Summary:
In Episode # 221, Nathan interviews Ray Edwards, a best-selling author and a copywriting coach. Listen as Nathan asks Ray about books, the mechanics of publishing, how he was able to sell a thousand copies before getting promoted, and how affiliation works.

Famous 5

Favorite Business Book? –The Biography of John Adams
What CEO do you follow?— Peter Diamandis
What is your favorite online tool?—Evernote
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Don’t do credit cards, invest your money, spend less than you earn, take better care of your body…most of the stuff you worry about in your 20s you won’t even remember so lighten up.

Time Stamped Show Notes:

01:17 – Nathan’s introduction
01:54 – Nathan welcomes Ray
02:07 – Writing Riches
02:42 – Ray’s revenue stream
03:00 – How to Write Copy that Sells
05:30 – It’s relatively easy to get published compared to how hard it is to write
06:03 – Mechanics of publishing Ray’s book with Morgan James
07:50 – Business books should be positioning pieces to win clients
08:27 – As a result of having written the book, I can attribute directly or indirectly at least $.5M in revenue
09:07 – The goal with this one (How to Write Copy that Sells) is to sell a lot more books
10:02 – We’re looking for list placement in the book list
10:36 – How did you get the first thousand sales? – Just from my email list
11:11 – How big is your email list? –It was about 37,000 people
11:28 – We went through this whole campaign, for about 2 weeks, basically driving people off the list. Now we are about 17 to 18,000
11:55 – Lining up affiliates for the book
12:45 – How did you do the $400,000 in one month? –We sold to our own list and we had affiliates to promote the course on their list
13:42 – I am the most expensive direct response copy writer in the internet
14:17 – Sometimes people forget that they need to pay you royalties and you start chasing them
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Magic Words That Make People Buy