It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too.

When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.

Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process.

💡 RESOURCES

“The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney

👉👉 Go to https://www.onerightvideo.com

📝 SHOW NOTES

00:00 Kicking and screaming into content creation

01:47 Becoming an entrepreneur creating content

05:26 The challenges of being an introvert on camera

08:06 How do you get over the fear of being on camera?
10:52 Using fear as a motivator vs using joy

12:22 Obstacles to creating content that resonates

14:54 Discovering your messaging and your voice

17:13 Easy video ideas to get started for your clients

18:45 What platforms should I put my content on?

22:39 The core functions of each social video platform

25:24 Should I be on every platform to get new clients?

26:53 How to use scheduling systems to distribute content to multiple platforms

27:56 Think like your client, not like a marketer

28:30 How Diana has navigated personal challenges to long term content creation

29:20 Building flexible content creation systems

31:07 Do viral videos matter any more?

32:37 Creating the "One Right Video" to attract more clients

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