The game is over, the confetti has settled, and the CFOs are finally waking up from their cold sweats. For Super Bowl LX, the price of a 30-second spot hit a record-breaking $8 million to $10 million. That breaks down to roughly $266k per second. Yeah.
We break down the "all-in" cost of a Super Bowl spot—which often tops $20 million once you add in A-list celebrity fees and $5 million production budgets.
We discuss how brand maximize that crazy expensive price tag and which brands extract the most value.

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