Mark interviews author Julie Hiner about creating an unforgettable book event for a book launch.

Prior to the interview Mark shares a brief personal update a word from this episode's sponsor.

This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report.

In the interview Mark and Julie talk about:

Julie's branding as being strongly tied to the 80s and music even though she fought it at first
The first book Julie published about road biking (JUST A GIRL ON A BIKE) which was the story of how she overcame a lot of fears and anxiety and the donations she makes with sales of that book
The 21 switch-backs on the road biking in France that became the 21 steps in Julie's book
The value of learning so much about self-publishing when Julie attender her first When Words Collide conference
Julie's ongoing obsession with true crime, serial killers, and 80s metal
Interacting with and interviewing Homicide Detective Dave Sweet
Julie's books in the Detective Mahoney series that started with the book FINAL TRACK
The original venue Julie used for her first book and the newer one she has partnered with
The special VIP pre-order packages Julie makes available
The way the collaboration with the musicians work, including Julie creating lyrics for the bands to adapt into songs
How horror is a really safe place to explore extremely dark things
Studies that show that aggressive music can help calm the brain
The creepiest serial killer that came up in the research Julie did
Some of the things authors should consider when looking at their branding

After the interview Mark shares about an event Julie has coming up in April 2026, and then talks about the importance of pulling out atmospheric elements from the book/story/characters/setting as well as the idea of writing with authenticity and passion.

Links of Interest:

Julie Hiner spent her childhood lost in the pages of books. The only thing that took precedence was her Walkman. She is still an 80s rocker.

On a break from her career as a computer scientist, she published an inspirational book about facing fears by cycling up mountains.

Julie now writes horror/suspense infused with heavy metal. She has published a serial killer series, three horror novellas, co-curated an anthology, and had short stories published. She recently had a deep-sea horror novella published by Torrid Waters of Crystal Lake Publishing.

You can find her at KillersAndDemons.com serving up metal and murder.

The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

EP 463 - How to Bring Your Book Alive at an Author Event with Julie Hiner