Mark interviews Tara Cremin, Director of Kobo Writing Life about Kobo, Kobo Plus, and the self-publishing platform Kobo Writing Life (KWL).

Prior to the interview, Mark shares a personal update and a word about this episode's sponsor.

This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report.

In their interview, Mark and Tara talk about:

Tara's background and how she got into the reading/writing world and Kobo
Kobo's distinct identity as a platform that is exclusively dedicated to READING
How Kobo is the 2nd largest seller of eReading devices in the world
Kobo releasing 1 to 2 devices a year and the importance of a distraction-free reading experience
The Kobo Clara Colour and the Kobo Libra Colour devices
The option of connecting your Google Drive and OverDrive (AKA Libby) library account to a Kobo device for seamless reading of your personal content and library books
Being able to add different colours to your highlights when making notes on your Kobo
Tara's advice for readers who've not yet attempted a "digital reading diet"
The "forever reading" option that now exists within the Kobo reading experience
The self-publishing platform Kobo Writing Life and how it's designed to making the publishing process as painless as possible
What listeners can expect to hear on the Kobo Writing Life Podcast
Kobo Writing Life's "worst-kept secret" of the marketing tab/tool
A little bit about how Kobo Plus works for authors
The growth in revenue of Kobo Plus around the world in the past few years (it's now available in 28 countries)
Partnering with a publisher in Portugal to create a subscription service
The importance for authors of always thinking about Kobo in a global sense
The value that comes with being in front of the most engaged readers
And more...

After the interview Mark reflects on numerous things about Kobo that authors should consider when thinking about marketing their books (as well as the amazing people who work there)

Links of Interest:

Tara Cremin is the Director of Kobo Writing Life (KWL), Kobo's self-publishing platform. Combining her love for books with a decade of indie publishing expertise, she champions independent authors. Tara is focused on making KWL the most intuitive, author-friendly platform, helping authors reach readers globally. Leading a team of book enthusiasts, she also hosts live events featuring authors and industry experts, sparking engaging conversations and is a regular voice on the Kobo Writing Life Podcast.

The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

EP 455 - Kobo Insights with Tara Cremin, Director of Kobo Writing Life