In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong.

The topics we cover

[4:42] Put your blog in a subfolder, not a subdomain.

[7:18] With keyword-focused content, make the URL exactly the main keyword.

[10:10] Be thoughtful about feature page keywords

[13:39] It’s really hard to rank for “best X software” queries

[16:24] Use on-page content marketing best practices

[20:50] Build passive link assets around keyword

[22:58] Answer keyword questions immediately, right after the H1

Links from the show

On-Page Content Marketing Best Practices
Readability: the Optimal Line Length
Ross Hudgins (@RossHudgens) | Twitter

This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google.

If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

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