Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.

Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.

💡 RESOURCES

The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult

📝 SHOW NOTES

00:00 The Importance of Strategic Storytelling

01:38 What makes you a storyteller?

02:18 Jeff's journey learning the art of storytelling

05:57 Learning to play "from the soul"

08:28 Bringing a message to life

10:11 Strategic Storytelling is crafted with a goal

11:42 What is Strategic Storytelling?

12:14 Strategic Storytelling in long and short-form content

13:32 Experiences drive more interactions

15:06 Other goals of storytelling

17:43 Setting the right goal for Strategic Storytelling

19:04 Using Strategic Storytelling as a business

19:50 Strategic Storytelling goals for a business

22:21 An example of story alignment from a business

25:41 What is Story Alignment?

26:38 Stories are everywhere in our lives

29:43 Stacking stories into alignment

30:57 Storytelling is familiar, but also strategic

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