How Steve Dotto Became a Productivity Nerd & Online Video Educator
Jan 5, 2015·Tap to summarize
Steve Dotto (@DottoTech) publishes a variety of videos on YouTube, mainly on the subject of personal productivity and software. Following a career in broadcasting, he’s strategically moved into self-publishing and has since built a business with video, coaching, & speaking under his brand DottoTech. Listen Now Get The EpisodeDownload The Busy Creator Podcast, Episode 39 (MP3, 58:13, 28.0 MB)Download The Busy Creator Podcast, Episode 39 (OGG, 58:13, 51.4 MB) Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on Apple Podcasts, on Google Podcasts, on Stitcher, on iHeart Below are some examples of videos that Steve produces: Show Notes & Links Steve calls himself a YouTube Content Creator. His channel is DottoTech “YouTube is not a broadcast network, it's a social network.”—Steve Dotto Tweet This Steve had the business acumen to create a profitable show from his time in television Personal Branding, by whatever name, has to do with authenticity The MasterCaster, part of Steve’s business that focuses on content creation for video & podcasts “It's not a broadcast; it's a conversation.”—Steve Dotto Tweet This TV/Radio networks, as well as Facebook, tend to hold your audience hostage iTunes doesn’t tell podcasters much about their audiences Google forces YouTube commenters to use their Google+ identities; controversial but beneficial in the long run YouTube is the second-largest search engine in the world, the de facto place to search for “how-to” Stephen Colbert’s final episode, viewed online rather than on TV Some claim “Facebook video is going to be more viable than YouTube within 6 mos.“ Search Engine Optimization (SEO) “Search results on YouTube are based on merit, not Voodoo.”—Steve Dotto Tweet This 40% of Steve’s viewers aren’t subscribers, but instead find him through search terms YouTube > Facebook for community engagement and overall social interaction Prescott says Facebook is a “bizarro Hong Kong marketplace” of distraction Mashable Google+ hasn’t quite taken shape as a social network. But perhaps it’s not supposed to be a social network. Martin Shervington‘s Google+ for Business A Song of Ice and Fire (The Game of Thrones series) by George RR Martin on Amazon and on Audible The Harry Potter series by JK Rowling on Amazon and on Audible Stephen Fry Ed Norton “Present the type of content you would like to receive.”—Steve Dotto Tweet This Green Screen effects “People will not watch good video with bad audio.”—Steve Dotto Tweet This Gary Vaynerchuk, high energy Mari Smith, warm and fuzzy The WayBack Machine <a href="http:...
