Podcast
Strategy – Nathan Latka
Hosted by Unknown Author · EN
Founder Heyo (Acq. 2016), Runs on Nuclear Power, Executive Producer The Top Podcast, Loves Hustle, Strategy, Stories that Sell
3episodes
Episodes
Newest firstAll episodes
NEW: 80+ SaaS Companies Reveal MRR and Other SaaS Metrics
Mar 28, 2016Tap to summarizeAt 19 I started a SaaS company in my dorm room and just sold it in February after my 25th birthday mainly due to luck and blind hard work. Over the companies life, we raised $2.5M in venture capital, drove $5M in sales (mainly by cold emailing potential partners), and grew our customer base to over 10,000 paying customers. Thing was, I had no idea if our MRR growth rate, LTV:CAC ratio, and other unit economics were better or worse than other SaaS companies. Top SaaS Entrepreneurs Podcast To collect benchmarks I launched a 15 minute daily podcast called The Top Entrepreneurs and found myself favoring interviews with SaaS CEO’s. I’ve created a second podcast, The Top SaaS Entrepreneurs featuring SaaS CEO’s exclusively ranging from $1m-$100M in ARR. Click image to subscribe and get first 7 episodes: 1 Danielle Morrill MatterMark $275K MRR, 500 Customers 2 Ryan Urban Bounce Exchange $2.5M MRR, 250 Customers 3 Khuram Hussain FileBoard $1.7M MRR, 800 Customers 4<...
Transcribe →Magic Words That Make People Buy
Mar 2, 2016Tap to summarizeSummary: In Episode # 221, Nathan interviews Ray Edwards, a best-selling author and a copywriting coach. Listen as Nathan asks Ray about books, the mechanics of publishing, how he was able to sell a thousand copies before getting promoted, and how affiliation works. Famous 5 Favorite Business Book? –The Biography of John Adams What CEO do you follow?— Peter Diamandis What is your favorite online tool?—Evernote Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be?— Don’t do credit cards, invest your money, spend less than you earn, take better care of your body…most of the stuff you worry about in your 20s you won’t even remember so lighten up. Time Stamped Show Notes: 01:17 – Nathan’s introduction 01:54 – Nathan welcomes Ray 02:07 – Writing Riches 02:42 – Ray’s revenue stream 03:00 – How to Write Copy that Sells 05:30 – It’s relatively easy to get published compared to how hard it is to write 06:03 – Mechanics of publishing Ray’s book with Morgan James 07:50 – Business books should be positioning pieces to win clients 08:27 – As a result of having written the book, I can attribute directly or indirectly at least $.5M in revenue 09:07 – The goal with this one (How to Write Copy that Sells) is to sell a lot more books 10:02 – We’re looking for list placement in the book list 10:36 – How did you get the first thousand sales? – Just from my email list 11:11 – How big is your email list? –It was about 37,000 people 11:28 – We went through this whole campaign, for about 2 weeks, basically driving people off the list. Now we are about 17 to 18,000 11:55 – Lining up affiliates for the book 12:45 – How did you do the $400,000 in one month? –We sold to our own list and we had affiliates to promote the course on their list 13:42 – I am the most expensive direct response copy writer in the internet 14:17 – Sometimes people forget that they need to pay you royalties and you start chasing them 14...
Transcribe →HUGE Guide of Podcast Launch Strategies For 1,000,000 Downloads, Sponsor Money, and Celebrity Status
Feb 9, 2016Tap to summarizeQuick Links related to my podcast process: I’ve tested 10+ show notes services to compare cost versus quality. Nothing has beat these guys. The transcription is the most accurate and (conveniently) also the lowest cost. Scheduling guests is the most time consuming/difficult part of my podcast process. I use these guys to propose time to guests automatically, confirm times with guests, and reduce back and forth and followup emails between my guest and I. Click here to subscribe to my Podcast on iTunes (now over 4m downloads as of March 2017). Google play here. This article is the easy, selfish, and totally ruthless guide to winning the “Podcast Game”. It starts with the streamlined approach I take to scheduling guests using this tool (I’ve tried everything!). The tool does something extra special even after making scheduling easy – It helps me send email reminders to guests when their show goes live. The way the tool does it drastically increases the likelihood that your guests actually promote their show! Update November 28th, 2016: I’m now 490 episodes in and just passed 3m total downloads. I know because I did it starting with launching my show on iTunes in August 1st 2015. I recommend you read this article then click here to find an episode you like, listen to it, and see if you can figure out how I’m implementing this entire article on my live shows. As of May 5th, 2016 my show hit 1,600,000 downloads (in the first 8 months), hit #1 in New and Noteworthy almost instantly, and reached 30,000 downloads in the first 30 days. <img class="alignnone size-full wp-image-1219" style="padding: 5px; background: black; border: none;" src="https://nathanlatka.com/wp-content/uploads/2016/02/Screen-Shot-2016-05-06-at-4.15.51-PM.png" alt="Screen Shot 2016-05-06 at 4.15.51 PM" width="677" height="185" srcset="https://nathanlatka.com/wp-content/uploads/2016/02/Screen-Shot-2016-05-06-at-4.15.51-PM-300x82.png 300w, https:...
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