How much of your working week are you spending on things you're genuinely great at, and how much is quietly draining you?

In this episode, Helen and Sarah borrow brilliance from Gay Hendricks' Zone of Genius framework, sparked by Emma Grede's book Start With Yourself, and turn it into one of the most practically useful exercises they've tried in a while.

They work through all 4 zones live, competence, incompetence, excellence, and genius, sharing their own honest examples (including payroll, passive meetings, and branding). Then Helen shares a surprisingly simple way to use AI to analyse your diary and find out exactly how your time is really being spent.

This episode is brought to you in partnership with Post-it® Brand. If today's episode sparked an idea, stick it down. Find out where to buy Post-it® products at go.3M.com/squiggly

🎯 What You'll Learn

– What the four zones actually mean, and why spending too much time in your zone of excellence can be just as much of a trap as your zone of incompetence

– How to map your own work across the four zones using Post-it® Notes

– A simple diary audit method and how to use AI to turn your ticks into percentages (and real insight)

– Why this is one of the best team exercises Helen and Sarah have come across for making strengths visible and actionable

📚 Resources Mentioned

Start With Yourself — Emma Grede

Zone of Genius — Gay Hendricks

For questions about Squiggly Careers or to share feedback, please email: helenandsarah@squigglycareers.com

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