Justin Tupper | Reinventing Yourself, Risk, & Resilience in Business

Summary

Stronger with Don Saladino: Episode Summary – Justin Tupper | Reinventing Yourself, Risk, & Resilience in Business

Podcast Information:

• Title: Stronger with Don Saladino
• Host: Don Saladino | Blind Nil Audio
• Guest: Justin Tupper
• Release Date: June 24, 2025
• Description: Exploring the multifaceted concept of strength beyond physical fitness, delving into personal and professional resilience through inspiring guest stories.

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1. Introduction and Guest Background [02:38 – 06:02]

Don Saladino welcomes Justin Tupper, the founder of Revolution Golf, highlighting Justin's journey from starting a business in his parents' garage to training A-list personalities. Justin shares his initial foray into entrepreneurship, emphasizing his passion for golf despite challenges in academics due to dyslexia.

Notable Quote:

“The game of golf has been wonderful to me. It has been a big part of my life... it was a game for me that I got to meet a lot of different people.” – Justin Tupper [07:23]

2. Building Revolution Golf [06:18 – 14:06]

Justin recounts the early days of Revolution Golf, initially selling DVDs from a rental house in Buford. Leveraging Google AdWords, he rapidly scaled sales from a few DVDs a day to hundreds, highlighting his deep understanding of the golf market and effective online marketing strategies.

Notable Quote:

“I started selling one or two a day, then five a day, then 15 a day... I would sell $10,000 worth of DVDs.” – Justin Tupper [14:06]

3. Transition to Digital and Moving to NYC [14:06 – 20:32]

Recognizing the shift towards digital content, Justin transitioned from physical DVDs to downloadable videos in 2009. This pivot significantly increased his conversion rates and sales, allowing him to scale without the logistical constraints of physical products. The success of this model facilitated his move to New York City, where he connected with Don Saladino, leading to a collaborative relationship that would shape future endeavors.

Notable Quote:

“I flipped over to where I was selling DVDs to selling a digital downloadable video... my conversion rate is doubling.” – Justin Tupper [14:46]

4. Facing Financial Crisis and Strategic Pivot [20:32 – 27:21]

In 2011-2012, Revolution Golf faced a critical financial hurdle, owing $880,000 to Google AdWords, threatening to shut down their traffic. Justin shares a pivotal moment during a walk in Central Park, where he devised a strategy to secure the necessary funds by offering a one-time membership deal to existing subscribers. This bold move resulted in raising approximately $1.8 million within days, ensuring the survival and continued growth of the business.

Notable Quote:

“The hardest days are the ones I'm most thankful for. Without those, the feelings of gratitude and success that you have are minuscule.” – Justin Tupper [28:17]

5. Sale to NBC Sports and Expansion [27:21 – 38:17]

Justin details the acquisition of Revolution Golf by NBC Sports and the evolution into Golf Pass. Collaborating with industry leaders like Will McIntosh and Rory McIlroy, Justin expanded his business portfolio to include Golf Now and Sports Engine, demonstrating his ability to scale and diversify his entrepreneurial ventures successfully.

Notable Quote:

“We sold Revolution Golf to NBC and Universal, which owned the Golf Channel... now I'm literally dabble in that business a bit Sports Engine.” – Justin Tupper [38:17]

6. Personal Resilience and Reflections [38:17 – 33:06]

Both hosts reflect on their personal challenges and growth. Justin shares an emotional story of struggling financially in NYC, expressing gratitude for those supportive moments that later became sources of strength and success. Don emphasizes the importance of resilience, consistency, and the invaluable lessons learned from overcoming adversity.

Notable Quote:

“Everything was true in this, that you hate reoccurring bills on your credit card. You love our product. So here's an offer I'd like to make you for today...” – Justin Tupper [23:55]

7. Fitness Routines and Personal Growth [43:21 – 60:58]

The conversation shifts to personal health and fitness, highlighting Justin's disciplined morning routines and holistic approach to well-being. He discusses the significance of consistency over intensity, the impact of functional strength on daily life, and how maintaining physical health contributes to overall success and resilience.

Notable Quotes:

“I hydrate, I meditate... I try not to look at my phone for that first 40 minutes.” – Justin Tupper [44:37]

“Consistency will trump intensity... Do what's that you feel is your strong point.” – Don Saladino [52:08]

8. Listener Interaction and Q&A [47:00 – 60:58]

The episode concludes with live listener questions. A caller named Mark shares his challenges in maintaining physical health while caring for his quadriplegic son. Don and Justin offer tailored advice, emphasizing functional strength, starting small, and building consistent habits. Another caller, Christine, seeks guidance on maintaining exercise routines, to which Don and Justin respond with practical strategies to keep workouts enjoyable and sustainable.

Notable Quotes:

“The recovery piece of it doesn't get any easier. I'm going to kick it to Justin...” – Don Saladino [49:09]

“Muscle is our body armor... It's what's going to protect us.” – Justin Tupper [48:19]

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Conclusion:

In this episode, Justin Tupper exemplifies the essence of strength through his entrepreneurial journey marked by innovation, risk-taking, and unwavering resilience. Don Saladino and Justin delve deep into the challenges of building a business from the ground up, navigating financial crises, and leveraging personal growth to fuel professional success. The discussion extends to maintaining physical and mental well-being, underscoring the podcast's theme of holistic strength. Listener interactions further enrich the conversation, providing actionable insights for overcoming personal and professional hurdles.

Connect with Justin Tupper:

• Website: supportonsaladino.com
• Email: [e-mail]

Join the Journey: Whether you're an aspiring entrepreneur, a fitness enthusiast, or someone seeking inspiration to navigate life's challenges, this episode offers valuable lessons on building strength in every facet of life. Tune in to "Stronger with Don Saladino" on YouTube or your preferred podcast platform and embark on your path to becoming stronger—together.

Transcript

[Justin Tupper]

David? Yes.

[Don Saladino]

Have you ever noticed that the way.

[Justin Tupper]

We use our phones is ironic?

[Don Saladino]

Phones are for connection, but we look at them more than we look at each other. That's ironic. Griffin, it's like rain on your wedding day.

[Justin Tupper]

Listen. That's ironic. So U.S. cellular created U.S. mode to help us reconnect, you and I.

[Don Saladino]

That's right.

[Justin Tupper]

A phone company wanting people to use their phones, less ironic.

[Don Saladino]

A phone company wanting people to use their phones, less ironic. But let's find US again with US mode from US Cellular. Visit uscellular.com built for us to get started.

[Justin Tupper]

What are the other things that are ironic?

[Unknown]

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[Justin Tupper]

Blind Nil Audio. The hardest days are the ones I'm most thankful for. Without those, the feelings of gratitude and Success that you have are minuscule because you have nothing to compare it off of. Right.

[Don Saladino]

Part of looking back now and that grind, and you go through these things, and in the moment, you feel like your life's gonna end. But looking back on it now, there are moments where you say, some of the greatest moments I've ever had in business.

[Unknown]

Welcome to Stronger. Today on the show is my very good friend, Justin Tupper. As the founder of Revolution Gol, Justin eventually found his way to NBC Sports. And the key to his success, resilience and perseverance. I'm Don Saladino. Let's get Stronger with Justin Tupper.

[Don Saladino]

I'm introducing you guys right now to my dear friend, Justin Tupper. So, Tup, the. The mission of this podcast is one I want people understand that fitness, wellness, it's. It could be for all of us.

[Justin Tupper]

Yeah.

[Don Saladino]

I think a lot of times we get discouraged because we see someone online who's, you know, so good at this, and they're so intense, and it scares people, and it makes them think that, well, I can't do that, or I don't have the time to do that, or I have an injury. I think my guests that I'm bringing on, they are. They're people that have been, you know, incredible in their fields. You know, they're all master in their field, but they also have a little bit of this health and wellness in their life. It's been a driving force for them. So I couldn't think of anyone more appropriate to do this with than you. You're someone, I think, even around all the great business minds that I'm around, I put you at the top. Like, you're. You're the one person, you know, like, you're the one person that I'm calling for advice on things, situations, because I think your temperament with people is exceptional. Your business sense is exceptional. But I think how you deal with people and the negotiation, your thoughtfulness is on another level. So my goal, my mission with this podcast is to make this incredibly relatable to people. And if they cannot get off the couch at all and they have not been able to do one workout, then I can get them to doing five minutes of something each day, then I'm winning. And that's. And that's the whole goal here.

[Justin Tupper]

No, it's a great goal because I can tell you through personal experience is when you do get off that couch and you get your body moving, it's incredible the ancillary things that happen to you. You might make a better decision that next day, you might eat a better meal, you might say no to this because you know you're going to do this tomorrow in your workout. And it's these little pieces of momentum that just. It's like the snow proverbial snowball going down the hill. That little bit of momentum can help in a lot of different ways. And I think you're going to find when you hear other people's stories that undoubtedly there at some point in their life. I would think that fitness and being thoughtful about how they treat their body has contributed to whatever their success might look like. And I don't mean monetary success. It could be relationship success, it could be success in their faith, it could be success. And however they define success, I do think there's no question that feeling good, creating certainty through your habits is something that is necessary to everybody's story. So I think you.

[Don Saladino]

I think it'll be fun Justin for me to even intro him not going to do it enough justice. But Justin was originally the founder and CEO of a company called Revolution Golf that you started in your parents garage.

[Justin Tupper]

Yeah, it was actually in. Yeah, it was like a rental house that I had in Buford. Yeah.

[Don Saladino]

But it was a. This was a. This was a golf membership site which I think you had up to like 3 million sub subscribers and your goal was to build this thing up. And I guess your dream was to sell to Golf Channel right early on and that's what you did.

[Justin Tupper]

I mean I always. I thought that would be a really cool thing to do because.

[Don Saladino]

But you did it.

[Justin Tupper]

I did, yeah, I did. I did it. Yeah, I did it. It was. It was pretty wild story. It was not straight up into the right. It was. You saw a lot of the trials and tribulations of it. But no, I actually started like literally selling DVDs man. In 2008 is how I started. And.

[Don Saladino]

But you're, but you're obviously everyone everyone doesn't know is Justin was a collegiate golfer. Right.

[Justin Tupper]

Well, a failed collegiate golfer. I tried my best.

[Don Saladino]

Justin's a scratch golfer, phenomenal player. I play with him. He was my. The last member guest I've ever played in was with you. My next will be with you. And you know your, your game, it just shows how competitive the game is. But you I think have a love for the game of golf that like no other out there. I mean it's pretty. It's pretty amazing.

[Justin Tupper]

Yeah. Look, I. The game of golf has been wonderful to me. It has been a big part of my life. I'm an only child. I My parents didn't play golf. I found a set of golf clubs out in eastern Long island, out in Southampton and my grandmother's garage that belonged to my grandfather. I learned to hit balls there. And growing up an only child, golf is a great game because my parents would literally drop me off at the golf course back in the good old days. They'd say, figure out a way home. I would go out there. It was some. It was a game for me that I got to meet a lot of different people. For some reason, I was. Okay. I was a pretty good golfer. You know, I think it was just because I was enamored with it, and I spent a lot of time doing it, and that helped open up doors for me. I was not a good student in high school. I'm very dyslexic. School was very hard for me. College was even harder. And golf was a place I could sort of build my confidence. And so it was a great game to me. And then, lo and behold, later on in life, it's, you know, continued to be great. To this day, it's great to me. So.

[Don Saladino]

So you came up with this idea of becoming a golf content site. And what was interesting, kind of in the era where DVDs were. Yeah, I mean, I don't want to say when you started not fizzling out, but they were about to start fizzling out, even to the point that when you brought me aboard Revolution golf, we're shooting DVDs, and I'm like, DVDs? And you're like, no, the target demographic is a bit more seasoned, they're a bit older, and DVDs are what they are, what they're. What they're into. But what I. What I learned from you was. I know not. I'm not going to say. I think you were a marketing genius when it came down to speaking to the customer. And you're the person who got me comfortable on camera. So even right now, in my book that I'm writing, there's a section and I kind of dedicate, like this, a few sentences to you, and you're the one who got me ready to be able to have a conversation. I'll never forget it. I remember you bringing in your camera crew. We're sitting there one day, I'm starting to botch up a couple of lines, and you're like, listen, look at the camera. Find the person you're most comfortable with. I'm thinking, my mom, my wife, whatever. You got to talk to them. Like, you're trying to explain to them what it is you're trying to do. Stop trying to articulate this perfectly and sound like this scholar that you Listen, I stutter. There's things I, I do just there that I learned to embrace because of you.

[Justin Tupper]

Yeah.

[Don Saladino]

And my trajectory, I think, in the whole marketing world, I, I, I honestly, I'm grateful for you on that.

[Justin Tupper]

Well, look, you know, the feelings mutual there. I do remember that day in the back, back in the turf section. And I knew also it would be hard at the beginning. I remember the first time I got in front of these cameras and the light starts blinking and all of a sudden you've got three sound, three voices in your head. Right. When you first start this and you're not used to it. And it was hard, but I knew there's, there was. I knew not only that you would get through it and you would, but you would learn to excel at it. That because you would consistently do it, you would become an expert in it. And now look at you all this time later, you're.

[Don Saladino]

Thank you.

[Justin Tupper]

Terrific at it.

[Don Saladino]

Thank you, man. And I'm gonna, I'm gonna admit something to you right now that I've never told anyone that person a lot of times on the camera ended up becoming you. That when I ended up looking at that camera and I'd be in a situation where they've got to get this in this take or I'm shooting with now Golf Pass, Golf Channel.

[Justin Tupper]

Yeah.

[Don Saladino]

I would just be like, envision, you're speaking the top. And I think that was something where I'm so grateful for those reps and now even transitioning over to Golf Pass. I don't want to get to put the cart, you know, ahead of the horse right now. But can you just to give everyone a little bit of context, can you talk about the areas now in business that you're involved in?

[Justin Tupper]

Yeah, it's, you know, it's funny that no one's journey. I mean, I can say this for myself, I can say it for you. You're one of my best friends. I know your journey intimately. None of them to go how you think they're going to go. Like, we all have this idea of how business or how life or how your career may go. And one thing is absolutely 100 sure it is true. It is not going to go the way you think it's going to go. Now we all make choices on that path and in those choices end up shaping us and how we do it. But yeah, for me, it started DVDs. Literally DVDs in my house. Selling them. I had a couple hunches. The hunches turned out to be pretty, right. One, I knew my market. I knew my customer, because I was one of these irrational golf nuts. I knew what makes us golfers. Anybody who's watching golf, anybody who's married to a golfer that may be watching this, we're a little bit crazy, right? We. We make irrational decisions. I tell everybody in college, I had about 500 bucks in my bank account. My truck needed brakes, but the new ping driver came in. Guess what I bought?

[Don Saladino]

Let's go. Right?

[Justin Tupper]

I got the new driver. Yeah, I. Brakes are squeaking, but I figured brakes are fine. They'll stop eventually. You know, that's so like being able to market to an audience of people that are that passionate, make irrational spending decisions around. It was great. And so I started literally, I knew the market. I knew what made people tick in it. And so along at that same time, the Internet was frankly cranking up into an interesting way with, you know, YouTube had been out. Google had just bought YouTube. Google had just started this ad platform called AdWords. At the time, there was no competition in it. I had loved the Internet since the day I had dialed up for the first time on a compuserved computer in, like, late 90s. I was a believer in the Internet, and I'd love to tell stories and use video. And so I kind of combined all that together and started selling DVDs using Google AdWords. And literally started selling one or two a day, then five a day, then 15 a day, then 50 a day, then 100 a day, then 500 a day. And I would literally, at one time, had a house full of DVDs that I was packing into boxes. And the UPS guy was coming three times a day, and I had an American Express credit card. And I would spend 3, 4, $5,000 in a day on Google AdWords. And I would sell 7, 8, 9, $10,000 worth of DVDs. And I would stay up till 1201, and the merchant account would put the money into my bank account. 1202, I would log on to American Express, and I'd pay my American Express bill.

[Don Saladino]

That's awesome.

[Justin Tupper]

And I did that for about 400 days in a row, never missing one single day, packing them all, so on and so forth. And then this is before what I'm about to tell you is before Netflix. It was even before Apple was selling apps in their app store. I thought to myself, you know, these golfers, yes, they want a DVD to improve their golf game, but what If I could get it to them like instantly. Like what if that person, the night before their corporate outing, they don't want to embarrass themselves on the first tee. What if I could get. Deliver them a video? Now this all sounds like very duh at the moment talking about this, but in 2009.

[Don Saladino]

Yes.

[Justin Tupper]

That this wasn't the case.

[Don Saladino]

It's almost 20 years ago at this point.

[Unknown]

I know, 15 years ago.

[Justin Tupper]

I know.

[Don Saladino]

It's cutting edge.

[Justin Tupper]

Yeah, it was cutting edge. So one night I literally took all the DVDs, uploaded them to server and made links for every single video. And I flipped over to where I was selling DVDs to selling a digital downloadable video that would be in your fingertips, within your, on your computer, within seconds of purchase. And that was like my, that was my thing. You're going to get immediate golf instruction from this. And I kept running the same ads and all of a sudden, literally the next day I look and my conversion rate is doubling. Then it's tripling. So now I'm making at the same price, by the way. So I'm selling air at the same price I was selling physical DVDs. And that is when I went. Now I don't have to sit in this house here in South Carolina and literally on a Friday, packed up three bags of clothes in my golf clubs and took a one way ticket to New York. And I still haven't been home.

[Don Saladino]

And you. So you never, you actually never told me that.

[Justin Tupper]

Yeah.

[Don Saladino]

So you ended up coming to the city. What, like, did you rent a place before?

[Justin Tupper]

I did. I. I stayed at the Gramercy Park Hotel for the first five nights it used to be open.

[Don Saladino]

What'd that cost you?

[Justin Tupper]

A lot. It was expensive. And I found a realtor and I found a house and I moved up here and I was like, I got something here. I don't know what I have, but I've got something. And you know, I was selling a lot of content. Nobody understood it. Nobody quite knew what I was doing.

[Don Saladino]

But you were partnering with different coaches. Like you had really well known golf coaches.

[Justin Tupper]

Well, I had good golf coaches because I was doing like, I literally in 2009 was, you know, selling a million dollars a month of downloadable videos and so I could go to a golf.

[Don Saladino]

For you at that time.

[Justin Tupper]

33, 37. 36. 37. Somewhere in there.

[Don Saladino]

Yeah.

[Justin Tupper]

And. But I wasn't like, I literally was investing every dollar into the golf company. I was living on very little. All I could to survive in New York. I wasn't, I Was building it and you know, started to build it more and, and that, that story, you know, I started selling digital downloadable stuff and then I met you in 2011.

[Unknown]

I think it was around 2010.

[Don Saladino]

2011.

[Justin Tupper]

I maybe came into the gym the first time in 2010.

[Don Saladino]

You did? Then we started.

[Justin Tupper]

And then when maybe we started filming in 2011, you know.

[Don Saladino]

Yeah. And I didn't know what to expect. Right. I was, I was, I obviously knew golf fitness well. I went through all TPI3 training. We had a golf fitness training facility. It's actually a perfect fit.

[Justin Tupper]

Yeah.

[Don Saladino]

You were in the city. We had indoor simulators. We had this golf area.

[Justin Tupper]

Yeah.

[Don Saladino]

And you and I became friends. I think we became training partners.

[Justin Tupper]

Yeah.

[Don Saladino]

And we started shooting content. I'll never forget like the first, the first DVD I shot and I feel like that was about the time where DVDs were on the way. Like.

[Justin Tupper]

Yeah, we're probably like transitioning. Like the last bit of our sales of DVDs were probably in 2011.

[Don Saladino]

Right. So I remember people calling me and being like, you're selling a DVD like get with the times. And I'm like, no, I, this, this guy knows what he's doing. Like he understands his, his market. And you call me up, I'm not going to go through numbers. And you told me what the amount was and I'm like, oh, it's a good number for the year. And you're like, no, that was for the month. And I was like, yeah, what are you talking about?

[Justin Tupper]

We were doing sales where we would go like it would be all right. So we would offer the DVD for 97. We had. I don't remember exactly what it was, but it was something like the DVD was like $67. The digital download was like $57. Or you could get them both for $57. It was like a no brainer offer, right?

[Don Saladino]

Yeah, sure.

[Justin Tupper]

And at that time, and that's how we phased our way out of DVDs. That's how we kept our people that still had DVDs that didn't want to download onto the computer or were scared to download a video off the Internet. That's how we kind of kept those customers around.

[Unknown]

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[Don Saladino]

Stay cozy. I'll never forget there was a day.

[Justin Tupper]

Yeah.

[Don Saladino]

In New York City where I'm over there, we're like pressing.

[Justin Tupper]

Yeah.

[Don Saladino]

And you were. It was. You didn't tell me this until years later.

[Justin Tupper]

Yeah.

[Don Saladino]

By the. By the way. And I keep watching you walk to the front desk and you're leaning over the front desk and you're checking your phone and you literally look like you were gonna get sick all work out and I'm like, are you okay? What's going on? Like, like, come on, are you, are you. No, I'm fine. I'm fine. And like after set you would drop the bar and literally run to the desk.

[Justin Tupper]

Yeah.

[Don Saladino]

Now I know what happened. This is fascinating to me. Give us, give us the story.

[Justin Tupper]

Yeah. So as business grew, we started spending more and more on Google AdWords and we would have days, Don, where we'd spend 50, 60, $70,000 in a day, in 24 hour period.

[Don Saladino]

And this is in 2011. 2012.

[Justin Tupper]

Yeah, 2011. 2012. And like, you know, we were making it back, but some days we wouldn't make it all back, so on and so forth. And we went through this kind of time where we were, it felt like we were doing good, but at the end of the day, we had a credit line with Google that was our only source of traffic. And basically if we didn't, if we defaulted on that, they would shut off our traffic and basically never offer our business the ability to do it again.

[Don Saladino]

That's catastrophic by the way.

[Justin Tupper]

That's not catastrophic for us at the time because we had pushed all our chips in on paid advertising as opposed to building an SEO business. And I get this call from my COO on a Thursday. And she's like, hey, we've been looking, and we owe Google Monday or Tuesday of next week, we owe Google $880,000 or they're going to turn us off. And we didn't have $880,000. So I was like, okay, so that, you know, it's tough call to get before the weekend. And I went to, like, Central park that day, which. Central park has a very special place in my heart. I've figured out a lot of lives, a lot of my troubles in life in that park and love to visit it to this day, but went on a long walk around the whole outer loop, which is about, you know, seven or eight miles.

[Don Saladino]

Yeah.

[Justin Tupper]

And I was like, what can I do to make $880,000 over the next couple days? Remind you I don't have. My film crew wasn't there or anything. I was like, all right, I've got it. I've got this community of people. I've got a lot of people. I've always learned from, you know, people. There's two ways to grow a business. You can add more customers, or you can get more money from the customers that you already have. Well, I don't have enough time to add more customers, so how can I get more customers from the ones I already have?

[Don Saladino]

It's smart that you recognized out of the gate, rather than panicking, that, yeah, there was really only one solution here. Yeah, you're not shooting some magical video. You're not adding more customers. The only route that you had was to go to your existing clientele and offer them something.

[Justin Tupper]

Exactly. And so I literally came home from Central Park. That sad. I think it was either Saturday or Sunday. The bill was due on Tuesday. And I shot a video on my laptop that I went to all of our subscribers at the time, and we had a paid subscription called RG plus, and it was $97 a month. And I went to the subscribers and I said, hey, here's the deal. I've heard from a lot of you, which I had this. Everything was true in this, that you hate reoccurring bills on your credit card. You love our product. So here's an offer I'd like to make you for today, for the next three days, if right now you want to become a member of Archie plus for a lifetime, never receive another bill. For us, it will be one price of $297. Now it's.

[Don Saladino]

Where did you come up with that number, by the way?

[Justin Tupper]

I came up with it because I Thought if I could get 3,000 people into this program at 300 bucks a person, that that would get me to $900,000 is what I was trying to do, right? I was trying to get that money together. And so I kind of reverse engineered my way into it. Plus, I realized the average Revolution Golf person, if I could get somebody to subscribe to us for two and a half years, that's kind of a win anyway. So I was like, why don't I just get the money up front for that time, right? So I literally shot this video as sincere as I couldn't be. I did not tell them that I owed $880,000 by Tuesday and everybody that subscribed would help. But nonetheless, I put it together. I called our coo. I was like, hey, put this in our cart, make it 9, $297. Make it never not renewing one time, and click the button that will give them RG plus for the longest we have our business. And side note, I'm happy to say that 14 years later, there are still people on this program that have never paid another dime for their whole life. Not a lot of them, but there's still, you know, probably a few hundred out there. And so I did that. And the next morning, I was coming to train with you at 6am down at drive 4096. And the email, I think we were training around 7, got there early, like I like to do. Eat a little breakfast from your fridge, have a little coffee. And that email went out at 7am and that's what I was doing, that email. We started training at 7am when you train with Don, you go through mobility. First you roll. You get your body nice and warm before you touch any weight. Sometimes that's 20, 30 minutes. Because when we're so. Man, I'm sitting there, I'll never forget you in the middle of drive, in the one area with the mirrors. Okay, we had the treadmills here. You had a clock that was right here. Because I remember staring right over the treadmills, right over those bad boys, right over the.

[Don Saladino]

Right over the windows, looking out 100.

[Justin Tupper]

And I was sitting there rolling. I was like, okay, it's seven. That email probably went out. And I'm just thinking, oh, this is either going to go one of two ways, like. And I had. I always put my phone up. Never had my phone on me when we trained.

[Don Saladino]

Always on the counter.

[Justin Tupper]

Always on the counter, because you guys let me charge it up there. Everybody threw it up there to charge. And you knew your phone Was safe. No, but no, nobody in there wanted another phone.

[Don Saladino]

Yeah, exactly.

[Justin Tupper]

We all had one too many anyway. And. And, dude, we started going and, like, by the end of that warmup, I was like, all right, it's 7:20am it's on a Monday. Let me go look. And I was like. And I. So I had this thing on my phone where I'd go to the secure website and I could see the sales coming through. And, like, I remember and I looked, and there were already like a hundred sales or something. Like maybe 200 or maybe 300 sales in the first 30 minutes. Like 300 times 300. I'm like, okay, that's. That's good. You know, that's good. And long story short, we. I finished that workout that day, and I think we had, like, maybe six or 700 sales. And by the next two days, we actually put about 6,000 people. So I raised one point. I think I raised like 1.8 million.

[Don Saladino]

Oh, my God.

[Justin Tupper]

So from our customers, we, you know, and paid Google, like, there was no sweat on that Tuesday morning.

[Don Saladino]

I don't think I know a business person that doesn't have their story of like, well, I had to come up with X amount of money, 100%.

[Justin Tupper]

Fred Smith from FedEx had five grand left, went to Vegas. He figured he was going to go one or two ways. The guy who founded it and he turned it into 21,000. This is, like, in 1972. And that's what kept him afloat. Every entrepreneur, at some point, you're going to be in a flat pickle, man. There's no question about it. I don't care who you are, you're going to be in a pickle. And it's just about how are you going to deal with that? Because if you don't, you're the first person in the history of entrepreneurship that hasn't found themselves there. And there's only a couple ways to deal with it. Yeah.

[Don Saladino]

Yeah. So, I mean, I don't really know of anyone who just jumped in the business and had this steady climb. I think that's a big misconception today is people see the finished product, Right. When I see the finished product, they see the guy sitting on the yacht or, you know, who has. Who has this, like, global powerhouse.

[Justin Tupper]

Yeah.

[Don Saladino]

And they don't understand the reps that they had to put in or the risk they had to take. And it's actually, in a way, it's. When I say it's upsetting, it doesn't keep me up at night. But Part of looking back now and that grind though, in the moment, you know, I ran into a lot of financial issues with drive, American Express shutting my car down, Con Ed shutting my power down. And you go through these things and in the moment, they feel like you feel like your life's gonna end. But looking back on it now, there are moments where you say, some of the greatest moments I've ever had in business.

[Justin Tupper]

Dude, I'll tell you a quick story that I do every single year. I just did it this past December 13th here in the city. I had this time. So golf, as you can imagine, is seasonal, right? And we used to the winter time, we would have a rough go of it, man. You know, if you had a rough winter, people, golf wasn't on their mind at the moment and sales would just go really far down. And I still had, you know, 90 employees to look after and all the overhead that any big business would have. And you know, these are troubles that anybody watching this is. And I remember one day distinctly I had a we work office on 34th and 5th, I lived on 66 and 3rd. So I'd walk about 35 blocks home every night. Rain, sleet, snow, didn't matter. I walked in, it was my kind of my time, listen to some tunes, chill out, get, get my steps in and get home. And I remember this day, clear as day. I was walking home, man, it was a Wednesday night, it was cold, the holidays were over, you were back to the hustle of New York. And it was starting to sleet out and I had my backpack and I had my jacket on and I was going home, man. And I was broken. I was broke. Business was not doing well. I had a lot of bad stuff going on. And I remember distinctly just crying, just walking down 3rd Avenue, literally crying with tears going down my face. Getting home that night, you know, kind of crying myself to sleep. And by the way, this is like a 40 year old man. This isn't like a little child. And. And I just remember though, I had this moment during it, during walking home, when it felt like everything was crashing in. And frankly, my biggest fear of moving to this city in New York City, my biggest fear was having to leave here because I couldn't make it, because this city will chew you up and spit you out. And to the fact that I remember the most happy I've ever been in my life was leaving here on June 15, 2017, in a car listening to New York, New York and my headphones, because I'd stayed the night at the Essex House. JW Marriott because all my stuff had gone to Florida after I sold my business. And I remember being so happy that morning, going, I left this place my way. Like, I left here, I got, I came here, I conquered, I left. But on that walk, I was cry. I was crying. And I remember thinking, someday I'm going to appreciate this, right? And now, at 50 years old, this past December, I was up here on work, and it was about four o'clock in the afternoon. People I work with are like, we're gonna go grab dinner. You want to come with us? I was like, you know, I've got plans tonight, night. And I've done this the last seven years in a row in December. Christmas is playing, families are here. I take a car down to 34th and 5th and I walk back to my apartment building and I. I sit there, no headphones. I just suck up the city. And I'm so thankful to my life, to the challenges I'm thankful for. Those days of the hardest days are the ones I'm most thankful for. And I get all the way to my building, and now the same door guys are there and I flip them a few hundred bucks just to see them. Yeah, they give me a big hug. They're not even my doorman anymore. But I couldn't do that when I lived there. But to do that now, it feels like the greatest thing. And I tell you all that to people who are listening is because, like, it's gonna be hard, man.

[Don Saladino]

It's not easy. And you. Oh, God. And you still have that respect for people that were, were there with you when you went through that.

[Justin Tupper]

Yeah.

[Don Saladino]

And. And I think that's. I was laughing, taking the train in today because I saw a post come from my general magic. Him.

[Justin Tupper]

Yeah, yeah, her.

[Don Saladino]

And I just had lunch on December 20, that Friday. And, you know, Caitlin and some other employees were putting up a picture and they just, they gave a shout out to drive, like my drive family, like, drive forever type of thing. And we laughed. And I think when you feel like you're going through hell with a group of people and, like, Kim's the one like. And I know you have people that you've worked with and you feel this way. Kim's the one that I worked with that I have this, like, level of loyalty to that I think is on another level, because this woman would get on a train to meet me at my accountant on a 8pm on a Tuesday night in February just to help us figure out how to get ourselves out of this financial struggle. And when you, you can get through it now. You can actually sit there and smile about it and laugh about it. But I would never want to go back and change that.

[Justin Tupper]

No question, dude, there's no question. I wouldn't want to change those feelings for anything in the world. There's no question. Because it is it without those, the feelings of gratitude and success that you have are minuscule because you have nothing to compare it off of. Right? And like, that's what it's all about. And that's what's been the most fun for me. So built this business, you know, into a very nice sized business over a 10 year period and got a LinkedIn in 2016, a LinkedIn message from a guy named Will McIntosh at the Golf Channel. And it literally, I tell everybody I should probably have, I should probably frame that LinkedIn message because it just said, hey, Justin, hearing great things about Revolution Golf, would love to catch up with you sometime. And it was like, it was like when the girl called you for the first time, you, you didn't want to call back right away if you missed the call. Like you were, you had to play it cool for a minute, right? I remember getting that thing. I was like, all right, I'm not gonna, he just sent this through 20 minutes ago. I'm not gonna reply to this right away. And you know, ended up, you know, getting in contact with him. And that was two minutes later. Yeah, a couple a day or so later. And he was like, I'll have my assistant. I had no assistance. I was like, yeah, we'll, we'll figure it out. We'll get on a phone call. And that was during this time. We had, we were, we were back on the up slip slope and this was 2016 and things, the media landscape was changing greatly and we had this subscription continuity program where people were paying us every single month for content and, and it was the right time. And Will has been a fabulous entrepreneur within NBC Universal and he's really helped shape their direct to consumer businesses. To this day, he runs them all. He's the president of our group, one of my closest friends, one of the best entrepreneurs I've ever met in my life. And we, you know, he, over a year's time we went back and forth and sold Revolution Golf to NBC and Universal, which owned the Golf Channel. And so then all of a sudden I had literally always in my life, I like to say, I'd signed both sides of my paycheck, right? Signed the front of it and the back of it. So this is the literally the first time I'd ever had a quote, job from a company in my life. And I wanted to see my goal. My thought was, okay, this is amazing. We've got a little bit farther to go with this business to kind of see this through. And my plan at the time, Will, was like, would you stay on for five years? I was like, no, I'll stay on for three years. Because I didn't know what I was getting myself into. I was moving to a new place. Smart Orlando. Didn't. Didn't know what it would be like. Didn't know what it would be like to have a boss. Didn't know what it would be like to work with people that I didn't hire like, that I was kind of forced to work with. And so, like, I was like, I don't know about that. So let's try this. Three years and I could find my way out of it if not. And now that was eight years ago. And the. I love the people I work with at NBC Universal or at our. Our group is called NBC Sports Next. But when you talk about that, you start to go in a different direction. So we brought Revolution Golf in. We renamed it Golf Pass. We brought in Rory McElroy to be an owner in that business. And Will gave myself and others kind of free reign to, to go build that subscription business. And an incredible group of people that I inherited when I moved into there because they were already working at NBC Universal has helped us make this Golf Pass an amazing success. And then we have Golf Pass. We have a business, Golf now, which is the leading tee time provider in the world. And we have a youth and recreation sports business called Sports Engine, which is we help children and their parents register for sports teams. We can help control their schedules. We do background checks on the coaches. And so now I'm literally dabble in that business a bit Sports Engine, but.

[Don Saladino]

But it's amazing that all these businesses, whether it's Revolution Golf, whether it's the fitness business, it's like storytelling.

[Justin Tupper]

It is, dude.

[Don Saladino]

It's such like, you can have the great Greg. Greg Rose from TPI taught me this. He's like, don, you can create the greatest golf club ever. That any hand that you put this into is going to hit the golf ball 50 yards and no one knows about it. You're not going to sell it. I'm like, well, duh. But he's right. You have to become an exceptional storyteller. And it works on both ends because you see great storytellers selling shit products that well People are buying.

[Justin Tupper]

Yeah, right.

[Don Saladino]

But you became a storyteller.

[Justin Tupper]

There's no question. You just hit the nail on the head. When people ask me, what are you really good at? I would say, I think I can tell a story pretty well in a convincing way. And I think that is what makes kind of the world go round. If you look at Wall street, man, why people invest in different companies who can tell the best story is what they're doing.

[Don Saladino]

Right.

[Justin Tupper]

You're not guaranteed that these companies have any Runway to be profitable. But if you can tell a story on why they are compelling and why their story makes sense for you to invest into the future of business, you win the game.

[Don Saladino]

But, but people in Revolution Golf, they trusted you. Well, that's a, that's a big part.

[Justin Tupper]

And you have to, yeah, you, you do need to be sincere in your storytelling. And by the way, it's the same reason you were not one of the many reasons why you are extremely successful. And that is you are. Since you are the shittiest liar in the world.

[Don Saladino]

Me.

[Justin Tupper]

You are sincere to the core. And anybody who listens, spends time in your presence or watches you on social or any of your platforms that comes through right away, you can't fake that stuff. So yes, you have to be sincere. You have to believe. But you have to tell a compelling story too. And the story is typically, look, it's not an untrue story. It is just people. People want to invest, whether it's their money, their time, their energy into a great story. And I think the golf community loved Revolution Golf, man. They knew I was the underdog. They knew that I was a pretty sincere guy that I did want. I knew my, my thesis with it was if you could get people to know like and trust you and you offered them products and services that you believe would sincerely help them get a little bit better at the game, therefore they would enjoy it a little bit more. Then you win. Like, that's. That was my thesis.

[Don Saladino]

I also felt like they, they trusted the one man show.

[Justin Tupper]

Yeah.

[Don Saladino]

Because what was interesting, when I saw your business evolve, you were like Justin Tupper against the world of golf.

[Justin Tupper]

Yeah.

[Don Saladino]

So it was kind of funny in a way that like you people were like, well, what's his. How many subs does he have subscribers? I'm like, yeah, I think he's got like around 3 million. They're like 3 million. Like, what do you like, these are like Golf Channel type numbers. It was, it was like you were this, you were this little engine that could against this powerhouse and I think everyone saw that because you hear this guy from, you know, Buford, South Carolina.

[Justin Tupper]

Yeah.

[Don Saladino]

You know, doing his videos that, like, to be honest, these were not Miramax quality videos. You were like shooting them with a camera. You were sitting on a, a PT table and you were just saying, hey, guys, listen, I'm going to level with you. And I think that's where you, that's what you taught me. You just sucked them and you were having a conversation. You were speaking to them like they were sitting there. I learned that from you.

[Justin Tupper]

Well, you, you do as well or better than anybody I know. So I'm glad that rubbed off. I don't, I don't take much credit for that because I think it does come from the person you are. But that's the beautiful thing about where we live right now, in my opinion. Like, look, you can sit here all day and talk about social media. Is this social media? Is that. I'm not going to get into that. What I can tell you is genuine people. Social media provides a platform for real, true, genuine people to win on. I really believe that. And I think that those who are fake and aren't, they're not around long because people are, are. They have an instinct.

[Don Saladino]

I always say, you know, just do it for the right reasons. Right. It's like I did not get into fitness because my end goal was to become a multi millionaire. You know what, you figure out ways to become successful and you hope that, yeah, there is something monetary on the other end of something that you love. I mean, you didn't start revolution. You started revolution golf because you loved golf, but you also saw, you know, a business opportunity. But people who sit there and complain about social media tell, you know, become a storyteller, help people. Yeah, that's like, I'm like, literally like, this should be your game plan. Give, give, give. Free, free, free. Use that as lead magnets, lead generators. Build your email list, Allow them to trust you. Comes. That's your time to sell a product. It takes time.

[Justin Tupper]

It does take time.

[Don Saladino]

You hear guys like Gary Vaynerchuk with his wine tv. How many episodes did he shoot? Oh, yeah, before it, it, it, you know, everything went viral and, and I, I think, you know, you're the prime example where things are going well. They're not going well. You didn't complain. You found a way to make it happen. Pivoting now a little bit. Go through your. Because I feel like I have my fingerprint a bit. In your trajectory, you've gotten incredibly healthy. You dropped a boatload of body fat I between now and where you were 10, 12, 15 years ago, you're a different person. So talk to me about your process and the time you put in.

[Justin Tupper]

So yeah, like nowadays I I've always, you know, you and I, it's not uncommon for us to swap texts at 5:20, 5:30 in the morning. I know, I know you're having your coffee. I know where I can get in touch with. I know there's no chance you're not shooting content or doing something or doing anything that you do in your life at 5:20. I know what you're doing. You're making a meal, you're getting ready, thinking about your workout, whatever it might be. So I wake up early. I hydrate. First thing I use Celtic sea salt. I drink a big thing of water before I touch coffee. I then what I've started to do recently is I will I used to go for coffee really quickly. Now I give it about 45 minutes after I wake up.

[Don Saladino]

Smart.

[Justin Tupper]

I hydrate, I meditate. I don't turn on tv. I try not to look at my phone for that first 40 minutes. I kind of just sit in our house a little bit and, and kind of think about the day. Think think about what I'm thankful for. Just kind of, you know, before the hectic craziness of the day gets going. Four days a week always. I then train in the morning. I am terrible at training. Anytime after call it 11:30 in the morning, I life gets in the way. I'm just not as focused. It One of the things about training in the morning is it sets up my entire day. Right. It sets up. I get the hardest. I love getting hardest stuff done first in my day. Whether it in in training is typically part of that. Like you know, where I'm applying stress. I like to do it early. So I will work out. I'll get my workout in which will either be one of a few places. We have a beautiful home gym at my house. We also have a few different fitness facilities we go to. Just depends on my mood and my day, where I'll go. But that sounded dozens of it. I finish that and then I eat some breakfast and then I'm kind of off to the races. I use my whoop here to monitor my sleep. I know I am not terrific with less than six hours of sleep. My sweet spots between seven and eight. And I try one day on the weekend to get close to nine.

[Don Saladino]

It's a special day.

[Justin Tupper]

Yeah, I know. I don't drink. I don't Drink much alcohol, very little alcohol. And like all these things sort of add up to those are kind of modalities. We have a, we have a more Zuko. I think it's called, you know, plunge. I do that three or four days a week. Never, always before training.

[Don Saladino]

Yeah.

[Justin Tupper]

Or that is one thing I will do at 7:30 at night before I go to bed. Yeah, it helps tremendously for me personally. So I've gotten pretty religious about that, that we don't have a sauna. We have a steam room. I want to get a sauna. I just got to figure out a place to put a sauna in our house. But that's kind of it. And like, dude, what I'm saying is like from our days at Drive495, you instilled into me many of these consistencies, many of these modalities and it goes back to those days of driving.

[Don Saladino]

I mean it's top. Thank you for this day.

[Justin Tupper]

This is amazing.

[Don Saladino]

I think we're going to take some questions. Right?

[Justin Tupper]

Okay.

[Don Saladino]

What we do is we'll take a few callers and that are going to ask you and I questions. It's going to be real time.

[Justin Tupper]

Yeah.

[Don Saladino]

We're going to answer them on the spot. But I think it's a great way for us to interact and get people involved. And it kind of reminds me of the Z100 days where you would call in.

[Justin Tupper]

Yeah, man.

[Don Saladino]

And out of nowhere they're answering someone live, you know, who's driving to work or mindset questions to fitness questions. I think right now we got Mark from Dallas. Mark, what's going on?

[Mark]

Hey guys, can you hear me okay?

[Don Saladino]

Perfectly.

[Unknown]

Yeah.

[Don Saladino]

I'm Don and this is Justin. Thanks for coming on. Yeah.

[Mark]

I really appreciate the opportunity to discuss.

[Don Saladino]

With you guys today.

[Mark]

So I'll give you a little background. 49 year old, 4 kids. My youngest is our pride and joy. He's a quadriplegic cerebral palsy from, from birth. I, you know, I think my workout regime over the last 13 years has been lifting him and getting him from one place to the other and that, that's really about all I've been able to do. And as he's getting bigger, he's almost 70 pounds now and I'm getting older. I think just trying to think about how, how, how I can best prolong my ability to, to, to care for him, get him where he needs to be without, you know, deteriorating my own physical health. I think, I think that's kind of where I'd love to just get some insights.

[Don Saladino]

Sure. You want me to kick this first?

[Justin Tupper]

Yeah.

[Don Saladino]

So first off, I, I would, I'd love to meet your boy one day. I mean, he sounds, he sounds incredible. He sounds, he sounds incredible. I actually do have some experience with this. My, my next. Christian Conti, who I met in the fourth grade. His parents adopted him with CP. So now he's 18 years old. He just got into Hofstra University. He's in a wheelchair. And, you know, he can do what he can do, but he, he wheels himself over to the barn on his electric wheelchair anytime he's home. He's usually home Friday, Saturday, Sunday, and we have him doing some weights. And, you know, it's inspiring to see the mindset of this young man right, right now. And I think it's, I think it's, I think it's fantastic. I can relate because I see my buddy, Anthony Conti going through this. He turned to me the other day and he said, I think I have to change vehicles now because I can't lift them up anymore into his Suburban. So maybe going back to a van that, that has some sort of a lift. I, I know a buddy of mine who was, who owned a Chevrolet dealership. They were able to put a lift in a van. Those are always things that if you can add fantast reference to you, I would just recommend. I mean, resistance training is something for yourself that I feel like every human being needs to be creating tension with their body. Muscle is body armor. We, you know, bone density is going to deteriorate, muscle's going to deteriorate. We're all going to lose it in time. Muscle is our body armor. It's what's going to protect us. It's going to help us with our, with our metabolism in time. It's going to help us with longevity. Great book by Dr. Gabrielle Lyon called Forever Strong. I would look up and I would purchase that book. It's a phenomenal book. But I think at the very least, don't overwhelm yourself with, you know, five workouts a week at 90 minutes. It's not realistic. I would start with three days a week, 20 to 30 minutes. I have a great program on my site that if you message me and my [e-mail], it's my gift to you. It's a back to the basics program. So it's nothing that's high impact. We've got some mobility mixed in there. There. I've got a dumbbell only program, origin based program. And just to get you moving, where we're getting those right muscles to engage, getting that core to engage. I think, listen, 49, I'm catching you. I'll be 48 this April. The recovery piece of it doesn't get any easier. I'm going to kick it to Justin because I think he can attest right now to the fact that he's been. As he's getting older, you're feeling better, but you're not killing yourself every day. Talk about that tomorrow.

[Justin Tupper]

Yeah. First of all, one thing that Don has always taught me is about based on functional strength. Right? And that is exactly what you're doing with your son. And, and that is, you know, the secret to functional strength is exactly what Don said. Get in the gym, you're gonna get stronger. You can get strong. I'm 50, so I'm older than you. I can, I can talk to you like you're a junior. And, and just, you know, maintain. Start somewhere. Maintain muscle. Try to keep muscle. And that will allow you to. To help him out as long as you can. And then, you know, like Don said, at some point you got to use simple machines like levers and a new truck or whatever that might take. But such an admirable reason why that I'm sure you'll get into the gym and. And fall in love with the experience. One thing that I do like about the gym, about what you can do at our point in life, life is give yourself some grace. Start, start. Get in there. Start lifting some weights. Understand, you're not going to lift the entire rack. You're not going to lift weights like this guy. Just at first. Just get in there and create that habit and then you'll start to love it. And one day you'll wake up and you'll be. You'll feel stronger. So, like that, that's my mark.

[Don Saladino]

There's, there's. There's a word that he kept using with me today, and it's consistency. And there's. I'm not going to tell you, you're going to wake up every day and you're going to have the motivation to do it, but the discipline piece and saying to yourself, I'm not only doing this for myself, but I'm doing this for my son. Getting in there on days you're not feeling good, dog it. It's a term I use. Dog it. I don't care if it's at 50% intensity. I don't care about the intensity piece. Consistency will trump intensity. Gabrielle Line's book is phenomenal message. My team supportonsaladino.com Tell them that you were on my podcast today and I specifically said for them to put you in contact with me. And I'll have my team deliver to you that program on our app. And I think there's all videos on it. I think it's something that you're going to be able to just be mindful about. Go in there, do your best. Certain days. I understand how stressful it can be at times through. Through my neighbor. Obviously, I'm not in your situation, but I'm here to help. Okay. Thank you.

[Mark]

No, I appreciate the. The guidance just to kind of how to get started and create those rhythms would be. Would be tremendous. So I really apprec.

[Don Saladino]

Easy for me to do. Easy for me to do. Take me up on it. Support on saladino.com and I'll. I'll make sure that you have that. Okay.

[Mark]

All right. Thank you very much.

[Don Saladino]

Great meeting. Thanks. Great answer.

[Justin Tupper]

Thanks.

[Unknown]

Hey, Christine.

[Don Saladino]

How you doing?

[Justin Tupper]

Hi.

[Don Saladino]

New York City. I love it. We're on 23rd street right now. Where are you located? What area?

[Christine]

You are very close on 12th Street.

[Don Saladino]

All right. Don't worry. We're not asking for an exact address. I'm not going to get creepy on you, I promise. But it's. It's fantastic to meet you. This is Justin.

[Justin Tupper]

Hi.

[Don Saladino]

And I'm Don. Let's hear your. Your question. Hopefully we can help.

[Christine]

So I will open up by saying I am a lazy fitness person. What is the least I can do? I joined a gym a few years ago just so I could use the sauna. I mean, that's probably my perfect activity. You know, sitting and sweating while getting my heart rate up.

[Don Saladino]

Listen, it's better than nothing. It really is. Saunas are. Saunas are scientifically proven.

[Christine]

Huge difference. And it feels so good.

[Justin Tupper]

Right?

[Don Saladino]

I love it.

[Christine]

But my question today is about doing the same exercises. I have a really simple routine, so I can't overthink it and not do it. But my question is, do exercises lose their benefit if. If you do, they lose their benefit over time if you just do the same ones.

[Don Saladino]

First off, it's way better than not doing anything at all. So if you're going to turn around every day and you're going to do, say, a lunge and a push up and some type of a pulling movement, like right there. That's cre. You created a full body workout with three exercises. So that's, to me, phenomenal. I think people put a lot, like muscles. Don't get confused. Right. I think more of the fact that we begin to fall into a little bit of a rut of doing the same things over and over. From a psychological standpoint, I think doing a lot of the same stuff can get boring. But I also like challenging the joint, and I like challenging the body at different angles. I think it's fun. But if you're one of these people that just. You find a routine that you really love and you're comfortable with it, go for it. I can tell you, though, it gets exciting sometimes when you transition to a couple of new exercises that you're not used to doing. I think the problem is, is that we overwhelm ourselves and you'll turn around and suddenly it's a who program, and it's 10 new exercises. And you've been so comfortable and efficient with your time, and now you're sitting there learning this whole new system and it's a little bit awkward in the beginning. So to answer your question, doing something's better than doing nothing. But I think the variability, you know, if we're choosing the right exercises, I think can be incredibly beneficial. You're. I mean, just kicking it to Justin right now. You've mixed programs up, but you're also a bit of a creature of habit at times. And you like, so. But that's worked for you.

[Justin Tupper]

Yeah. No. So I totally understand where you come from. It's being a creature of habit, knowing the outcome, knowing what you're doing next. There's something comforting about that. And like Don says, the best part is that you are doing it and having some consistency. When I lived in New York City, Don and I, even though he owned a fitness facility, we would often go across town to another fitness facility and change up the program.

[Don Saladino]

The environment.

[Justin Tupper]

The environment. We did everything. We went. Remember we went to Soul Cycle that time you and Seb did on the Upper west side, just to get a.

[Don Saladino]

Sweat in a different environment.

[Justin Tupper]

Yeah. So all I'm saying is sometimes, yeah, we get to be creatures of habit. We get to do the same thing. But if you challenge yourself to just go to even go pay a day pass at a different gym or go to a cycling place that you wouldn't normally do just to switch it up, you might sort of find yourself like, okay, I like that.

[Don Saladino]

Yeah. And I think playing to your strengths are important. So I've had people call me up in the past and they're like, for some reason, when I hit the 20 minute mark with every workout, I am just. I lose complete interest. So, like, as a joke, kind of a joke, I'll name it the 18 Minute Workout. Right. And I'll send it over to them and I'll, I'll use it as timer. I'll put a timer on it and say, you'll get this program done in 18 minutes or 18 minutes and 30 seconds. And they're like, well, yeah, but oh my God, is that enough? Enough? Let's build some confidence. Let's show progress. Because when you start progressing, then the motivation starts picking up and suddenly you're like, wow, I really enjoy how I feel. I call them non scale victories. Yeah, I want you to find those NSVs, those non scale victories. I want you to just recognize that the sauna makes you feel good and that going in and doing some exercise makes you feel good. I don't care, Christine, if it's 15 minutes or 20 minutes or an hour hour, do what's that you feel is your strong point. Stay consistent at it and then rinse and repeat.

[Christine]

That is so great to hear because it seems like everything you read or whenever you ask, you know, the trainers at the gym, kind of informally, they tell you you have to switch it up and you do more. And I know that's part of, you know, bigger.

[Don Saladino]

Listen, I'd rather you, I'd rather you not switch it up and build some confidence with it and enjoy it. And then you know what? It's switching it up entirely. Maybe, you know, a dumbbell press laying on a bench becomes a vertical press. Maybe you switch up one exercise or maybe you've been doing stationary lunges and you know what? This workout, I'm going to try walking lunges. It doesn't have to be where you reinvent the wheel with every exercise. Try switching up one movement. Check it out on video at home or someone you trust like, you can go to my site. There's more free content there than you'll know what to do with. And you'll say, wow, that's interesting. For Don's legs, he did goblet squats one day and I saw him do walking lunges instead of goblet squats. Today I'm going to try those walking lunges. That's variability there. And that's honestly, that's what coaching is. Coaching's about recognizing what it is we're working with and allowing you to be successful with it. And that's what I think you should do.

[Christine]

I love that. Introducing one new thing. Yeah. Because I'll just YouTube something, you know, what will burn more calories in my butt exercise or something.

[Don Saladino]

And that's very normal thing. It's actually a good. That's a, that's a good title there. I might try that one. But, but yeah, try, try that. Try one thing at a time. Start. Start there.

[Christine]

Amazing. Thank you so much.

[Don Saladino]

Great media. So great questions. Non challenger questions. By the way. I didn't know any of those people, which makes me feel good. You're like, you're like a. You're like a coach on the side.

[Justin Tupper]

You spend enough time around you. You. You hear a lot. And I, I actually listen, Don. I do listen to you.

[Don Saladino]

You do listen, man. Again, everything I said in the beginning I meant I'm grateful for you. I know we got a lot. Still a lot of work to do in life and a lot of great stuff ahead of us, but thank you for, for Justin. Just so everyone knows, Justin got on a fl. Orlando, got in a car service, showed up here, has the car service waiting, is leaving, getting back on a plane and flying back to Orlando.

[Justin Tupper]

Be home to Tori by dinner. Well, listen, I. There's Don, you have been such a big part of my life.

[Don Saladino]

Thank you.

[Justin Tupper]

You know, one of the parts that I left out was when I did live up here and didn't have family up here, I would often drum jump on the lie and come out and. And your family would open. Open their house to me. I stayed a lot of nights with you all. I spent a lot of time with your parents, with your kids, with Mel. And that was really helpful to me.

[Don Saladino]

Thank you, buddy. Well, love you, man.

[Justin Tupper]

And I appreciate it. I'm glad I'm here.

[Don Saladino]

Love you, man.

[Justin Tupper]

And love you too, bud.

[Don Saladino]

Thank. The views, information or opinions expressed in.

[Justin Tupper]

The series are solely those of the.

[Don Saladino]

Individuals involved and do not necessarily represent.

[Justin Tupper]

Those of Chip and Joanna Gaines by.

[Christine]

Nail Audio nor Magnolia.