Heather Russo is building a luxury staging business in the Boston area. And her path here? Eighteen years in insurance first. I know, right.

She is like most of us out there who didn't set out to build a staging business.

Today, Heather and I talk about what it really looks like to grow a staging business intentionally. From learning how to manage seasonality and capacity, to making decisions that allow the business to support long-term goals instead of constant burnout.

We talk about the moment success starts to stretch you, why hiring often has to happen before you feel ready, and the shift from doing all the things to teaching, documenting, and letting go of control. Heather also shares what changed when she brought on support and later welcomed her husband, Tony, into the business to help with operations and growth.

If you're in a season of growth and figuring out what needs to change so the business can keep up, you'll hear yourself in this one.

WHAT YOU'LL LEARN FROM THIS EPISODE:

Why the term "hobby business" is damaging to women in this industry and needs to retire
How to price your services when you're not making money 12 months out of the year
The signs you've hit capacity and actually need help
What it's really like bringing your spouse into the business as a partner

RESOURCES:

Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
Follow Lori on Instagram: www.instagram.com/rethinkhome
Rethink Home Interiors: rethinkhomeinteriors.com/
Glen Street Staging on Instagram: www.instagram.com/glenstreetstaging
Glen Street Staging: glenstreetstaging.com

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

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