In episode 730, Craig Hewitt turns the table and interviews Rob Walling about releasing The SaaS Launchpad course. Craig, founder of Castos, asks Rob about the course's purpose and structure, which founders that it’s designed for, and why he made a course as opposed to a new book, or a YouTube series. They also discuss the pricing strategy, hosting platforms, accountability, community, and more.

If you’re trying to take your SaaS from zero to one, purchase The SaaS Launchpad before September 30th to get access to a live Q&A with Rob.

Topics we cover:

2:00 – Why a course?
4:35 – Who is it for?
9:37 – Breaking down the pricing behind the course
14:32 – Choosing a platform to host the course
17:47 – Enabling action from those who enroll
27:33 – Course topics that help founders get early traction
30:26 – The biggest problems early-stage founders face

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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