Podcast
Story Greenlight with Jeff Bartsch
Hosted by Jeff Bartsch · EN
We help experts and professional advisors elevate your message to drive results in your business and impact in your life. Story Greenlight founder Jeff Bartsch is a visionary storyteller and coach who built his career over 20 years as a broadcast television editor in Hollywood, working with clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is all about helping you build genuine relationship with your people through strategic storytelling and human-driven communication. Because real people trust real people, and human connection is everything.
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Episodes
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042. You want to do WHAAAT?? Communication Moments Pt 2 w/ Jeff Bartsch
Jun 22, 202300:37:29Tap to summarizeCommunication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise.In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.-💡 RESOURCESWork with Jeff: https://www.storygreenlight.com/consult 📝 SHOW NOTES00:00 Communication is NOT all created equal01:01 Communication in relationships02:11 The different messages of conflict03:48 Conflict comes from uncommunicated expectations 06:58 Jeff and Chantel’s first big fight09:38 Being intentional about conflict in business15:38 Communication Moments: Endings and Transitions18:22 Jeff and Chantel’s hard conversations for personal endings19:55 Endings in business22:30 Planning doesn't erase the potential for conflict24:16 Communication moments that are transitions24:42 When Jeff and Chantel decided to make a huge transition28:26 Resolving conflict by making change31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional34:31 Understanding different communication needs--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →041. Donuts in the Kitchen – Communication Moments Pt 1 w/ Jeff Bartsch
Jun 15, 202300:20:30Tap to summarizeWe all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company. How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!-💡 RESOURCES Work with Jeff: https://www.storygreenlight.com/consult -📝 SHOW NOTES00:00 Pop quiz 01:17 What counts as too much communication?03:32 Communicating to strengthen relationships06:45 The ABT’s of Communication Moments 08:23 Comparing communication moments in business and marriage08:35 Beginnings – when Jeff met Chantel11:12 Beginnings in business – keep it low-key 13:07 Big Requests – how Jeff proposed to Chantel 16:25 Big Requests in business17:27 Going forward from Beginnings and Big Requests--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →040. Power Story: From Invisible to King w/ Jérôme Savoie
Apr 19, 202300:25:52Tap to summarizeWhat was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”?We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen.In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec.Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come.Jérôme had these stories in him all along, and so do you.-💡 RESOURCESWork with Jeff : https://www.storygreenlight.com/consult Join The Green Room: https://www.storygreenlight.com/greenroom📝 SHOW NOTES00:00 The power of Power Stories01:12 A look inside the Green Room02:08 The Story Prompt for the coaching call03:58 Jerome's first experience transforming others through music06:25 Transforming experience into a story07:21 Jerome's transformation during his experience08:25 Applying transformation to storytelling09:12 Jerome's second experience with transformation through singing10:25 The impact of hearing a story about transformation11:27 How Power Stories work12:25 Possible outlets Jerome can share his story13:40 Crafting the Jerome's experiences into shareable stories15:25 Your Audience dictates how the story is told16:36 One possible way of telling Jerome's story to students19:40 Linking transformation to story to your audience21:22 Jerome's feedback on his crafted story22:37 Applying story crafting to your experiences--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →039. Build Your Influence with Strategic Storytelling w/ Jeff Bartsch
Apr 3, 202300:34:01Tap to summarizeHere’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.-💡 RESOURCESThe Story Greenlight Roadmap™: https://www.storygreenlight.com/consult 📝 SHOW NOTES00:00 The Importance of Strategic Storytelling01:38 What makes you a storyteller?02:18 Jeff's journey learning the art of storytelling05:57 Learning to play "from the soul"08:28 Bringing a message to life10:11 Strategic Storytelling is crafted with a goal11:42 What is Strategic Storytelling?12:14 Strategic Storytelling in long and short-form content 13:32 Experiences drive more interactions15:06 Other goals of storytelling17:43 Setting the right goal for Strategic Storytelling19:04 Using Strategic Storytelling as a business19:50 Strategic Storytelling goals for a business22:21 An example of story alignment from a business25:41 What is Story Alignment?26:38 Stories are everywhere in our lives29:43 Stacking stories into alignment30:57 Storytelling is familiar, but also strategic--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →038. Your Roadmap for Content Marketing w/ Jeff Bartsch
Mar 9, 202300:16:22Tap to summarizeIf you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.Should you even create content at all?Maybe you should, and maybe you shouldn’t.The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.-💡 RESOURCESThe Story Greenlight Roadmap™: https://www.storygreenlight.com/consult📝 SHOW NOTES00:00 Don't create content without a plan01:07 Our first experiences creating social media content02:36 Questions to answer before making content03:21 Different professionals show up differently online05:00 Answers you need before making content05:54 The Story Greenlight Roadmap™: Story Alignment07:03 Who are the characters in your business's story?08:51 The Story Greenlight Roadmap™: Messaging09:42 The Story Greenlight Roadmap™: Strategy10:09 Different strategies for different contexts and businesses11:42 What resources do you have to make content?12:21 What kind of content is necessary?12:57 The Story Greenlight Roadmap™: Implementation13:52 What goes into implementation?14:24 What does YOUR roadmap to success look like?--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →037. Expertise is Not Enough w/ Jeff Bartsch
Feb 15, 202300:14:28Tap to summarizeQuiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. -💡 RESOURCESGet started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult- 📝 SHOW NOTES00:00 The danger of expertise00:52 The Master Story Framework and Experts02:48 Mistakes experts make in building a business04:20 An expert is not always an entrepreneur05:33 Jeff's early mistakes as an expert building a business07:51 Expertise is not a business growth solution09:44 Expertise is not enough to build a successful business10:52 The first step to getting clients as an expert----FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →035. Conquering the Mental Games of Video Creation w/ Diana Gladney
Feb 8, 202300:35:20Tap to summarizeIt’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too. When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process. 💡 RESOURCES “The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney👉👉 Go to https://www.onerightvideo.com 📝 SHOW NOTES 00:00 Kicking and screaming into content creation01:47 Becoming an entrepreneur creating content05:26 The challenges of being an introvert on camera08:06 How do you get over the fear of being on camera?10:52 Using fear as a motivator vs using joy12:22 Obstacles to creating content that resonates14:54 Discovering your messaging and your voice17:13 Easy video ideas to get started for your clients18:45 What platforms should I put my content on?22:39 The core functions of each social video platform25:24 Should I be on every platform to get new clients?26:53 How to use scheduling systems to distribute content to multiple platforms27:56 Think like your client, not like a marketer28:30 How Diana has navigated personal challenges to long term content creation29:20 Building flexible content creation systems31:07 Do viral videos matter any more?32:37 Creating the "One Right Video" to attract more clients--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →036. Baking Up Your Own Book w/ Jennifer Harshman
Feb 1, 202300:32:24Tap to summarizeIf you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book.And when you do, you need to talk to today’s guest. Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer, and a book that hit #1 in the entire business category on Amazon: The Bezos Letters.To access a pile of “tasty treats” from the Book Baker herself, check out this link here: https://www.harshmanservices.com/story36 – 💡 RESOURCESBaker’s Dozen Reasons to Write a Book, Jennifer’s Self-Care Guide, and lots more resources especially for Story Greenlight listeners: https://www.harshmanservices.com/story36BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505 BOOK: The Book Bakery: Making It Easy to Write a Book, Jennifer Harshman: https://www.amazon.com/Your-Book-Bakery-Making-write/dp/1950721256 -- 📝 SHOW NOTES 00:00 There’s a recipe for writing a book01:55 Growing up and loving books02:38 Learning to read at age 304:27 Jennifer's journey to book editor06:43 Why should you write a book?07:54 Why SHOULDN'T you write a book?09:14 Jeff's experience publishing “Edit Better.”10:10 The balance between writing a book to be read and writing a book to be an authority13:12 How does a book editor help an author?15:23 What are the obstacles to successfully completing a book?17:39 Examples of Jennifer's work18:49 Jennifer's near death from stress21:18 Jennifer's recovery back to healthy living23:57 What happens when you're told you're about to die?26:39 The emotional and mental toll of authorship29:00 How to decide if you should write a book--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →034. We’re Back - Tell Your Stories, Get More Clients with Jeff Bartsch
Jan 26, 202300:17:30Tap to summarizeWhen you tell stories that show you’re not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust. And when you UNDERSTAND the story of your clients, you know how to better serve them and invite them to work with you.This means you fast-track the time between stranger to prospect to paying client.As we say at Story Greenlight: Tell your stories, get more clients.There’s a whole process for exactly how we help you do that called the Story Greenlight Roadmap™.Get started here: https://www.storygreenlight.com/consult–💡 RESOURCESBOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505RESOURCE: The Story Greenlight RoadmapTM : https://www.storygreenlight.com/consult–📝 SHOW NOTES00:00 We’re back!00:44 The story behind the Story Greenlight podcast00:59 Jeff's personal journey as an entrepreneur04:35 Starting the SG Podcast06:40 New directions for Story Greenlight07:39 What is the body's physical reaction to storytelling?09:49 How storytelling can help professional advisors and consultants11:16 Using storytelling to build brand trust11:34 Introducing the Story Greenlight RoadmapTM14:31 The way to building better human connection--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →033. Discovering Your New Path – and Podcast Hiatus – w/ Jeff Bartsch
Jun 24, 202200:24:41Tap to summarizeAs experts, teachers, and coaches, we have a message to share with our people. Often we find that’s easier said than done. But every obstacle in your way is a chance to more fully discover who you are and what you have to offer to the world.Today Jeff lays out a path for you to move past your own obstacles and shares some roadblocks that have smacked him upside the head on his own journey.Including why he’s deciding to continue releasing content on YouTube while hitting the pause button on the audio podcast.🖥 Become a Story Greenlight Insider: https://www.storygreenlight.com 📹 Story Greenlight on YouTube: https://www.youtube.com/c/StoryGreenlight --🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about setting your path for a new level of impact in your content, in yourself, and getting things DONE with the support of an active community of communicators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.--💡 RESOURCESEdit Better - Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch – https://amzn.to/3mSehQ5 The Power Edit - https://www.thepoweredit.com/The E-Myth, by Michael Gerber – https://amzn.to/3xUuACn --📝 SHOW NOTES00:00 The parable of the content creator02:03 The Seven Steps to growth as a content creator07:44 The success and failure of Jeff's first business15:06 The things we do aren't always the message16:01 Story Greenlight is NOT just YouTube20:25 Next steps for Story Greenlight22:18 How to join us--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Transcribe →