B (13:22)
Yeah, well, I think we know from. I really remember this Research, I think it was from Tammy Erickson at London Business School, where she said, an organization's job is actually to be very clear on the what, which is actually that that helps with accountability. What needs to get done, what are the outcomes that matter most? What do we need to prioritize? And when you say organisation, it's funny, isn't it? Because you're like, well, what is an organization? It's just people. So actually, let's say for us, for our team, that's really important that we help everybody with that, like, what. What is most important, what needs to get done, what are the outcomes that matter most? And then she said, and if you do that really well, then you can give loads of autonomy on the how, how do you reach those outcomes, how do you do your work, how do you make that happen? You don't need to micromanage that because then the accountability and the autonomy can go hand in hand. And so one of the, I think one of the questions you have to ask yourself, so if you're a manager or a leader listening to this, and I think we hear this from a lot of people, like, we need more accountability, we need more ownership in our teams. I think you have to also be quite critical of yourself and go, what have I created? The clarity that people need to be able to do that. Because even that word, accountability is not, it's not a super friendly word. I don't think people always know what accountability looks like. Often when we're working with companies, I use a lot of, what does this look like? What does this sound like, you know, to like, as examples, to really bring this to life. And so I think if you want people to be more accountable and if you, like, you all as a team, want to be more accountable, you have to have something that you can point to that goes, well, this helps us to be accountable. And then sometimes, you know, opposites can be helpful, maybe describing, well, what does it mean to not be accountable? Because then you're. You're sort of playing with the word. So one of the things that we've done this year, actually only in the last sort of couple of months that has really helped us with this is we've done clarity creators. And it's funny, every time I mention this to organizations all across the world who are incredible and doing very good work, they're like, can we use that? Well, you can, but Helen and I created it on Canva and I think we had like one inspirational walk where we were going back and forth and being like, what would Go on this Clarity Creator. And then you just sort of wrote it all down. And we were like, meh, like something like this, give it a go. But it's actually really stuck. It's really stuck for us and it's really stuck for our team. And it is just a one page on, you know, what is somebody's job in a kind of short sentence, kind of a summary, like, what is that job? What are the priorities we use now versus not for now. We're really clear on like what people don't need to do yet. We might come back to it. And then we also link to our behaviors and what that means for that role. And so I suppose now when I'm thinking about accountability, before in our team it would have been vague. No one could. There was nothing written down, there was nothing you could point to. Whereas now I think I would have a sense of people's levels of accountability because I would have something that would help me as a starting point. But also more importantly, I think our team have something that helps them so they can sort of question, am I spending time in the right areas? How do I want to get this work done? That I've kind of agreed together. And I think the last build on that, in case it's useful for people, is the process of making those Clarity creators. We've had really good feedback from our team on and it's not like our team always say this, so you know, they're very happy to tell us where things are not, not working as well. But we, we created the template. We actually had one person in our team who was essentially our guinea pig. And that actually did work well. Like one person volunteering to kind of go first. And they worked with you like quite hard to get that to a kind of a good place. So that then everybody had like a, again an example to look at. Even though her job is very different to everybody else's. And then the way that we've done it is everyone has written their own first version. So it's not like we have kind of, you know, like the tell, oh, here is your job. It's like, well, who knows their job the best? The person who does it today. So everybody, it starts always with the individual. They write their first version, they send it to Helen and I, we might write some comments on the canva, like, oh, I changed that around. Or that, yeah, that sounds really good. Or brilliant. And then they always have a follow up Clarity Creator conversation, typically with Helen actually, because Helen is a natural Clarity creator. Like that's a skill that she's got. So we recognized, let's use that super strength. And then people are coming away from those conversations. And I think people feel more motivated. They like the woolliness of things have gone. It's made it easier for people to say no and they have something to point back to, to say, oh, that's in my not for now list. And then you go, yeah, fair enough. Like there's that. Or you have a conversation and you make some changes. It's not that it's not flexible, but it has been. It sounds like a small action, but I think it's started to make a real difference for us around that. We already have quite a lot of autonomy in our team. It's just the way that we are set up. But if I was giving us scores out of 10 and I always find this helpful, I would say in our team, generally, if I was scoring the team as a whole, we have like 9 out of 10 autonomy, but perhaps we would have been a 5 or a 6 out of 10 for accountability. Which doesn't mean that people don't care or they're not trying hard or they're not doing their jobs. But I think it's asking yourself, where are you on those scales? Because your autonomy might be lower, it might not be that way round. And then what are the actions that would increase up that scale? Because I think the higher up that scale you go as a team, the more impact everybody has and the more satisfied people are at work.