Steve Dotto (@DottoTech) publishes a variety of videos on YouTube, mainly on the subject of personal productivity and software. Following a career in broadcasting, he’s strategically moved into self-publishing and has since built a business with video, coaching, & speaking under his brand DottoTech.

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Download The Busy Creator Podcast, Episode 39 (MP3, 58:13, 28.0 MB)
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Below are some examples of videos that Steve produces:

Show Notes & Links

Steve calls himself a YouTube Content Creator. His channel is DottoTech

“YouTube is not a broadcast network, it's a social network.”
—Steve Dotto
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Steve had the business acumen to create a profitable show from his time in television
Personal Branding, by whatever name, has to do with authenticity
The MasterCaster, part of Steve’s business that focuses on content creation for video & podcasts

“It's not a broadcast; it's a conversation.”
—Steve Dotto
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TV/Radio networks, as well as Facebook, tend to hold your audience hostage
iTunes doesn’t tell podcasters much about their audiences
Google forces YouTube commenters to use their Google+ identities; controversial but beneficial in the long run
YouTube is the second-largest search engine in the world, the de facto place to search for “how-to”
Stephen Colbert’s final episode, viewed online rather than on TV
Some claim “Facebook video is going to be more viable than YouTube within 6 mos.“
Search Engine Optimization (SEO)

“Search results on YouTube are based on merit, not Voodoo.”
—Steve Dotto
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40% of Steve’s viewers aren’t subscribers, but instead find him through search terms
YouTube > Facebook for community engagement and overall social interaction
Prescott says Facebook is a “bizarro Hong Kong marketplace” of distraction
Mashable
Google+ hasn’t quite taken shape as a social network. But perhaps it’s not supposed to be a social network.
Martin Shervington‘s Google+ for Business
A Song of Ice and Fire (The Game of Thrones series) by George RR Martin on Amazon and on Audible
The Harry Potter series by JK Rowling on Amazon and on Audible
Stephen Fry
Ed Norton

“Present the type of content you would like to receive.”
—Steve Dotto
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Green Screen effects

“People will not watch good video with bad audio.”
—Steve Dotto
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Gary Vaynerchuk, high energy
Mari Smith, warm and fuzzy
The WayBack Machine

How Steve Dotto Became a Productivity Nerd & Online Video Educator