Perched high on Sunset Mountain above Asheville, North Carolina, the historic Grove Park Inn has welcomed presidents, celebrities, and travelers seeking the cool air of the Blue Ridge Mountains for more than a century. Built in 1913 by pharmaceutical magnate Edwin Wiley Grove, the massive stone resort quickly became one of the most famous luxury hotels in the American South. But alongside its reputation for mountain elegance and historic charm, the Grove Park Inn has long carried another, far more mysterious legacy—one centered on a ghostly figure said to wander the halls of the hotel’s original wing.

For decades, guests and employees have reported encounters with an apparition known simply as the Pink Lady. Sightings describe a young woman in a flowing pink gown appearing along the corridors and balconies of the historic inn, sometimes only as a fleeting glimpse, other times in far more unsettling encounters. Strange laughter echoing through empty hallways, doors locking on their own, unseen hands touching passing guests, and whispers of a tragic fall from the upper floors have all become part of the legend. Yet despite generations of stories, one question still lingers inside the granite walls of Asheville’s most famous resort: who—or what—is the Pink Lady of the Grove Park Inn?

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The Infamous Pink Lady of Grove Park Inn