Mark interviews Orna Ross, an award-winning novelist, poet, creative catalyst, and founder of the Alliance of Independent Authors about her recent move towards focusing all her social media energy on Substack.

Prior to the interview, Mark shares comments from recent episode, a personal update, and a word from this episode's sponsor.

This episode is sponsored by Author Nation, being held in Las Vegas Nov 13 through 14, 2026

Learn more about Author Nation and register at AuthorNation.live.

In the interview, Mark and Orna talk about:

That one time in London at a Kobo device launch event when Mark and Orna were hanging out together
Orna's background as a writer, a poet, and a freelance journalist
Her experience in both self-publishing and traditional publishing
The origin of wanting to create something to help support authors who were self-publishing, and the 2012 launch of ALLI (Alliance of Independent Authors) at London Book Fair
The connection one of Orna's multi-book writing projects has to do with Irish poet W.B. Yeats
Orna's experience with deciding to go "all in" with Substack
One of the best things about Substack, which is how "everything" can be there (blog, socials, "patrons," serialization of a novel, poetry, self-development for creativists)
How on Substack you can segment what goes out to different people
Orna's recommendation for authors considering not doing it the way she did it, but instead picking a single lane and staying in it
The main mistake Orna sees a lot of authors making on Substack
How Substack is completely different than everyplace else on social media
The difference between notes and posts on Substack
The visibility of analytics of what's working, who is interacting with what, etc
Advice Orna would give to writers related to "meaning and purpose" as well as understanding our value
And more...

After the interview Mark reflects on the idea of simplicity in execution, creating things that are "unmistakeable human" and how Orna describes herself as a "Creative Catalyst."

Links of Interest:

Orna Ross is an award-winning novelist, poet, creative catalyst, and founder of the Alliance of Independent Authors

The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

EP 472 - Going All In On Substack with Orna Ross