hej!

don’t forget to grab a blue bag upon stepping off the escalator, you’ll need it for the culty keepsakes you collect throughout this week’s no-assembly-required episode. a longtime staple for those in ~transitory~ periods in life (college students, recent singles, the elderly), Ingvar Kamprad’s furniture emporium turned community gathering hub and meatball mecca known simply as *cue the heavenly choir* IKEA has captivated the living rooms, tastebuds, and wallets of countless shoppers worldwide since 1943. Whether it was an outing for a reliable Kallax shelf, a trendy set of Alex drawers, or a classic Pöang chair you truly never forget your Ikea indoctrination. Getting lost in everyone’s fav iconic maze-like showroom with Amanda and Reese today is Morgan Absher (⁠@morgsyabsher⁠) of Two Hot Takes (⁠@twohottakes⁠)! Cozy up with a complimentary hot drink (exclusively for Family Members of course) and get ready to delve into the shockingly culty world of IKEA.

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The Cult of Ikea

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