannes Lion, Jason and Lindsay Harris speak with Match Group Head of Media Vicki Shapiro about turning user insights into brand collaborations, how dating apps are adapting to changes in dating habits, and why staying curious is the best way to stay relevant. Brought to you by Mekanism.
Transcribe →Crashing Cannes #7: Jack Westerkamp & Geno Schellenberger, Founders at Breaking & Entering
1w ago00:24:16Tap to summarize“Overnight success” is usually years in the making. In this minisode live from Cannes Lion, Jason and Lindsay Harris are joined by Breaking & Entering founders Jack Westerkamp and Geno Schellenberger to discuss building a media company from scratch, how they got their live show up and running, and their interest in the people behind the ads. Brought to you by Mekanism.
Transcribe →Crashing Cannes #6: Brian Bonilla, Senior Reporter at Ad Age
2w ago00:13:45Tap to summarizeWant a reporter’s attention? Don’t start with a pitch—start with a conversation. Live from Cannes Lions, Jason and Lindsay Harris talk to Ad Age Senior Reporter Brian Bonilla about the biggest stories from Cannes, best practices for approaching journalists, and why a little discomfort is essential to achieving your full potential. Brought to you by Mekanism.
Transcribe →Crashing Cannes #5: Heidi Arthur, Chief Campaign and Program Officer at the Ad Council
2w ago00:12:16Tap to summarizeCan marketing actually make a difference? In this Crashing Cannes minisode, Jason and Lindsay Harris catch up with Ad Council Chief Campaign and Program Officer Heidi Arthur about ideas that change behavior, why the messenger is just as important as the message, and how her optimistic outlook has guided her work through global crises and major cultural shifts. Brought to you by Mekanism.
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