
Hosted by Ishu Singh - Entrepreneur, youtuber and a podcaster. · EN

Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more. Learn more here: https://ishusingh.com/

Nick Jordan is the Founder of Narrative, a company dedicated to transforming data commerce and guiding businesses in systematically creating and selling data. Helping them use transformative technology to remove roadblocks has been Nick's focus ever since. Before founding Narrative, Nick also served as the Senior Vice President of Product and Strategy of Tapad, an advertising and marketing company. He contributed to the development of Tapad from being a media company to becoming a data and technology licensing business. Narrative- https://www.narrative.io/ Ishu Singh- https://ishusingh.com/

Jill Dow is the CEO at York and Chapel, a digital house which grew into a full-service marketing and branding agency in the past twenty years. In 2018, Jill became Executive Vice President at York & Chapel. She is in charge of developing brand strategies, running business operations, and growing the agency before becoming the CEO in 2019. York and Chapel- https://yorkandchapel.com/ Ishu Singh- https://ishusingh.com/