Podcast
Starting to Know
Hosted by Ishu Singh - Entrepreneur, youtuber and a podcaster. · EN
This podcast is about staying curious.
It's about that journey. The never-ending pursuit of understanding.
Not just in business, or science, or any one domain—but across everything that shapes how we think, build, and evolve.
If you believe there's always more to learn, this is where your curiosity belongs.
11episodes
Episodes
Newest firstAll episodes
Why Your Business Will Die With You
Apr 1501:02:38Tap to summarizeThis video explores the critical concept of the "founder bottleneck" and how it limits your organization's potential. We discuss building robust "business systems" and effective "business operations" to ensure "business growth" beyond your direct involvement, allowing for genuine "scaling a business" and strategic decision-making. Don't let your business die with you. Maggie- https://www.stairwaytoleadership.com/ Ishu- https://ishusingh.com/
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Why Expertise Keeps You Invisible
Mar 2801:04:49Tap to summarizeMost experts think the formula is simple: Get better. Work harder. Build more credentials. Then opportunity will come. But that is not how the market works. In this episode, I sit down with Cam Beaudoin to unpack why highly qualified people often stay invisible while less qualified people get picked, booked, and paid. We break down the real gap between competence and opportunity: visibility. @thefrequentspeaker shares why expertise alone does not get you chosen, how event planners and buyers actually evaluate people, where credibility ends, and visibility begins, and what makes someone commercially choosable in the first few seconds. We also get into the difference between packaging and pretending, why many experts create the wrong kind of content, and what a real visibility system looks like if you want opportunities to come to you. This is for speakers, consultants, founders, creators, professionals, and anyone who knows they have depth but feels overlooked. If you have ever felt like you are good enough but still not getting chosen, this episode will hit hard. Subscribe for more conversations that break down the real mechanisms behind business, visibility, credibility, and getting chosen. https://www.thefrequentspeaker.com/
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Why Smart People Make Bad Decisions
Mar 901:05:51Tap to summarizeMost bad decisions don't happen because you don't know better. They happen because something interferes, and it feels like you. In this episode of Starting to Know, we break down why smart people make bad decisions: why people make choices that cost them money, relationships, and years… even when they're capable, experienced, and "thinking it through." My guest, Ajita Shah, has spent decades working with people on the hidden patterns behind decision-making. We translate what she sees into practical, observable mechanisms, and then we build a simple calibration method you can use before your next major decision. Guest- https://ajitashah.com/ Important: This conversation is educational and not medical advice. If you're dealing with serious mental health or medical concerns, seek support from a licensed professional
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Why Followers Don't Pay You (And What Does)
Feb 2201:00:09Tap to summarizeFollowers don't pay you. A _xxxxxx_ does. This episode is for anyone who's posting consistently, getting likes, building an audience… and still seeing $0. We go deep on the uncomfortable truth: attention is cheap, commitment is expensive. So what actually makes people buy? Inside: The biggest lie creators believe about followers The real reason people don't pay (even when they like you) The 3–5 step conversion machine that reliably creates sales What sells more reliably: a $20 book or a $2,000 service? Content vs outreach: which one makes money faster The exact outreach script you can copy today The 7-day plan if you have 1,000 followers and zero sales If you want to get paid without chasing "more followers," hit play. Guest- https://www.kerncarter.com/
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From Welfare Kid to $20M Offers: The Dark Side of his 'Success' Story. Ft. Mr. Wraptors
Oct 600:44:15Tap to summarizeFrom Welfare Housing to $20M Empire: The Mr. Wraptors Story No One Tells. Russian immigrant. Welfare housing. 21 failed businesses. Now running 15+ locations across multiple countries with over 100 employees. Stas (Mr. Wraptors) reveals what it actually took to build a multi-million dollar automotive empire - including the December moment that nearly destroyed everything, why he got physically sick after buying his first Lamborghini, and the brutal partnership lessons that cost him millions. This isn't motivational fluff. It's the raw truth about: Why fear is the only real enemy The "Phoenix Era" that almost ended it all Why he's expanding during Canada's worst economy What he really looks for in franchise partners (it's not money) How his wife became the key to explosive growth If you're grinding to escape poverty or build something real - watch this.
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He Helped 10,000+ People Move to Canada — Here's What No One Understands (With Sumit Jain)
Jun 1700:53:37Tap to summarizeWhat if everything you know about Canadian immigration is only half the truth? In this explosive episode, I sit down with Sumit Jain, one of Canada's most trusted immigration professionals, to uncover the real game behind PR, study visas, work permits, and why most people fail—not because of paperwork, but because of bad advice. Whether you're planning to move, already in Canada, or stuck in limbo, this conversation will change how you think about immigration forever.
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Leading with Mindfulness
Dec 25, 202300:25:20Tap to summarizeCatherine Bell is a successful entrepreneur, business leader, and best-selling business author. Catherine founded BluEra, a Profit 500 executive search and team transformation company. As a top 200 growing company in Canada, top 10 in Alberta, and best workplace, BluEra was a shining example of the Awakened Company System in action. With the sale of BluEra to DHR, Catherine now focuses on awakening the fire within organizations through Strategy with Soul consulting as founder and CEO of The Awakened Company. In 2022, Catherine was identified as one of the top 10 innovative CEOs revamping the future by Inc. Magazine. Author of The Awakened Company, Catherine's revolutionary business book was awarded the Nautilus Book Awards in Business & Leadership, was a best seller one week after its release, a best-seller on Amazon, and was chosen as "8 of The Best Leadership Books of 2015", and recognized as a top book combining business and mindfulness. Catherine has been published in Fortune, HBR, Profit, Conscious Company Magazine, and Women of Influence and has written for the UN. Ishu Singh- https://ishusingh.com/
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How & When To Raise Money
Dec 2, 202300:26:48Tap to summarizeCory O'Daniel is the CEO and Co-Founder at Massdriver, a company that helps to improve the developer experience of cloud operations, offering self-service capabilities along with governance and guardrails to developers. A seasoned expert in DevTools, SRE, and platform engineering, Cory has built startups and managed cloud operations for over 20 years. Cory is also the creator of Bonny, an Elixir-based Kubernetes operator framework. Everyone, from Systems Engineers to SaaS founders, from CTOs and CEOs to VCs, needs to hear what Cory has to share about the future of the cloud and how to deploy secure, best-practice cloud infrastructure! Mass Driver- https://www.massdriver.cloud/ Ishu Singh- https://ishusingh.com/
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From Clicks to Conversions: Understanding Your Customer Journey
Sep 2, 202300:35:27Tap to summarizeChris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more. Learn more here: https://ishusingh.com/
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A Bold Data Journey
Aug 5, 202300:26:30Tap to summarizeNick Jordan is the Founder of Narrative, a company dedicated to transforming data commerce and guiding businesses in systematically creating and selling data. Helping them use transformative technology to remove roadblocks has been Nick's focus ever since. Before founding Narrative, Nick also served as the Senior Vice President of Product and Strategy of Tapad, an advertising and marketing company. He contributed to the development of Tapad from being a media company to becoming a data and technology licensing business. Narrative- https://www.narrative.io/ Ishu Singh- https://ishusingh.com/
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